BO TAl CHlNHTRUONG DH TAl cHINH - MARKETING

C<)NG HOA xA H<)I CHU NGHiA VI:t::T NAMDQc l~p - Tl! do - Hanh phuc

S6: m ITB-DHTCM-SDH TP. H6 Chi Minh, ngay 21- thdng 3 ndm 2015

THONGBAo(VJ viec ph an cong giang vien huang ddn h9C vien Cao h9C Kh6a 4 thuc hien ludn win cao h9C)

Can cir k€ hoach, chuang trinh dao tao cao h9C Kh6a 4 chuyen nganh Quan tri kinh doanh

& Tai chinh - Ngan hang.

Can cir k€t qua xet duyet, phan cong giang vien huang d~n cua Thuong tnrc HQi d6ng

khoa h9C Tnrong Dai hoc Tai chinh - Marketing.

Nay, Truong Dc;tih9C Tai chinh - Marketing thong bao danh sach giang vien huang d~n

h9Cvien cao h9C Kh6a 4 thuc hien luan van cao h9C (theo bang dinh kern).

H9C vien va giang vien huang d~ chiu trach nhiem lira chon, thong nhat d€ tai luan van,

xay dung d€ ctrong luan van, va nQP d€ cirong luan van v€ Khoa Dao tao Sau dai h9C

trmrc ngay 15/06/2015.

D€ nghi giang vien huang d~n va h9C vien cao h9C Kh6a 4 nghiem tuc thuc hien nQi dung'-----.....

thong bao nay.!.

Nul nhfin:- H9C vien cao h9C Kh6a 4 va GVHD;- Luu: VT, SDH.

