lampiran lampiran 1. kuesioner kuesioner sikap …eprints.undip.ac.id/62605/8/lampiran.pdf · no...

83

LAMPIRAN

Lampiran 1. Kuesioner

KUESIONER SIKAP KONSUMEN TERHADAP PEMBELIAN BUAH

JERUK LOKAL DAN IMPOR

Identitas Responden

Nama :

Alamat :

Usia :

Jenis Kelamin : ( ) Laki-laki ( ) Perempuan

Pekerjaan :

Tingkat Pendidikan : ( ) Tidak tamat SD ( ) SMP ( ) SMA ( ) S1 ( ) S2

Berilah tanda silang (X) pada salah satu jawaban yang sesuai dengan pendapat

anda :

1. Apakah Anda mengkonsumsi buah jeruk ?

a. Iya

b. Tidak

2. Jenis jeruk apakah yang sering saudara konsumsi ?

a. Jeruk Lokal

b. Jeruk Impor

3. Dimana anda membeli jeruk lokal atau jeruk impor ?

a. Kios buah

b. Pasar

c. Minimarket

d. Supermarket

e. Lainnya, sebutkan :

4. Berapa jumlah pembelian jeruk lokal dalam satu bulan ?

a. < 3 kg

b. 4 - 5 kg

c. 5 - 6 kg

d. > 6 kg, sebutkan :

84

Lampiran 1. (Lanjutan)

5. Berapa jumlah pembelian jeruk impor dalam satu bulan ?

a. < 3 kg

b. 4 - 5 kg

c. 5 - 6 kg

d. > 6 kg, sebutkan :

6. Berapa jumlah uang yang dikeluarkan untuk mengkonsumsi jeruk lokal atau

jeruk impor dalam satu bulan ?

a. < Rp. 30.000

b. Rp. 30.000 - Rp. 50.000

c. Rp. 50.001 - Rp. 75.000

d. > Rp. 75.000

7. Berapa kali Anda membeli buah jeruk lokal dalam satu bulan ?

a. 1 kali

b. 2 - 3 kali

c. 3 - 5 kali

d. > 5 kali

8. Berapa kali Anda membeli buah jeruk impor dalam satu bulan ?

a. 1 kali

b. 2 - 3 kali

c. 3 - 5 kali

d. > 5 kali

85


BAGIAN A

Konsumsi Jeruk Lokal

Berilah tanda silang (X) pada salah satu jawaban yang sesuai pendapat saudara

pada kolom jawaban yang telah disediakan !

Keterangan (sikap belief) :

1 = Sangat Tidak Setuju (STS)

2 = Tidak Setuju (TS)

3 = Netral (N)

4 = Setuju (S)

5 = Sangat Setuju (SS)

No Pertanyaan Tingkat Persetujuan

STS TS N S SS

1 Harga jeruk lokal lebih murah 1 2 3 4 5

2 Rasa jeruk lokal lebih manis 1 2 3 4 5

3 Ukuran jeruk lokal lebih besar 1 2 3 4 5

4 Warna jeruk lokal lebih cerah dan

menarik

1 2 3 4 5

5 Kondisi kesegaran jeruk lokal lebih

segar

1 2 3 4 5

Keterangan (sikap evaluasi) :

1 = Sangat Tidak Penting (STP)

2 = Tidak Penting (TP)

3 = Netral (N)

4 = Penting (P)

5 = Sangat Penting (SP)


STP TP N P SP

1 Harga jeruk lokal lebih murah 1 2 3 4 5

2 Rasa jeruk lokal lebih manis 1 2 3 4 5

3 Ukuran jeruk lokal lebih besar 1 2 3 4 5

4 Warna jeruk lokal lebih cerah dan

menarik

1 2 3 4 5

5 Kondisi kesegaran jeruk lokal lebih

segar

1 2 3 4 5

86


BAGIAN B

Konsumsi Jeruk Impor



Keterangan (sikap belief) :

1 = Sangat Tidak Setuju (STS)

2 = Tidak Setuju (TS)

3 = Netral (N)

4 = Setuju (S)

5 = Sangat Setuju (SS)


STS TS N S SS

1 Harga jeruk impor lebih murah 1 2 3 4 5

2 Rasa jeruk impor lebih manis 1 2 3 4 5

3 Ukuran jeruk impor lebih besar 1 2 3 4 5

4 Warna jeruk impor lebih cerah dan

menarik

1 2 3 4 5

5 Kondisi kesegaran jeruk impor lebih

segar

1 2 3 4 5

Keterangan (sikap evaluasi) :

1 = Sangat Tidak Penting (STP)

2 = Tidak Penting (TP)

3 = Netral (N)

4 = Penting (P)

5 = Sangat Penting (SP)


STP TP N P SP

1 Harga jeruk impor lebih murah 1 2 3 4 5

2 Rasa jeruk impor lebih manis 1 2 3 4 5

3 Ukuran jeruk impor lebih besar 1 2 3 4 5

4 Warna jeruk impor lebih cerah dan

menarik

1 2 3 4 5

5 Kondisi kesegaran jeruk impor lebih

segar

1 2 3 4 5

87


MINAT BELI (Y)




Ya Tidak

1 Saya lebih berminat membeli buah Jeruk lokal

2 Saya lebih berminat membeli buah Jeruk impor

MOTIVASI PEMBELIAN

Berilah tanda silang (√) pada salah satu jawaban yang sesuai dengan pendapat

saudara pada kolom jawaban yang telah disediakan !

No Kecenderungan

pembelian jeruk lokal

(%)

10 20 30 40 50 60 70 80 90 100

1 Saya berminat membeli

buah jeruk lokal karena

mengandung gizi dan

sumber vitamin yang

baik

2 Ketika pendapatan saya

meningkat saya tetap

akan membeli buah jeruk

lokal.

3 Saya tetap akan membeli

jeruk lokal meskipun

jarak pembelian dari

rumah jauh

4 Saya tetap berminat

untuk membeli buah

jeruk lokal walaupun

harga naik

88


1. Pendapatan per bulan :

I. < Rp. 500.000

II. Rp. 500.001 – Rp. 1.000.000

III. Rp. 1.000.001 – Rp. 2.000.000

IV. Rp. 2.000.001 – Rp. 3.000.000

V. >Rp. 3.000.000

2. Darimana anda mendapatkan informasi mengenai kualitas/kandungan gizi

buah jeruk ?

