land your dream job in 12 weeks or less

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The Dream Job Training Manual™ The V.A.L.U.E.S.™ Method

Land Your Dream Job in 12 Weeks or Less™

16 Crucial Steps Required To Produce Fast and Lasting Career Results

Philippe Desrochers

All Rights Reserved [email protected] www.philippedesrochers.com

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Copyright © 2009 Philippe Desrochers All rights reserved. The use of any part of this publication reproduced, transmitted in any form or by any means, electronic, mechanical, recording or otherwise, or stored in a retrieval system, without the prior consent of the publisher, is an infringement of the copyright law.

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Land Your Dream Job in 12 Weeks or Less!™ The Dream Job Training Manual™ What Others Are Saying? Philippe listened to my job search struggles and pointed out exactly what I needed to work on. In my case, I had difficulty with asserting myself in job interviews. No word of a lie - I took his advice, and I nailed the next set of interviews. A week and a half later, I landed a Dream Job as Marketing Coordinator for a widely recognized corporation. I cannot thank him enough for his help.

DREAM JOB: Marketing Coordinator Jeff Powell

This system motivated me to keep focused on the action steps rather than the immediate results. I landed my Dream Job in less than 4 weeks and did so with no work permit or landed immigrant status. If the steps worked for me, they can work for anyone!

DREAM JOB: Mechanical Engineer Urs Schonbachler

Your step-by-step process made looking for my dream job so much simpler. As a result, I landed my Dream Job in an amazing 2 weeks. I cannot thank you enough for your professionalism and motivation.

DREAM JOB: Engineer-In-Training Clare Ing

I arrived 3 months ago. I landed my Dream Job in only 6 weeks. Joining the program was one of the greatest things that happened to me since I set foot in this country.

DREAM JOB: Senior Accountant Bob Kashyap

Thank you Philippe. Your-step-by-step coaching was the greatest thing that happened to me. In such a short period of time I was able to feel the labor market, learn about it, and fit into it. Very effective!

DREAM JOB: Client Care Coordinator Sanda Islik

The skills and knowledge I acquired from you where pivotal to me successfully selling my services to the local market. You have obvious depth and breadth of knowledge and experience-very professional.

DREAM JOB: Management Consultant Clive Lunn

Philippe boosted my confidence, polished me up, and set me off in a new career direction. I landed my dream job…in only 3 weeks.

DREAM JOB: Business Advisor Gordon Matchett

Your simple step-by-step approach and motivation was a key factor in my success. As a result, I landed my Dream Job in less than 8 weeks!

DREAM JOB: Inside Sales Representative Alex Berumen

Thank you Philippe. I learnt valuable ideas and tools at your program. Moreover, I learnt more about myself and the North American culture which was key to finding my Dream Job.

DREAM JOB: Sustainability Coordinator Natalia Verand

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Land Your Dream Job in 12 Weeks or Less!™ The Dream Job Training Manual™

This Training Manual is dedicated to my #1 fans:

Serge, Elizabeth and Yanic

This Training Manual is also dedicated to all those who want a life filled with self expression, freedom and abundance.

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“There’s no scarcity of opportunity to make a living at what you love. There is only a scarcity of resolve to make it happen.”

Wayne Dyer Author of Inspiration: Your Ultimate Calling

“Contrary to conventional thinking, it is far easier and faster to land your Dream Job than it is to land a job you are not inspired by.” Philippe Desrochers, BCom, GCDF Author of Land Your Dream Job in 12 Weeks or Less!

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Land Your Dream Job in 12 Weeks or Less!™ The Dream Job Training Manual™ Table of Contents Acknowledgments 8 A Personal Letter To You 10 Section I: Build Your Dream Job Foundation Your Dream Job: I Am Talking To You! 11 The Hidden Dream Job Market™ 20 Step 1: The Loves Catcher™ 24

Identify what you love to do Step 2: The Work Values Identifier™ 28 Identify the kind of company you would be happy to work for Step 3: The Transferable Skills Summarizer™ 32 Identify the skills you take with you everywhere you go Step 4: The Attributes Summarizer™ 32 Identify the attributes you take with you everywhere you go Step 5: The Strength Generator™ 38 Reveal your greatest achievements and build your confidence Step 6: The Dream Job Simplifier™ 42 Select your Dream Job Step 7: The Vision Creator™ 48 Identify what you really want in your life Step 8: The Goal Achievement Formula™ 52 Set goals in line with your vision Section II: Land Your Dream Job Step 9: The Dream Job Leads Generator™ 56 Develop your list of 100 Dream Companies Step 10: The Decision Maker Selector™ 60 Identify the key person who makes the hiring decisions Step 11: The Dream Job Secret Weapon™ 64 Book information meetings with Decision Makers in one day Step 12: The Dream Job Interview Closer™ 68 Book employment interviews with Decision Makers in one day Step 13: The Dream Job Network Accelerator™ 78 Develop networking skills that advance your career Step 14: The Dream Job Interview Solution™ 82 Land your Dream Job on-the-spot in an interview Step 15: The Dream Job Reference Clarifier™ 90

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Develop references that fully support your claims Step 16: The Dream Job Deal Clincher™ 94 Secure your investment and conduct effective follow up Bonus: The Dream Job Posting Clarifier™ 102 Get the most out of employment advertisements Extra Bonus: The Dream Job Cheat Sheet™ 104 Apply the 26 simple Key Success Tips™ Appendix I: The Dream Job Mandatory Actions™ 108 Step-by-step procedures for landing your Dream Job The Dream Job Journal 110 Bibliography 126

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Land Your Dream Job in 12 Weeks or Less!™ The Dream Job Training Manual™ Acknowledgments This Training Manual took two years to write. I wanted to acknowledge everyone who participated for their help, support and inspiration, without which this project would never have been finished. Raymond Aaron, for being my mentor and reminding me to do what I love in my life and for providing me with a goal achievement system to materialize my loves through The Monthly Mentor™ program. Thank you from the bottom of my heart. It was your Wealth Creator Source™ interview on how to write a book that was the foundation for this entire manual. Also, thank you for your unique and effective marketing ideas and editing skills which were vital throughout the entire process. Mary Landell, you are a true role model. You define what it means to be confident and assertive and sharp and witty and always one to raise the bar. Under your guidance and company, Landell and Associates-Career and Employment Professionals, I was able to flourish and hone my skills. I cannot thank you enough for this wonderful gift. Mary Kruger, for teaching me the art of working with people and how to win friends and influence people. You taught me about patience and honoring myself and those around me. Russell Garrett, you are the definition of professionalism with a huge heart. It was with you that I first sharpened my skills as a Dream Job Advisor. It is because of your attention to detail, focus on client needs and awareness of developing trends in the market that I was able to grow so quickly. Thank you. Kate Fletcher, for being the backbone of my success and for allowing me to be myself while spending those hours together working through resumes. And I could always laugh with you…guaranteed. Paul Koros, you have inspired me more than you can imagine. When I first showed you the transcript you were the first person to believe in me. Thank you. You also provided me with invaluable editing help in refining the message of the manual. Lorna Goodwin, you are an angel. You always believed in me and you were the most vocal when it came to marketing this manual. You were my personal coach and strongest supporter. I consider myself honored to have worked side by side in the classroom with you.

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Norm Amundson, for your inspiration. Your powerful use of metaphors and many books written on the subject of career counseling greatly impacted the words found in this Training Manual. Juli-Ann Aaron, for your patience and support. I would never have been able to put in the time to write this manual if it were not for your support and willingness to believe in me. Thank you for this wonderful gift. Kon Li, you were the first person to introduce me to this line of work. With your energy, enthusiasm and positive attitude, you light a fire under me and founded my love and passion for this industry.

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Land Your Dream Job in 12 Weeks or Less!™ The Dream Job Training Manual™ A Personal Letter to You Dear Dream Job Seeker, Your Training Manual is dedicated to support you in making lots of money doing work you love. The content is based on the phenomenally successful V.A.L.U.E.S.™ Method - a method that took years to refine. Since its release, it has proven more valuable than ever imagined. It’s a technique so advanced, that when applied, WILL work for you. I am so confident that you will “Land Your Dream Job in 12 Weeks or Less!™”, that I guarantee it. As the founder and creator of this system I am proud to offer it to you during this time of excitement and opportunity in your life. You will save months and potentially years of your time and efforts in landing work you love. Even more importantly, it may be the difference between finding a job versus finding your Dream Job. In addition, you can view this Training Manual as your life partner. It will be your reliable friend every time you need to turn to it during a time of career growth or transition. WARNING!: Objects in your Training Manual may seem simpler than they appear. There is magic in the accuracy and simplicity of the content covered in “The Dream Job Training Manual™”. Use it to your advantage. I dare you to prove me otherwise. Congratulations on your pursuit of a career that inspires you. It is one of the most rewarding experiences of a lifetime. Your commitment will pay off and will inspire those around you. You have made a wise choice by investing in this technology. You are in very good hands. In fact, you are working with the best. You have embarked on a journey which has delivered Dream Jobs to so many before you. When applied, the techniques will also work for you. So, for me, it is as if you have already landed your Dream Job. Let’s make it happen, right now, together.

Philippe Desrochers Dream Job Advisor

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Land Your Dream Job in 12 Weeks or Less!™ The Dream Job Training Manual™ Your Dream Job: I Am Talking To You! Your Dream Job Training Manual™ has been developed to educate and inspire you to “Land Your Dream Job in 12 Weeks or Less!™”. It is that simple. Your Training Manual has been put through the most grueling tests with people from across the country. The one criterion for success was if people were landing their Dream Jobs. It passed with flying colors. Your Training Manual has been inspired by a personal journey that took me from career dead end to discovering the secrets of landing a Dream Job. The use of these secrets brought me levels of career and financial success within months what I thought would take years to achieve. These secrets are now available to you. Due to the unprecedented success it has produced in the lives of those who have tapped into its genius, this program has been rated as The #1 Most Effective Dream Job Achievement System in North America. These are remarkable results unequalled by any other method. However, there is only one flaw in the system. You have to use it. So I promise you, that if you do not apply it in your life, you have a 100% chance of not landing your Dream Job. Two Fastest Ways To Land Your Dream Job 1. Use a simple and highly effective step-by-step approach so that you

eliminate stress and focus on the MOST time efficient techniques 2. Get a Dream Job Advisor to keep you motivated and capitalize on The

Dream Job Law of Momentum™ (more on this soon) Your Training Manual has very accurately implemented these two vital concepts to maximize your success. As such, it has been designed to support you in spending the least amount of time looking for and the most amount of time landing your Dream Job. Sound good so far? Read on. Dream Jobs Landed Below is a list of Dream Jobs individuals have landed in 12 weeks or less using the secrets contained in your Training Manual:

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Entry Level Administrative Assistant Bank Representative Business Advisor Chartered Accountant Articling Student Corporate Sales Associate Customer Service Consultant Drafter Marketing Specialist ESL Teacher Equity Analyst Exhibit Coordinator Export Associate General Laborer Investment Banking Analyst Lease Administrator Marketing Intern Marketing Coordinator Medical Office Assistant Registration Coordinator Research Assistant Seamstress Staff Accountant Tour Coordinator …and more are being added daily as my graduates land their Dream Job Professional/Technical Ceramist Consulting Engineer Database Developer Doctor E-Commerce Specialist Engineer Environmental Engineer Financial Advisor Graphic Designer Human Resources Specialist Hydro Geologist Materials Technician Mechanical Engineer Occupational Health Specialist QA Tester Project Manager Software Developer

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Systems Consultant Teacher Technical Support …and more are being added daily as my graduates land their Dream Job Management Accounting Manager Audit Supervisor Comptroller Editor General Manager IT Manager Managing Director Office Manager Program Manager Senior Accountant Senior Consultant …and more are being added daily as my graduates land their Dream Job Your Training Manual covers proven core concepts that span all industries and occupations. No matter what field you are in; from medical to financial to IT and the arts, this technology has been, and continues to be effective. Who Can Take Advantage of This Technology? You will greatly benefit if you fall into one of the following categories: • Recently out of school looking for your first job • Out of work • Currently working in a job you do not love • New to the country with no local experience • From out of town looking for local work • Retired and looking for work to supplement your income • Returning to the workplace after a long absence • Fired from your last job whether you were at fault or not • Undergoing a career change • Poor work history with scattered jobs • Large gaps in your resume due to illness, vacations, maternity leave etc. The V.A.L.U.E.S. ™ Method Unveiled The foundation of your success will be in the application of The V.A.L.U.E.S.™ Method. A method based on a practical system. A system by definition produces consistent and predictable results every single time. Take the Solar