·UTRUONG·fM~N:~\KHOA DTSDH

PGS.TS. Ha Nam Khanh Giao

/

'T~~I ~,~I lUP' '1-1 N~

./'IL'~~~~)'

~~~. H ~

'0' TAl .:t~ MARKETING) (

~ *~ TENDETA.I GIANG VIEN HUaNG DANTT HQVA"- TEN

1 Nguyen Phuong An Cac y~u t6 anh hirong d~n quyet dinh mua TV internet cua nguoiPGS.TS. Tr~n Nguyen NgQc Anh Thu

dan TP,HCM

2 Quach Nguyen Tu Anh Cac y~u t6 anh huong d~n quyet dinh chon mua tour du lich cuaTS. Dean Lieng Di~m

nguoi dan tinh Ba Ria -Vfmg Tau

IIL'T'

Do hrong sir hai long cua sinh vien Dai hoc FPT d6i voi chuong

I 3 i y ung Chinh trinh lien thong cir nhan quoc t~ FPT- GREENWICH VS.TSKH. Nguyen Van DangI Inganh Qulin tri kinh doanh.

I

4 Nguy~n Hoang CueCac yeu t6 tac dong d~n quyet dinh mua san pham dinh dirong

TS Nguyen Van Hi~nHumana cua nguoi tieu dung thi tnrong TP H6 Chi Minh narn 2014

5 Vo Thi Thu HfuIg Cac nhan t6 anh hirong d~n quyet dinh mua dS su dung laptop cuaTS.Phan Van Thang

sinh vien chinh quy tnrong dai hoc tai chinh Marketing(

6 Le Phan Ngoc H~ngCac y~u t6 anh hirong d~n quyet dinh hra chon san pham cira nhua

TS. Bao Trungloi thep cua khach hang le tai mot s6 quan cua TP.HCM

!I

7 Nguyen Le My Hanh Nhtrng y~u t6 tac dong d~n hanh vi mua sarn cua ngiroi su dungPGS. TS Dao Duy Huan

mang xa hoi Facebook

.' I If) I ' h" l' ' h .A , . I' .T TA AnhI

8 Tr§.n Thi H6ng H~uo irong SlJ along cua QC vien ngiroi on tai rung am VS.TSKH. Nguyen Van f)ang

Van HQi Vi~t Uc chi nhanh Him Lam.

, Do hrong cac y~u t6 anh huong d~n quyet dinh lua chon don vi9 Duong Tftn Hoang cung dp dich vu tham dinh gia tai san cua khach hang doanh PGS. TS 8ao Duy Huan

nghiep tai thanh ph6 H6 Chi Minh

ICac y~u t6 anh hirong d~n quyet dinh mua san pham d~u gQid~u

10 Ly Nguyen Khang nam Clear men cua Cong ty TNHH Quoc t~ Unilever Viet Nam tai TS.Le Cao ThanhTp.hcm.

11 Nguyen Kim Khanh Danh gia nhimg nhan t6 tac dong d~n SlJ g~n k~t cua nhan vien d6iTS. Pham Quoc Viet

voi cong ty Juki Vi~t Nam

12 H6Anh Ki~tDo hrong va giai phap nang cao mire dQ hai long cua khach hang

TS. Nguyen Van Hi~nd6i voi phan mem Gcafe.I

13 Ngo Thi LanNhirng y~u t6 anh huong d~n gia tri thuong hieu. Nghien CUu

TS. Nguyen Xuan Truongtnrong hop h~ thong sieu thi BigC tai Tp.HCM.

14 Tang Thanh Khanh Linh Cac y~u t6 anh hirong d~n viec quyet di~ mua thirc pham chayTS.Nga Thi Thu

cua nguoi tieu dung tai khu VlJC TPHCM.

15 Pham Duy LongGiai phap nang cao hieu qua kinh doanh dich vu Internet tai

TS.Nga Thi ThuVNPT.TPHCM

Cac y~u t6 anh hirong d~n quyet dinh mua san pham may t~p thk16 Nguy~n Thi H6ng MO' my cua khach hang nit qua truyen hinh cua cong ty Bestbuy Viet TS. Nguyen Xuan Truong

Nam tai Tp. HCM

..Cac y~u t6 anh huang d~n quyet dinh yay v6n mua nha dS a cua

17 Bui Thi Tra My khach hang ca nhan tai Ngan hang TMCP A Chau a mot s6 quan PGS. TS. Nguyen Minh Ki~uthuoc khu V\IC TP H6 Chi Minh. .

18 NguySn Thi H6ng NgaMQt s6 giai phap nham nang cao chat hrong dich vu kham chtra TS. Nguyen Dinh HoaIbenh tai B~nh vien Da khoa Binh Duong

19 LeVan NghiaDo hrong cac nhan t6anh huang d~n S\I hai long cua khach hang

TS. Phan Van Thiing" mua hang tai cong ty Nghia Tin Vi~t Nam

20 r.s Thi Hoai Nh6Tinh each va hinh anh thuong hieu Vietjetair tac dong d~n quyet

TS. Nguyen Xuan Truongdinh sir dung dich vu cua khach hang tai TPHCM

21 Dinh Thi Ki~u Nhung Do hrong gia tri thirong hieu nha hang Vuong QU6c Tom PGS.TS. Ha Nam Khanh Giao

22 Trk Thi Lan NhungAnh huang cua quan ly tri thirc d~n SlJ hili long d6i voi cong viec

TS. NguySn Xuan Hi~pcua giang vien. KiSm dinh tai cac tnrong Dai hoc a TP. HCM

23 Nguyen TrQng Phfun Anh huang cua Marketing quan h~ d~n long trung thanh cua khachTS. Bao Trung

hang- MQt nghien ciru tai cac cira hang dien may a Tp.HCM.

24 Ngo Thi H6ng HoaCac yeu t6 anh huang d~n quyet dinh chon 'tnrong cua hoc sinh

