kupas bisnis eo
DESCRIPTION
TRANSCRIPT
![Page 1: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/1.jpg)
Prospek Bisnis Event Organizer (EO)
Kresnayana Yahya
Enciety Business Consult
![Page 2: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/2.jpg)
Middle class needsvMasyarakat kelas menengah makin beragam
minat, daya beli dan involvement nya dalamEvents
v Kebutuhan untuk “terlibat” dan “menjadibagian dari suatu event” makin meningkat
v Lifestyle dan Event style makin jadi pilihanv Sponsor dan organizer makin jeli melihat
peluangv Dari pameran, Expo sampai Big Event terjadi
di Indonesia
![Page 3: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/3.jpg)
Event managementv Sportv Family: wedding, birthday, partyv Business : launching, promo, customer
gatheringv Culture : celebrating royal daysvMusic : jazz, metallica, classic, popv Technology : Race, launchingv Social media gatheringvMICEv Political eventsv Social and government
![Page 4: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/4.jpg)
Event Management is part of Business Service Management
vService Impact Management§ Deals with the relationships
between Services and IT (dependency and impact)§ Service model definition§ Service impact§ Service availability§ Automate and visualize events
§ Requires sophisticated Event Management
vEvent Management § Deals with receiving and
manipulating the IT events§ Collect and process events§ Define and manipulate events§ Perform notifications
§ Requires well-developed Infrastructure and Application Management
August 30, 20134
![Page 5: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/5.jpg)
Incident Management and Problem Management
§ Event Management is comprised of§ Incident management§ Problem management
§ The primary objective of incident management is to restore service as soon as possible to minimize any negative effect on business services.§ The objective of problem
management is to takes a proactive approach in defining preventative measures so that service disruptions do not occur.
August 30, 20135
![Page 6: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/6.jpg)
Sports Organizations ?
MediaBroadcast
Sponsors InstitutionsFederations
EventsClubs
Franchises
Sports goods& Equipments
Consulting Agencies
Athletesagents
![Page 7: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/7.jpg)
Focus on “Event Concept”
In sports context, “event” is everywhere :
« National Championships (every week ! : NBA, MLB, NFL, NHL, LNF, Top 14, Premier League…)
« National and International Competitions (JO, World Cups…)
«One shot events (every year) : Roland Garros, Tour de France, ATP, PGA, Superbowl, Formula 1… exhibitions…
…
![Page 8: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/8.jpg)
Categorization of eventsScale of impacts
(attendance, media, profile, infrastructure, costs, benefits)
High
LowLOCAL MAJOR HALLMARK MEGA-EVENT
Category of event
![Page 9: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/9.jpg)
Stakeholders in sport organizations
Private sponsors
Organisation
Public sponsors
Sport institutions
MediaSpectators
Athletes
Suppliers
Event / Club
![Page 10: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/10.jpg)
Main Strategic Approaches(Saias & Métais, 2001)
POSITIONING MOVEMENT
Competitive
Advantage
Resource-Based View
RBV
Permanent Transformation
STRATEGIC ≪FIT ≫ STRATEGIC
≪INTENT ≫
S.W.O.T
5 Forces
Michael Porter & Co Gary Hamel and C. K Prahalad & Co
![Page 11: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/11.jpg)
Resource Based-View : VRIO model (Barney, 1991)
Resources & capacitiesLead to
Sustained Competitive Advantage
ValueRareness
Inimitability
Non-Substitutability
Organization
![Page 12: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/12.jpg)
Cascade of assets
Stock of resources
RelationalResources« Axes »
PartnershipResources
ReputationalResources
Physical resources
LearningOrganizational
Capabilities
Dynamic Capabilities
« Bricolage »
![Page 13: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/13.jpg)
Benefits for the sponsor : achieve communication objectives
SPONSOR
Firm, non profit organization, institution…
SPONSORED
Entity : individual, group, oragnization, event…
Area : sports, arts, environment..
Sponsor support : financial or not
Media
Sponsortarget
SponsoredTarget
PUBLIC
![Page 14: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/14.jpg)
Event or Club
Partneship Resources
Sponsor
Event communication
(sponoring resources)
VRIO
Linkage among
resources
![Page 15: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/15.jpg)
Understanding the Meaning of Performance ?