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System for example. You can always guarantee that the sun will rise in the morning. You can also always guarantee that the sun will be the hottest between 12 pm and 1 pm. Equally, The V.A.L.U.E.S.™ Method is a system that has been specifically designed so that you “Land Your Dream Job in 12 Weeks or Less!™”. Get ready, here it is: Vision: You always have a choice in your life - to choose to focus on obstacles or your vision. A vision is a mental picture you paint in your mind or on paper that depicts the way you want your Dream Job to look. When you set a goal without linking it to your vision, your goal lacks purpose. When you link your goals to your vision, you know “why” you are doing an action and you summon the motivation to pursue your true desire. Like Robert Allen said: “Do what you want most, instead of doing what you want most now!” Write down your vision, link your goals to your vision, and watch your level of motivation soar. Step 7-The Vision Creator™ will guide you through a powerful visioning exercise. Assertive: There are three ways to approach your job search: 1. Passive: Apply for advertised positions with minimal follow up 2. Aggressive: Eagerly pursuing employers possibly demonstrating desperation 3. Assertive: Communicate with positive confidence your skills and experiences in such a way that leaves employers greatly impressed and dying to meet you. Which approach have you been applying recently? In doing so, you will determine if you are a job seeker or a Dream Job Seeker™. Dream Job Seekers™ are committed to applying The Dream Job Assertive Approach™. The reason for this is because employers want to hire assertive Dream Job Seekers™. In doing so you have solved one of the greatest challenges employers face – hiring good people. Make it easy for employers to want to meet you and hire you. Apply The Dream Job Assertive Approach™ today! This approach is built into the entire program. As you progress, you will automatically develop your assertiveness skills. Loves: If you want to make a difference in this world, you must do work you love. If you are doing work you do not love you are not utilizing your greatest talents and therefore you are wasting your time and possibly wasting your life. Whenever someone tells me that they have been passed over for a promotion or are not being paid what they’re worth, I always ask them a simple question. “Do you love your work?” Often, the answer is “no”. The only way you can make the greatest contribution in your career is if you do work you love, contribute your gifts on a day-to-day basis, and get paid your worth. Step 1-The Loves Catcher™ will walk you through a simple yet profound exercise that will permanently remind you of your loves.

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Unstoppable: When you exercise polite persistence you are unstoppable. Employers don’t like annoying job seekers. Employers love politely persistent Dream Job Seekers™. A common misconception about landing your Dream Job is that you have to compete with thousands of people and push others out of your way. Not the case. When you apply polite persistence you don’t have to push others out of the way…because you have virtually eliminated the competition before even getting started. Would you like to know how to do this? Read on to find out how. Enthusiasm: Never apply for a position unless you are enthusiastic about it. The #1 complaint from employers is that job seekers show no enthusiasm for their company and for the job. Dream Job Seekers™ show enthusiasm for both the company and position. When you do this you greatly simplify the employer’s decision as to whether to meet you and hire you. The reason for this is because you answer the question “Do you want the job?” When you prove this, you greatly reduce the uncertainty employers have in making a hiring decision. Making a decision is often more about what the employer is GIVING UP when they hire you than what they GET. When you show enthusiasm you convince the employer that they are not giving anything up because they are getting a motivated new member of their team. Throughout the program you will have many opportunities to express your enthusiasm to employers. System: The reason you do not know how to land your Dream Job is because you don’t know the next step. What if you had a system at your fingertips that told you what the next step was? Furthermore, a system that is so complete, it will be your personal guide through the labor market maze. Follow the practical steps in your Training Manual and secure your Dream Job! You have everything you need to successfully navigate the labor market. Keep It Simple The less imagination and mental effort you put into your job search the more success you will have. If you want to “Land Your Dream Job in 12 Weeks or Less!™”, apply The Dream Job K.I.S. Technique - The Dream Job Keep It Simple Technique. A famous American Governor applied this model in his campaign and credits it as a major reason for successfully landing his Dream Job – President of the United States. In fact, it was his campaign manager that kept reminding him to Keep It Simple - wise words of advice for you as well.

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Key Success Tip #1 The simpler you keep your job search,

the more success you will have. Experience has taught me that individuals like to complicate things. Actually, to put it more accurately, people like to expand and grow and tend to want to make things better. Would you like me to simplify your life and remove stress? Yes! Your Training Manual only has content that has been PROVEN to work. Dean Childs, an internationally successful motivational speaker who talks on the subject of wealth put it best: “I noticed there are two types of people. One who finds a good idea and exhausts all its potential and gets rich, and the other who comes across the same good idea, has success once, thinks they got lucky and then tries something different and remains broke.” There is no need to reinvent the wheel. Simply apply the technology and watch it work in your life. Focus On You The reason The Dream Job K.I.S. Technique works so well when looking for your Dream Job, is because it encourages you to focus on your greatest asset. So my question to you is this, “What is your most important asset when it comes to landing your Dream Job?” Is it your interview skills, your resume, your cover letter, your negotiation skills, and/or your follow up? Yes, these are all important, but not the MOST important. Your greatest asset does not lie with-out, it lies within. Your greatest asset is YOU. There is a great story about a best selling commercial real estate agent that I thought you might enjoy. I heard him speak one day. He loved his work but was not making as much money as he would like. He, like many others, was told that if you do what you love, then the money will come. For him, and for many others, this was not happening. (I should note here that money is not a source of happiness but merely a handy tool to enjoy life. In any event, he and many of you want more and so this program has been designed to deliver.) He then learned something one day that lead to a quantum leap in his business. The kind of leap that far outweighed the effort he was putting in. In other words, his business increased more than 10 times. “How did you do it?”, the audience pleaded? “Two words”, he said. “Relationships vs. Transaction”. He went on to explain. The moment he realized he was not in the business of selling real estate and closing on transactions by signing contracts, was the moment he made the shift that so many of you want to make. He did it by focusing on relationships. He did it by first getting to know people and building

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their trust. He did it by liking people and showing it. At last count he makes $6 million a year. I share this story with you because embedded in the techniques is this approach. Trust that every step incorporates a relationship approach. You just have to follow the steps.

Key Success Tip #2 Your Training Manual will sculpt you into a Dream Job Landing Machine™.

Drop Out Right Now, Please Now is your last chance! If you do not want to learn life long skills that will have your career success skyrocket, I recommend at this moment that you email me immediately at [email protected] to tell me what is holding you back. GREAT! You stuck with me. As a reward for your perseverance, I have some fantastic news for you. Is This Dream Job Thing For Real? Do you want an average relationship, or a passionate relationship? Do you want average friends, or inspirational friends? Do you want an average child, or a brilliant child? Would you prefer an average job or a Dream Job? When I put it this way it is a simple choice, isn’t it? Up to this point, you may not have thought of this sobering fact. If you want to be average get an average job. If you want to be exceptional, then land a Dream Job. You may have even thought that it is not possible to get a Dream Job. Society certainly doesn’t support it nor does the school system. You can do work you love and your Training Manual will help you get it. Let me state this for the ages: “It is possible to earn a living doing what you love. In fact, the only way you can have career success, is if you do work your love.” I have heard people say: “I love doing this so much that I would do it for free.” A great mentor in my life, Raymond Aaron, whose advice I thankfully followed years ago said this to me: “I love doing this so much that it’s the ONLY thing I’ll do for a living.” Success Story: Jan was a professional Carpenter. However, he had been out of work for several months. Prior to that he tried to apply his carpentry skills in the construction industry but found the work to lack creativity. Overall, he was feeling very discouraged about his job search. He then decided to take action. Using the techniques he began to think of what he loved to do…and discovered that he loved museums. He then landed his Dream Job as a Museum

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Displays Builder. He is overjoyed. And he even gets paid to do what he loves. He accomplished this in only three weeks. There are two ways of thinking about your career. The first, which is the conventional way, is that there are not enough jobs available and you have to compete with hundreds of other people. The second, and the one I advise you to adopt quickly, is to choose to believe that there is little if no competition and that Dream Jobs are everywhere. Opportunity is everywhere and you will begin to prove this for yourself. Do yourself the greatest favor of all time, and apply only for those jobs that inspire you to be your best. What is your Dream Job? What type of work do you see yourself wanting to become an expert in? What are you already an expert in? What hobbies do you most enjoy? What do other people see you doing as a career? In all my experience supporting Dream Job Seekers™ I have come to one overwhelming clear fact. There is a Dream Job out there waiting for you. Contrary to conventional thinking, it is far easier and faster to land your Dream Job than it is to land a job you are not inspired by. Your commitment is to land your Dream Job and make lots of money doing it. Isn’t it? My primary commitment and passion is to support you in doing this. You might at times be tempted to look for work that does not inspire you. The “Dream Job Training Manual™” has been uniquely designed to hold you accountable to making sure you get what you really want. After all, isn’t that what you want?

Key Success Tip #3 There is a miracle inside of you that is waiting to come out. Share your gifts

with the world! Landing your Dream Job is your first step towards building a career that you are proud of. I remember talking with a psychologist who referred to her practice as “her life’s work”. Wouldn’t that be nice to feel the certainty and focus that comes when you find your passion and mission? It all starts with your Dream Job.

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The Dream Job Law of Momentum™

Key Success Tip #4 Your Training Manual taps into the

powerful Dream Job Law of Momentum™ so that you land your Dream Job in weeks which would otherwise take

years. What is the Law of Momentum? The Law states that a body in motion takes less energy to keep moving than a body that is at the moment standing still. What does this have to do with helping you land your Dream Job? Think of it this way. A cruise ship traveling in the beautiful Caribbean ocean turns off its engines miles before arriving at port. The Law of Momentum makes this possible. The ship has built up so much momentum that she can coast easily and effortlessly into port without the use of her engines. Wouldn’t you like your Dream Job search to become automatic and effortless? You can – by applying The Dream Job Law of Momentum™. You can rest assured that the many exercises in your Training Manual harness its amazing raw power for you. I recently received an email from a client who took advantage of The Dream Job Law of Momentum™ and had this to say: “I am getting so good at looking for work that I actually think I prefer looking than working”. When you build up your momentum you will discover that looking for your Dream Job can be enjoyable and very productive. Next, learn how to put your Dream Job search on auto-pilot. The key to harnessing the magic behind this program is to first understand the market trends that make it all possible. By laying this foundation, you will be convinced of its value and then you will be unstoppable.

