lampiran 1 angket penelitian (kuesioner)repo.darmajaya.ac.id/346/8/lampiran belakang.pdf · angket...
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Lampiran 1
ANGKET PENELITIAN (KUESIONER)
“Pengaruh Store Atmosphere, Lokasi Terhadap Keputusan Pemelian Konsumen pada
Aditya Coffee & Eatery Pengajaran Bandar Lampung”
Asalammualikum, Wr, Wb
Saya Mulyadi, NPM 1312110223 mahasiswa IBI Darmajaya Bandar Lampung Program
Studi Manajemen Pemasaran bermaksud mengadakan penelitian dalam rangka penyelesaian
matakuliah skripsi dengan judul “Pengaruh Store Atmosphere, Lokasi Terhadap Keputusan
Pembelian Konsumen pada Aditya Coffee & Eatry Pengajaran Bandar Lampung”.
Anda adalah responden yang terpilih dalam penelitian ini karena pernah mengunjungi Aditya
Coffe & Eatry yang beralamatkan di Jl. Pangeran Emir M. Noer No.47, Pengajaran, Teluk
Betung Utara Bandar Lampung. Untuk itu saya meminta kesediaan saudara/i untuk
meluangkan waktu mengisi kuesioner ini. Sebelum dan sesudahnya saya ucapkan terimakasih
atas partisipasinya.
IDENTITAS RESPONDEN
Nama :
Umur : a. 20-25 c. 31-35
b. 26-30 d.36-40
Jenis Kelamin : a. Pria b. perempuan
Pekerjaan : a. PNS c. Wiraswasta
b. karyawan Swasta d. Pelajar/Mahasiswa
Petunjuk :
Isilah daftar pertanyaan dibawah dengan kondisi yang sebenarnya dengn memberikan tanda
(√) pada jawaban yang telah disediakan.
SS = Sangat Setuju
S = Setuju
N = Netral
TS = Tidak Setuju
STS = Sangat Tidak Setuju
1. Store Atmosphere (X1)
No Pernyataan
Jawaban
SS S N TS STS
5 4 3 2 1
1 Karyawan di Aditya Coffe & Eatry
mempunyai pengetahuan yang cukup
mengenai produk yang dijual
2 Kondisi lantai di Aditya Coffe & Eatry selalu
bersih
3 Kondisi bangunan Aditya Coffe & Eatry baik
dan kokoh
4 Papan nama Aditya Coffe & Eatry terlihat
menarik.
5 Ruangan yang ada di Aditya Coffee & Eatery
luas
6 Penyusunan foto-foto contoh makanan yang
ada di Aditya Coffe & Eatry tersusun rapih.
7 Gambar dan Poster di Aditya Coffee & Eatry
sesuai dengan tema
8 Hiasan di Aditya Coffe & Eatry Menyesuaika
Hari-hari besar
2. Lokasi (X2)
NO Pernyataan
Jawaban
SS S N TS STS
5 4 3 2 1
9 Jalan menuju Aditya Coffee & Eatry
sering terjadi macet
10 Aditya Coffee & Eatery berada di
keramaian
11 Area parkir Aditya Coffee & Eatry
memadai
12 Area farkir Aditya Coffee & Eatry aman
13 Aditya Coffee & Eatry sering di lewati
kendaraan umum
14 Lokasi Aditya Coffee & Eatry mudah di
capai dengan kendaraan umum atau
pribadi
15 Aditya Coffee & Eatry lebi baik dari
pesaing di sekitarnya
16 Aditya Coffee & Eatry lebi mudah di
capai darpada toko pesaing
17 Bangunan Aditya Coffee & Eatry mudah
terlihat oleh pengendara dan pejalan kaki
18 Aditya Coffee & Eatry bedara di sudut
jalan
3. Keputusan Pembelian (Y)
NO Pernyataan
Jawaban
SS S N TS STS
5 4 3 2 1
19
Makanan dan minuman di Aditiya
coffee & Eatery yang dibeli sesuai
dengan yang disediakan
20
Makanan dan minuman yang ada pada
Aditiya coffee & Eatery memiliki
tampilan yang menarik
21
Anda mengunjungi Aditiya coffee &
Eatery melalui perbandingan cafe lain
22
Anda memuuskan untuk melakukan
pembelian di Aditya Coffee & Eatery
23
Produk makanan dan minuman di
Aditiya coffee & Eatery selalu
disediakan dalam jumlah banyak
24
Produk makanan dan minuman di
Aditiya coffee & Eatery dapat dibeli
setiap waktu
25
Makanan yang disediakan selalu
disajikan dengan cepat.