EventInternal Measure
P.A.P.E.RTest
SponsoringEfficiency(Partners)
PR Efficiency(Partners)
EventReputation
ðPerformance
InstitutionalPerformance Media
Performance
Brand Exploitation ?
Stakeholders Performance
Shareholders performance
AthletesPerformance
![Page 16: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/16.jpg)
Reputation = key resource ?
REPUTATION =>Sustained Competitive
Advantage
ValueRareness
Inimitability
Non-Substitutability
Organization
![Page 17: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/17.jpg)
Linking Identity, Reputation and
Expressive Organization(club or event) Brand
![Page 18: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/18.jpg)
Reputation management(Fombrun, 1996)
REPUTATION
Visibility
Authenticity
Consistency Distinctiveness
Transparency
![Page 19: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/19.jpg)
Communicates Appropriately with Everyone…Carries out Visible Stakeholder Initiatives…Participates in Worthy Social Initiatives…
Is Recognizably Different...Makes a Distinctive Promise…
Stands out…
Walks the Talk…Is Identifiable in its Communications…
Conveys a Consistent Message…
States Its Beliefs Openly…Discloses Information in a Timely Fashion…Shows Responsiveness to all Stakeholders…
Is Credible and Sincere in Its Communications…Is Honest…
Is Appealing to deal with…
Visible
Distinctive
Consistent
Transparent
Authentic
ExpressivenessQuotient
The expressiveness quotient (Fombrun and Van Riel, 2004)
![Page 20: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/20.jpg)
Reputation management in action !
You have to CreateProtectRepair
your reputation
Indeed bad reputation can affect brand development… (OM)
![Page 21: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/21.jpg)
Reputations are magnets : they help a company attract resources (Fombrun and Van Riel, 2004)
REPUTATION
Employees
Customers
Investors
Media Journalists
Financial Analysts
Make jobs more attractive& motivate hard work
Encourages repeat purchase& builds market share
Lowers capital costs& attracts next investment
Generates more favorablePress coverage
Affects content of coverageAnd recommendations
![Page 22: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/22.jpg)
Measure : reputation Quotient (6 dimensions and 20 attributes)(Fombrun and Van Riel, 2004)
REPUTATION
Social ResponsibilitySupports Good CausesEnvironmental ResponsibilityCommunity Responsibility
Vision & LeadershipMarket OpportunitiesExcellent LeadershipClear Vision for the future
Financial PerformanceRecord of profitabilityLow Risk investmentGrowth Prospects
Outperforms Competitors
Workplace EnvironmentGood Place to workGood employeesRewards Employees Fairly
Products & ServicesHigh QualityInnovativeValue for moneyStands Behind
Emotional AppealFeel good aboutAdmire and RespectTrust
7-pt scale
7 = describes very well
1=oes not describe well
![Page 23: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/23.jpg)
Transfer in the context of sports organizations
REPUTATION
Social ResponsibilitySupports Good Causes (Ethic)Environmental ResponsibilityCommunity Responsibility (fans)
Vision & LeadershipMarket OpportunitiesExcellent LeadershipClear Vision for the futureCEO celebrity
Financial PerformanceRecord of profitabilityLow Risk investmentGrowth Prospects
Outperforms Competitors
Media returns - affluence
Stakeholders performance
Workplace EnvironmentGood Place to workGood employeesVolunteers management
Products & ServicesHigh Quality of sport show & experienceInnovativeValue for money (tickets)
Hospitality
Emotional AppealAdmire and Respect sport& athletesPassion & hedonismComsumer experience
7-pt scale
7 = describes very well
1=oes not describe well
![Page 25: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/25.jpg)
5 principlesReputation Management For Roland Garros
Be visibleMedia choice (F2-3)Stadium evolution
Be authentic Traditional identity History respect (museum)
Etre consistentSport advantage
Sponsors control (colors on the court)
Etre distinctiveSport exception :
Grand SlamClay courts
Physical impacts
Etre transparentCommunication (ex players)
FFT is an association(now difficulty with Christian Bîmes)
![Page 26: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/26.jpg)
Football
--- KLUB SEPAK BOLA TERMAHAL DI DUNIA
-- Gareth bale, Pemain dengan bayaran termahal--- KONTRAK SPONSOR DENGAN HARGA FANTASTIS
-- Indonesia datangkan Chelsea, Promotor kisruh
--- GARUDA INDONESIA MEMILIH SPONSORI LIVERPOOL
--- Benefits of sponsorship
![Page 27: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/27.jpg)
Bayern Muenchen klub termahal di duniahttp://sport.detik.com
Bayern Munchen mengalahkan Borussia Dortmund 2-1 di final Liga Champions 2013.