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Land Your Dream Job in 12 Weeks or Less!™ The Dream Job Training Manual™ The Hidden Dream Job Market™ Based on national statistics, in any given medium to large city, there are roughly 20,000-40,000 jobs available. Yet, if you were to look at all the posted ads in the newspapers and internet, how many could you find - 1000, 2000, maybe 5000? Where can all these other positions be found? Richard Bolles in his best selling career book “What Color is Your Parachute” has found in his research that about 15% of all available positions are advertised. The balance, 85%, are found in the hidden job market. In other words, there is an incredible untapped resource of jobs that are just waiting to be discovered - 85% worth. It’s a pot of gold just waiting for you to pick up. But where and how can you find these jobs? The answer lies in the next statement. Why waste your time with the conventional hidden job market when you can focus your attention on the far more fertile soil…The Hidden Dream Job Market™. The Hidden Dream Job Market™ is a far simpler market to tap into and is defined as unadvertised positions that you consider to be a potential Dream Job. While the conventional hidden job market includes all jobs, The Hidden Dream Job Market™ only includes your Dream Jobs. The Dream Job Law of Focus™ states that the more focus you have in your search the more success you will have in landing your Dream Job. When you apply the techniques found in your Training Manual you uncover Dream Jobs that are just waiting to be discovered. Even more amazingly, you can actually create your own Dream Job where one does not exist yet. In a recent poll, senior executives were asked what they would do if they were approached by a qualified individual when they did not have an opening available. An astounding 90% said they would create a new position for you. Success Story: Carl was looking for work in the field of marketing and had come up with several options. The problem was…he wasn’t enthusiastic about his options. When asked what his Dream Job was he said: “A Dream Job is not realistic.” When asked again he revealed that in fact he would love to work for a world famous marketer in San Francisco who was renowned for developing new retail store concepts. He greatly admired this woman, who was the creative genius behind the company. He then admitted that he had looked for postings and job opportunities on the internet and found none for this firm. He gave up. He then learned that companies often invent opportunities. He applied the correct principles in this manual and to his amazement she wanted

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to meet him. She admitted having no opportunity for him but liked his enthusiasm for the work and company and decided to negotiate with him to develop his own new position. He then landed his Dream Job as a Marketing Intern. The firm had thought of hiring an intern but did not know how to go about doing it. The fact that he approached them helped the firm fill a need and took his career to the next level. How To Tap Into The Hidden Dream Job Market™ On the next page is a comparison between the order in which a typical job seeker looks for work, and the way an employer looks to fill positions - (1.) being the most favored approach and (5.) being the least favored.1 Job Seeker Employer 1. Ad 1. Network inside department 2. Recruiter 2. Network inside company 3. Network outside company 3. Network outside company 4. Network inside company 4. Recruiter 5. Network inside department 5. Ad What do you notice when you compare the two? Notice that the job seeker looks for employers the complete opposite way that employers look for job seekers. If you want to land work you love quickly, then make it a habit to be where the employer is looking. Start by networking inside the company department, then the company, then general networking, and finally using recruiters and ads. What you might not know is that employers are always looking for good people. Often their search ends before they advertise for a position. The reason for this is because employers much prefer to fill positions without having to post an advertisement. In fact, an employer will do everything in their power to fill a position before having to advertise for it. The moment an employer decides to advertise a position the entire procedure can take between 8-12 weeks and cost between $500-$5000. With %98 of all companies being small businesses, they can’t afford to be spending this money. Typically, there is a three month period where an employment opportunity exists before a company is forced to advertise. Approach companies during this three month period and you will be amazed to discover an untapped gold mine waiting to be discovered. You might be thinking that all companies anticipate staff needs and plan ahead. Here are the facts. Over 60% of companies do not have a Human Resources strategy-which means that over half the companies in your city do not plan ahead when it comes to staffing needs. What these companies need is for you to help them with their staffing needs. Your Training Manual has been designed to help you do this. And if this is not enough encouragement for you to get moving, a recent poll of companies uncovered that over 50% of

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companies at any given time actually have current openings. What are you waiting for? They are ripe for the picking. The Four Opportunity Factors™ All companies are at the mercy of The Four Opportunity Factors™ - factors that are constantly creating havoc and change in companies…and opportunities for you. Here they are: Cyclical: economy Structural: company Frictional: people Seasonal: time of year Cyclical: The economy is constantly expanding and contracting. Interest rates are going up and down. Consumer spending goes up and down. Every single time economic indicators suggest a shift, companies respond accordingly. The good news for you is that when these indicators are strong it means that there are more positions available than candidates. Good news for you. Even more interestingly, during economic downturns, companies need to become more productive and often replace inefficient workers with efficient ones. More good news. Structural: Regardless of economic impacts, companies themselves go through changes. Roughly 80% of new businesses fail in the first two years and therefore there are always new companies in the market, which means opportunity for you. Interestingly, even companies that go into receivership often need the help of highly qualified individuals to help them overcome obstacles. I particularly remember hearing of a prominent company that made the front page of the newspaper for several days because it was going bankrupt. At first glance, it would appear that no opportunities existed. However, the company was bought by new owners who repositioned the company and went on a hiring spree. Those individuals who approached the company during the difficult times had first crack at their Dream Job in the company. Frictional: Just as in personal relationships, business relationships are built and terminated each and every single day. This has a huge impact on the labor market. New positions become available every day as a result of the natural process of the forming and ending of human relationships. The factors that impact these relationships are as varied as there are people. Some reasons why people leave their jobs are: It is not their Dream Job, they want more of a challenge, they don’t get along with their boss or coworker, they move out of the country, they change careers, and they retire. Do you know anyone in your life that changed jobs for these or any other reasons?

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Here is another way to look at Frictional change. Imagine your number one goal in life was to find your one true love and you found yourself on a remote island with 10 couples. You dearly wish you could be in a loving relationship, but everyone else is taken. At first glance it might appear hopeless and pointless. But remember, there is constant change in relationships. Relationships are either expanding or contracting. Therefore, one couple might have a dispute over a coconut or the way the bamboo sofa should be placed-resulting in a break up of the relationship. The relationships on the island and the companies that make up the economy are in constant movement. Movement means opportunity for you. Seasonal: Finally, there is the impact of seasons on the labor market. There are periods during the year where more work opportunities exist than others. They are during the summer, or winter months or holiday seasons. What you might not consider, is that often these temporary opportunities are a fantastic way to get your foot in the door, impress your boss and land your Dream Job within the very same company. Success Story: Jim, a Software Developer, accepted a low paying job for Wal-Mart in the Electronics Department during the Christmas season. His friends thought he was selling himself short, but he knew something his friends did not. He learned and applied the technology found in these pages. What happened? Within three weeks he was offered a position at Head Office as a Software Developer…his Dream Job. Next, apply the simple process in Step 1 and identify the loves you have in many areas of your life. When you do this, you will identify patterns which will begin to point you in the direction of your Dream Job. It’s called The Loves Catcher™. Enjoy!

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Step 1: The Loves Catcher™ There is no question that if you want to excel at what you do, you must do what you love. Very rarely do you have an opportunity to do an inventory of the activities you love to do in several areas of your life. Physically, you have a unique heartbeat. You also have a unique thumbprint, retina pattern and voice. In fact, your heart beats in a slightly different pattern than anyone else’s in the world. As such, you have been given a unique emotional “heartbeat” that races when you think of subjects and activities that catch your interest. You instinctively care about some things and not others. These are clues to where you should be serving. When you were growing up you may have found out that you were very interested in some subjects that no one else you knew cared about. Where did these interests come from? You were born with them. Another word for these interests is passion. For example, as a child you may have loved playing video games, writing in your journal, and riding your bike. You may have loved talking, cutting the grass and swimming. You may have showed a particular interest at school in chemistry, or math, or art or drama. These are extremely powerful indicators of your passions that are with you for your entire life. How do you actually know if you are using your gifts? The first sign is enthusiasm. When you are doing what you love no one has to motivate you or challenge you. When you are doing something other than a passion, then you are easily discouraged. The second way you can actually tell if you are using your gifts, is if you are effective in what you are doing. Whenever you are doing what you love, you naturally get good at it. Another way to tell when you are following your hearts desire is when you lose track of time. It’s when you have just spent 3 hours doing an activity and you say to yourself: “Boy, does time fly!” Or you just simply forget to eat because you are so consumed by excitement. Finally, when you do what you love, the huge benefit to you is that you never procrastinate! Think of the hobbies you do? Think of the thoughts that keep you up at night? Think about the stores you like to shop at? Think about the TV shows you

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watch? What articles do you read in the newspaper? What courses did you enjoy at school? You will never shine in this world and make a lasting contribution if you are average at what you do. Your life will be full of struggle if you lack passion and love for the tasks you perform on an ongoing basis. You can be an expert, provided you love your work. The key is to pay attention to what inspires and motivates you. It’s free fuel. Yours for the taking, with unlimited capacity.

Key Success Tip #5 The more you do what you love in your

life, the more success you will have with the least amount of effort.

This exercise will get you into the frame of mind of knowing what you love to do so that you can eventually communicate it to others in such a way that leaves employers inspired by your clarity and sense of purpose. Complete this exercise, and then learn how to identify your work values with laser type focus and massively simplify your decision making process to produce results fast. It’s called The Work Values Identifier™ - designed specifically to identify the kind of company you would be happy to work for.

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Step 1: Exercise To excel in your career your must do more and more of the things you love. Below is an exercise that will support you in identifying what you love. In the left column describe one prominent experience from your past for each category. Then identify what you disliked, liked and loved about that experience.2 Example… I Disliked… I liked… I loved… Job:

Volunteering/Leisure/Hobby:

Schooling/Courses:

Day Dreams:

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Step 2: The Work Values Identifier™ Knowing what you want is one of the most important aspects of landing your Dream Job. When clarity and focus are present you are far more likely to be motivated during your Dream Job search. Values are defined as your judgment of what is valuable and important in your life. Sometimes, when looking for your Dream Job you forget that you have a choice in working for the kind of company that reflects your work values. This exercise will help you identify what is important to you and support you in applying for positions that only match your work values. As such, when you identify your work values you will be far more successful in landing your Dream Job in 12 weeks or less! This exercise of identifying your work values is designed to reduce your anxiety around making a decision regarding which companies to approach. If you are motivated to work for and/or with someone then you are far more likely to excel. This exercise will also dramatically contribute to an increased level of genuine enthusiasm towards your search. I remember speaking with a Human Resources Recruiter who was very discouraged in her work. Her job entailed interviewing people all day to place them in vacant positions. She was particularly disappointed with the lack of enthusiasm candidates where demonstrating on the phone and in the interview when applying for work. She was so uninspired by applicants, that she was thinking of quitting her job. Her advice to Dream Job Seekers™ is to “get noticed by showing some enthusiasm.” Think of it this way. If you want to impress someone on a first date, you must show particular interest in that person. Show interest and enthusiasm for the person and company you are interviewing with and you will be in a great position to influence them to hire you.

Key Success Tip #6 Use The Dream Job Values Identifier™

and watch your enthusiasm levels dramatically increase.

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Complete this exercise, and then learn how identifying your skills and attributes can provide you with the powerful language that leaves employers begging for more. It is called The Transferable Skills Summarizer™ and The Attributes Summarizer™-your ally in learning about the keywords employers want to hear and rarely hear from other job seekers. Use them and instantly make a lasting impression.

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Step 2: Exercise What is important to you in your work? Rate the importance of these work values to you by checking the appropriate column for each value.3 I want to…

Very Important ✔

Important

✔

Not Important ✔

earn enough money to live well work well with my co-workers be given the chance to be a leader have a permanent Dream Job be physically safe feel important in my Dream Job be trusted and allowed to work on my own

work with people who know their Dream Job

do a variety of different tasks use all my skills get along well with my co-workers have a clean and comfortable job site have good benefits in addition to wages be creative do a great job do work only that I love have a Dream Job which fits my skills be able to get a better Dream Job in the company

have a Dream Job which fits my interests

work only during specific times in the day

work at different locations in my Dream Job

be paid more as I have more responsibilities

get better Dream Jobs as I learn more make decisions within my Dream Job know what I am expected to do in my Dream Job

work towards my long-term goals

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I want to…

Very Important ✔

Important

✔

Not Important ✔

solve, by myself, the problems I face at work

use the special skills I have learned see the results of my work retire early have a good pension plan have fair vacation time work with the public be paid more as I do more work keep my work life and private life separate

get rich off my Dream Job land a Dream Job that challenges me land a Dream Job that fits my personality

have on-the-Dream Job training be challenged to think understand the purpose of the work I do land a Dream Job that does not violate my personal values

land a Dream Job that reflects my interests

have the flexibility to go to school have the proper equipment I need to do my Dream Job

be told how I am doing have on going support for self development and education

Others…

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Step 3: The Transferable Skills Summarizer™ Step 4: The Attributes Summarizer™ The Dream Job Keywords™ This exercise is designed to support you to: • Identify the skills & attributes you are aware of and those you are not • Provide you with The Dream Job Keywords™ to use in your marketing pieces

to leave a lasting impression on employers These keywords are used to add a laser type focus to your networking, resume, cover letter, phone script, interviews and follow up. In essence, you are building your job search toolbox. If you have all the necessary tools in your box you will be far more confident in offering your skills and abilities to others. Think of it this way. You are building the foundation of your home. The stronger the base, the more confident you are that it will withstand bad weather and natural disasters. If you do not have much confidence, then you will leave at the first sight of a challenge. Same goes in landing your Dream Job. When you are confident in your presentation to employers, you will be far more likely to successfully deal with the unexpected and land your Dream Job. Definition of a Skill: Learned behavior

Definition of an Attribute: Innate behavior

Your transferable skills are those skills you take from job to job. Along with your experience, they are your greatest assets in landing your Dream Job quickly. As soon as you identify your skills and communicate them in a clear and concise manner, the faster you will have employers knocking at your door. (I.e. leadership, problem solving)

Your attributes are the personality traits that you possess. These attributes typically are innate - you have always been that way. You can also call them qualities. (I.e. Reliable, calm, assertive)

The purpose of this exercise is to have you develop the kind of vocabulary that leaves your readers and listeners climbing over each other desperate to meet you. You can do so by using specific words that address the most important needs of employers.