26
Produk yang dijual di Aditiya coffee &
Eatery mempunyai ciri khas tertentu
Lampiran 2 Jawaban Responden
Store Atmosphere
No X1.1 X1.2 X1.3 X1.4 X1.5 X1.6 X1.7 X1.8 total xI
1 3 5 4 2 3 3 4 2 26
2 4 5 4 4 4 5 5 4 35
3 3 4 4 3 5 4 5 3 31
4 4 4 5 4 4 4 4 4 33
5 2 3 2 3 2 2 2 2 18
6 3 3 2 3 1 3 2 1 18
7 4 5 4 4 4 5 5 5 36
8 5 5 5 4 4 5 5 5 38
9 5 4 5 4 4 4 4 5 35
10 4 4 4 4 4 5 5 5 35
11 4 5 5 5 4 5 5 5 38
12 2 3 2 3 2 2 2 2 18
13 3 3 2 3 1 3 2 1 18
14 3 3 2 3 1 3 2 1 18
15 4 2 2 2 3 4 3 2 22
16 4 1 1 3 1 4 2 1 17
17 4 5 4 4 4 5 5 4 35
18 4 5 3 3 3 3 3 3 27
19 2 3 2 3 2 2 2 2 18
20 3 4 3 2 2 3 3 2 22
21 3 3 2 3 1 3 2 1 18
22 5 4 4 4 4 4 4 4 33
23 4 2 2 2 3 4 3 2 22
24 2 3 2 3 2 2 2 2 18
25 4 5 4 4 4 4 5 5 35
26 4 5 4 4 4 5 5 5 36
27 4 2 2 2 3 4 3 3 23
28 5 5 4 3 2 5 3 4 31
29 3 4 3 2 2 3 3 2 22
30 4 2 2 2 3 4 3 2 22
31 2 4 3 2 3 3 2 1 20
32 5 4 4 5 5 5 5 4 37
33 2 4 3 2 3 2 2 3 21
34 2 3 3 2 3 2 4 1 20
35 1 2 3 3 3 3 4 2 21
36 5 4 3 3 2 4 3 1 25
37 4 4 3 2 2 3 1 2 21
38 3 5 4 3 4 3 4 3 29
39 4 5 4 4 4 3 5 4 33
40 4 4 4 3 5 5 5 4 34
41 4 4 4 2 4 3 2 2 25
42 2 4 5 2 2 3 2 2 22
43 5 5 5 5 2 3 5 5 35
44 4 3 3 3 5 3 4 5 30
45 4 2 4 4 4 3 5 4 30
46 5 2 4 4 4 3 4 5 31
47 3 3 4 3 5 3 4 5 30
48 3 3 4 4 5 3 4 5 31
49 2 2 2 2 2 3 2 2 17
50 5 3 4 4 4 5 2 4 31
51 5 5 4 4 4 5 2 4 33
52 5 4 5 5 4 5 4 4 36
53 5 5 4 5 4 5 3 4 35
54 3 3 2 3 5 3 2 1 22
55 5 5 5 5 4 5 4 4 37
56 5 2 5 5 4 5 3 4 33
57 4 2 2 1 2 4 1 3 19
58 5 4 2 1 3 5 2 3 25
59 4 2 2 2 3 4 3 3 23
60 5 5 4 3 2 5 3 4 31
61 4 3 4 3 3 4 5 2 28
62 5 3 5 3 5 5 2 4 32
63 4 4 2 1 4 3 2 3 23
64 5 5 1 2 3 3 2 3 24
65 4 4 2 2 4 3 3 5 27
66 4 5 5 5 4 2 3 3 31
67 4 5 5 2 3 2 2 3 26
68 4 4 2 5 4 3 3 5 30
69 4 4 2 2 3 3 3 3 24
70 4 5 2 5 3 3 3 3 28
71 5 1 3 3 3 2 1 2 20
72 3 1 5 3 3 4 5 3 27
73 3 2 1 1 1 1 3 3 15
74 3 2 3 1 2 2 3 2 18
75 2 2 2 2 2 2 3 4 19
76 3 2 2 4 4 2 1 2 20
77 3 2 2 4 4 2 2 5 24
78 4 4 4 4 4 4 5 5 34
79 4 3 3 4 4 3 1 1 23
80 2 2 2 1 2 2 4 1 16
81 4 3 4 4 4 4 4 3 30
82 4 5 4 4 4 5 4 5 35
83 3 5 5 3 2 5 5 5 33
84 4 4 5 3 2 2 3 5 28
85 4 5 4 3 5 4 3 4 32
86 3 5 5 5 2 3 5 5 33
87 3 2 2 3 3 3 4 3 23
88 4 1 4 2 4 4 4 3 26
89 3 4 2 2 4 4 4 2 25
90 3 5 4 2 3 4 5 5 31
91 5 4 4 5 4 4 5 2 33
92 4 4 4 4 3 5 4 3 31
93 2 2 3 1 4 2 1 2 17
94 4 4 4 4 4 2 2 5 29
95 3 4 5 4 5 3 4 1 29
96 1 4 4 2 2 5 5 5 28
97 5 5 4 3 4 5 2 4 32
98 4 2 3 4 5 4 5 5 32
99 4 2 3 4 3 2 5 5 28
100 4 3 4 4 5 4 4 3 31
2. Lokasi (X2)
No X2.1 X2.2 X2.3 X2.4 X2.5 X2.6 X2.7 X2.8 X2.9 X2.10 Total x2
1 2 1 2 1 3 3 2 2 3 3 22
2 2 1 4 4 4 5 4 5 2 4 35
3 4 1 4 3 5 5 4 4 3 4 37
4 5 4 4 4 3 5 4 5 4 4 42
5 2 2 2 2 3 3 2 2 2 3 23
6 2 2 2 3 3 1 2 2 3 3 23
7 4 3 4 3 3 5 4 5 4 5 40
8 4 2 4 4 4 4 5 4 5 5 41
9 5 2 4 4 3 5 4 5 5 4 41
10 3 3 4 3 5 4 4 5 5 5 41
11 3 3 4 4 5 5 4 4 5 5 42
12 2 2 2 3 2 2 3 2 2 3 23
13 2 2 2 2 3 1 2 3 3 3 23
14 2 2 3 2 2 1 3 2 3 3 23
15 2 1 4 2 3 3 2 3 4 2 26
16 2 2 4 2 1 1 4 2 4 1 23
17 2 1 4 3 4 5 4 5 2 4 34
18 3 2 2 2 3 4 2 4 2 3 27
19 2 2 2 3 3 2 2 2 2 3 23
20 2 1 2 3 2 3 2 3 4 4 26
21 2 2 2 2 2 3 2 2 3 3 23
22 5 4 4 4 4 3 5 5 5 5 44
23 2 1 4 3 2 3 2 3 4 2 26
24 2 3 2 2 2 3 2 2 2 3 23
25 4 3 4 4 4 4 4 5 5 5 42
26 4 4 4 4 5 3 5 5 5 4 43
27 2 2 4 3 1 3 5 3 4 2 29
28 5 2 2 2 2 3 5 3 5 5 34
29 2 1 2 2 2 3 2 4 4 4 26
30 2 1 4 2 3 3 2 3 4 2 26
31 3 3 2 3 2 3 4 4 3 5 32
32 2 1 3 2 3 3 3 4 3 5 29
33 2 3 2 2 3 3 2 5 3 4 29
34 2 2 3 3 3 3 1 4 4 3 28
35 2 4 2 2 4 3 3 5 3 4 32
36 3 1 3 3 2 3 1 4 2 3 25
37 3 2 2 1 3 3 2 4 3 3 26
38 3 5 2 5 3 3 4 2 3 3 33
39 5 5 4 4 4 3 4 5 4 4 42
40 4 5 4 3 5 5 4 5 3 5 43
41 5 4 5 5 4 3 4 5 5 4 44
42 2 2 4 4 2 3 5 4 2 3 31
43 2 2 2 2 3 3 2 5 3 3 27
44 4 2 2 3 5 3 4 2 4 4 33
45 4 2 4 4 3 1 2 4 3 5 32
46 5 2 4 2 3 3 4 5 3 4 35
