kwanko presentation 2016
TRANSCRIPT
OUR technology for a user CENTRIC APPROACH
Our DMP allows us to build segmented Audience Clusters
for a better ROI
Data recorded from our multi-device expertise
(desktop, mobile & email)
Predictive algorithms Analytics tools
Advanced targeting criteria to target
the right user at the right time
DATA 360°CROSS-DEVICE TRACKING
ANALYTICS & OPTIMISATION
TARGETING RETARGETING
BOOST YOUR SALES
• New clients acquisition• Targeting/Retargeting• Attribution Marketing• Cross device tracking
• Advanced targeting criteria• Premium local websites in all verticals
(content websites & blogs)• Our exclusive ClickTime® solution:
to measure your users’ engagement
DRIVE QUALITY TRAFFIC
• The biggest Emailing network in Europe and Latam
• Our Design Studio to build your responsive LPs and Email kits
• Deduplication, blacklist, A/B Testing, eCPM optimisation
COLLECT PREMIUMLEADS
your 360° partner for cross-device digital advertising
150 000 websites All publishers Verticals
DSP Mobile (90 SSP connected)500M@ worldwide
Tracking, Adserving, Predictive algorithms,
Real-time statistics and Analytics, Performance
monitoring tools
13 years of experience in the Management
of Performance Marketing programs
Expertise Proprietary technologies Kwanko Network
LEADSTRAFIC LEADS LEADSTRAFIC
DEVICECookie / Device ID
GEOLOCATIONGPS location
BEHAVIORALBrowsing historyEngagement level
Conversions, Interests
CONTEXTUALHour, Date,Weather...
WOMEN 25 to 60 years old
MEN 25 to 60 years old
MEN/WOMEN 25 to 50 years old
MEN/WOMEN-25 years old
MEN/WOMEN +30 years old
MEN/WOMEN +60 years old
...and interest profiles: auto, real-estate, fashion, finance, travel, etc.
we gather data
WE BUILD SEGMENTED AUDIENCE CLUSTERS
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• Display • Emailing • Video • Social network
• SEO • Native ads • SMS Push • etc…
SalesLeads
Web & Mobile Views
30M82M
70BnClicks4Bn
* 2016 key figures
to deliver results*
to connect you to your audiences via multiple touchpoints
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v
54M€
key figures
CONTACT
-Kwanko Group [HQ]60, bd du Maréchal Joffre, 92340 Bourg-la-Reine, France - Phone +33 1 70 68 97 20 [email protected] us on
Paris
Brussels
Casablanca
Hamburg
istanbul
Lisbon
Madrid
Mexico
Milano
São Paulo
Warsaw Subsidiaries102 000 Programs20 Countries covered
Staff members220
Annual turnover
150 000Publishers
Trusted by over 2000 advertisers and agencies