I. Televisi

II. Radio

III. Majalah/Koran

IV. Kerabat/teman

V. Lainnya, sebutkan :............

3. Berapa jumlah anggota keluarga dalam satu rumah ?

I. 1-2

II. 3-4

III. 5-6

IV. < 7

89

Lampiran 2. Data Identitas Responden

No Us Jk Pkj Pd P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11

1 44 P 2 3 1 1 2 2 1 2 3 1 2 1 2

2 36 P 3 3 1 1 1 2 1 2 3 1 3 1 2

3 34 L 2 3 1 1 2 4 3 2 2 2 3 1 2

4 37 L 6 3 1 1 1 2 1 2 2 1 3 1 2

5 35 L 3 4 1 1 1 2 1 2 2 1 4 1 3

6 40 P 4 3 1 1 2 1 1 1 1 1 1 3 2

7 28 L 2 3 1 1 2 1 1 2 2 1 2 5 2

8 21 L 2 3 1 1 1 2 1 3 3 1 2 4 2

9 23 L 2 3 1 1 2 3 2 3 3 2 3 5 2

10 23 P 3 3 1 1 1 1 1 2 2 1 3 5 2

11 24 P 4 3 1 1 1 1 1 1 1 1 2 1 2

12 30 P 4 3 1 1 1 1 1 2 1 1 1 4 2

13 56 L 2 2 1 1 1 1 1 2 2 2 4 4 2

14 47 L 1 3 1 2 1 1 1 2 1 2 5 3 2

15 43 L 2 3 1 1 1 1 1 2 3 1 2 3 2

16 41 L 2 2 1 1 2 1 1 2 2 1 5 3 2

17 38 L 1 4 1 2 1 1 2 3 1 2 5 3 2

18 26 P 4 3 1 2 1 1 2 3 1 2 4 4 2

19 44 L 1 3 1 2 1 2 3 3 2 3 5 3 2

20 54 P 4 2 1 1 1 2 1 3 2 1 3 3 2

21 44 L 3 3 1 1 1 2 1 2 2 1 3 3 2

22 39 P 2 3 1 1 1 1 1 2 2 1 3 5 3

23 39 P 4 3 1 1 1 1 1 1 2 1 2 3 2

24 30 L 3 3 1 1 1 2 1 3 3 1 2 1 3

25 49 P 6 2 1 1 2 2 1 3 3 1 3 1 2

26 26 P 3 3 1 1 1 4 1 4 2 1 4 1 2

27 35 L 1 3 1 2 2 1 3 3 2 2 4 1 3

28 25 P 3 3 1 1 2 2 1 3 3 2 3 1 2

29 28 L 3 3 1 1 2 2 1 3 1 1 3 2 2

30 23 L 3 3 1 1 2 2 1 3 2 1 2 1 1

31 22 P 3 3 1 1 1 3 1 4 4 1 2 1 4

32 47 L 1 3 1 1 1 2 1 3 3 1 3 1 2

33 18 L 5 3 1 1 1 1 1 1 2 1 2 5 3

90



34 60 L 6 1 1 1 2 2 1 2 2 1 2 3 3

35 50 L 6 3 1 1 1 1 1 1 2 1 3 1 3

36 58 L 1 4 1 2 2 1 2 2 2 2 4 1 2

37 48 P 4 2 1 1 2 2 1 2 2 2 2 1 2

38 23 P 1 4 1 1 2 2 1 2 2 1 4 3 2

39 41 P 4 3 1 2 2 1 2 2 1 2 3 4 2

40 45 P 1 4 1 2 3 1 2 3 1 3 5 3 2

41 52 L 1 4 1 2 1 1 2 3 1 3 3 4 2

42 58 P 1 4 1 2 3 1 2 4 1 3 3 3 2

43 54 P 4 2 1 1 1 1 1 1 1 1 1 5 1

44 17 P 5 3 1 1 1 1 1 2 2 1 3 5 2

45 17 P 5 3 1 1 2 2 1 2 2 1 1 5 3

46 53 P 6 3 1 1 1 1 1 1 2 1 5 3 1

47 43 L 6 2 1 1 2 1 1 1 1 1 1 1 4

48 42 P 4 3 1 1 2 1 1 1 2 1 2 1 4

49 17 P 5 3 1 1 2 1 1 1 1 1 1 1 2

50 48 L 2 4 1 2 1 1 2 3 2 3 4 3 3

51 22 L 6 3 1 1 4 4 1 4 4 4 4 3 1

52 22 P 6 4 1 1 1 1 1 1 2 1 1 5 2

53 36 P 1 4 1 2 3 1 2 3 1 3 5 3 2

54 40 L 1 3 1 2 1 1 2 3 2 3 5 3 2

55 18 P 5 3 1 1 2 1 1 2 1 1 1 1 4

56 19 P 5 3 1 1 2 1 2 2 2 1 1 3 3

57 18 P 5 3 1 1 2 1 1 1 1 1 1 1 2

58 20 P 5 3 1 1 1 1 1 2 3 1 2 5 3

59 32 L 3 3 1 1 1 2 1 3 2 1 3 1 2

60 42 P 4 3 1 1 2 2 1 2 2 1 3 3 2

61 60 P 6 4 1 2 3 1 3 4 1 4 5 3 2

62 41 P 1 4 1 2 3 1 3 4 1 3 5 4 2

63 27 L 3 4 1 2 3 1 3 4 1 3 5 4 2

64 30 P 4 3 1 1 2 2 1 2 2 1 4 5 3

65 28 L 2 3 1 1 2 2 1 2 2 1 5 4 3

66 65 L 6 2 1 1 2 1 1 2 2 1 2 1 3

67 50 L 1 4 1 1 1 2 1 3 3 1 4 3 2

91



68 57 P 4 2 1 1 2 2 1 2 2 1 2 1 2

69 62 P 6 2 1 1 2 1 1 2 2 1 2 3 3

70 34 L 2 3 1 2 1 1 2 4 1 3 5 3 2

71 20 P 2 3 1 1 1 1 1 2 2 1 3 1 2

72 21 L 2 3 1 1 2 2 1 3 2 1 3 4 2

73 27 P 2 3 1 1 2 1 1 2 2 1 4 3 1

74 27 L 3 4 1 2 1 1 3 3 2 1 4 5 2

75 17 L 5 3 1 1 1 1 1 1 2 1 1 1 2

76 25 P 4 3 1 1 1 1 1 2 2 1 3 5 1

77 23 L 6 3 1 1 2 1 1 2 2 1 2 1 3

78 21 P 5 3 1 1 2 1 1 1 2 1 2 5 2

79 20 P 3 3 1 1 3 2 1 3 2 1 4 5 4

80 38 P 4 3 1 2 1 1 2 2 1 1 3 4 2

81 38 L 6 3 1 1 1 1 1 2 1 1 3 1 2

82 54 L 3 3 1 1 1 1 1 1 2 1 3 1 2

83 50 L 2 2 1 1 2 1 1 2 2 1 2 4 3

84 38 P 4 1 1 1 2 1 1 2 2 1 1 4 2

85 17 P 5 3 1 1 2 1 1 1 1 1 2 3 2

86 19 L 5 3 1 1 2 1 1 1 2 1 2 1 2

87 38 P 3 4 1 1 2 2 1 2 2 1 2 3 2

88 23 P 2 3 1 1 2 2 1 2 2 1 3 4 1

89 20 P 3 3 1 1 2 2 1 3 2 1 2 3 2

90 23 P 2 4 1 2 1 1 2 3 2 3 3 4 2

91 32 P 1 4 1 1 1 2 1 3 2 1 3 2 2

92 35 L 3 3 1 1 1 2 1 2 2 1 3 2 1

93 40 L 1 4 1 1 1 3 1 4 2 2 4 1 2

94 47 L 1 3 1 1 1 3 1 4 3 1 5 3 3

95 51 L 1 3 1 1 2 2 1 3 2 1 4 1 2

96 49 P 3 3 1 1 2 2 1 3 2 1 4 3 2

97 27 P 1 4 1 1 2 2 1 3 2 1 4 3 2

98 53 P 6 3 1 1 2 2 1 3 2 1 2 1 2

99 25 P 3 4 1 1 1 2 1 3 2 1 4 1 2

100 45 L 3 3 1 1 2 2 1 3 1 1 4 4 2

Keterangan :

Us : Usia

Jk : Jenis Kelamin

Pkj : Pekerjaan

Pd : Pendidikan

P : Pertanyaan

92

Lampiran 3. Data Analisis Fishbein Jeruk Lokal

(Belief) (Evaluation)