47 3 3 4 3 5 3 4 5 5 5 40
48 5 5 4 4 5 4 4 5 5 5 46
49 2 2 2 2 2 3 2 2 2 3 22
50 4 4 3 5 2 4 4 3 5 3 37
51 4 5 3 2 4 4 4 3 5 5 39
52 5 3 4 5 5 4 4 4 5 4 43
53 4 5 4 4 3 4 4 3 5 5 41
54 2 4 3 3 2 1 3 2 3 3 26
55 4 3 4 5 5 5 4 4 5 5 44
56 4 3 4 3 4 4 4 5 5 4 40
57 3 3 3 2 2 3 2 1 4 2 25
58 2 1 4 2 2 3 2 3 5 4 28
59 2 3 4 3 1 3 2 3 4 2 27
60 5 5 5 2 2 5 4 3 5 5 41
61 3 2 3 4 4 2 2 5 4 3 32
62 4 5 5 5 4 3 4 3 5 3 41
63 5 5 5 2 2 3 1 2 4 4 33
64 2 3 4 1 2 3 2 2 5 5 29
65 2 4 3 5 2 3 4 3 3 4 33
66 5 2 3 4 3 3 5 4 4 5 38
67 1 4 3 5 2 3 3 2 4 5 32
68 4 2 4 5 3 3 4 3 4 4 36
69 4 2 4 3 2 3 4 3 2 3 30
70 2 1 4 5 2 3 4 3 4 3 31
71 3 2 2 4 4 3 1 2 4 3 28
72 3 2 2 4 4 3 2 5 3 4 32
73 4 4 4 4 4 3 5 5 2 3 38
74 4 3 3 4 4 3 1 1 3 3 29
75 2 2 2 1 2 3 4 1 2 3 22
76 4 3 4 4 4 3 4 4 5 3 38
77 4 3 4 4 4 3 4 3 5 5 39
78 3 2 2 3 2 3 5 5 5 4 34
79 4 1 2 3 2 3 3 5 5 1 29
80 4 2 1 3 5 3 3 4 3 3 31
81 3 2 3 4 4 4 5 5 5 5 40
82 3 4 4 3 5 4 4 3 5 2 37
83 2 1 3 2 4 3 4 3 4 2 28
84 2 1 2 2 4 3 2 3 5 4 28
85 3 5 4 5 3 4 4 4 4 2 38
86 5 5 4 5 3 4 5 2 5 5 43
87 3 2 3 4 2 3 3 3 4 3 30
88 4 3 1 5 4 3 1 4 5 3 33
89 4 2 2 4 4 3 2 4 4 2 31
90 5 5 3 4 5 3 4 1 5 4 39
91 4 4 4 2 4 3 5 5 5 4 40
92 3 5 4 3 4 3 4 4 5 5 40
93 2 2 3 2 3 3 1 1 3 1 21
94 4 2 3 4 3 3 5 5 4 3 36
95 4 3 4 4 4 3 4 3 2 4 35
96 2 4 1 4 4 3 2 5 4 3 32
97 4 2 2 3 4 3 2 2 5 3 30
98 2 2 3 2 3 3 5 4 4 3 31
99 5 4 4 2 3 5 4 2 5 2 36
100 4 3 4 3 4 3 4 4 5 3 37
3. Keputusan Pembelian (Y)
NO Y1 Y2 Y3 Y4 Y5 Y6 Y7 Y8 Total y
1 3 4 2 2 2 1 3 4 21
2 4 5 2 1 4 3 1 2 22
3 2 4 2 1 4 5 2 5 25
4 4 5 4 2 5 4 5 5 34
5 4 2 2 3 2 2 1 1 17
6 2 2 2 1 2 2 4 1 16
7 4 5 3 2 3 4 4 4 29
8 5 5 3 4 4 4 4 3 32
9 5 5 4 2 4 4 5 5 34
10 4 5 3 2 3 4 3 5 29
11 4 4 3 2 3 3 3 4 26
12 2 3 4 2 2 3 1 1 18
13 2 2 2 1 2 2 4 3 18
14 2 2 2 1 2 2 4 3 18
15 4 2 2 3 2 3 2 2 20
16 2 3 1 2 4 2 2 1 17
17 4 5 2 1 4 3 1 2 22
18 4 5 3 2 3 2 3 3 25
19 2 2 3 4 2 2 3 1 19
20 2 4 2 1 2 2 2 4 19
21 2 2 2 1 2 2 4 1 16
22 4 5 5 5 4 5 5 5 38
23 4 2 2 3 2 3 2 2 20
24 2 2 3 2 2 2 1 3 17
25 5 5 5 3 4 4 5 5 36
26 5 5 3 4 4 4 4 3 32
27 4 2 1 3 5 3 2 3 23
28 2 2 2 5 2 3 2 3 21
29 2 4 2 1 2 2 2 4 19
30 4 2 2 3 2 3 2 2 20
31 4 5 4 1 3 3 3 5 28
32 3 4 2 2 3 4 4 2 24
33 5 5 2 1 4 3 2 3 25
34 3 4 1 1 3 2 1 4 19
35 3 4 3 1 3 3 1 3 21
36 2 3 3 1 1 2 3 3 18
37 3 2 3 1 2 2 3 2 18
38 4 4 2 4 3 1 3 4 25
39 4 5 5 5 4 5 4 4 36
40 2 4 2 1 3 3 2 2 19
41 3 2 3 2 3 4 3 2 22
42 4 5 5 2 4 2 3 5 30
43 2 2 3 1 2 4 4 1 19
44 4 5 3 2 3 4 4 4 29
45 5 5 3 4 4 4 4 3 32
46 5 5 4 2 4 4 5 5 34
47 4 5 3 2 3 4 3 5 29
48 4 4 3 2 3 3 3 4 26
49 2 2 3 2 2 3 1 1 16
50 5 2 3 4 4 4 4 3 29
51 3 4 5 4 4 2 4 3 29
52 4 5 4 5 4 5 5 2 34
53 4 3 3 5 4 3 4 5 31
54 2 2 2 5 2 2 3 2 20
55 4 3 5 5 5 4 5 3 34
56 4 3 4 5 4 3 5 5 33
57 3 2 2 3 2 1 2 4 19
58 4 1 2 3 2 2 4 1 19
59 4 2 1 3 2 3 3 3 21
60 5 2 2 5 4 3 5 5 31
61 1 3 4 2 2 5 3 5 25
62 5 5 4 4 3 2 5 5 33
63 4 2 3 3 2 4 4 3 25
64 4 1 2 3 2 2 2 3 19
65 4 5 2 3 4 3 1 3 25
66 3 5 3 3 4 3 4 4 29
67 4 5 2 3 4 2 1 2 23
68 2 5 3 3 4 3 3 5 28
69 4 3 2 2 2 3 4 2 22
70 4 5 2 3 5 3 2 3 27
71 3 4 1 2 3 2 1 4 20
72 3 4 3 5 3 3 3 3 27
73 2 3 2 1 1 2 2 2 15
74 3 2 3 1 2 2 3 2 18
75 2 2 2 2 2 2 3 4 19
76 3 2 2 4 4 2 1 2 20
77 3 2 2 4 4 2 2 5 24
78 4 4 4 4 4 4 5 5 34
79 4 3 3 4 4 3 1 1 23
80 2 2 2 1 2 2 4 1 16
81 4 3 4 4 4 4 4 3 30
82 4 5 4 4 5 5 4 4 35
83 3 5 5 3 2 5 5 5 33
84 5 1 2 3 4 5 3 5 28
85 4 4 5 3 5 4 3 4 32
86 5 4 3 5 2 4 5 5 33
87 3 2 2 3 3 3 4 3 23
88 4 3 3 3 4 2 4 3 26
89 2 5 2 2 4 5 2 3 25
90 3 5 4 2 3 4 5 5 31
91 4 4 4 5 3 4 5 2 31
92 4 4 3 4 4 4 3 4 30
93 2 2 1 2 4 2 2 1 16
94 4 4 4 5 4 2 2 4 29
95 3 3 4 4 5 3 4 1 27
96 1 1 4 2 2 5 5 5 25
97 2 5 4 3 2 2 2 2 22
98 4 2 3 4 5 4 1 1 24