Setelah dengan gemilang menjuarai Liga Champions,Bayern Muenchen sekarang dinobatkan sebagai klub sepakbola paling mahal di dunia dengan nilai mencapai US$860 juta.Menurut peringkat yang disusun BrandFinance ini nilai Bayern lebih tinggi dibandingkan Manchester United, yang harus puas berada di posisi dua tahun ini.
![Page 28: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/28.jpg)
Club – club sepak bola termahal
Rank Klub Price1 Bayern Munchen US$ 860 juta2 Manchester United US$ 837 juta3 Real Madrid US$ 621 juta4 Barcelona US$ 572 juta5 Chelsea US$ 418 juta6 Arsenal US$ 410 juta
BrandFinance menyusun daftar ini antara lain berdasarkan beberapa kriteria, di antaranya adalah pendapatan klub, nilai keseluruhan pemain, dan peringkat federasi sepak bola Eropa, UEFA.
p p
![Page 29: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/29.jpg)
Bale, pemain termahal
Gareth Bale ditawar Real Madrid dengan harga Rp 1,3 triliun.
Media Spanyol menyebut kalau Los Merengues sudah menawarkan dana sebesar 82 juta poundsterling pada Spurs untuk mau melepas pemain asal Wales itu.
Jumlah tersebut memang tidak akan sepenuhnya berbentuk uang cash karena melibatkan kepindahan Angel Di Maria dan Fabio Coentrao sebagai bagian dari transaksi tersebut. Namun nilai 82 juta poundsterling akan menjadi rekor pembelian terbaru, mengalahkan catatan sebelumnya yang dibuat Madrid saat memboyong Cristiano Ronaldo dari Manchester United yang senilai 80 juta poundsterling.
Beda di Spanyol, beda pula di Inggris. Bos besar The Lillywhites, Daniel Levy, malah disebut ingin dana lebih besar lagi. Jumlahnya sangat luar biasa yakni 143,5 juta euro. Dalam kurs rupiah, itu sama dengan Rp 1,95 triliun.
![Page 30: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/30.jpg)
Kontrak sponsor dengan harga fantastis
Beberapa klub elite sepak bola Eropa merampungkan kontrak dengan perusahaan iklan untuk mensponsori perlengkapan dan kostum pemain. Nilai kontrak mencapai ratusan miliar rupiah per tahun. Majalah bisnis Forbes pun merilis lima nilai sponsor terbesar untuk klub sepak bola di Eropa.
Klub asal Inggris, Manchester United (MU), berada di peringkat teratas setelah menandatangani kontrak dengan perusahaan otomotif Amerika Serikat, Chevrolet. Tak tanggung-tanggung, kontrak disepakati berlangsung selama tujuh tahun.
Nilai kontrak sangat fantastis yaitu US$80 juta atau sekitar Rp777 miliar per tahun. Nilai itu memecahkan rekor kontrak sponsor termahal di dunia sepak bola.
![Page 31: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/31.jpg)
Daftar 5 sponsor dengan nilai fantastis versi Forbes
versi Forbesklub sponsor harga
Manchester United (MU)
Chevrolet (perusahaan otomotif Amerika Serikat)
US$80 juta atau sekitar Rp777 miliar per tahun (selama 7 tahun)
Barcelona Qatar Airways US$38 juta atau hampir Rp379 miliar per tahun
Bayern Munchen perusahaan telekomunikasi Deutsche Telekom
US$37 juta atau lebih Rp360 miliar
Liverpool Standard Chartered Bank
Rp320 miliar per tahun (selama empat tahun)
Real Madrid Bwin (perusahaan judi di Eropa)
US$29 juta atau sekitar Rp281 miliar per tahun
![Page 32: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/32.jpg)
Alasan Chevrolet memberikan harga paling fantastis
Wakil Presiden General Motors North America, perusahaan yang membawahi Chevrolet, Alan Batey, menyatakan rasa bangganya bisa menjalin kerjasama dengan United.