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Key Success Tip #7 Memorize your top five skills and

attributes. When you use The Dream Job Keywords™ and support them with

clear examples (see Step 5), it is common to receive multiple job offers.

Complete this exercise, and then learn the magic of taping into your impressive past work experiences and how you can use these examples to communicate in a clear and concise manner. You are one step closer to landing your Dream Job when you use The Strength Generator™.

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Step 3: Exercise 1. Check off all skills where your competence level is above average 2. If you can think of other skills that are not listed, write them under “Other Skills” 3. List your top five skills under “Your Top 5 Favorite Skills”

4

Skills □ ANALYSING situations or data □ ASSEMBLING equipment or information □ CALCULATING mathematical computations or risk assessments □ COACHING, guiding, or tutoring □ COMPILING data or facts □ CONSTRUCTING objects or buildings □ COORDINATING activities or events □ CORRESPONDING, answering, or initiating □ COUNSELLING □ CREATING, artistic creations, new ideas, or inventions □ DECIDING alternatives, resources, or materials □ DELEGATING tasks or responsibilities □ DESIGNING products or systems □ DISPLAYING ideas, products, or equipment □ EDITING newspapers or magazines □ ESTIMATING costs, income or physical space □ EVALUATING performance, program, processes, or events □ FUNDRAISING one-to-one or through media □ GROUP FACILITATING and managing group interactions □ HANDLING COMPLAINTS, client, customer, citizen □ INSPECTING OR EXAMINING physical objects, financial statements or through test administration □ INTERPRETING data, legal, medical or technical terminology, or other language □ INTERVIEWING □ INVESTIGATING private information, underlying causes, or sequence of events □ MAKING LAYOUTS for printed media or public displays

□ MEETING THE PUBLIC, receptionist, agency or product representative, salesperson, or public servant, or tour coordinator □ MONITORING progress of people, processes, or equipment □ MOTIVATING □ OBSERVING physical phenomena, human behaviors, or changing situations □ OPERATING equipment, machines, or vehicles □ ORGANIZING people, information, or events □ PLANNING, budgeting, goal setting, or scheduling □ PROGRAMMING equipment or activities □ PROMOTING one-to-one or through media □ RECORDING numerical or scientific data □ RECORD KEEPING logs, files, or timesheets □ REPAIRING equipment, vehicles, furniture, or accessories □ RESEARCHING, obtaining information from libraries, surveys, or primary data □ SELLING ideas, products, or policies □ SERVING a product or an individual □ SKETCHING pictures, diagrams, or charts □ SPEAKING in public, to groups or via electronic media □ SUPERVISING people or processes □ TEACHING, formal or informal □ TIMING, scheduling or logistics □ TROUBLESHOOTING equipment or situations □ UPDATING information or records □ USING INSTRUMENTS, engineering, medical, or scientific □ WRITING fiction or non-fiction

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Other Skills __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Your Top Five Favorite Skills 1. _______________________________________________________________________________________________________________ 2. _______________________________________________________________________________________________________________ 3. _______________________________________________________________________________________________________________ 4. _______________________________________________________________________________________________________________ 5. _______________________________________________________________________________________________________________

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Step 4: Exercise 1. Put a check mark beside the words that are true to you. Keep your job objective

and employers’ needs in mind 2. Fill in “Other Attributes” section 3. Complete “Your Top Five Favorite Attributes”

5 Attributes ABILITY TO RELATE TO OTHERS □ AMICABLE □ COMPATIBLE □ COMPETENT □ COOPERATIVE □ COURTEOUS □ CUSTOMER- ORIENTED □ DIPLOMATIC □ EASY TO GET ALONG WITH □ ENJOY PEOPLE □ FRIENDLY □ HELPFUL □ LIKEABLE □ RESPECTFUL CONFIDENTIALITY □ OUTGOING □ PEOPLE -ORIENTED □ PUT OTHERS AT EASE □ RESPECTED □ SUPPORTIVE □ TACTFUL □ TEAM-PLAYER □ TRUSTWORTHY □ WARM PERSONALITY □ WELL-LIKED ATTITUDE □ BROAD MINDED □ BUSINESS-LIKE □ CALM □ COMMON SENSE □ CONFIDENT

□ CONSCIENTIOUS □ CONSIDERATE □ CONSISTENT □ DEPENDABLE □ DOWN TO EARTH □ FAIR □ GENUINE □ HONEST □ PERSON OF INTEGRITY □ LOYAL □ OBJECTIVE □ OPEN-MINDED □ POSITIVE □ PRACTICAL □ PROFESSIONAL □ PROGRESSIVE □ RESPONSIBLE □ SENSE OF HUMOUR □ SENSIBLE □ SINCERE ENTHUSIASM/ DRIVE □ AMBITIOUS □ AGGRESSIVE □ ASSERTIVE □ COMPETITIVE □ DILIGENT □ DYNAMIC □ ENERGETIC □ ENJOY CHALLENGES □ ENTERPRISING □ ENTHUSIASTIC □ GO-GETTER □ GOAL-ORIENTED □ KEEN □ LEADER

□ MEET DEADLINES □ MOTIVATED □ OPTIMISTIC □ POSITIVE □ PROFIT-ORIENTED FLEXIBILITY/ RESOURCEFULNESS □ ADAPTABLE □ CREATIVE □ CURRENT □ FLEXIBLE □ OPEN TO NEW IDEAS □ ORIGINAL □ PROACTIVE □ RESOURCEFUL □ SELF-MOTIVATED □ SELF-RELIANT □ SELF-STARTER □ TAKE INITIATIVE □ VERSATILE COMMUNICATION/ PROBLEM SOLVING □ ANALYTICAL □ ARTICULATE □ CLEAR THINKER □ DECISIVE □ DISCREET □ EMPATHETIC □ GOOD CONFLICT MANAGEMENT □ GOOD LISTENER □ IMAGINATIVE

□ INTUITIVE INVESTIGATIVE □ LATERAL THINKER □ LOGICAL □ PERCEPTIVE □ PROBLEM-SOLVER □ PROVEN NEGOTIATOR □ QUICK LEARNER □ SOUND JUDGMENT □ TROUBLE SHOOTER WORK HABITS □ ABLE TO PRIORITIZE □ ACCURATE □ CONSTRUCTIVE □ DEDICATED □ DILIGENT □ EFFICIENT □ FOCUSED □ HARD WORKING □ METHODICAL □ METICULOUS □ ORDERLY □ PERSISTENT □ PRECISE □ PRODUCTIVE □ PROMPT □ PUNCTUAL □ RELIABLE □ SHOW INITIATIVE □ SYSTEMATIC □ THOROUGH □ WELL GROOMED □ WELL ORGANIZED

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Other Attributes __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Your Top Five Favorite Attributes 1. _______________________________________________________________________________________________________________ 2. _______________________________________________________________________________________________________________ 3. _______________________________________________________________________________________________________________ 4. _______________________________________________________________________________________________________________ 5. _______________________________________________________________________________________________________________

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Step 5: The Strength Generator™ The biggest complaint employers have about average job seekers, is that after speaking to them during a networking event or an interview, employers still have no idea what they did on the job. How can an employer make an informed decision about deciding to hire you, if they don’t understand the work you did? The best and easier way for you to remedy this problem is to give employers exactly what they want - clear examples from your past that demonstrate your use of the skills required to perform your Dream Job. It is that simple. Always remember this key point:

Key Success Tip #8 Past performance predicts future

behavior. By explaining your past performances, you are giving the employer the opportunity to trust you. Employers take on a very large risk when they decide to hire you. The best way they can develop trust in you is by getting to know you and identifying whether you have the skills and attitudes to do the work. You see, when you don’t give clear examples of your past performance you are in essence sending the message that you are hiding something. Employers would rather wait months to find the right fit than hire someone that possesses a risk. Essentially, employers just want to reduce the risks involved in hiring you. The best way an employer can do this is by understanding your past performance to predict your future performance. In fact, going in an interview without examples of your past performance is like walking into an exam and not having studied. You guarantee failure when you do this. Would you ever invest your money in a business without looking at its past performance? Equally, an employer will never hire you if they don’t have a clear understanding of your past performance.

Key Success Tip #9 In order to convince others of your ability to complete a task you must prove your skills. The best way to

prove your skills is to give an example of your work in the past.

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It is quite common for an employer to interview a candidate for one hour and still have no idea the kind of work he/she did in the past. They simply can’t picture in their mind what you did on the job. An added bonus for using examples is that they help others remember you. When being interviewed, you want to stand out from the rest. The greatest way you can do so, is by painting a mental picture for the employer about the work you have done in the past. Always remember, that “a picture is worth a thousand words”. Paint that picture using examples of your past work performances. Complete this exercise, and then use The Dream Job Simplifier™ to actually identify the type of work you would like to consider. Be flexible in your selection and trust that your choices are based on your loves. This is only the beginning and be patient with yourself.

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Step 5: Exercise Write one achievement for each top five skill and attribute you identified in the previous exercise. IMPORTANT: The examples must be work related and demonstrate the use of your skills and attributes in your past. Your Top 5 Skills Skill #1: ______________________________ Skill #1 achievement: ____________________________________________________________________________________________________________________________________________________________________________________________________________ Skill #2: _______________________________ Skill #2 achievement: ____________________________________________________________________________________________________________________________________________________________________________________________________________ Skill #3: ________________________________ Skill #3 achievement: ____________________________________________________________________________________________________________________________________________________________________________________________________________ Skill #4: ________________________________ Skill #4 achievement: ____________________________________________________________________________________________________________________________________________________________________________________________________________ Skill #5: ________________________________ Skill #5 achievement: ____________________________________________________________________________________________________________________________________________________________________________________________________________

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Your Top 5 Attributes Attribute #1: _________________________ Attribute #1 achievement: ____________________________________________________________________________________________________________________________________________________________________________________________________________ Attribute #2: _________________________ Attribute #2 achievement: ____________________________________________________________________________________________________________________________________________________________________________________________________________ Attribute #3: ________________________ Attribute #3 achievement: ____________________________________________________________________________________________________________________________________________________________________________________________________________ Attribute #4: ________________________ Attribute #4 achievement: ____________________________________________________________________________________________________________________________________________________________________________________________________________ Attribute #5: _________________________ Attribute #5 achievement: ____________________________________________________________________________________________________________________________________________________________________________________________________________

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Step 6: The Dream Job Simplifier™ This exercise has been specifically designed to take you through a three step process that creates awareness for you. It is a practical approach to landing your Dream Job. By selecting the reasons for your choice you will begin to notice unmistakable patterns. These patterns are so powerful in the attainment of your Dream Job that they are based on a law. The Dream Job Law of Patterns™ The patterns you become aware of will be your roadmap in guiding you towards your Dream Job. You may think that you do not know the kind of work you would love to do - but you do. You have gotten really good at telling yourself that it is not possible to have a job you love. Some of you are professionals in telling yourself what is NOT possible. Some of the best excuses I hear is: “If I did work I loved, I would never make enough money.” or “I don’t know what I love to do.” You already know what you love.

Key Success Tip #10 There comes a time in your life where you have to believe more in what you don’t see than what you do see. It is called faith. Have faith in yourself.

The following is a true story about a woman who always knew what she loved to do and one day decided to share her gifts with the world and earn a living doing so. She is a client of The Monthly Mentor™ program through Raymond Aaron. Success Story: Marg was stuck in a career rut. She decided to do only what she loved. She knew that she loved filling in contest entry forms. Marg quit her job and decided to spend her time filling in contest entry forms. Her husband was completely against it. In her first year she won a car, several trips and $20,000 in cash. Her friends started noticing that she was winning and asked her to fill in contest entry forms for them. She did so and charged each person $50 per month. With a large network of friends she capped the number of clients at 200 friends. She earns $10,000 per month doing what she loved. More than her husband ever made. He now works for her.

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Think of Marg every time you find yourself limiting your thoughts to how you can contribute your skills to the world and earn quite a nice living doing so. Your Dream Job may mean that you become a consultant or self employed contractor. Whatever it looks like, it may not be what you thought it would be. Be flexible and listen to what your instincts tell you. So far, you have learned how to identify your loves, work values, skills and attributes, and working examples from your past. Now you have a better understanding of the kind of work you want to do, and the specific skills you enjoy using. Complete this exercise, and then take the opportunity to create your own personal vision. In harnessing the power of The Vision Creator™ you paint a clear picture of the kind of work life you want – allowing you to live an intentional life where you have freedom. What are you waiting for? Go to it!