99 4 2 3 4 4 2 5 5 29
100 4 3 4 4 4 4 4 3 30
Lampiran 3
Hasil Jawaban Responden Berdasarkan Jenis Kelamin
Jenis Kelamin
Frequency Percent Valid Percent Cumulative
Percent
Valid
Laki-laki 61 61.0 61.0 61.0
Perempuan 39 39.0 39.0 100.0
Total 100 100.0 100.0
Lampiran 4
Hasil Jawaban Responden Berdasarkan Umur
Usia
Frequency Percent Valid Percent Cumulative
Percent
Valid
20-25 31 31.0 31.0 31.0
26-30 29 29.0 29.0 60.0
31-35 27 27.0 27.0 87.0
36-40 13 13.0 13.0 100.0
Total 100 100.0 100.0
Lampiran 5
Hasil Jawaban Responden Berdasarkan Pekerjaan
Pekerjaan
Frequency Percent Valid Percent Cumulative
Percent
Valid
PNS 30 30.0 30.0 30.0
Wiraswasta 29 29.0 29.0 59.0
Karyawan Swasta 26 26.0 26.0 85.0
Palajar/Mahasiswa 15 15.0 15.0 100.0
Total 100 100.0 100.0
Lampiran 6
Deskripsi Jawaban Responden dari Store Atmosphere (X1)
Exterior1
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 2 2.0 2.0 2.0
TS 12 12.0 12.0 14.0
N 23 23.0 23.0 37.0
S 42 42.0 42.0 79.0
SS 21 21.0 21.0 100.0
Total 100 100.0 100.0
Exterior2
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 4 4.0 4.0 4.0
TS 21 21.0 21.0 25.0
N 19 19.0 19.0 44.0
S 29 29.0 29.0 73.0
SS 27 27.0 27.0 100.0
Total 100 100.0 100.0
interior1
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 3 3.0 3.0 3.0
TS 28 28.0 28.0 31.0
N 16 16.0 16.0 47.0
S 36 36.0 36.0 83.0
SS 17 17.0 17.0 100.0
Total 100 100.0 100.0
intetrio2
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 7 7.0 7.0 7.0
TS 24 24.0 24.0 31.0
N 29 29.0 29.0 60.0
S 28 28.0 28.0 88.0
SS 12 12.0 12.0 100.0
Total 100 100.0 100.0
Store Layout1
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 6 6.0 6.0 6.0
TS 21 21.0 21.0 27.0
N 23 23.0 23.0 50.0
S 38 38.0 38.0 88.0
SS 12 12.0 12.0 100.0
Total 100 100.0 100.0
Store layout2
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 1 1.0 1.0 1.0
TS 18 18.0 18.0 19.0
N 33 33.0 33.0 52.0
S 24 24.0 24.0 76.0
SS 24 24.0 24.0 100.0
Total 100 100.0 100.0
interior interior display1
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 6 6.0 6.0 6.0
TS 25 25.0 25.0 31.0
N 23 23.0 23.0 54.0
S 22 22.0 22.0 76.0
SS 24 24.0 24.0 100.0
Total 100 100.0 100.0
Deskripsi Jawaban Responden dari Lokasi (X2)
lokasi1
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 1 1.0 1.0 1.0
TS 37 37.0 37.0 38.0
N 18 18.0 18.0 56.0
S 29 29.0 29.0 85.0
SS 15 15.0 15.0 100.0
Total 100 100.0 100.0
lokasi2
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 16 16.0 16.0 16.0
TS 37 37.0 37.0 53.0
N 20 20.0 20.0 73.0
S 14 14.0 14.0 87.0
SS 13 13.0 13.0 100.0
Total 100 100.0 100.0
lokasi3
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 3 3,0 3,0 3,0
TS 28 28,0 28,0 31,0
N 20 20,0 20,0 51,0
S 45 45,0 45,0 96,0
SS 4 4,0 4,0 100,0
Total 100 100,0 100,0
lokasi4
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 4 4,0 4,0 4,0
TS 28 28,0 28,0 32,0
N 27 27,0 27,0 59,0
S 28 28,0 28,0 87,0
SS 13 13,0 13,0 100,0
Total 100 100,0 100,0
lokasi5
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 3 3,0 3,0 3,0
TS 27 27,0 27,0 30,0
N 28 28,0 28,0 58,0
S 29 29,0 29,0 87,0
SS 13 13,0 13,0 100,0
Total 100 100,0 100,0
lokasi6
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 6 6,0 6,0 6,0
TS 3 3,0 3,0 9,0
N 66 66,0 66,0 75,0
S 14 14,0 14,0 89,0
SS 11 11,0 11,0 100,0
Total 100 100,0 100,0
lokasi7
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 7 7,0 7,0 7,0
TS 28 28,0 28,0 35,0
N 9 9,0 9,0 44,0
S 42 42,0 42,0 86,0
SS 14 14,0 14,0 100,0
Total 100 100,0 100,0
lokasi8
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 5 5,0 5,0 5,0
TS 20 20,0 20,0 25,0
N 24 24,0 24,0 49,0
S 23 23,0 23,0 72,0
SS 28 28,0 28,0 100,0
Total 100 100,0 100,0
lokasi9