No. A1 A2 A3 A4 A5 A1 A2 A3 A4 A5 Sikap

1 5 4 4 4 4 5 5 4 4 4 93

2 5 5 2 2 5 5 5 2 2 5 83

3 5 4 3 4 5 5 4 3 4 5 91

4 5 5 2 2 5 5 5 2 2 5 83

5 5 4 4 3 5 4 4 4 3 5 86

6 5 5 3 3 5 5 5 3 3 5 93

7 5 5 5 3 5 5 5 5 3 5 109

8 4 4 4 4 4 4 4 4 4 4 80

9 5 3 4 2 5 5 3 3 2 5 75

10 4 3 2 2 5 4 3 2 2 5 58

11 5 4 4 4 5 5 4 3 5 5 98

12 4 3 3 3 3 4 3 3 3 3 52

13 5 4 3 3 3 5 4 4 4 5 80

14 4 3 2 3 5 1 3 3 2 5 50

15 5 4 4 3 4 4 4 4 3 4 77

16 4 4 3 3 5 4 5 2 2 5 73

17 3 3 2 2 3 2 3 3 2 3 34

18 1 3 2 1 2 2 2 1 2 2 16

19 3 2 4 2 3 3 2 2 2 3 34

20 4 4 3 3 5 4 4 3 3 5 75

21 3 5 3 4 5 4 4 4 4 5 85

22 4 3 3 3 3 4 3 3 4 5 61

23 4 5 2 3 5 2 5 4 2 5 72

24 5 4 5 4 5 4 5 5 3 5 102

25 4 4 5 3 4 4 4 4 3 4 77

26 4 4 4 3 4 4 4 3 2 5 70

27 1 4 4 4 5 1 4 4 4 5 74

28 4 4 4 3 4 4 4 5 3 4 77

29 4 5 5 3 4 4 4 5 3 4 86

30 4 4 4 3 5 2 4 4 3 4 69

31 4 4 4 3 5 4 5 4 4 5 89

32 5 4 4 5 5 4 5 4 5 5 106

33 2 2 2 2 5 3 3 2 2 4 40

34 4 3 2 2 5 3 3 2 2 4 49

35 3 3 3 4 4 3 3 3 4 4 59

36 4 3 3 3 4 5 4 4 3 4 69

93




37 5 4 3 3 4 5 5 4 4 4 85

38 5 3 3 5 4 4 3 3 3 5 73

39 4 3 2 2 4 4 4 4 3 5 62

40 1 2 2 2 3 2 2 2 2 2 20

41 4 2 2 2 4 4 5 4 4 5 62

42 5 3 2 2 4 5 4 4 4 4 69

43 4 3 4 2 4 4 3 4 2 4 61

44 5 5 4 4 5 4 4 3 4 4 88

45 5 4 3 4 5 4 4 3 5 5 90

46 5 5 4 4 5 4 4 3 4 4 88

47 4 3 3 3 3 3 3 4 3 2 48

48 4 3 2 3 4 3 3 4 3 1 42

49 5 5 4 3 4 5 5 5 4 4 98

50 3 2 3 2 3 2 2 2 2 3 29

51 4 4 2 3 5 5 4 3 2 5 73

52 5 2 3 3 4 5 5 5 5 5 85

53 3 3 2 2 3 2 3 3 2 2 31

54 4 2 2 2 3 2 2 3 2 3 31

55 5 5 4 4 4 5 5 4 4 4 98

56 4 3 3 3 3 3 5 1 4 5 57

57 4 3 4 2 4 4 3 2 1 4 51

58 4 3 4 2 5 4 3 2 2 5 62

59 4 4 4 3 5 4 4 4 3 3 72

60 4 4 3 4 5 5 5 3 4 5 90

61 3 4 2 2 3 2 2 3 4 3 37

62 4 3 3 2 2 2 2 3 2 2 31

63 2 2 3 3 2 2 2 2 2 2 24

64 5 5 2 2 5 5 5 3 3 5 87

65 5 4 2 2 4 4 4 2 2 4 60

66 5 4 3 2 5 5 4 2 2 4 71

67 4 5 3 4 5 4 5 4 3 5 90

68 4 4 4 4 5 5 4 3 3 5 85

69 5 4 3 2 5 4 5 2 2 5 75

70 4 2 2 2 4 4 4 2 3 4 50

71 5 4 3 3 5 4 4 2 2 5 73

94




72 5 5 4 4 5 5 4 4 4 5 102

73 5 4 3 3 5 5 5 4 4 5 94

74 3 5 2 2 4 4 4 2 4 4 60

75 5 4 2 1 3 5 4 4 2 3 60

76 5 4 3 3 4 4 4 3 4 5 77

77 2 3 2 4 4 5 5 4 4 5 69

78 3 4 3 3 5 4 4 3 3 5 71

79 4 3 2 2 4 4 3 4 2 4 53

80 5 2 3 3 3 4 4 3 3 4 58

81 5 2 2 2 4 4 3 3 3 4 54

82 4 3 3 3 4 4 3 2 3 3 52

83 4 5 4 4 5 5 4 4 4 5 97

84 4 4 3 4 4 5 4 4 4 5 89

85 4 3 3 2 5 4 5 4 4 4 71

86 4 3 3 3 5 4 4 3 3 4 66

87 4 4 3 4 5 4 4 3 3 4 73

88 5 4 4 4 5 5 5 4 4 5 102

89 5 4 4 3 5 5 5 4 2 4 92

90 3 2 2 2 5 4 4 2 2 4 53

91 4 3 3 3 5 5 4 3 3 5 75

92 4 4 4 3 5 4 4 4 3 5 82

93 4 4 4 4 5 4 4 4 3 5 85

94 5 5 5 4 5 4 4 4 3 5 97

95 4 4 4 3 5 4 4 4 3 5 82

96 4 4 4 3 5 4 4 4 3 5 82

97 4 4 4 3 5 4 4 4 3 5 82

98 4 4 4 3 5 4 4 4 3 5 82

99 4 4 4 3 5 4 4 4 3 5 82

100 5 4 5 3 5 4 5 4 3 5 94

Rata2 4.12 3.66 3.18 2.93 4.35 3.94 3.91 3.3 3.04 4.18 68.69

Keterangan :

Atribut 1 (A1) : Harga

Atribut 2 (A2) : Rasa

Atribut 3 (A3) : Ukuran

Atribut 4 (A4) : Warna

Atribut 5 (A5) : Kondisi Kesegaran

95

Lampiran 4. Data Analisis Fishbein Jeruk Impor

(Belief)

(Evaluation)