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Step 6: Exercise Go through the following list of Dream Jobs. Step 1: Check “Yes” for those Dream Jobs you would consider. Check “No” for those Dream Jobs you would not consider. Step 2: Then, write the reason for your choice. Write only a two or three word reason. Step 3: Finally, rank your top five Dream Jobs under the “Rank” column. VERY IMPORTANT REMINDER: Trust yourself in this process. You already know the answers.6 Rank Dream Jobs Yes

✔ No ✕

Reason

Accounting/Bookkeeping Actor/Actress Administrator Advertising Sales or Promotion Agriculturalist Aircraft Pilot Aircraft Worker Architect Assembly Worker Audio/Speech Therapist Barber/Hairdresser Biologist/Chemist/Physicist Brick and Stone Mason Bus/Cab Driver Business/Financial Manager Carpenter Cashier/Teller Chef/Cook Chiropractor Coach College Teacher Computer Teacher Construction Worker Dancer Data Processor

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Rank Dream Job Options Yes ✔

No ✕

Reason

Day Care Worker Dental Hygienist Dentist Dietitian Draftsperson Economist Educational Counselor Electrician Electronics Repairer Engineer Factory Worker Farmer Fire-fighter Fisherman Food/Beverage Server Funeral Director Geologist Glazier Heavy Duty Equipment Operator Inspector Insurance Salesman Interior Designer Janitor/Cleaner Jeweler Laboratory Technician Lawyer Librarian Machine Repairer Machinist Mathematician Mechanic Medical Lab Technician Meteorologist Minister of Religion Musician Nurse Occupational Therapist Office Clerk Optometrist Painter Personnel Officer Pharmacist Photographer

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Rank Dream Job Options Yes ✔

No ✕

Reason

Photographic Processor Physician/Surgeon Plumber/Pipe Fitter Physiotherapist Plasterer Police Officer Postal Worker/Letter Carrier Printer Producer/Director Psychologist Purchasing Officer Radio/TV Announcer Realtor Receptionist Sales person Secretary Security Guard Sewer/Seamstress Social Worker Sociologist Flight Attendant Surveyor Tailor/Dressmaker Teacher Train worker Translator/Interpreter Travel Agent Truck Driver Veterinarian Watch Repairer Welder/Metal Worker Writer/Editor Others…

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Step 7: The Vision Creator™ By visualizing and setting action steps, you are setting an intentional life. In doing so, you are taking full control of your life and you can be the person you always wanted to be. This approach is called structural tension. It is designed to anchor you in the future as apposed to pulling you back from your past. When you paint a clear picture of what you want and you rate yourself where you are in relation to that vision on a scale of 1-10, you clearly see the gaps and the solutions to achieving your goals come automatically for you. You then identify the action steps you know you need to do to move towards your vision. Success Story: Personally, for years I tried setting a goal of loosing a certain amount of weight by a certain date. It never worked. For six straight years I tried…and for six straight years I was always gaining weight. Then I discovered The Vision Creator™. I first set a vision of being clean, light, flexible and strong. I rated myself a 3/10 in that department because of my very poor eating habits. I put in place processes that would help me loose the weight. However, my biggest worry was overcoming the powerful craving to consume unhealthy food. To my complete amazement, my vision, which anchored me in the future as opposed to where I was, was like a beacon of light that guided me to safety. It worked like magic. I lost 40 pounds in 4 months. That was two years ago…and I have kept off the weight ever since. The key distinction here is that you cannot set effective goals unless you know where you are headed. Simply setting a goal lacks the pull towards a higher vision, a purpose if you will. When you anchor yourself to your vision, and then set goals to take you there, you are able to summon the motivation required to achieve any goal…and in this case, your Dream Job. This makes you unstoppable. Think of a suspension bridge. The anchoring of the bridge on the other side is your vision. The steps you take to cross the bridge are your goals. When you fail to set a vision you are not anchoring your bridge to the other side-making it impossible to cross. You are doomed to fail. Anchor your bridge by setting your vision and enjoy the fun ride and sights as you cross safely. Complete this exercise, and then learn how to set action steps, or goals, so that you have the road map to guide you towards achieving your ultimate goal of landing your Dream Job in 12 weeks or less! The Goal Achievement Formula™ is a seven step process that ensures your goals have the strength to

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carry you towards the attainment of your vision.

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Step 7: Exercise Take time to look ahead into your future. Picture in your mind that everything has worked out for you, and you are successful in your career. Imagine that you have reached your career goal. Describe, in the present tense, what you are experiencing. Begin your sentences with “I am…”, “I have…”, “I know…” and/or “I let…” under the Vision column (i.e. I am a working with a great team…I am outside all day…I am making $200,000) Then rate on a scale of 1-10 where you are in relation to realizing this vision as of today - where 1 means not even begun and 10 being realized. Name: ________________________ Future Date (in 12 weeks) :______________ I am… I have… I know… I let… Vision Rating (1 - 10) 1. I

/10

2. I

/10

3. I

/10

4. I

/10

5. I

/10

6. I

/10

7. I

/10

8. I

/10

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Next, write down what you NOW know you need to do to make your vision a reality (10/10) and then by what date you would like to achieve it. Action Steps Target Date Complete 1.

□

2.

□

3.

□

4.

□

5.

□

6.

□

7.

□

8.

□

Finally, make a check in the completed box after you have achieved each step.

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Step 8: The Goal Achievement Formula™ Set your daily goals in the morning and review them at the end of each day. In 2004 and 2005 1-800-Got-Junk, North America’s largest junk removal service won the “Best Employer” award. They are famous for using GS & R (Goal Setting & Review). Get in the habit every day of setting your goals that are in line with your vision and review them at the end of the day. When you write down your goals you have a far greater chance of attaining them. Raymond Aaron, creator of The Monthly Mentor™ and an expert in goal achievement, has supported thousands of people in reaching their goals. He discovered that when you write down your goals on a regular basis using an effective system, you actually achieve some goals effortlessly. As a result, he invented the word “automagically”-the phenomenon that occurs when your goals achieve themselves effortlessly.

Key Success Tip #11 Write down your goals using The Goal

Achievement Formula™. You just might “automagically” land your

Dream Job. Tom Hopkins, in his famous book “The Art of Selling”, states that when you are engaged in offering a product or service it is important that your goals be: • In line with your vision • Action items and not results He states that if you link your goals with your vision you will be more motivated to do whatever it takes to reach for success. He goes on to state that if you focus on results, and you do not achieve them, you are disappointed. But if you focus on action, the results will automatically follow. For example, if you focus on booking two interviews per week and you are unsuccessful, then you feel disappointed. But, when you focus on making 5 calls per day, the results will automatically follow. The key is to focus on action items.

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Key Success Tip #12 When you focus on your actions you have a greater sense of control over

your Dream Job search. And when you feel control, you have more confidence in yourself and your ability to inspire

employers to meet and hire you dramatically increases.

Only when you are feeling confident in your abilities to perform action steps can you then graduate to setting results goals. (I.e. booking two interviews) Use this technology and watch how your goals take you to levels of success you never thought possible. Complete this exercise, and then embark on the most important step in landing your Dream Job. Up until now you have built your foundation. Now it is time to start building your home. Step 9 is key to your success because it is the first practical action step towards landing your Dream Job. The Dream Job Leads Generator™ is your ticket to discovering the companies you want to work for. It is a wonderful world out there. Get ready….Set….GO!

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Step 8: Exercise Use The S.M.A.R.T.E.R.™ Process and fill in the blanks. Apply GS & R every day - Goal Setting in the morning, and Review at the end of the day. Specific: Find work in the entertainment industry as a Marketing Specialist Measurable: Make 5 calls per day to decision makers Attainable: Land a Dream Job in my current industry of manufacturing Realistic: Go on 5 interviews in the next month Time Frame: Find meaningful work by (XX/XX/XXXX) Enthusiasm: Communicate my skills and attributes with complete conviction during my interviews Reward: After landing my Dream Job, I take my partner on a glorious weekend vacation to a spa to thank them for supporting me so lovingly during my search Specific: ____________________________________________________________________________________________________________________ Measurable: ____________________________________________________________________________________________________________________ Attainable: ____________________________________________________________________________________________________________________ Realistic: ____________________________________________________________________________________________________________________ Time Frame: ____________________________________________________________________________________________________________________ Enthusiasm:

____________________________________________________________________________________________________________________ Reward: ____________________________________________________________________________________________________________________

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Step 9: The Dream Job Leads Generator™ The Dream Job Law of Randomness™ There are only two ways to tap into The Hidden Dream Job Market™ - a market where 85% of the jobs you are looking for can be found. The first is networking (see Step 13-The Dream Job Network Accelerator™), which you will be looking at later on. The second is to produce a list of companies to contact. To fully tap into The Hidden Dream Job Market™ you must use The Dream Job Leads Generator™. Your list will also be an invaluable tool in helping you stay organized and remain focused on the companies you need to contact. From a statistical standpoint, in order to have sufficient leads to land your Dream Job, a list of 100 companies is required. This number will be sufficient to support all your Dream Job search activities. Your list will be your foundation of confidence as you contact companies that potentially have employment opportunities. Please make an important mental note. There is an effective and ineffective way of developing your list. Before I tell you the answer, I want you to have an open mind. Trust that what I am going to share with you has worked for others and can work for you. Ineffective Way: Spend 30 minutes to an hour of research for each company you add to your leads list. Effective Way: Spend NO MORE than 4 minutes per lead before adding it to your leads list There is a level of randomness you better start getting comfortable with when it comes to landing your Dream Job. It’s called The Dream Job Law of Randomness™. You see, you know what companies you want to work for, and you know which ones you don’t want to work for. But isn’t it possible that there is a company out there that you don’t know about that just might be launching a new product or lost their best staff member that you don’t know about? And if there might be one, might there be more than one? Success Story: Mary had been conducting her job search on her own and found no results. During her independent job search she had developed her own leads list. After investing in this program, I instructed her to complete The

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Dream Job Leads Generator™. She did not feel it was necessary as she already had a list. In fact, she was quite resistant to the whole ideas of re-doing a list she had already done. I asked her to trust me and follow the instructions. The results were almost instant. After doing the exercise she realized that she had completely left out opportunities that were hers for the taking. She was so grateful that she wanted me to inform all of my clients of her success so that she could encourage them. She not only inspired herself but also those around her. What were her results? With months of no interviews with her old list, she, in a one hour period, managed to speak to seven Decision Makers that wanted to see her resume. She was very grateful and said she would “never doubt the process again.” I share this story with you because I understand you might be resistant. You feel you have to do all this research. Save your extensive research until after you book the interview. There is a time and place for research…it just isn’t now. I can explain it another way. Are you in a relationship or have you ever been in a relationship? Think about the type of person you thought you would be with when you were younger. Think of what you thought they would look like and the type of work they would be doing. Now, look at your current partner or most recent partner if you are single. Does this person match your original description? Based on the multitude of polls that I have conducted in this arena, the answer was probably not. Aren’t you lucky for being open and flexible enough to meet someone you love? Yes. Same goes with your career. There is a company out there that you don’t know about that is most likely the company that has your Dream Job waiting for you. The moral of the story is to be flexible when approaching companies. Success Story: To test the effectiveness of a professional stock broker, a newspaper editor decided to have a little contest. The goal of the game was to pick ten stocks in a portfolio at the beginning of the year. At the end of the year the person whose portfolio had the greatest gain would win. The Investment Advisor with all his financial aptitudes and market awareness did his research and made his selections. The editor of the paper, with no experience in finance decided to put the finance section of the paper on a dart board and throw ten darts at the paper. The 10 company names he hit with the darts made up his stock portfolio. One year later, the stock broker and dart shooting editor compared the performance of their portfolio. The editor won by 1%. What can you conclude from this true story? There is a level of randomness in landing your Dream Job.

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Key Success Tip 13# The Leads Generator™ works because it forces you to tap into The Dream Job

Law of Randomness™. Furthermore, the trick in landing your Dream Job in 12 weeks or less is by putting the company on your leads list, and only once you have landed the interview do you worry about extensive research. Of course, once you book the interview, then you learn as much as possible about the company. Congratulations! You have come this far. You have successfully worked through half your Training Manual and you are well on your way to landing your Dream Job. The next exercise will take you one step closer to freedom. Complete this exercise, and then use The Decision Maker Selector™ to identify the company Decision Maker who will be your greatest advocate and the one who will eventually hire you.