Frequency Percent Valid Percent Cumulative
Percent
Valid
TS 14 14,0 14,0 14,0
N 22 22,0 22,0 36,0
S 28 28,0 28,0 64,0
SS 36 36,0 36,0 100,0
Total 100 100,0 100,0
lokasi10
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 3 3,0 3,0 3,0
TS 11 11,0 11,0 14,0
N 36 36,0 36,0 50,0
S 26 26,0 26,0 76,0
SS 24 24,0 24,0 100,0
Total 100 100,0 100,0
Deskripsi Jawaban Responden Dari Keputusan Pembelian (Y)
keputusan pembelian1
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 2 2,0 2,0 2,0
TS 24 24,0 24,0 26,0
N 18 18,0 18,0 44,0
S 44 44,0 44,0 88,0
SS 12 12,0 12,0 100,0
Total 100 100,0 100,0
keputusan pembelian2
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 4 4,0 4,0 4,0
TS 31 31,0 31,0 35,0
N 14 14,0 14,0 49,0
S 20 20,0 20,0 69,0
SS 31 31,0 31,0 100,0
Total 100 100,0 100,0
keputusan pembelian3
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 6 6,0 6,0 6,0
TS 36 36,0 36,0 42,0
N 31 31,0 31,0 73,0
S 19 19,0 19,0 92,0
SS 8 8,0 8,0 100,0
Total 100 100,0 100,0
keputusan pembelian4
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 20 20,0 20,0 20,0
TS 26 26,0 26,0 46,0
N 22 22,0 22,0 68,0
S 19 19,0 19,0 87,0
SS 13 13,0 13,0 100,0
Total 100 100,0 100,0
keputusan pembelian5
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 2 2,0 2,0 2,0
TS 33 33,0 33,0 35,0
N 20 20,0 20,0 55,0
S 37 37,0 37,0 92,0
SS 8 8,0 8,0 100,0
Total 100 100,0 100,0
keputusan pembelian6
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 3 3,0 3,0 3,0
TS 33 33,0 33,0 36,0
N 28 28,0 28,0 64,0
S 26 26,0 26,0 90,0
SS 10 10,0 10,0 100,0
Total 100 100,0 100,0
keputusan pembelian7
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 14 14,0 14,0 14,0
TS 20 20,0 20,0 34,0
N 23 23,0 23,0 57,0
S 26 26,0 26,0 83,0
SS 17 17,0 17,0 100,0
Total 100 100,0 100,0
keputusan pembelian8
Frequency Percent Valid Percent Cumulative
Percent
Valid
STS 14 14,0 14,0 14,0
TS 18 18,0 18,0 32,0
N 26 26,0 26,0 58,0
S 18 18,0 18,0 76,0
SS 24 24,0 24,0 100,0
Total 100 100,0 100,0
Lampiran 7
Hasil Uji Validitas Store Atmosphere
Hasil Uji Validitas Lokasi
Correlations
Butir_1 Butir_2 Butir_3 Butir_4 Butir_5 Butir_6 Butir_7 Butir_8 Total_X1
Butir_1
Pearson Correlation 1 .307 .567** .370
* .529
** .828
** .574
** .644
** .698
**
Sig. (2-tailed) .098 .001 .044 .003 .000 .001 .000 .000
N 30 30 30 30 30 30 30 30 30
Butir_2
Pearson Correlation .307 1 .837** .579
** .558
** .421
* .715
** .709
** .774
**
Sig. (2-tailed) .098 .000 .001 .001 .021 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
Butir_3
Pearson Correlation .567** .837
** 1 .669
** .785
** .627
** .855
** .864
** .929
**
Sig. (2-tailed) .001 .000 .000 .000 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
Butir_4
Pearson Correlation .370* .579
** .669
** 1 .507
** .503
** .603
** .734
** .726
**
Sig. (2-tailed) .044 .001 .000 .004 .005 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
Butir_5
Pearson Correlation .529** .558
** .785
** .507
** 1 .652
** .913
** .839
** .872
**
Sig. (2-tailed) .003 .001 .000 .004 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
Butir_6
Pearson Correlation .828** .421
* .627
** .503
** .652
** 1 .791
** .732
** .813
**
Sig. (2-tailed) .000 .021 .000 .005 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
Butir_7
Pearson Correlation .574** .715
** .855
** .603
** .913
** .791
** 1 .869
** .947
**
Sig. (2-tailed) .001 .000 .000 .000 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
Butir_8
Pearson Correlation .644** .709
** .864
** .734
** .839
** .732
** .869
** 1 .955
**
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
Total_X
1
Pearson Correlation .698** .774