1 1 2 2 2 2 2 2 2 1 2 16

2 1 2 5 4 1 2 2 2 2 2 26

3 1 2 3 2 2 2 2 2 2 2 20

4 2 2 5 4 2 2 2 4 4 2 48

5 1 3 3 3 2 1 2 2 2 2 23

6 1 3 3 3 1 1 3 3 3 1 29

7 2 1 3 4 5 2 1 1 2 2 26

8 3 4 4 4 4 3 3 3 3 3 57

9 1 4 5 1 1 1 5 5 5 1 52

10 2 4 2 5 2 2 3 4 4 3 36

11 2 3 3 2 2 3 3 3 3 3 37

12 1 3 3 3 3 1 3 3 3 3 39

13 2 3 3 3 3 3 3 3 3 2 65

14 2 4 4 5 3 2 4 4 4 3 27

15 2 3 3 2 2 2 2 3 2 2 28

16 4 4 2 4 2 2 2 2 1 2 73

17 4 3 4 5 4 4 3 2 4 5 93

18 4 5 4 5 4 4 4 3 5 5 74

19 2 4 4 5 3 4 4 4 5 3 37

20 2 2 4 3 2 2 2 4 3 2 20

21 1 2 2 3 1 2 2 2 3 1 20

22 2 2 2 2 2 2 2 2 2 2 29

23 1 2 3 2 1 4 5 3 2 2 34

24 1 3 2 4 3 3 2 2 3 3 57

25 3 4 3 3 4 4 3 3 4 3 39

26 3 4 3 4 2 2 2 3 3 2 74

27 1 4 4 4 5 1 4 4 4 5 45

28 2 2 3 2 4 4 3 3 3 4 31

29 2 2 2 3 3 2 3 3 3 2 33

30 2 4 2 3 3 2 2 3 3 2 27

31 2 2 2 2 3 2 2 2 3 3 26

32 3 3 2 2 2 2 2 2 3 2 41

33 2 2 3 2 4 2 4 3 2 4 41

34 2 2 3 2 4 2 4 3 2 4 31

35 1 2 2 2 2 3 3 3 4 4 53

36 2 3 3 3 3 4 4 4 3 4 76

96




37 4 4 3 4 4 4 4 4 4 4 52

38 2 4 3 3 4 3 3 3 3 4 85

39 2 5 5 4 4 4 5 4 4 4 91

40 2 5 3 5 5 2 5 4 5 5 79

41 2 5 4 5 3 4 4 4 4 5 64

42 2 4 4 4 2 4 4 4 4 4 61

43 3 3 3 5 3 3 3 3 5 3 68

44 4 4 4 4 4 3 4 4 3 3 36

45 3 3 3 2 2 2 3 3 3 3 68

46 4 4 4 4 4 3 4 4 3 3 58

47 4 3 3 3 3 4 3 3 4 4 58

48 4 3 2 3 3 4 4 3 4 4 42

49 3 4 3 3 3 3 3 4 2 1 73

50 3 4 4 5 4 3 4 4 4 3 12

51 2 1 2 2 1 2 1 1 2 1 56

52 1 3 3 4 3 4 4 4 4 4 81

53 3 5 4 5 3 2 5 4 5 3 75

54 3 4 4 5 3 3 4 4 5 3 49

55 2 4 3 4 2 4 4 3 2 4 37

56 1 3 5 4 2 1 3 3 2 2 17

57 2 4 2 4 1 1 2 1 1 1 47

58 2 3 2 4 2 3 3 3 4 5 40

59 1 3 3 3 3 4 3 3 3 3 18

60 1 2 3 3 2 3 2 2 1 1 76

61 4 4 4 4 4 2 4 4 4 5 73

62 4 4 3 5 4 2 4 3 4 5 89

63 2 3 4 5 5 2 5 5 5 5 39

64 1 1 4 5 1 1 1 4 4 1 44

65 2 2 4 4 2 2 2 4 4 2 46

66 2 4 3 4 2 4 4 2 2 4 19

67 2 3 2 2 1 2 2 2 2 1 24

68 2 3 2 4 2 1 2 1 3 1 42

69 2 4 2 2 2 4 4 2 2 5 67

70 2 5 3 5 2 5 5 3 3 4 36

71 2 2 2 4 2 4 4 2 2 4 42

97




72 2 3 3 4 2 4 4 2 2 4 68

73 2 3 4 4 2 5 4 2 2 4 46

74 3 2 4 2 2 2 3 3 2 4 36

75 2 3 4 5 3 1 2 3 4 3 49

76 4 4 3 3 5 3 4 3 3 5 71

77 2 2 3 2 2 2 2 3 4 4 33

78 2 2 3 2 1 2 3 3 4 2 29

79 3 4 4 5 2 4 4 4 3 4 67

80 2 4 3 3 4 4 4 3 3 3 54

81 4 3 3 4 2 2 2 2 2 2 32

82 3 3 3 2 3 3 3 2 2 4 40

83 4 3 2 4 2 4 3 3 3 3 49

84 4 3 3 4 3 4 3 3 4 3 59

85 2 4 3 4 3 4 5 3 4 4 65

86 4 4 3 4 4 4 3 3 5 4 73

87 2 5 3 3 1 3 2 3 5 2 42

88 2 5 3 4 2 4 4 2 5 4 62

89 3 5 5 5 4 5 4 4 5 5 100

90 2 5 4 5 4 4 4 2 5 5 81

91 1 5 3 2 3 4 4 4 5 4 58

92 2 5 2 3 3 2 4 2 5 3 52

93 2 5 2 3 3 2 2 2 5 3 42

94 2 5 2 3 3 2 3 2 5 3 47

95 2 5 2 3 3 2 2 2 5 3 42

96 2 5 2 3 2 2 2 2 5 2 37

97 2 5 2 4 3 3 3 3 5 3 56

98 2 5 2 3 3 2 2 2 5 3 42

99 2 5 2 3 3 2 2 2 5 3 42

100 2 5 2 3 3 2 2 2 5 3 42

Rata2 2.26 3.43 3.06 3.47 2.73 2.75 3.12 2.91 3.41 3.1 46.11

Keterangan :

