[kug pp 31st] product 2.0 (by pengdo)
DESCRIPTION
Pengdo gave a presentation in terms of which is similar to .This concept bases on the idea that customers can be also producers.TRANSCRIPT
![Page 1: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/1.jpg)
![Page 2: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/2.jpg)
생산자소비자
![Page 3: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/3.jpg)
소비자는 멍청하다
![Page 4: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/4.jpg)
CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS1
![Page 5: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/5.jpg)
CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS2
![Page 6: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/6.jpg)
CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS3
![Page 7: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/7.jpg)
생산자는 더 멍청하다
![Page 8: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/8.jpg)
CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS1
![Page 9: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/9.jpg)
CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS2
![Page 10: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/10.jpg)
CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS3
![Page 11: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/11.jpg)
생산자소비자
![Page 12: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/12.jpg)
생산자소비자
![Page 13: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/13.jpg)
Product 2.0
![Page 14: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/14.jpg)
소비자파워
생산자파워
20세기 초
“품질”20세기 말
“유저리서치”
현재
“Product 2.0”
![Page 15: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/15.jpg)
Product 1.0 Product 2.0
디자인
평가
의사결정
수익배분
![Page 16: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/16.jpg)
http://threadless.com
![Page 17: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/17.jpg)
![Page 18: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/18.jpg)
![Page 19: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/19.jpg)
http://ryzwear.com
![Page 20: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/20.jpg)
http://infectious.com
![Page 21: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/21.jpg)
![Page 22: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/22.jpg)
![Page 23: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/23.jpg)
http://sellaband.com
![Page 24: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/24.jpg)
http://redesignme.com
![Page 25: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/25.jpg)
![Page 26: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/26.jpg)
http://www.ideastorm.com
![Page 27: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/27.jpg)
http://mystarbucksidea.force.com
![Page 28: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/28.jpg)
소비자는 멍청하다X
![Page 29: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/29.jpg)
소비자는 똑똑하다
![Page 30: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/30.jpg)
ONE MORE THING
![Page 31: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/31.jpg)
![Page 32: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/32.jpg)
![Page 33: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/33.jpg)
dooing.net
![Page 34: [KUG PP 31st] Product 2.0 (by Pengdo)](https://reader035.vdocuments.pub/reader035/viewer/2022070304/54b8921c4a79597d368b45d7/html5/thumbnails/34.jpg)
이미지 출처
- http://www.flickr.com/photos/pntphoto/867516607/
- http://www.flickr.com/photos/jimheid/1337510226/
- http://farm4.static.flickr.com/3091/3189205023_f233ac3f0c_o.png
- http://www.flickr.com/photos/bizarre07/3030127180/
- http://www.flickr.com/photos/happilydepressed/295271476/
- http://en.wikipedia.org/wiki/File:NewCokeCan1985.jpg
- http://www.movist.com/movies/viewgallery.asp?mid=1828&tp=p&num=2
- http://www.flickr.com/photos/spinch/2397133964
- http://www.flickr.com/photos/sometoast/492144493/
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