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Step 9: Exercise Mandatory Action: Write a list of 100 companies you would potentially like to work for. Add as many details as possible for each company. You will use these contacts as the foundation of your success and as the fastest and most effective way to tap into The Hidden Dream Job Market™. CAUTION: Spend no more than 4 minutes per lead. Suggestion: make six photocopies of this sheet.

Company Name

Phone #

Email Decision Maker Name

Date Called

Comments

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Step 10: The Decision Maker Selector™ The next statement is so startling that I had to develop a law to explain this incredible phenomenon. In all my years booking interviews with company Decision Makers and in teaching individuals how to do the same, I have come to one clear conclusion: The higher you go in the company, the easier it is to reach the person and the more success you will have in booking an interview. I call it The Dream Job Law of Gravity™. Hiring decisions are made as you move up the corporate hierarchy, so aim to be interviewed by the person in charge of the department you want work. The best news of all is that the higher you go the more polite and professional they are. Always remember that there are two types of people that work for companies - the person who is worried about their job and the person who is worried about building a strong team around them. Who do you want to talk to? You got it. Stick with the Decision Maker and the higher the better. Even more interestingly, like gravity, your call or resume will be referred down the company, much easier than it will going up. Start at the top, and be amazed at how much attention your application is given.

Key Success Tip #14 The Dream Job Law of Gravity™ states

that your resume will float down organizational hierarchies easier than

they rise. Picture yourself at the top of a 10 story building holding a copy of your resume. Does it take less energy to throw your resumes down 10 stories or up 10 stories? Of course, by taking advantage of the law of gravity you simply let go of your resume. You too can take advantage of the law of gravity in landing your Dream Job. Always remember: a resume travels down a company hierarchy far easier than up. I leave the choice up to you. What About Human Resources? Human Resources primary purpose is to review resumes and weed out applicants that do not fit the needs of the company. Those that qualify are then passed on to the Decision Maker. I have seen some of the best talent get missed by Human Resources because they are so busy. They have an entire company to worry about. Why not talk to the person who has only a

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department to worry about. And after all, the final decision to hire you lies with the Decision Maker. Success Story: Some of the largest investment banks in the world approach McGill Business School to lure some of the best talent in the world. Companies such as Solomon Smith Barney, Goldman Sax, JP Morgan, and Credit Suisse First Boston were looking to fill their Junior Analyst Positions. A Finance graduate from the university who graduated in the top 15% of his class having already completed a summer internship in investment banking applied using the conventional methods, through Human Resources. The result: He didn’t even land one interview. Not even a phone call…but lots of “Thanks But No Thanks” letters. As a joke, he even began collecting them and hanging them on his wall. Then, he learned to apply these techniques and shifted his attention from Human Resources to the Decision Makers. He took advantage of The Dream Job Law of Gravity™ and within less than four weeks had several interviews lined up and finally two job offers from none other than Solomon Smith Barney and Credit Suisse First Boston. He accepted Credit Suisse’s offer and learned a valuable lesson. Call the Decision Maker first. Only if referred internally or externally do you speak to Human Resources. Success Story: Aviation is known for having lots of full time pilots vying for flight line jobs without having enough hours to qualify. But airlines are at times desperate for pilots and hire candidates that do not meet the minimum stated in the required qualifications. When Human Resources rejects all applications that don’t meet minimum requirements, how do they hire one? Easy…the Decision Maker said to. A Senior Pilot once brought his best friends daughter, a low time (yet fully certified) pilot that didn’t meet minimum posted requirements into the Chief Pilots office. Brian, the Chief Pilot said: “I don’t have the time now-take her down to Ms. McMurray in HR”. The Senior Pilot and candidate then walked straight into Ms. McMurray’s office and the Senior Pilot said to her: “Brian wanted you to meet Ashley.” There was a stack of resumes two feet high on her desk of candidates no better qualified than Ashley. Ms McMurray said: “If Brian wants me to meet you, I’ve got a few minutes to talk.” At which point the Senior Pilot said: “You are on your own now-good luck”. Ms McMurray and Ashley talked for 15 minutes as a first interview. She was hired in the next intake three weeks later. Even if the Decision Maker sends you to HR, you haven’t lost anything-you just landed yourself on the VIP line up to see them. Contact the Decision Maker! Complete this exercise, and then learn about The Dream Job Secret Weapon™. The foundation of this process is information meetings - a highly effective tool in networking, meeting employers and landing your Dream Job. Are you ready? Here you go.

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Step 10: Exercise

The Decision Maker is the person that will be able to make a decision about hiring you. The Decision Maker is not Human Resources. Below, write down the title of the Decision Maker that you would like to talk to in your field. (I.e. IT Manager, Comptroller, V.P. Operations). Mandatory Action: Identify the Decision Maker in the company. Only go to Human Resources if referred. Small company (person’s title): _______________________________________ Medium company (person’s title): _____________________________________ Large company (person’s title): ______________________________________ Private companies usually have the following hierarchy: CEO/President CFO/CIO/COO Vice President Director Manager Supervisor Not-for-profit companies usually have the following hierarchy: Executive Director Managing Director Program Manager Note: If you are an Accountant you will want to speak to the Accounting Manager. If you are a Financial Analyst you will want to speak to the Finance Manager. If you are looking for work in customer service you will want to speak to the Customer Service Manager. Simply place the work you do and then place the title after such as manager or director. If no title exists for the type of work you want to do then the Decision Maker you want to speak to is “the person in charge of collections” for example.

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Step 11: The Dream Job Secret Weapon™ What is an Information Meeting?: An opportunity for you to network with industry leaders and learn how your skills match with the industry and possibly the company. When is an Information Meeting NOT?: It is not a disguised way for you to ask for a Dream Job. If you do this, you run the risk of aggravating the employer and ruining your chances of ever landing work with them.

Key Success Tip #15 Always be prepared for an Information

Meeting to be turned into an Employment Interview by the

employer. Success Story: Gary went on an Information Meeting. He was new to the country and an Accountant in his home country. He wanted to make contact with local employers and also find out where he could apply his skills. During his first information meeting, he was asked if he had any supervisory experience. Having said “yes”, the information meeting turned into an employment interview and he got the job. What was most interesting is that he was convinced he could never land supervisory work as his first job in the country. But he did…all because of his willingness to network with employers through an information meeting. In addition, he accepted an offer which was $15,000 higher than his expectations. Well done Gary! Information Meeting calls are a wonderful introduction to learning rewarding phone skills. Information Meetings are also one of the most effective job search tools you can use when it comes to tapping into The Hidden Dream Job Market™. They are effective tools to networking and understanding what your industry is doing and to introduce yourself to employers. The beauty of this type of meeting is that you, The Dream Job Seeker™, gets to ask all the questions. You have complete control of the interview and you find out what you want to know. Below is a sample of some of the questions you can ask an employer when conducting an Information Meeting: Dream Job Information Meeting Questions: What do you suggest for someone who wants to do this work?

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What are the drawbacks of this occupation? What qualities do you look for in new employees? Could you describe a typical day? Is there anything else I need to know? What is the salary range? What trade journals/websites do you need to keep informed of in this

industry? Given that I am (new to the area, re-entering the workplace, changing

careers), are there any new developments I should be aware of? How frequently do you hire from the minimum requirements listed in job

ads? What requirements do you forego? What are your top complaints of current applicants

Key Success Tip #16 Once you have conducted your

Information Meeting you can follow up two days later and express an interest

in joining the company. Complete this exercise, and then take your Dream Job search skills to the next level of sophistication. In Step 12, learn how The Dream Job Interview Closer™ will maximize your chances of landing an employment interview with your company of choice. It is that effective.

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Step 11: Exercise Information Meetings are so powerful in making positive connections with employers that it is referred to as The Dream Job Secret Weapon™. Choose from one of the following scripts or modify them to fit your situation. Mandatory Action: Write your script in the space provided. Make a minimum of 5 new phone calls per day no matter what until you land your Dream Job. You MUST schedule a specific time during the day when you will make your calls. A good time is 10:00 am. Dream Job Information Interview Scripts7 The Dream Job ‘Career Change’ Script™ “Hi, Mr. Smith. My name is Nancy and my background is in administration in the financial industry. I would like to give back to the community and would like to transfer my skill-set to the not-for-profit sector. I would appreciate 10-15 minutes of your time to tap into you expertise and ask your opinion about how I might be able to make this shift. When would be better, this week or next?” The Dream Job ‘Referral’ Script™ “Hello, Ms. Johnson. Mary Allen from Agilent recommended I talk with you. My name is Greg and I am a Computer Programmer with experience in telecommunications. I have been reading that programmers are needed in the field of medical administration and would appreciate meeting you for 10-15 minutes to tap into your expertise and hear your insights on the industry. When would be better, this week or next?” The Dream Job ‘New in Town’ Script™ “Hello Mr. Smith. My name is John. I have a Mechanical Engineering degree and six years industry experience. I am new in town and would appreciate 10-15 minutes of your time to tap into your expertise and possibly get some career advice. When would be better, this week or next?”

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The Dream Job ‘Response to Research’ Script™ “Hello Mr. Han, my name is Gary. I read about you in the industry magazine regarding your new project in town and was very excited to call you. I do similar work and was wondering if you could spare 10-15 minutes of your time to meet to tap into your expertise and possibly get some career advice. When would be better, this week or next?” The Dream Job ‘From Out of Town’ Script™ “Hello Ms. Smith. My name is John and I am an Engineer with 7 years experience. I will soon be arriving in town, and would appreciate about 10-15 minutes of your time to tap into your expertise and possibly learn how my skills fit the local labor market. When would be better, this week or next?” The Dream Job ‘General’ Script™ “Hello Ms. June. My name is Lisa, I am a Civil Engineer with a keen interest in sustainable development and would appreciate the opportunity to meet with you for 10-15 minutes to tap into your expertise and learn what opportunities exist for people with my background. When would be better for you, this week or next?” The Dream Job ‘New Graduate’ Script™ “Hello Ms. Abdul. My name is Mark and I just read that you are one of the top 10 best employers to work for in town. I have a Bachelor of Commerce in Accounting and would like to meet with you for 10-15 minutes to discuss what traits you seek in candidates and how I could apply my skills in the industry. When would be better, this week or next?” Your Script: Hello, my name is ________________. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ When would be better, this week or next?

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Land Your Dream Job in 12 Weeks or Less!™ The Dream Job Guaranteed Training Manual™

Step 12: The Dream Job Interview Closer™ The following statistics are based on research and proven statistics in developing this technology. When you focus on reaching these numbers you will have success. Here they are: How many Dream Jobs do you want?: 1 How many interviews does it take to get 1 Dream Job?: 5 How many calls or visits does it take to get 1 interview?: 10 How many calls or visits does it take to get 5 interviews? 50 How many leads to you need on your leads list to contact 50 businesses?: 100 These are proven statistics. Read through the following exercise and select those scripts that work best for you. I invite you to email me at [email protected] with any questions you may have. Following this you will explore the second and equally powerful way of tapping into The Hidden Dream Job Market™, where 85% of your Dream Jobs can be found. In fact, The Dream Job Network Accelerator™ is so effective that you will be surprised that you were ever able to survive this long without it. It is designed to take your career to the next level.

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Step 12: Exercise

The next step in your progress is to book your Dream Job Interview. This process is very powerful because it forces you to be clear in your communication – which produces results…fast. The fastest way for you to book your Dream Job Interview is by using the following scripts. Like a science they will produce consistent results for you, as long as you use them. Since they are also an art, you will develop your ability to personalize them to you. Remember that the best way to say the scripts are naturally and conversationally. These scripts have been tested and retested for all industries and occupations. They will work for you. Mandatory Action: Write your own personalized script based on the following samples. Make a minimum of 5 new phone calls per day every day until you land your Dream Job. You MUST schedule a specific time during the day when you will make your calls. 10:00am and 3:00pm are good times.

Speaking to Receptionist (with a Decision Makers name) Receptionist: (Company name) _______________________ speaking. Dream Job Seeker™: “Hello, is John there please” or “May I speak to John please” or “Hello, John please”. Receptionist: “Certainly, one moment please.”