Atribut 1 (A1) : Harga

Atribut 2 (A2) : Rasa

Atribut 3 (A3) : Ukuran

Atribut 4 (A4) : Warna

Atribut 5 (A5) : Kondisi Kesegaran

98

Lampiran 5. Data Regresi Logistik

No US PDPT PKJ JK M1 M2 M3 M4 Rata2 SI SL Y

1 44 2 0 0 90 90 80 70 82,5 3,2 18,6 1

2 36 3 0 0 100 80 80 70 82,3 5,2 16,6 1

3 34 3 0 1 90 50 70 50 65 4 18,2 1

4 37 3 0 1 90 90 80 80 85 9,6 16,6 1

5 35 4 0 1 80 80 80 80 80 4,6 17,2 1

6 40 1 1 0 100 100 50 50 75 5,8 18,6 1

7 28 2 0 1 100 50 50 50 62,5 5,2 21.8 1

8 21 2 0 1 50 50 50 50 50 11,4 16 1

9 23 3 0 1 50 10 10 10 20 10,4 15 1

10 23 3 0 0 90 80 50 50 67,6 10 11,6 1

11 25 2 1 0 90 90 100 90 92,6 7,2 19,6 1

12 30 1 1 0 80 80 50 50 65 7,4 10,4 1

13 56 4 0 1 90 90 100 80 90 7,8 16 1

14 47 5 0 1 50 40 20 10 30 13 10 0

15 43 2 0 1 90 80 60 60 72,5 5,4 15,4 1

16 42 5 0 1 90 90 60 70 77,5 5,6 14,6 1

17 38 5 0 1 60 50 50 40 50 14,6 6,8 0

18 26 4 1 0 50 60 60 70 60 18,6 3,2 0

19 44 5 0 1 30 40 60 70 50 14,8 6,8 0

20 54 3 1 0 100 100 80 90 92,5 7,4 15 1

21 44 3 0 1 70 80 100 100 87,5 4 17 1

22 39 3 0 0 70 90 100 90 87,5 4 12,2 1

23 39 2 1 0 100 100 100 100 100 5,8 14,4 1

24 30 2 0 1 90 80 80 80 82,5 6,8 20,4 1

25 49 3 0 0 90 80 70 80 80 11,4 15,4 1

26 26 4 0 0 80 90 100 90 90 7,8 14 1

27 35 4 0 1 50 60 70 50 57,5 14,8 14,8 0

28 25 3 0 0 80 90 70 70 77,5 9 15,4 1

29 28 3 0 1 80 80 80 80 80 6,2 17,2 1

30 23 2 0 1 90 80 70 90 82,5 6,6 13,8 1

31 22 2 0 0 90 80 80 70 80 5,4 17,8 1

32 47 3 0 1 90 80 80 90 85 5,2 21,2 1

33 18 2 0 1 80 90 80 80 82,5 8,2 8 1

34 60 2 0 1 80 80 80 80 80 8,2 9,8 1

35 50 3 0 1 100 80 80 80 85 6,2 11,8 1

36 58 4 0 1 60 50 50 50 52,5 10,6 13,8 0

37 48 2 1 0 80 70 80 80 77,5 15,2 17 1

38 23 4 0 0 80 90 60 80 77,5 10,4 14,6 1

99


No US PDPT PKJ JK M1 M2 M3 M4 Rata2 SI SL Y

39 41 3 1 0 50 60 60 40 52,5 17 12,4 0

40 45 5 0 0 40 30 50 60 45 18,2 4 0

41 52 3 0 1 60 50 50 40 50 15,8 12,4 0

42 58 3 0 0 70 60 50 50 57,5 12,8 13,8 0

43 54 1 1 0 70 90 90 70 80 12,2 12,2 1

44 17 3 0 0 90 80 80 80 82,5 13,6 17,6 1

45 17 1 0 0 100 80 90 80 87,5 7,2 18 1

46 53 5 0 0 90 80 80 80 82,5 13,6 17,6 1

47 43 1 0 1 80 80 90 70 80 11,6 9,6 1

48 42 2 1 0 80 90 70 70 77,5 11,6 8,4 1

49 17 1 0 0 80 100 80 90 87,5 8,4 19,6 1

50 48 4 0 1 30 30 50 60 42,5 14,6 5,8 0

51 22 4 0 1 100 100 100 100 100 2,4 14,6 1

52 22 1 0 0 90 90 60 70 77,5 11,2 17 1

53 36 5 0 0 30 30 10 10 20 16,2 6,2 0

54 40 5 0 1 30 30 10 20 22,5 15 6,2 0

55 18 1 0 0 100 90 70 70 82,5 9,8 19,6 1

56 19 1 0 0 100 100 100 70 92,5 7,4 11,4 1

57 18 1 0 0 80 80 70 80 77,5 3,4 10,2 1

58 20 2 0 0 80 70 70 90 77,5 9,4 12,4 1

59 32 3 0 1 80 80 80 80 80 8 14,4 1

60 42 3 1 0 100 100 60 50 77,5 3,6 18 1

61 60 5 0 0 50 40 60 30 45 15,2 7,4 0

62 41 5 0 0 50 40 50 40 45 14,6 6,2 0

63 27 5 0 1 50 40 60 30 45 17,8 4,8 0

64 30 4 1 0 100 80 50 80 77,5 7,8 17,4 1

65 28 5 0 1 100 80 60 70 77,5 8,8 12 1

