lakme complexion cream
TRANSCRIPT
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CONSUMER BEH VIOURPRESENT TIONON
DIFFUSION OF INNOV TION
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What is Innovation???Transformation of an idea intosomething useful.
There are two different kinds of
innovations1.New things
2.Development of new things.
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LAKME COMPLEXION CREAM
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WHAT IS LAKME CC?
Lakm CC stands for Complexion Care cream. It
combines the goodness of your daily skin cream with
just the right touch of make-up to give you thatperfect look in just a few minutes.
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Its skin care benefits include sun protection (SPF 20),
moisturizing, brightening and freshness while its
make-up benefits are an even skin tone and basic
coverage. SKIN CARE + MAKE-UP
Brightens Conceals
Moisturizes RefreshesUV Protection Evens Skin Tone
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Lakme CC Cream is designed for the modern woman whoneeds to look her best at all times. A hectic schedule canusually leave you with little time to look after yourskin. But, with Lakme CC cream you can get instantlystyled skin, every day.
Suitable for all skin types, Lakme CC cream isspecially formulated to moisturize and instantly styleyour skin. Containing SPF 20, Lakme CC creamensures sun protection, while brightening andrefreshing your skin. Best suited for the Indian skin
tone, Lakme CC cream is available in two shades Beigeand Bronze. Its light formulation ensures thatthe cream is easily absorbed into your skin, instantlygiving it a perfectly even tone that looks natural.
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Diffusion of Innovation The diffusion of innovations theory seeks to explain
how and why new ideas and practices are adopted,
with timelines potentially spread out over long
periods.
It is designed in two process:
1. Diffusion2. Adoption
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The diffusion processThe innovation Various approaches
have been taken to
define new product:
1.Firm oriented
2.Product oriented
3.Market oriented
4.Consumer oriented
The channels ofcommunicationThe social systemTime
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The diffusion processThe innovation how quickly
innovation spread
depends on channel
on communication.
There are two
sources for
communication:I. Impersonal
II. Interpersonal
The social systemTime
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The diffusion processThe innovation It is a physical, social or
cultural environment in
which people belong
and within which theyfunction:
It can be of two type :
I. Traditional social
systemII. Modern social system
The channels ofcommunication
Time
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The diffusion processThe innovation Backbone of diffusion
process.
it pervades the study of
diffusion in threedistinct ways :
1. The amount of
purchase time.
2. The identification ofadopter categories
3. The rate of adoption.
The channels ofcommunicationThe social system
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Product characteristics that influence diffusion Relative advantage
Compatibility
Complexity Trialability
Observability
Resistance to innovation
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Relative AdvantageFactor CC CREAM BB CREAM
TEXTURE LIGHTER TEXTURE THANBB
LESS LIGHTER THAN CCCREAM
FINISH SEMI MATTE FINISH BETWEEN MATTE AND
DEWY
PIGMENTATION TARGETED TOWARD
COLOR CORRECTION
AND HIDING DARK
SPOTS, HIGHER
PIGMENTATION
LESSER PEGMENTATION
THAN CC CREAM
HYDRATION & OIL
CONTROL
MORE HYDRATING
THAN BB CREAM
LESS HYDRATING
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COMPATIBILITY
PACKAGING
TEXTURE
SMELL
PRICE
EASY TO APPLY
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COMPLEXITY
LOW COMPLEXITY AS EASY TO APPLY ON FACE.
Take a small drop of CC and apply on the back
of your hand
Gently blend into skin
Dab and apply the cream in dots across face
and neck and gently blend it using fingertips
Take a small amount of cream in your palmsand evenly apply all over face and neck
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TRIALABILITY
Free trial facility is available in each store of the
product. An executive will guide the customers on
the product and give them free demo regarding steps
to use it.
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OBSERVABILITY
The product information is easily available in the
internet. Customer can compare the product with
other skincare products. Customer can face difficulty
to observe first as not much advertising is done topromote the product.
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Adoption ProcessLakme cc cream
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Awareness
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Interest
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Introduction
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Evaluation- Review
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Lakme cc contest
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Trial
1726 likes the lakme cc cream
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Product availability
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Lakme contest
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Adoption
With in 3 days 2669
Likes .
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Adopter Categories
LAKME CC
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Product
Lakme Complexion Care cream
It combines the goodness of your daily skin cream with just the right touch of make-up to give youthat perfect look in just a few minutes.
Available in Two shades
Beige for Fair to Medium Skin tones
Bronze for Medium to dusky skin tones.
skin care benefits
sun protection (SPF 20)
moisturizing
brightening
freshness while its make-up benefits are an even skin tone and basic coverage.
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Price
Price 250 Rs
Quantity 30 ml
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Place
Online
flipkart
violetBag.com
www.nykaa.com
Lakme counters at the Lifestyle store
Shopper stop
Pantaloon Retail
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Promotion
You tube video
Facebook page
Lakm expert, Daniel Bauer says, Lakm CC cream is a result of Lakm
backstage expertise in beauty and make-up. It is a revolutionary new cream
that not only improves your skin tone but also nourishes and moisturises your
skin. So your skin looks as if itsbeen pampered and styled by an expert,
every day
en.paperblog.com
TV advertisement
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