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NICHE IS NICE!Persona focused new business strategy

Kevin Dean

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1. Fishing in Blue Oceans

2. Setting Sail

3. Baiting the Hook

4. Reeling them end

5. Needing a bigger boat

AGENDA

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1 FISHING IN BLUE OCEANS

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EXAMPLE OF IMAGE SLIDE HEADERExample of length of content:

Dolor in reprehenderit in

voluptate velit esse cillum dolore

eu fugiat nulla pariatur.

Agency Life is Like Swimming with Sharks

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AdAge Report

120,000 Marketing Agencies

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Competing for generic traffic is

DEADLY!

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Fish where no one else is fishing

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2 SETTING SAIL

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Set your course

If you don’t know where you are going, any direction will get you there.

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Who do you do the best work for?

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Get rid of stinky clients

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3 BAITING THE HOOK

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Understand Your Personas

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Create Content Specific For Their Unique Challenges

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Optimize keywords for specific target

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4 REELING THEM IN

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Standardized Pricing & Packaging

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15 Telecom Clients

1 – 2 New Clients Per Month

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Expanding Service

Offerings

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5 NEEDING A BIGGER BOAT

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Less than 2 Years

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8 – 22 Employees

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New Office

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THANK YOU.