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o2O Sharing Economy

@josanku

ㅌㅇㄹ ㄷㄴ ㄷㅌ ㅐㅜ ㅋㅇ ㄷ

ㅂ ㅌ

‘A night in Seoul’ by Heejeong Kim

December 7, 2015

우리 아가 코~ 자자Let's get a good night's sleep

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Hanokstay

HOSTSGEUSTS

Global Korea

Local Price Trust

Seoulstay

Finestay

TravelTech Harnessing Sharing and Technology

Home Sharing Platform of Korea

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Growing Market and Entrance Barrier: Home Sharing and TravelTech

KOZAZA, Local Player with 4 Year Experiences 5,000 Rooms, Platform, Partners, Brand in Korea

More Visitors (22M by 2020) to Korea

Oppertunities

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Complication of the Trust Home Sharing System

Two Sides: Hosts and Guests, Online and Offline

Focus: Hanokstay, Seoulstay

Glocal: Lanaguages, Currencies, Payments, Customer Support, Contents

Global Marketing and Competition: Airbnb with Global Guest Network

Challenges

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If we fight in the ocean, we lose. But if we fight in the river, we win. Jack Ma, 2005

2005

2017

Focus

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Local

TravelTech

Price

Fee Free

Trust

Certified

The Best in Seoul

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Data and Platform Business

Same Room and Host at Lower Price

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On Demand Booking

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Finestay

Sweet Home with Hotel Services

Byeond Stars

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Regulation Innovation

Finestay

Social Concensus

Collaboration with The Government

Compliance to Local Regulation

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List Rooms to Home Sharing Platform

Burden of Operation Online Marketing Communication

Register to Urban Home Sharing

$$$

900 Hosts with 3,000 Rooms Only in Seoul

Since 2012

Compliance to Local Regulation

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Korea Hosts

Global Guests

Marketing

Booking

Communication

Emergency

Cleaning

Maid Service

Pickup

Host Deputy

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2012

2016

Global Marketing Seoulstay Unique Values

Platform and Listings Hanokstay Experiences

2017

Chapter II

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2000

2012

SEOUL 17

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Online Internet

Offline Internet

Intenet of Everything

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Mary Meeker May 27, 2015INTERNET TRENDS 2015

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Online Internet

20151995 2035

Offline In

ternet

o2O

Share Information Share Life

Web2.0 Life2.0+ Trust Participate Open Share

InnovationTechnologies

POWER TO THE PEOPLE

2012

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Life2.0

Web2.0

Transportation, Time, Space, Money, Products, Skills, Energy, Jobs

Bits

ParticipateShareOpen

Power tothe People

Sharing Economy

online 2 Offline

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http://www.businessinsider.com/uber-vs-facebook-valuation-in-years-one-through-five-2015-6

$50+ B - 2 Years + Money

$62.5B - 3 Years

$300 B$X,XXX B

$62.5 B

44 Unicorns, 35%, $219B

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http://www.businessinsider.com/uber-valuation-vs-market-cap-of-publicly-traded-stocks-2015-1225

Uber > Ford, GM, Time-Warner

Internet 2000

Social 2011

Sharing 2020

F $300 B

A $300 B G $500 B

$X,XXX B

Information

Social

Life Offline

Sharing Boom

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Jeremy Rifkin, 2015The Son of Capitalism

Sharing Economy

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accessshared

ownershipexclusive

smart����������� ������������������  owndership 28

Idle Capacity ValueShare

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Turn Idle Capcity to Value

Companies

Consumption (Ownership)

• Ownership • Global Capital • Money • Hyper Production

and Consumption

• Access • Local • Money + Value • On-Demand Life

• Sharing • Production

• Consumption (Access)

Distribution

Industry Economy

Sharing Economy

Transportation, Time, Space, Money, Products, Skills, Energy, Jobs

Hybrid Economy

People

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SHARING ECONOMY

Demand

Gig Economy by Micropreneurs

On-Demand Economy Access Economy Experience Economy Collaborative Consumption

Supply

• Ownership to Access • Save Money • More Choices • Convenience of Cloud Life • User Centric • Product to Experience

• User is Company • Share Under-utilised

Resources: Space, Things, Money, Skills

• Create Products: 3D Printing

Collaborative Economy Circular Economy Peer Economy Collaborative Commons

Money Community Environment

* Based on works by Ksenia Benifand and Rachel Botsman31

EconomySocial Value

YLifestyle

TechnologyEnvironment, Community Efficiency

Trust Production

Additional Income, Save Money

Convenience, Choices, Affordability

Economy

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Identity

Reputation

Identity

Reputation

TRUST network

Reviews Referrals Socail activity Social relationship Online behaviors Transaction history Financial credit

Insurance Escrow

Emergency support

Identity verification Credit card

Algorithm > LawTrust Between Stangers

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By Simone Cicero

Disintermediation

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Number Produced

Unit Cost

Physical Goods

Digital Goods

Zero Marginal Cost Disrupting Incumbances: Texi and Hotel

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Industrial Economy

Sharing Economy

More Effective

By Dr. Kyutae Lim http://www.huffingtonpost.kr/kyutae-lim/story_b_5538351.html

Sustainable Growth

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Transformation to Sharing EconomyMe

Individual Ownership Global

Centralized, 1% Competition

Company Advertising

Money, Capital Consumer

Credit, Regulation

We Shared Access Local Distributed, 99% Collaboration People Community + Value + Micro Entrepreneur Trust, Algorithm

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http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/

magic!

• Economy • Evironment • Community • Liefestyle • Innovation • New Society

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Sharing Economy

Centralized Global Money

Industrial Economy

Distributed Local People

SHIFT

Company BusinessAnU (Airbnb and Uber)

A&U Paradox Old Sprit in New Body

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teddisrupt Car, TaxiHotelUniversityBankFactoryRestaurantTelcoGovernment40

o2OSharing Economy

Next KOREA

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The Sharing Ecnomy is a big chance to Korea. Focus to Invest on the smart infrastructure. There might be no exit.

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O2 online = Offline

O2o: Offline2online, Atoms2Bits

o2O: online2Offline, Bits2Atoms

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o2O Sharing Economy

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http://www.ellenmacarthurfoundation.org/business/reports/ce2012

ME TO

WE46

The Best in Korea