United yang namanya sudah mendunia menjadikan alasan Chevrolet untuk bekerja sama secara resmi. Dan Chevrolet tidak sungkan-sungkan untuk memberikan dana besar kepada Setan Merah untuk membangun tim yang dipimpin Sir Alex Ferguson ini.
![Page 33: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/33.jpg)
Indonesia datangkan Chelsea, promotor kisruh
Seluruh kegiatan tur Asia Chelsea di Indonesia yang menggunakan Stadion Utama Gelora Bung Karno masih menjadi tanda tanya, setelah promotor awal kedatangan klub Liga Primer Inggris tersebut, MyEvents, mengancam akan 'menyegel' stadion.
MyEvents merupakan promotor awal yang mendatangkan Chelsea ke Indonesia. Namun BNI sebagai sponsor utama memutus kerja sama itu dengan alasan wanprestasi, dan mengalihkannya ke promotor lain. Hal ini diakui CEO MyEvents Fauzan Zaman.
“Pihak kami memang melakukan wanprestasi, karena tidak sanggup menyetorkan dana ke sponsor, dalam hal ini BNI. Ada beberapa ketentuan di kesepakatan awal. Jika kami batal, atau wanprestasi, kewajiban bisa lepas,” ujar Fauzan dalam keterangannya kepada wartawan beberapa saat lalu.
Sumber : goal.com
![Page 34: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/34.jpg)
Sedangkan CMO MyEvents Niken Ayu mengungkapkan, pihaknya belum mendapatkan kompensasi atas biaya yang sudah dikeluarkan sejak Januari lalu setelah adanya pemutusan kerja sama dengan BNI.
“Sejak kami putus kerja sama pada Juni lalu, MyEvents belum mendapatkan legalitas resmi mengenai hal itu. Ini bisnis, ada hukum yang memastikan hal itu. Pengajuan kompensasi kepada BNI belum direspon pihak BNI,” kata Niken.
“Kami menunggu niat baik dari pihak BNI. Jika hingga Selasa (23/7) pukul 11.00 WIB belum ada penyelesaian, pengacara kami yang akan bicara. Stadion Utama sudah kami sewa tanggal 23-25 Juli, jadi tak ada pihak lain yang bisa menggunakannya.”
Sementara COO MyEvents Tio Nugroho menyatakan, pihaknya sama sekali tidak berniat mengganggu kegiatan Chelsea di Stadion Utama. Hanya saja, mereka merasa kecewa dengan sikap BNI yang tidak memperlihatkan itikad baik.
“MyEvents tidak ingin tur Chelsea batal. Saya juga sudah pesan tiket untuk keluarga. Jika ada kesepakatan, maka kita bisa melihat tim terbaik [Chelsea] bermain di Indonesia. Jika tidak, maka kami yang akan bermain bola di sana,” tegas Tio.
“Di luar berhembus kabar ada ribut antarpromotor. Itu tidak benar. Kami tidak ada masalah dengan promotor yang ditunjuk BNI itu. Ini ada masalah yang belum terselesaikan, yaitu antara kami dan BNI.”
![Page 35: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/35.jpg)
Garuda Indonesia memilih sponsori liverpool
Liverpool memiliki sejarah dan tata nilai yang sama dengan yang tengah dibangun di Garuda Indonesia. Sejarahnya yang panjang dengan rangkaian kemenangan yang stabil adalah poin penting untuk pengambilan keputusan.
Sedangkan prestasi tim lainnya sangat tergantung pada siapa yang tengah menjadi pemiliknya. Selain itu, "The Reds", julukan Liverpool, memiliki 580 juta penggemar di seluruh dunia. Jumlah penggemarnya di Asia mencapai 300 juta orang, dan 1,5 juta di antaranya di Indonesia.
![Page 36: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/36.jpg)
Ada 10,2 juta penggemar yang mengakses akun FB klub ini, ditambah 1,1 juta followersdalam akun Twitter-nya. Sebagai klub tertua di Liga Inggris yang didirikan pada 1892, saya tak heran bila Liverpool memiliki pendukung fantastis yang terbesar di dunia. Akhirnya dealpun dicapai, dan ini bagus bagi peningkatan citra Garuda dalam bisnis internasionalnya. Lihatlah iklan baru TVC Garuda Indonesia yang sekarang banyak ditayangkan di media global, juga memakai talent Liverpool.