OR Receptionist: “Certainly, may I say who is calling and what company you are with.” Dream Job Seeker™: “My name is Carmen and I am not with a company. I am representing myself”. Receptionist: “Thank you, one moment please.” Speaking to Receptionist (without a Decision Maker’s name) Receptionist: (Company name) _______________________ speaking.

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Dream Job Seeker™: “Hello, may I have the name of your ___________________ manager/director/v.p./president please.” Receptionist: “Mary Smith” Dream Job Seeker™: “Thank you. May I speak to Mary Smith please” Receptionist: “Certainly, one moment please.”

OR

Receptionist: “(Company name) _______________________ speaking.” Dream Job Seeker™: “Hello, I was wondering if you could help me. I am looking for the name of the person in charge of the ___________________ (department name).” Receptionist: “Mary Smith” Dream Job Seeker™: “Thank you. May I speak to Mary Smith please.” Receptionist: “Certainly, one moment please”

OR Receptionist: (Company name) _______________________ speaking. Dream Job Seeker™: “Hello, may I speak to your Manager/Director/V.P./ President please.” Receptionist: “What is it regarding?” Dream Job Seeker™: “Laboratory Procedures” Receptionist: “Certainly, one moment please.”

OR Receptionist: (Company name) _______________________ speaking. Dream Job Seeker™: “Hello, may I have the name of your __________________________ Manager/Director/V.P./President please.” Receptionist: “Mary Smith”

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Dream Job Seeker™: “Thank you. May I speak to Mary Smith please” Receptionist: “What is it regarding?” Dream Job Seeker™: “Laboratory Procedures” Receptionist: “Is this about employment? Are you looking for a job?” Dream Job Seeker™: “Yes, I am introducing myself in person. May I have their name please.” Receptionist: “Mary Smith” Dream Job Seeker™: “Thank you. May I speak to Mary please” Receptionist: “Certainly, one moment please.” Speaking to Receptionist (to get name only) Receptionist: “(Company name) _______________________ speaking.” Dream Job Seeker™: “Hello, I am addressing a letter to the ____________ Manager/Director/V.P./President, could I please have their name.” Receptionist: “Mary Smith” Dream Job Seeker™: “Thank you. Goodbye” Speaking to the Decision Maker Dream Job Seeker™: “Hello, Mr./Ms ________________ (decision maker’s name). My name is _________________________ (your name). I am a ____________________ (profession) with ________________________________ ________________________________________________________________________________________________________________________________________ and would like to come by and talk with you about employment opportunities. When would be better, this week or next?” Example:8 “Hello Mary, my name is Karen. I am a Marketing Specialist with a Masters Degree in Marketing and experience in project management, market analysis and research. I would like to come by and talk with you about areas of mutual interest. When would be better, this week or next?”

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Decision Maker: “I am sorry, we don’t have any openings right now” Dream Job Seeker™: “I understand that you have no openings right now. I would like to come and discuss the possibility of future openings with you. When would be more appropriate, this week or next?” Decision Maker: “I don’t think it’s necessary. We won’t have any openings in the future.” Dream Job Seeker™: “I see. In that case may I drop my resume off at your office for future reference and possibly see you for a few minutes?” Decision Maker: “I am really busy, so I am not sure I would have time to meet with you.” Dream Job Seeker™: “I understand. I am very excited about the opportunity to talk with you. Would it be convenient to take advantage of your time to talk now or would you prefer we speak on the phone at a more appropriate time.” Decision Maker: “I appreciate your interest in speaking with me, but we I really do not have the time to talk with you or meet with you now.” Dream Job Seeker™: “I see. Do you know of any other companies that might benefit from my skills?” Decision Maker: “Yes, I suggest you contact_____________________________” Dream Job Seeker™: “Thank you. Whom should I speak to there?” Decision Maker: “John Smith” Dream Job Seeker™: “May I use your name when I call __________________ ?” Dream Job Seeker™: “One final thing, may I call you back in one month’s time in case there have been any changes?” Decision Maker: “That would be fine.” Dream Job Seeker™: “Thank you, Mr./Ms _________________________. Goodbye.” Voicemail Only leave a voicemail after you have made at least 2 attempts to get in touch with the person. Remember, when you leave a voicemail, you no longer have

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control of your job search-you are leaving it in the hands of the employer. So leaving messages is a last resort. Nevertheless, in order to have the greatest chances of having the employer return your call you have a choice between two types of messages: Dream Job Seeker™: “Hello Jennifer, my name is Sean. I am a Professional with a degree in Mechanical Engineering with a combined nine years experience as a licensed Engineer and automotive Master and would like to come by and talk with you about employment opportunities. When would be better, this week or next? My phone number is XXX.XXX.XXXX. Thank you for returning my call.”

OR Dream Job Seeker™: “Hello Mary, my name is Philippe. I was hoping to get in touch with you. You can reach me at __________________. Thank you for returning my call.” The key here is to ask the Decision Maker a question. Decision Makers are busy and they cannot stand it when they receive a call and do not know what to do with it. Follow the above examples and keep your message brief and to the point. Here is a fascinating story. A local restaurant was having difficulty planning its dinner reservations because some customers were reserving and not showing up for dinner. They asked customers to call in the case of a cancellation but very few did. This resulted in a loss of business. The restaurant had heard of a study that was done on the topic of motivation and decided to implement it with its customers in the hope of motivating customers to call in the event of a cancellation. The simple addition they made when leaving a confirmation message for reservations was this: “…thank you for returning my call in the event of a cancellation.” From a motivational stand point this assumptive statement results in people wanting to live up to the high expectation. What where the results? A staggering 17% increase in phone in cancellations. The previous record increase was 2%. That was a 700% increase in success. Therefore, remember to end your voicemails with the line: “Thank you for returning my call” and tap into this motivational strategy. Applying To A Dream Job Advertisement You can find lots of success by applying to posted advertisements and doing the little extra touches that make you stand out.

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Before sending in your application (cover letter and resume) call the company. (PS. If ad says no calls, they mean no annoying calls. Employers don’t mind professional calls). This is the difference between an annoying and professional approach: Annoying Approach: A series of closed ended ‘yes’ or ‘no’ questions. For example: “Are you still interviewing?”; “Have you made your decision yet?”; “Did I get the job?”; “Why did I not get the job?” Professional Approach: An open ended question that encourages the employer to speak to you. For example: “Do you require any additional information from me?”; “Where are you in the hiring process?”; “Could you provide me with feedback on my interview so that I may improve my interview skills?” Examples of a professional approach: Dream Job Seeker™: “Hi Mary, I am very excited about your posted position for ___________ and I wanted to make sure that I had the correct spelling of your name.” Decision Maker: “Sure. It is ________________.” After you send your application, call the same person back within 24-48 hours and say the following: Dream Job Seeker™: “Hi Mary, I am quite excited about your posting for ___________ and I forwarded you my resume the other day. I was wondering if you required any additional information and could we meet possibly this week or next?” Decision Maker: “Thank you for your application. We are still reviewing resumes.” Dream Job Seeker™: “Thank you. I do look forward to meeting you. May I follow up in a couple of days?” Decision Maker: “That would be fine”

Key Success Tip #17 Employers do not like annoying job

seekers. Employers love professional Dream Job Seekers™.

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Office Drop In (In Person)

Dropping into a place of work is a very effective way to kick start your Dream Job search and maintain your momentum. Keep the following in mind when it comes to looking for your Dream Job. When it comes to making a lasting impression on employers, the more you engage an employer emotionally, the more success you will have and the faster you will reap positive results. The Dream Job Law of Contact™ Many people ask me what is the best way to contact a Decision Maker. I developed this law to explain the most and least effective way to contact a Decision Maker. The order is as follows from most to least: In person: Most Call: Lots more Fax: Slightly more Email: Least My recommendation for you is that you spend the majority of your time calling and visiting employers. You will have the most success that way. Most people don’t use this approach because they don’t know how. Now YOU do! Your Training Manual is YOUR navigation plan. How to do it?: Do not hand out your resume immediately. The moment you hand out your resume, the focus has gone from you to the resume. Only provide your resume after you have connected with the decision maker face-to-face. (A good idea is to have a card to give to the employer or receptionist in the event you are unable to connect with the Decision Maker. DO NOT leave your resume if you do not speak to the Decision Maker).

How to get a Decision Maker’s name: Ideally you want a name. Go on the internet to find out the person in charge of the area you are interested in. Then walk in and say: Dream Job Seeker™: “Hello, my name is Gary. Is Mary in?” Receptionist: “Yes, is she expecting you?” Dream Job Seeker™: “No she is not” Receptionist: “May I ask what this is regarding?”

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Dream Job Seeker™: “Yes. I have been doing research and your company continues to pop up as a top employer. I am a Graphic Designer with four years experience and wanted to introduce myself to Mary.”

Receptionist: “Certainly, one moment please.” Without a Name: Dream Job Seeker: “Hello, my name is Sharon, I was wondering if you could help me? I have been doing my research and your company continues to pop up as a top employer. I am an Office Administrator with four years experience. Whom should I speak with?” Receptionist: “That would be our Vice President” Dream Job Seeker: “Thank you. May I speak to him/her please” Receptionist: “One moment please” What to Say When Decision Makers Appears: Dream Job Seeker: “Hi Mary, I have been doing research on your company and I was very excited to come by and introduce myself to meet and discuss areas of mutual interest. Would it be convenient to take advantage of your time now, or would you prefer to schedule a meeting at a later date?”

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Step 13: The Dream Job Network Accelerator™ Here are some very important points about networking. The Name Remembering Technique™: Most people say their names way too quickly. The impression this gives is that you are not important enough to be heard. There is a way you can be heard and it is a two step process. First name (half second pause) last name I promise you that if you feel uncomfortable, you are doing it right. It will eventually feel more comfortable. Be proud of your name and say it slowly. The Magic Hand and Eye Technique™: Did you know that there is a way you can land an interview with your hand shake and eye contact alone. Success Story: A guest speaker came to my office to speak to our clients and I made it a point to introduce myself as always, using The Magic Hand and Eye Technique™. When the guest speaker was asked about first impressions, he made it a point to single out my approach and said that the eye contact and handshake where so effective that he recommended all Dream Job seekers learn it and apply it immediately in their search. When you shake someone’s hand always make sure the web between your thumb and index finger touches the same web of the other person’s hand. This applies to business setting handshakes between all genders. The second part of the technique is to look directly into the person’s eyes as if you are trying to tell the color of their eyes. This technique works like magic. When you do this, the other person feels as if they already know you. When you do this they trust you and when they trust you they want to work with you. When you use this technique you often get the response from people: “Have we met before?” Then, you pause for two seconds. If you feel uncomfortable at first, I promise you that you are doing it right. It will get more comfortable. What you are basically doing here is saying “Notice me! I am someone worth paying attention to!”

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Key Networking Tips Darcy Rezac, author of The Frog and the Prince, says that you will have more success in getting a Dream Job lead from the person you think cannot help you. In other words, if you are in a room of people and you say to yourself: “That person can help me” and “That person cannot help me” before you even talk to them, then according to him, it is the person you think is least likely to help who will be of greatest help. Therefore, be flexible and open and non discriminatory when networking. When networking, tell people you are looking for work as an: Accountant, Software Engineer, and Customer Service Professional. When you do this you anchor an image in the person’s mind and it helps them picture what you do. Notice that you are looking for work. Not a job. The word work sounds more sophisticated. (PS. We use Dream Job because Dream Work does not sound as good for some reason). Finally, and very, very importantly, list two exact Dream Companies you would like to work for. When you say this you paint a picture in the person’s mind and you then engage your listener. When they are engaged they are more likely to be able to think of other places to help you. Being specific with the two companies is crucial, just like when performing an internet search. The more specific you are in your request, the more likely you will find what you are looking for. Success Story: A married man who lived with his wife was out of work for 8 months. When he learned this approach he tried it on his wife. The wife then gave him a lead that led to a Dream Job. The husband, completely perplexed, asked his wife: “You knew I was looking for work for 8 months. We have been living together for 20 years. Why did you wait so long to tell me about this lead.” The wife answered: “I guess you didn’t ask me the right way.” They remained happily married…and employed.”

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Key Success Tip #18 Networking occurs usually at a very low

frequency. The reason why so many people do not enjoy or see the benefits

of networking is because it takes consistent subtle networking to build a strong network. You do not have to do a lot to keep you network alive - just simple connections here and there. It

can be that easy. Complete this exercise, and then apply simple strategies to land your Dream Job on-the-spot during an interview. It’s called The Dream Job Interview Solution™.