66 65 2 0 1 90 80 80 80 82,5 9,2 14,2 1

67 50 4 0 1 100 80 70 70 80 3,8 18 1

68 57 2 1 0 90 90 70 60 77,5 4,8 17 1

69 62 2 0 0 100 90 80 70 85 8,4 15 1

70 34 5 0 1 70 50 50 40 52,5 13,4 10 0

71 20 3 0 0 80 80 70 90 80 7,2 14,6 1

72 21 3 0 1 90 80 90 90 87,5 8,4 20,4 1

73 27 4 0 0 100 90 90 80 90 9,2 18,8 1

100


No US PDPT PKJ JK

M1 M2 M3 M4

Rata2

SI

SL

Y

74 27 4 0 1 70 90 80 80 80 7,2 12 0

75 17 1 0 1 80 90 50 50 67,5 9,8 12 1

76 25 4 0 0 80 90 70 80 80 14,2 15,4 1

77 23 2 0 1 60 80 90 90 80 6,6 13,8 1

78 21 2 0 0 90 90 70 60 77,5 5,8 14,2 1

79 20 4 0 0 50 30 70 50 50 13,4 10,6 1

80 38 3 1 0 50 20 20 20 27,5 10,8 11,6 0

81 38 3 0 1 80 80 80 90 82,5 6,4 10,8 1

82 54 3 0 1 50 60 30 40 45 8 10,4 1

83 50 2 0 1 100 80 90 90 90 9,8 19,4 1

84 38 1 1 0 90 90 90 80 87,5 11,8 17,8 1

85 17 2 0 0 80 70 70 70 72,5 13 14,2 1

86 19 2 0 1 90 50 80 90 77,5 14,6 13,2 1

87 38 3 0 0 80 70 60 50 65 8,4 14,6 1

88 23 3 0 0 80 90 100 90 90 12,4 20,4 1

89 20 2 0 0 80 90 90 90 87,5 20 18,4 1

90 23 3 0 0 50 60 60 50 55 16,2 10,6 0

91 32 3 0 0 80 90 100 90 90 11,6 15 1

92 35 3 0 1 90 90 80 90 87,5 10,4 16,4 1

93 40 4 0 1 90 90 80 80 85 8,4 17 1

94 47 5 0 1 90 90 90 90 90 9,4 19,4 1

95 51 4 0 1 90 90 80 80 85 8,4 16,4 1

96 49 4 0 0 90 90 80 90 87,5 7,4 16,4 1

97 27 4 0 0 80 80 90 80 82,5 11,2 16,4 1

98 53 2 0 0 80 80 80 80 80 8,4 16,4 1

99 25 4 0 0 90 90 80 90 87,5 8,4 16,4 1

100 45 4 0 1 80 80 80 80 80 8,4 18,8 1

Keterangan :

US : Usia

PDPT : Pendapatan

PKJ : Pekerjaan

JK : Jenis Kelamin

M : Motivasi

SI : Sikap Konsumen Jeruk Impor

SL : Sikap Konsumen Jeruk Lokal

101

Lampiran 6. Peta Kabupaten Purworejo

: Lokasi Penelitian

Sumber : Badan Perencanaan dan Pengembangan Kabupaten Purworejo, 2008.

102

Lampiran 7. Hasil Pengolahan Data SPSS Analisis Chi-Square

Chi-Square Tests

Value Df

Asymp. Sig.

(2-sided)

Pearson Chi-Square 17.368a 6 .008

Likelihood Ratio 21.747 6 .001

Linear-by-Linear

Association 1.803 1 .179

N of Valid Cases 100

a. 8 cells (66.7%) have expected count less than 5. The

minimum expected count is .21.

Jumlah beli jeruk lokal * Jumlah beli jeruk impor Crosstabulation

Jumlah beli jeruk impor

Total <3kg 4-5kg 5-6kg

Jumlah

beli jeruk

lokal

<3kg Count 37 14 5 56

Expected Count 43.7 8.4 3.9 56.0

% within Jumlah

beli jeruk lokal 66.1% 25.0% 8.9% 100.0%

4-5kg Count 36 0 1 37

Expected Count 28.9 5.6 2.6 37.0

% within Jumlah

beli jeruk lokal 97.3% 0.0% 2.7% 100.0%

5-6kg Count 3 1 0 4

Expected Count 3.1 .6 .3 4.0

% within Jumlah

beli jeruk lokal 75.0% 25.0% 0.0% 100.0%

>6kg Count 2 0 1 3

Expected Count 2.3 .5 .2 3.0

% within Jumlah

beli jeruk lokal 66.7% 0.0% 33.3% 100.0%

Total Count 78 15 7 100

Expected Count 78.0 15.0 7.0 100.0

% within Jumlah

beli jeruk lokal 78.0% 15.0% 7.0% 100.0%

103

Lanjutan. (Lampiran 7)

Chi-Square Tests

Value Df

Asymp. Sig.