** .929
** .726
** .872
** .813
** .947
** .955
** 1
Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
Butir_
9
Butir_1
0
Butir_1
1
Butir_1
2
Butir_1
3
Butir_1
4
Butir_1
5
Butir_1
6
Butir_1
7
Butir_1
8
Total_X2
Butir_9
Pearson Correlation 1 .583** .391
* .556
** .404
* .499
** .684
** .647
** .610
** .670
** .822
**
Sig. (2-tailed) .001 .032 .001 .027 .005 .000 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30 30 30
Butir_10
Pearson Correlation .583** 1 .210 .473
** .289 .099 .475
** .360 .380
* .427
* .564
**
Sig. (2-tailed) .001 .266 .008 .122 .604 .008 .051 .038 .019 .001
N 30 30 30 30 30 30 30 30 30 30 30
Butir_11
Pearson Correlation .391* .210 1 .594
** .429
* .508
** .640
** .648
** .525
** .169 .690
**
Sig. (2-tailed) .032 .266 .001 .018 .004 .000 .000 .003 .373 .000
N 30 30 30 30 30 30 30 30 30 30 30
Butir_12
Pearson Correlation .556** .473
** .594
** 1 .530
** .501
** .633
** .687
** .418
* .559
** .794
**
Sig. (2-tailed) .001 .008 .001 .003 .005 .000 .000 .022 .001 .000
N 30 30 30 30 30 30 30 30 30 30 30
Butir_13
Pearson Correlation .404* .289 .429
* .530
** 1 .540
** .352 .637
** .227 .620
** .685
**
Sig. (2-tailed) .027 .122 .018 .003 .002 .056 .000 .229 .000 .000
N 30 30 30 30 30 30 30 30 30 30 30
Butir_14
Pearson Correlation .499** .099 .508
** .501
** .540
** 1 .408
* .751
** .194 .576
** .707
**
Sig. (2-tailed) .005 .604 .004 .005 .002 .025 .000 .303 .001 .000
N 30 30 30 30 30 30 30 30 30 30 30
Butir_15
Pearson Correlation .684** .475
** .640
** .633
** .352 .408
* 1 .607
** .556
** .529
** .796
**
Sig. (2-tailed) .000 .008 .000 .000 .056 .025 .000 .001 .003 .000
N 30 30 30 30 30 30 30 30 30 30 30
Butir_16
Pearson Correlation .647** .360 .648
** .687
** .637
** .751
** .607
** 1 .463
* .676
** .886
**
Sig. (2-tailed) .000 .051 .000 .000 .000 .000 .000 .010 .000 .000
N 30 30 30 30 30 30 30 30 30 30 30
Butir_17
Pearson Correlation .610** .380
* .525
** .418
* .227 .194 .556
** .463
* 1 .424
* .647
**
Sig. (2-tailed) .000 .038 .003 .022 .229 .303 .001 .010 .020 .000
N 30 30 30 30 30 30 30 30 30 30 30
Butir_18
Pearson Correlation .670** .427
* .169 .559
** .620
** .576
** .529
** .676
** .424
* 1 .774
**
Sig. (2-tailed) .000 .019 .373 .001 .000 .001 .003 .000 .020 .000
N 30 30 30 30 30 30 30 30 30 30 30
Total_X
2
Pearson Correlation .822** .564
** .690
** .794
** .685
** .707
** .796
** .886
** .647
** .774
** 1
Sig. (2-tailed) .000 .001 .000 .000 .000 .000 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Hasil Uji Validitas Keputusan Pembelian
Correlations
Butir_19 Butir_20 Butir_21 Butir_22 Butir_23 Butir_24 Butir_25 Butir_26 Totql_Y
Butir_19
Pearson Correlation 1 .563** .407
* .380
* .561
** .550
** .297 .318 .728
**
Sig. (2-tailed) .001 .026 .038 .001 .002 .111 .087 .000
N 30 30 30 30 30 30 30 30 30
Butir_20
Pearson Correlation .563** 1 .531
** -.032 .630
** .550
** .343 .628
** .772
**
Sig. (2-tailed) .001 .003 .869 .000 .002 .063 .000 .000
N 30 30 30 30 30 30 30 30 30
Butir_21
Pearson Correlation .407* .531
** 1 .330 .269 .549
** .552
** .486
** .740
**
Sig. (2-tailed) .026 .003 .075 .151 .002 .002 .006 .000
N 30 30 30 30 30 30 30 30 30
Butir_22
Pearson Correlation .380* -.032 .330 1 .125 .354 .154 .020 .405
*
Sig. (2-tailed) .038 .869 .075 .509 .055 .416 .916 .026
N 30 30 30 30 30 30 30 30 30
Butir_23
Pearson Correlation .561** .630
** .269 .125 1 .644
** .290 .419
* .702
**
Sig. (2-tailed) .001 .000 .151 .509 .000 .120 .021 .000
N 30 30 30 30 30 30 30 30 30
Butir_24
Pearson Correlation .550** .550
** .549
** .354 .644
** 1 .350 .553
** .808
**
Sig. (2-tailed) .002 .002 .002 .055 .000 .058 .002 .000
N 30 30 30 30 30 30 30 30 30
Butir_25