TS. Pham QU6c Vi~tdang hoc tai tnrong trung dp a Quan 12, TPHCM.

25 Phetsana PhongsavathCong tac quan ly thu~ d6i voi doanh nghiep tren dia ban tinh

TS. Nguyen Van Hi~nCHAM PA sAc giai dO<;lll2016- 2021

~I I

Cac y~u t6 anh hirong d~n viec hra chon mua hang tai sieu thi26 LyMy Phuong Coop Mart tren dia ban Thanh ph6 H6 Chi MinhPGS.TS. Trk Nguyen Ng9c Anh Thu

'it MQt s6 giai phap nang cao chat Iuong dich vu tai bQphan cham27 Tr~n Thi Bao Phugng s6c khach hang trong chu6i Logistics cua cong ty TNHH DKSH GS.TS. Doan Thi H6ng Van

VN

I 28 ·INgo VanDo IUOngrmrc dQhai long cua khach hang d6i veri dich vu cung

Quang irng logistics. Truong hop nghien ciru di~n hinh: thu gom hang le GS.TS. Doan Thi H6ng Vanxuat khau tai cong ty Vinalink Logistics

29 Cao Van SenNang cao S\I g~n k~t cua nguoi lao dong va t6 chirc tai xi nghiep 0

TS. Huynh Thi Thu Strongto khach thuoc cong ty C(J khi xay dung giao thong TRACOMECO

Cac yeu t6 tac dong cua quan tri nguon nhan hrc d~n S\I g~n k~t30 Nguyen T§.n Tai icua nhan vien tai ngan hang TMCP D~u Khi Toan C~u GP Bank TS. Nguyen Dinh Hoa

I tren dia ban thanh pho H6 Chi Minh

Do IUOngcac nhan t6 tac dong d~n viec mua d~ Slr dung di~n thoai31 r.e Hoang Tam thong minh cua sinh vien chinh quy tnrong dai h9C tai chinh TS Phan Van Thang

marketing

Do IUOngcac yeu t6 anh huong d~n quyet dinh mua hang tnrc32 Nguyen Quoc Thang tuyen cua nh6m ~ PGS. TS Dao Duy Huan

nhan vien van phong tai khu V\IC Thanh pho HCM

Cac y~u t6 anh hirong d~n quyet dinh chon mua dien thoai thong33 LeUimQu~ Thanh minh cua sinh vien tnrong dai h9C Cong NgM (Hutech) tai VS.TSKH. Nguyen Van Dang

Tp.HCM. .

34 Tr~n Thi Hu~ Thanh Do IUOngmire dQhai long cua khach hang v~ dich vu giao nhan GS.TS. Dean Thi H6ng Vanhang le cua cong ty Viet Hoa tai Tp. HCM.

"

35 Nguyen Minh Th~Do hrong mire dQhai long cua khach hang d6i voi dich vu chamsac khach hang cua Vi~n thong TP. H6 Chi Minh.' . PGS.TS. Ha Nam Khanh Giao

"

36 Nguyen Thi TheYPhat trien nguon nhan Iuc tai Cong ty Dien lire Binh Phu d~n nam2020 TS. Huynh Thi Thu Strong

37 Pham Thi ThuDanh gia mire ,dQhai long cua sinh vien d6i voi chuang trinh dao

Itao ky nang mern cua tnrong Dai hoc Tai chinh - Marketing

PGS.TS. Tr~n Nguyen Ngoc Anh Thu

38 Nguyen Thi Thanh ThuyDo hrong c~c y~u t6 anh huong d~n sir hai long cua khach hang taiTp.HCM doi voi dich V1,l nr vclntuyen sinh qua tong dai 1088. TS. Dang Thi NgQc Lan

39 Nguy~n Thanh ThuyCac y~u t6 anh hirong d~n nang lire canh tranh cua nganh thuy sanTinh CaMau T.S Le Cao Thanh

40 Nguyen Trong Ti~nGiai phap hoan thien hoat dong Marketing d6i voi dich vu Nganhang ban le tai Ngan hang BIDV Dong Nai

TS. Bao Trung

41 Cao TrungD I' 'd~ h" I' ' ( ,

Tino irong rmrc Q at ong cua to chirc, ca nhan ve dich vu hanh

chinh cong tai VBND 10 phuong Ql, TP.HCM . . PGS.TS. Ha Nam Khanh Giao

42 r.e Thuy Tram Danh gia mire dQhai long cua khach hang d6i voi dich vu chamsac khach hang cua cong ty TNHH Samsung Viet Nam . VS.TSKH. Nguyen Van Dang

43 Nguy~n Thi Thanh Trang Cac y~u t6 anh hirong d~n viec hra chon cua sinh vien v~ chuangtrinh lien k~t quoc t~ tai tnrong Dai hoc Bach Khoa Tp.HCM.

PGS.TS. Ha Nam Khanh Giao

44 ITr§.nTrinh Th' TrangIIDo hrong mire dQ nhan dien thuong hieu cua tnrong Dai hoc Tai

Thanh oh6 H6 Chi MinhPGS.TS. Tr§.nNguyen Ngoc Anh ThuI Ly ~ Chinh - Marketing tai khu vue .

-

#

Tri~uDanh gia rmrc dQhai long cua khach hang d6i voi chat lUQ11gdich

GS.TS. Dean Thi H6ng Van45 Duong VanVI} cua cang Tan Cang Cat Lai

ICac nhan t6 anh huang d€n quyet dinh mua san pham sua bQt·Tuk TS. te Cao Thanh46 Le AnhAbbott tre em tir 0 d€n 6 tuoi tai Quan 12, H6c Man, CU Chi.

I

Nguyen Th€ Vinh Cac y€u t6 tac dong d€n sir giln k€t cua nhan vi~n d6i_voi t6 chirc:PGS. TS Bao Duy Huan47

nghien ciru thuc t€ tai Cong ty C6 phan Bao hiem Vien Dong

(