(2-sided)

Pearson Chi-Square 37.875a 9 .000

Likelihood Ratio 20.850 9 .013

Linear-by-Linear

Association 3.413 1 .065

N of Valid Cases 100

a. 11 cells (68.8%) have expected count less than 5. The

minimum expected count is .04.

Frekuensi beli jeruk lokal * Frekuensi beli jeruk impor Crosstabulation

Frekuensi beli jeruk impor

Total 1kali 2-3kali 3-5kali >5kali

Frekuensi

beli jeruk

lokal

1kali Count 13 4 7 1 25

Expected Count 18.8 3.0 2.8 .5 25.0

% within

Frekuensi beli

jeruk lokal

52.0% 16.0% 28.0% 4.0% 100.0%

2-3kali Count 51 6 4 0 61

Expected Count 45.8 7.3 6.7 1.2 61.0

% within

Frekuensi beli

jeruk lokal

83.6% 9.8% 6.6% 0.0% 100.0%

3-5kali Count 10 2 0 0 12

Expected Count 9.0 1.4 1.3 .2 12.0

% within

Frekuensi beli

jeruk lokal

83.3% 16.7% 0.0% 0.0% 100.0%

>5kali Count 1 0 0 1 2

Expected Count 1.5 .2 .2 .0 2.0

% within

Frekuensi beli

jeruk lokal

50.0% 0.0% 0.0% 50.0% 100.0%

Total Count 75 12 11 2 100

Expected Count 75.0 12.0 11.0 2.0 100.0

% within

Frekuensi beli

jeruk lokal

75.0% 12.0% 11.0% 2.0% 100.0%

104

Lampiran 8. Tabel Sikap Konsumen (AO) terhadap Buah Jeruk Lokal dan

Buah Impor.

Atribut Buah Buah Jeruk Lokal Buah Jeruk Impor

Jeruk Sikap (AO) Nilai Sikap (AO) Nilai

Harga 16,2328 Positif 6,2150 Negatif

Rasa 14,3106 Netral 10,7016 Netral

Ukuran 10,4940 Negatif 8,9046 Negatif

Warna 8,9072 Negatif 11,8327 Netral

Kondisi kesegaran 18,7485 Positif 8,4630 Negatif

∑ (ei. bi) 68,6931 46,1169

105

Lampiran 9. Hasil Analisis Reliabilitas dan Validitas

Reliability Statistics

Cronbach's Alpha N of Items

.808 11

Item-Total Statistics

Scale Mean

if Item

Deleted

Scale

Variance if

Item Deleted

Corrected

Item-Total

Correlation

Cronbach's

Alpha if Item

Deleted

USIA 446.2900 9851.602 .612 .839

PDPT 478.9100 9814.628 .693 .819

PKJN 478.6700 9647.294 .732 .814

JK 481.4600 9734.332 .830 .817

M1 403.4200 6911.822 .789 .753

M2 407.2200 6686.739 .775 .753

M3 411.3200 6852.987 .730 .760

M4 412.8200 6756.008 .726 .760

SL 410.8300 6855.597 .707 .763

SI 407.1400 7339.152 .658 .771

Y 481.1200 9667.278 .746 .815

106

Lampiran 10. Hasil Analisis Regresi Logistik

Case Processing Summary

Unweighted Casesa N Percent

Selected Cases Included in

Analysis 100 100.0

Missing Cases 0 .0

Total 100 100.0

Unselected Cases 0 .0

Total 100 100.0

a. If weight is in effect, see classification table for the

total number of cases.

Dependent Variable Encoding

Original Value Internal Value

IMPOR 0

LOKAL 1

Iteration Historya,b,c

Iteration

-2 Log

likelihood

Coefficients

Constant

Step 0 1 100.656 1.200

2 100.082 1.377

3 100.080 1.386

4 100.080 1.386

a. Constant is included in the model.

b. Initial -2 Log Likelihood: 100.080

c. Estimation terminated at iteration number 4

because parameter estimates changed by less

than .001.

107


Classification Tablea,b

Observed

Predicted

Y Percentage

Correct IMPOR LOKAL

Step 0 Y IMPOR 0 20 .0

LOKAL 0 80 100.0

Overall Percentage 80.0

a. Constant is included in the model.

b. The cut value is .500

Variables in the Equation

B S.E. Wald df Sig. Exp(B)

Step 0 Constant 1.386 .250 30.749 1 .000 4.000

Variables not in the Equation

Score Df Sig.

Step 0 Variables Usia 1.549 1 .213

Pendapatan 25.800 1 .000

Pekerjaan .000 1 1.000

JK .815 1 .367

Motivasi 54.105 1 .000

Sikapimpor 36.798 1 .000

Sikaplokal 29.849 1 .000

Overall Statistics 68.338 7 .000

108


Iteration Historya,b,c,d

Iteration

-2 Log

likelihood

Coefficients

Const

. X1 X2 X3 X4 X5 X6 X7

Step

1

1 47.265 -.425 -.076 -.290 -.316 -.129 .039 .257 -.404

2 30.183 .769 -.176 -.565 -.627 -.361 .053 .459 -.792

3 23.278 3.122 -.315 -.913 -1.057 -.751 .061 .649 -1.305

4 20.447 5.755 -.467 -1.310 -1.574 -1.249 .071 .837 -1.868

5 19.512 8.037 -.604 -1.686 -2.108 -1.748 .081 1.034 -2.382

6 19.343 9.426 -.690 -1.923 -2.479 -2.070 .087 1.168 -2.702

7 19.336 9.795 -.714 -1.988 -2.582 -2.154 .089 1.203 -2.787

8 19.336 9.815 -.715 -1.991 -2.587 -2.158 .089 1.205 -2.792

9 19.336 9.815 -.715 -1.991 -2.587 -2.159 .089 1.205 -2.792

a. Method: Enter

b. Constant is included in the model.

c. Initial -2 Log Likelihood: 100.080

d. Estimation terminated at iteration number 9 because parameter estimates

changed by less than .001.

