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Key Success Factors for Managing Software BusinessName : Richard NGTitle : Focus Account Director

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Characteristics of Software Business

• Needs a lot of Resources for Research, Development, Support and Maintenance

• Product Life Cycle

• Product Competitions

• Product Plan and Business Plan of Selling

• Economics of Software Business

• Business and Financial of Software Business

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Software

• Software is ‘Life’

• Software ‘Child’, ‘Teenage’, ‘Adult’, ‘Mid-Life’, ‘Old’, ‘Retire’

• Software is NOT ‘Hardware’ Product’

• Software is ‘Services’

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Key Success Factors For Managing Software Business• Software Architecture

• Software Engineering

• Software Tools

• Product Roadmap / Vision

• Support Tools, Processes, Support Systems

• Employee / Team / Environment

• Community– Developers– Customers

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Key Success Factors for Managing Software Business• New Revenue = New Way, Innovation

• Profit = Keeping Existing Customers and Keep them continue operations and innovation

• Value Added Services– Consulting– Education and Training

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Insert Information Protection Policy Classification from Slide 96 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

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