![Page 37: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/37.jpg)
Keuntungan bagi sponsor klub sepak bola
Dengan dicantumkannya logo produk perusahaan tersebut pada jersey atau papan iklan maka diharapkan bisa mendongkrak penjualan produk perusahaan tersebut.
Seperti kita ketahui bahwa sepakbola punya "daya magis", pihak sponsor memanfaatkan hal tersebut untuk memasarkan produk-produk mereka. Tapi bisa juga para sponsor tersebut adalah pihak yang menanamkan modalnya pada klub yang bersangkutan.
![Page 38: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/38.jpg)
Dikutip dari official web SeaWolves FCmengatakan bahwa
Benefits of SponsorshipWE BELIEVE:Sport offers loyalty, entertainment, passion, and reaches out to all demographics, creating an environment with no boundaries.The creation of a relationship between sport and a corporate brand should be beneficial to both parties.Aligning with an athletic team, such as SeaWolves FC, is an excellent method of increasing brand awareness. Associating a product or service with a sport can reap huge benefits.· A sport offers continuous advertising opportunities· The fan base is a ready database to target· Team fans are keenly loyal and extend that loyalty to the team sponsors· Fans offer an extended network through friends and family· Soccer is an international language, which is now
developing an active and bandwagon following here in Washington. It’s a celebration of the best of humanity.
· Sponsor companies can also reinforce awareness among target markets by sponsoring additional soccer events and clinics
![Page 39: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/39.jpg)
SOCCER IS REFERRED TO AS “THE WORLD’S GAME.” BUTWITH SPONSORSHIPS, WE MEAN BUSINESS!USL PDL does not see sponsorship as an act of charity – rather as a corporate decision that must provide a positive return on investment. Sponsors enjoy a wide range of benefits, which can:· Raise brand awareness and develop brand preference in
the marketplace· Create positive PR and raise awareness of your
organization as a whole· Provide attractive context for your products or services· Provide events for promoting your good relations with clients
![Page 40: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/40.jpg)
BRAND QUALITY AND CREDIBILITY: LOCALLY and GLOBALLYAt the highest levels, sport involves gold medals, world records, championship cups and global awareness. A leading brand can benefit greatly by associating with such excellence. Sponsoring an international athletic entity of USL PDL caliber adds value to a company’s brand proposition.In nearly all sectors of all markets there is intense competition among companies and brands. Often there is little differential between products in terms of quality, content or price. To make a brand stand out from the crowd a sponsor can use sport to create a unique position in the mind of the consumer.
![Page 41: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/41.jpg)
MEDIA & EXPOSURETypically sponsors wish to support activities that are enjoyable and memorable for audiences and participants, and provide occasions to build brand value.Top of the list on most sponsor requirements is media coverage. Sporting events such as season openers, sponsored giveaway nights, community interaction, and playoff games, create opportunities for exciting and interesting newspaper photographs and television images showing sponsor logos on shirts or banners. Such exposure creates brand familiarity for consumers. When the logo stands out from competitors, that means increased sales from consumers who are looking to spend money.____________________________________Sponsors and their employees want to feel comfortable with a business partnership, expecially one this public. We know you want to feel confident about getting a good return on your investment. PDL Soccer believes that it acts as ambassadors for its sponsors’ brands, saying to the world, “This brand is all about being innovative, dependable, and full of vitality and life.”
Join your SeaWolves FC in 2011!We look forward to working with you.
![Page 42: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/42.jpg)
Complexity dan secure planningv Seluruh gagasan EVENT haru di disain secara
terintegrasi mulai dari host, sponsor, organizer, agent, stars sampai support dandesign with assurance, tested and reliabel
v Pengalaman di Indonesia : ada saja yg miss dan memalukan. Sambungan internet teleconference, Loud speaker di istana , protokoler dll
v Integrasi semua ini dengan skenario yang jelas , tegas dan open menjadikan pekerjaanevent organizer ini sangat menarik dan perludi bangun untuk membangun REPUTASI
v Global events makin banyak di Indonesia, bersiaplah jadi event organizer kelas dunia
![Page 43: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/43.jpg)
![Page 44: Kupas bisnis eo](https://reader033.vdocuments.pub/reader033/viewer/2022051013/54877ea5b47959d30c8b5505/html5/thumbnails/44.jpg)