Key Terms in MICE Industry

Group 4

Outline

Convention bureau Convention Event management PCO( professional convention organizer)

Convention (meeting)101102016 陳奕臻 Ivy Chen

Purposes:

＊ Bidding on MICE activities  

＊ Securing major events can benefit the

local economy of the host city or country

＊ Offering financial subsidies

Convention Bureaux

What is Convention…

a sense of a meeting a gathering of individuals at an arranged place and time to discuss or engage in common interest based upon industry, profession, fandom, etc.

Trade conventions – a particular industry or industry segment

Professional conventions – concern to the profession and advancements in the profession

Fan conventions – based on pop culture and guest celebrities

Science fiction conventions – professional conventions & fan conventions

Event management:

the application of project management to the creation and development of festivals, events, ceremonies and the like.

Project management is a methodical approach to planning and guiding project processes from start to finish.

Project management processes fall into five groups: Initiating Planning Executing Monitoring and Controlling Closing

AimCatch the eye of target audience

Professional conference organizer

(PCO)

A company that specializes in the organization and management of conferences.

Providing full service management for conferences .

＊ program development

＊ registration

＊ site selection and booking

＊ IT support

＊ sourcing speakers

＊ financial management

The growth of PCO market

An industry of great worth!