Pearson Correlation .297 .343 .552** .154 .290 .350 1 .476
** .642
**
Sig. (2-tailed) .111 .063 .002 .416 .120 .058 .008 .000
N 30 30 30 30 30 30 30 30 30
Butir_26
Pearson Correlation .318 .628** .486
** .020 .419
* .553
** .476
** 1 .729
**
Sig. (2-tailed) .087 .000 .006 .916 .021 .002 .008 .000
N 30 30 30 30 30 30 30 30 30
Totql_Y
Pearson Correlation .728** .772
** .740
** .405
* .702
** .808
** .642
** .729
** 1
Sig. (2-tailed) .000 .000 .000 .026 .000 .000 .000 .000
N 30 30 30 30 30 30 30 30 30
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Lampiran 8
Hasil Uji Reliabilitas Store Atmosphere
Case Processing Summary
N %
Cases
Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha
N of Items
.941 8
Hasil Uji Reliabilitas Lokasi
Case Processing Summary
N %
Cases
Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha
N of Items
.906 10
Hasil Uji Reliabilitas Keputusan Pembelian
Case Processing Summary
N %
Cases
Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's
Alpha
N of Items
.836 8
Lampiran 9
Hasil Uji Normalitas
One-Sample Kolmogorov-Smirnov Test
Store
Atmosphere
Lokasi Keputusan
Pembelian
N 100 100 100
Normal Parametersa,b
Mean 27.11 32.81 24.99
Std. Deviation 6.310 6.625 5.957
Most Extreme Differences
Absolute .121 .091 .109
Positive .093 .077 .109
Negative -.121 -.091 -.100
Kolmogorov-Smirnov Z 1.212 .911 1.089
Asymp. Sig. (2-tailed) .106 .378 .187
a. Test distribution is Normal.
b. Calculated from data.
Lampiran 10
Hasil Uji Linieritas Store Atmosphere Terhadap Keputusan Pembelian
ANOVA Table
Sum of Squares df Mean Square F Sig.
Y * X1
Between Groups
(Combined) 2388.261 23 103.837 7.016 .000
Linearity 2081.066 1 2081.066 140.621 .000
Deviation from Linearity 307.194 22 13.963 .944 .542
Within Groups 1124.729 76 14.799
Total 3512.990 99
Hasil Uji Linieritas Lokasi Terhadap Keputusan Pembelian
ANOVA Table
Sum of Squares df Mean Square F Sig.
Y * X2
Between Groups
(Combined) 2245.502 22 102.068 6.201 .000
Linearity 2022.856 1 2022.856 122.889 .000
Deviation from Linearity 222.646 21 10.602 .644 .872
Within Groups 1267.488 77 16.461
Total 3512.990 99
Lampiran 11
Hasil Uji Multikolinieritas
Coefficientsa
Model Unstandardized
Coefficients
Standardized
Coefficients
t Sig. Correlations Collinearity Statistics
B Std. Error Beta Zero-
order
Partial Part Toleranc
e
VIF
1
(Constant) .885 1.781 .497 .620
X1 .434 .082 .460 5.307 .000 .770 .474 .309 .451 2.217
X2 .376 .078 .418 4.824 .000 .759 .440 .281 .451 2.217
a. Dependent Variable: Y
Lampiran 12
Hasil Uji Homogenitas
Test of Homogeneity of Variances
Levene Statistic df1 df2 Sig.
Total_X1 3,328 21 76 0,000
Total_X2 4,462 21 77 0,000
ANOVA
Sum of Squares df Mean Square F Sig.
Total_X1
Between Groups 2388,261 23 103,837 7,016 ,000
Within Groups 1124,729 76 14,799
Total 3512,990 99
Total_X2
Between Groups 2245,502 22 102,068 6,201 ,000
Within Groups 1267,488 77 16,461
Total 3512,990 99
Lampiran 13
Hasil Uji Autokorelasi
Model Summaryb
Model R R Square Adjusted R
Square
Std. Error of the
Estimate
Durbin-Watson
1 .819a .671 .664 3.450 2.012
a. Predictors: (Constant), X2, X1
b. Dependent Variable: Y
Lampiran 14
Hasil Uji Regresi Baerganda
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig.
B Std. Error Beta
1
(Constant) .885 1.781 .497 .620
X1 .434 .082 .460 5.307 .000
X2 .376 .078 .418 4.824 .000
a. Dependent Variable: Total_Y
Model Summary
Model R R Square Adjusted R
Square
Std. Error of the
Estimate
1 .819a .671 .664 3.450
a. Predictors: (Constant), Total_X2, Total_X1
Lampiran 15
Hasil Uji T
Hasil Uji t Pengaruh Store Atmospehere Terhadap Keputusan Pembelian
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig.