Omnibus Tests of Model Coefficients

Chi-square Df Sig.

Step 1 Step 80.745 7 .000

Block 80.745 7 .000

Model 80.745 7 .000

Model Summary

Step

-2 Log

likelihood

Cox & Snell

R Square

Nagelkerke R

Square

1 19.336a .554 .876

a. Estimation terminated at iteration number 9 because

parameter estimates changed by less than .001.

109


Hosmer and Lemeshow Test

Step Chi-square Df Sig.

1 3.415 8 .906

Contingency Table for Hosmer and Lemeshow Test

Y = IMPOR Y = LOKAL

Total Observed Expected Observed Expected

Step 1 1 10 9.994 0 .006 10

2 8 7.949 2 2.051 10

3 1 1762 9 8.238 10

4 1 .215 9 9.785 10

5 0 .059 10 9.941 10

6 0 .015 10 9.985 10

7 0 .005 10 9.995 10

8 0 .001 10 9.999 10

9 0 .000 10 10.000 10

10 0 .000 10 10.000 10

Classification Tablea

Observed

Predicted

Y Percentage

Correct IMPOR LOKAL

Step 1 Y IMPOR 18 2 90.0

LOKAL 2 78 97.5

Overall

Percentage 96.0

a. The cut value is .500

110


Variables in the Equation

B S.E. Wald df Sig. Exp(B)

95% C.I.for

EXP(B)

Lower Upper

Step 1a Usia -.715 .394 3.289 1 .070 .489 .298 1.000

Pendapatan -1.991 .965 4.256 1 .039 .137 .042 1.206

Pekerjaan 2.587 2.132 1.472 1 .225 0.075 .579 3.677

JK 2.159 1.852 1.358 1 .244 .115 .026 16.431

Motivasi .089 .039 0.039 1 .022 1.094 1.011 1.183

Sikapimpor 1.205 .982 0.982 1 .220 3.337 3.337 14.493

Sikaplokal 2.792 1.281 1.281 1 .029 .061 .061 .787

Constant -9.815 6.122 2.570 1 .109 1.830

a. Variable(s) entered on step 1: Usia, Pendapatan, Pekerjaan, JK, Motivasi,

Sikapimpor, Sikaplokal.

Correlation Matrix

Const. X1 X2 X3 X4 X5 X6 X7

Step 1 Constant 1.000 -.488 -.752 -.553 -.644 .311 -.007 -.844

Usia -.488 1.000 .511 .304 .281 -.404 -.446 .559

Pendapatan -.752 .511 1.000 .597 .344 -.397 -.303 .554

Pekerjaan -.553 .304 .597 1.000 .553 -.111 -.345 .405

JK -.644 .281 .344 .553 1.000 -.162 -.186 .668

Motivasi .311 -.404 -.397 -.111 -.162 1.000 -.210 -.467

Sikapimpor -.007 -.446 -.303 -.345 -.186 -.210 1.000 -.152

Sikaplokal -.844 .559 .554 .405 .668 -.467 -.152 1.000

Casewise Listb

Case

Selected

Statusa

Observed

Predicted

Predicted

Group

Temporary Variable

Y Resid ZResid

74 S I** .969 L -.969 -5.602

a. S = Selected, U = Unselected cases, and ** = Misclassified cases.

b. Cases with studentized residuals greater than 2.000 are listed.

111


Step number: 1

Observed Groups and Predicted Probabilities

80 + +

I I

I I

F I I

R 60 + +

E I I

Q I I

U I I

E 40 + L+

N I LI

C I LI

Y I LI

20 + L+

I LI

I LLI

II L L LLLLLI

Predicted ---------+---------+---------+---------+---------+---------+---------+---------+---------+----------

Prob: 0 .1 .2 .3 .4 .5 .6 .7 .8 .9 1

Group: IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIILLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL

Predicted Probability is of Membership for LOKAL

The Cut Value is .50

Symbols: I - IMPOR

L - LOKAL

Each Symbol Represents 5 Cases.

112

Lampiran 11. Perhitungan Persamaan Estimasi Parameter Regresi Logistik

a. Perhitungan Persamaan Estimasi Parameter Regresi Logistik Atribut

Terendah

P = e-9,815-0,715X1-1,991X2+2,587X3+2,159X4+0,089X5+1,205X6+2,792X7

1+e-9,815-0,715X1-1,991X2+2,587X3+2,159X4+0,089X5+1,205X6+2,792X7

P = e-9,815-0,715(1)-1,991(1)+2,587(0)+2,159(0)+0,089(1)+1,205(1)+2,792(1)

1+e0-9,815-0,715(1)-1,991(1)+2,587(0)+2,159(0)+0,089(1)+1,205(1)+2,792(1)

P = e-8,435

1+e-8,435

P = 0,000217

1,000217

P = 0,000217

b. Perhitungan Persamaan Estimasi Parameter Regresi Logistik Atribut

Tertinggi

P = e-9,815-0,715X1-1,991X2+2,587X3+2,159X4+0,089X5+1,205X6+2,792X7

1+e-9,815-0,715X1-1,991X2+2,587X3+2,159X4+0,089X5+1,205X6+2,792X7

P = e-9,815-0,715(5)-1,991(5)+2,587(1)+2,159(1)+0,089(5)+1,205(5)+2,792(5)

1+e0-9,815-0,715(5)-1,991(5)+2,587(1)+2,159(1)+0,089(5)+1,205(5)+2,792(5)

P = e1,831

1+e1,831

P = 6,240116

7,240116

P = 0,861881

113

Lampiran 12. Tabel Distribusi Chi-Square

114

Lampiran 13. Surat Izin Penelitian

115

Lampiran 14. Dokumentasi

Gambar 1.Keadaan Pasar Baledono Gambar 2. Keadaan Pasar Kutoarjo

(http://www.tripmondo.com/indone

sia/central-java/kutoarjo)

Gambar 3. Respoden Jeruk Impor Gambar 4. Responden Jeruk Lokal

Gambar 5. Pedagang buah di Pasar Gambar 6. Pedagang buah di Pasar

Baledono Kutoarjo

http://www.tripmondo.com/indonesia/central-java/kutoarjo

http://www.tripmondo.com/indonesia/central-java/kutoarjo

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