kx 93.5 presentation
TRANSCRIPT
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KX 93.5“Leading Laguna’s Listeners”
By Cesar Camacho, Branen Fitzgerald, Joel Kuehn, Ronni Marinez, Pauline Nguyen, & Wilfredo Salazar
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• Objectives and Target Market• Advertising• Sales Promotions• Public Relations & Social Media• Budget
Overview
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Objectives & Target Market
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Objectives
• Promote Laguna’s KX 93.5 radio station• Obtain 7,500 likes on Facebook, 1,200 followers on Instagram, and
5,000 followers on Twitter• Double membership of non-listeners• Increase website traffic by 12%• Generate 6,000 downloads with KX 93.5 mobile app
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• Primary Target • Age: 30 - 55• Gender: Male & Female
• Secondary Market • Age: 15 - 30• Gender: Male & Female
Target Market
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Advertising
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Mainline Service
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Sales Promotions
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Membership Packages
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Sample CD
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Coachella Ticket Giveaway
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Public Relations
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• Weekly posts on Facebook, Twitter, and Instagram• Inform followers of member benefits• Promote sweepstakes and events
• ie - #935Coachella• Promote website and mobile application
Social Media
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Website
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Deck on Laguna Fundraiser
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Laguna’s Silent Palooza
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Proposed Budget
$10,500
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• Objectives and Target Market• Advertising• Sales Promotions• Public Relations & Social Media• Budget
Recap