B Std. Error Beta
1
(Constant) .885 1.781 .497 .620
X1 .434 .082 .460 5.307 .000
X2 .376 .078 .418 4.824 .000
a. Dependent Variable: Total_Y
Lampiran 16
Hasil Uji F
Hasil Uji f Pengaruh Store Atmosphere dan Lokasi Terhadap Minat Beli
ANOVAa
Model Sum of Squares Df Mean Square F Sig.
1
Regression 2358.117 2 1179.059 99.031 .000b
Residual 1154.873 97 11.906
Total 3512.990 99
a. Dependent Variable: Total_Y
b. Predictors: (Constant), Total_X2, Total_X1
Lampiran 17
Tabel F
Derajat Bebas Pembilang
1 2 3 4 5 6 7 8 9 10 15 20 40
1 161 200 216 225 230 234 237 239 241 242 246 248 251
2 18,5 19,0 19,2 19,3 19,3 19,3 19,4 19,4 19,4 19,4 19,4 19,4 19,5
3 10,1 9,55 9,28 9,12 9,01 8,94 8,89 8,85 8,81 8,79 8,70 8,66 8,59
4 7,71 6,94 6,59 6,39 6,26 6,16 6,09 6,04 6,00 5,69 5,86 5,80 5,72
5 6,61 5,79 5,41 5,19 5,05 4,95 4,88 4,82 4,77 4,74 4,62 4,56 4,46
6 5,99 5,14 4,76 4,53 4,39 4,28 4,21 4,15 4,10 4,06 3,94 3,87 3,77
7 5,59 4,74 4,35 4,12 3,97 3,87 3,79 3,73 3,68 3,64 3,51 3,44 3,34
8 5,32 4,46 4,07 3,84 3,69 3,58 3,50 3,44 3,39 3,35 3,22 3,15 3,04
9 5,12 4,26 3,86 3,63 3,84 3,37 3,29 3,23 3,18 3,14 3,01 2,94 2,83
10 4,96 4,10 3,71 3,48 3,33 3,22 3,14 3,07 3,02 2,98 2,85 2,77 2,66
11 4,84 3,98 3,59 3,36 3,20 3,09 3,01 2,95 2,90 2,85 2,72 2,65 2,53
12 4,75 3,89 3,49 3,26 3,11 3,00 2,91 2,85 2,80 2,75 2,62 2,54 2,43
13 4,67 3,81 3,41 3,18 3,03 2,92 2,83 2,77 2,71 2,67 2,53 2,46 2,34
14 4,60 3,74 3,34 3,11 2,96 2,85 2,76 2,70 2,65 2,60 2,46 2,39 2,27
15 4,54 3,68 3,29 3,06 2,90 2,79 2,71 2,64 2,59 2,54 2,40 2,33 2,20
16 4,49 3,63 3,24 3,01 2,85 2,74 2,66 2,59 2,54 2,49 2,35 2,28 2,15
17 4,45 3,59 3,20 2,96 2,81 2,70 2,61 2,55 2,49 2,45 2,31 2,23 2,10
18 4,41 3,55 3,16 2,93 2,77 2,66 2,58 2,51 2,46 2,41 2,27 2,19 2,06
19 4,38 3,52 3,13 2,90 2,74 2,63 2,54 2,48 2,42 2,38 2,23 2,16 2,03
20 4,35 3,49 3,10 2,87 2,71 2,60 2,51 2,45 2,39 2,35 2,20 2,12 1,99
21 4,32 3,47 3,07 2,84 2,68 2,57 2,49 2,42 2,37 2,32 2,18 2,10 1,96
22 4,30 3,44 3,05 2,82 2,66 2,55 2,46 2,40 2,34 2,30 2,15 2,07 1,94
23 4,28 3,42 3,03 2,80 2,64 2,53 2,44 2,37 2,32 2,27 2,13 2,05 1,91
24 4,26 3,40 3,01 2,78 2,62 2,51 2,42 2,36 2,30 2,25 2,11 2,03 1.89
25 4,24 3,39 2,99 2,76 2,60 2,49 2,40 2,34 2,28 2,24 2,09 2,01 1,87
30 4,17 3,32 2,92 2,69 2,53 2,42 2,33 2,27 2,21 2,16 2,01 1,93 1,79
40 4,08 3,23 2,61 2,61 2,45 2,34 2,10 2,18 2,12 2,08 1,92 1,84 1,69
60 4,00 3,15 2,53 2,53 2,37 2,25 2,17 2,10 2,04 1,99 1,84 1,75 1,59
>> 3,84 3,00 2,60 2,37 2,21 2,10 2,01 1,94 1,88 1,83 1,67 1,57 1,39
Lampiran 18
Tabel t
Derajat
Bebas
(df)
Luas Ekor (Uji Satu Arah)
0,10 0,05 0,025 0,01 0,005 0,0005
Luas Ekor (Uji Dua Arah)
0,20 0,10 0,05 0,02 0,01 0,001
18 1.330 1.734 2.101 2.552 2.878 3.992
19 1.328 1.729 2.093 2.539 2.861 3.883
20 1.325 1.725 2.086 2.528 2.845 3.850
21 1.323 1.721 2.080 2.518 2.831 3.819
22 1.321 1.717 2.074 2.508 2.819 3.792
23 1.319 1.714 2.069 2.500 2.807 3.768
24 1.318 1.711 2.064 2.492 2.797 3.745
25 1.316 1.708 2.060 2.485 2.787 3.725
26 1.315 1.706 2.056 2.479 2.779 3.707
27 1.314 1.703 2.052 2.473 2.771 3.690
28 1.313 1.699 2.048 2.467 2.763 3.674
29 1.311 1.684 2.045 2.462 2.756 3.659
30 1.310 1.671 2.042 2.457 2.750 3.551
40 1.303 1.662 2.021 2.423 2.704 3.460
60 1.296 1.658 2.000 2.390 2.660 3.373
>> 1.282 1.645 1.960 2.358 2.617 3.291
Lampiran 19
R tabel
Lampiran 20
Tabel DW