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Step 13: Exercise Mandatory Action: Fill in this networking script and memorize it. Say your networking script to 50 people. Attend one networking event per week.8

“Hello, my name is _____________________ (pause between first and last name). I am looking for work as a ___________________. I would appreciate any suggestions you might have about people to talk to and places to look. I am particularly interested in ____________________ (company name) and ___________________ (company name).”

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Step 14: The Dream Job Interview Solution™ Interviews are highly over-rated. In my experience and in watching hundreds of interviews and hearing from countless industry leaders who hire, I have boiled the interview down to two key concepts. When you cover these two concepts you greatly increase your success rate. And yet, most people who are involved in hiring complain that these two concepts are the least used. The simpler you make an interview, the more success you will have. In fact, when you use this approach, interviews are enjoyable and very rewarding. Past Performance Predicts Future Behavior An employer wants to be able to predict your future behavior. The best way they know how to do this, is to look at your past performance. The best way you can help them understand your past performance, is by giving them clear examples of your past work achievements. Hiring is very risky for employers. They are often just as fearful as you.

Key Success Tip #19 You do not land your Dream Job

because you are the most qualified. You land your Dream Job when you

give clear examples of your past performance.

The sooner an employer can predict that you will be a good hire, the faster you will get hired. The easiest and fastest way to help the employer predict your future behavior is by giving them examples of your past performance. When you answer a question with a clear example from your past that is related to the work you want to do, you are painting a picture for the employer. Always remember that a picture is worth a thousand words and most people remember pictures better than words. The Magic Five™ All you need to do is come up with five examples from your past from which you can answer almost all interview questions. That’s it. Not a hundred.

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The best news of all is that you already have these five examples. Simply use the examples from The Strength Generator™ as your magic five. Also, when you are giving a clear example from your past, you are providing a track record of performance. It is the same when it comes to investing your money. How do you decide where to invest? You look at the past performance. If the performance is good, you invest. If the performance is bad, you don’t invest. If there is no history of performance available, you are skeptical and you don’t invest. Dale Carnegie, the renowned public speaking coach is famous for saying that if you want to influence people in a positive way, speak from example. Tell a story from your past. One of the greatest benefits of speaking from examples is that you don’t have to prepare and search for your words. It is far easier to speak with clarity when you speak from example than when you speak from some memorized general answer. Sample interview question: What is your greatest strength? Average: I am a hard worker. I always do what it takes to get the job done. When I make up my mind to follow through I am committed 100% and I don’t give up until the task is completed. Great: My greatest strength is that I am a hard worker. I remember last year while working for ABC Company as an Analyst a large project came in at the last minute and it had to be done by Monday morning. I realized the importance of the project. I cleared my schedule for the weekend. I called my co-workers for help and I set a list of tasks so as to complete the project on time. As a result, the project was completed and our company won a second contract because we met the needs of the client. All examples must be related to the type of work you are applying for. Also, remember that the person who is interviewing you often reports to someone else. They need details to make a strong case to hire you when they go to their boss. If there is any doubt that you can do the job, they will not hire you because in the end, a poor hire reflects badly on the person that did the hiring. When you speak from example, you influence the Decision Maker to hire you. The 2nd Law of Thermo Dynamics states that a body in motion stays in motion unless activated on by another force. Great past performance implies that you will have great future performances!

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Be Yourself The greatest source of stress, when it comes to interviews, is a lack of authenticity. When you are not yourself you come across as stiff, nervous, not qualified, and with low self-esteem. Be yourself in the interview. If you cannot be yourself, then I would encourage you to look at whether or not the position interest you at all. If you have to be someone you are not then no one wins if you get hired. They get an uninspired employee and you get to complain about your job to all your friends who complain about their jobs as well. The easiest way for you to guarantee that you will be yourself in an interview is by speaking from example. When you talk about your experiences you don’t have to memorize your story and you sound natural. Employers want to see the real you. Speaking from examples accomplishes this.

Key Success Tip #20 When you speak from example, you

automatically sound confident. Another way to simplify the interview process and to reduce your level of stress is to ask yourself the following two questions:

• Why are they asking me this question? • What example from my past could I use to prove my performance?

Other Key Concepts The Power of Small Talk Small talk is a vital part of your interview. In fact, I heard an employer once share that if during the first 5 minutes of your interview no personal connection is made regarding something you have in common with the employer, the likelihood of getting hired dramatically decreases. As he said, observe your surroundings when you walk into the office. Make comments about the awards or pictures on the walls. Do everything you can to make a personal connection. As Dale Carnegie says, you can make more friends in 5 minutes when you show interest in someone else than you can in 5 hours if you try to get others interested in you. The Three Ultimate Dream Job Interview Questions™

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There are three questions that an employer wants to be able to answer “yes” to, during an interview. If the answer to the following three questions is “yes”, then you are hired. If not, you are not hired. The three questions are:8 Can you do the job? Having the experience or transferable skills is the most important. Do you fit in? The last thing an employer wants to do is bring in a new hire that will disrupt the harmony in the office. Do you want the job? Stress and deadlines are a common part of work. To be successful you have to want the position. An employer is testing to see whether or not you want the position enough to make it through the tough times. Have you ever been to an interview where you did not want the job? And you wonder why you did not get it. Notice however, that employers disguise these three questions by asking you several other questions. Always remember however that your success in landing your Dream Job boils down to you convincingly answering “yes” to the above three questions. Doesn’t this simplify your life and make the interview less intimidating? Absolutely. Common Interview Questions: Tell me about yourself? Why did you leave your last job? What are your weaknesses? What are your goals? What are your salary expectations? Why should we hire you? Why do you want to work here? Describe your greatest achievement? How do you handle stress? What is your management style? Describe a situation where you demonstrated leadership skills? How have you handled a conflict with a supervisor or co-worker in the past? To receive coaching on how to effectively answer these questions, please send your inquiries to [email protected]. The Dream Job Law of Intention™

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The Dream Job Law of Intention™ states that if you go to an interview and you don’t want the job, then you will not get the job. Even though you may not think that you are emitting negative signals, employers know when you don’t want the job. In fact, not only do you not get the position you suffer the damage to your self-esteem in the process. This very powerful law states that if you want to take advantage of its positive effects, then only interview for positions that you really want or are considering out of curiosity.

Key Success Tip #21 Never go to an interview for a job

unless you want it. The Dream Job Take Away Technique™ The Dream Job Take Away Technique™ is a frequently used yet until now, never identified technique that employers use to test whether you really want the position. I am now revealing this secret to you. Employers will often “take away” a position when in fact what they really want is for you to give more proof that you are meant for the Dream Job. It may appear that they are not interested in you but in fact they are testing you. The way you can know if a company is using The Dream Job Take Away Technique™ on you is if they say things like: “Maybe this position is not good for you?” “I don’t think this is the right fit” “We like your qualifications but…” “Think about it and let us know…” “You are overqualified…” Employers have had to use this secret technique as a result of countless people they’ve hired who quit after spending valuable resources to train them. Employers will often say that they can train content but they cannot inspire motivation and a positive attitude. The Dream Job Take Away Technique™ is a way for an employer to find out if you really want the job. Fight for it and it’s yours. Don’t fight, and it’s not. Complete this exercise, and then use The Dream Job References Clarifier™ to present your references in such a way that makes it easy for the employer to confirm how wonderful a talent you are and to confirm that in fact, you are the best hire.

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Step 14: Exercise When answering interview questions you must always give an example from your past. The formula below will help organize your example in a clear manner. Mandatory Action: When speaking from example always use the S.A.R. Technique. S-situation – Describe the problem in one or two sentences. This accounts for only 5% of your total answer. ____________________________________________________________________________________________________________________________________________________________________________________________________________ A-action - Use “I” statements and take ownership of the tasks. This accounts for 90% of your total answer. ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ R-results (5%) – State the results of your actions. This accounts for only 5% of your answer. ____________________________________________________________________________________________________________________________________________________________________________________________________________ Example: S-situation: In March 2003 I was working for Fidelity Mutual Funds and my department was faced with a complaint from a large customer. A-action: I took it upon myself and researched the history of the problem using the computer database system and speaking to those involved. I also documented all my findings. I researched how we dealt with similar problems in the past. I consulted with the policy manual to ensure effective use of procedures. I consulted with my colleagues and discussed my findings with my manager to ensure that all bases were covered. R-results: Due to my research, the money was found and our customer was pleased with the resolution of the issue and placed an additional order.

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The most frequently asked opening question is, “Tell me about yourself?”. You can answer using the following formula which will help you make a great first impression:8 Work (90%): ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Attributes (5%): ________________________________________________________________________________________________________________________________________ Personal (5%): ________________________________________________________________________________________________________________________________________ Example: Work: I am a Marketing Specialist with a Master Degree in Marketing and experience in project management, market analysis and research. I possess a passion for international product and brand management in the retail sector. My background is in working with consumer products for medium to large size organizations. My strengths are in developing marketing campaigns based on sound research. Attributes: My coworkers would describe me as creative, organized, flexible, effective under pressure, and a team player Personal: On a personal note, I enjoy nature and eating well. When ending the interview it is crucial that you cover certain elements so that you end on a positive note and make a lasting impression. THINCCR:8 Thank you: Always thank the employer after the interview Hand shake: Always shake the hands of all the interviewers Interest: Always reiterate your interest in the position Name: Always use the interviewers name(s) during the interview

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Card: Always ask for the interviewers business cards (so that you have the correct spelling of their name) Call: Always ask the interviewers when you can call to follow up References: Present your reference list to support your claims (assuming you are interested in the Dream Job)

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Step 15: The Dream Job References Clarifier™ References are those people that can speak on behalf of your skills, experience, and attitude. Companies usually call one or two references or until they receive positive news. Employers are prepared to call long distance and email due to language barriers. As long as your references can communicate in either spoken or written English you can use them as a reference. Questions employers will ask of your references:

1. What are your strengths? 2. What are your weaknesses? 3. Did you get along well with others? 4. Would they hire you again?

Your references are an extremely valuable part of your network. Every month I hear of a client that lands work through their references. Call your references and if your old company is not hiring then they might be able to refer you to someone who is. When you are speaking to your past employers it is also important to coach them. You want to remind them of the excellent work you did. If you had a glaring weakness, acknowledge it and explain how you have learned to overcome it.

Key Success Tip #22 If you suspect that a past employer is not being honest and possibly giving you a poor reference, you can ask a

friend to call the company and pretend to be looking to hire you and see what

your reference is saying. Just remember, all your references must be professional. Personal references carry very little weight in the world of finding your Dream Job.

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Reference Letters Reference letters carry less weight when it comes to verifying your skills. The primary reason for this is because no Dream Job Seeker™ would ever show a negative reference letter. However, reference letters are a very valuable part of your marketing package. When used effectively they are extremely powerful and can greatly contribute to getting hired quickly. The best time to use a reference letter is during the interview. After you have given a clear example pull out your letter of reference as proof to support your claim.

Key Success Tip #23 Get hired on the spot by using

reference letters to support your claim.

Complete this exercise, and then learn how to harness the power of follow up. Follow up is THE most effective way to land your Dream Job…period. The best news of all is that so few people follow the rules. Use The Dream Job Deal Clincher™ and secure your Dream Job.

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Step 15: Exercise Three to six references are required in order to ensure that the employer has sufficient people they can contact to verify the quality of your work. This is the format you use when presenting your references to employers. Note: Use the same header as your resume for consistency purposes, which makes you look very professional. Mandatory Action: Call your 3-6 references and complete your reference list.

REFERENCES Name Tel: 555.555.5555 Current position Email: [email protected] Company name (+/- # hours difference) Location (City, Province) (Former position if different when worked for them) Name Tel: 555.555.5555 Current position Email: [email protected] Company name (+/- # hours difference) Location (City, Province) (Former position if different when worked for them) Name Tel: 555.555.5555 Current position Email: [email protected] Company name (+/- # hours difference) Location (City, Province) (Former position if different when worked for them) Example: Dan Roberts Tel: 416.555.5555 IT Director Email: [email protected] Adam Software Inc. (+3 hours difference) Vancouver, BC (Former Manager, Jake’s Software Inc.)

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Step 16: The Dream Job Deal Clincher™ When you invest your money, what do you expect in return? A rate of return called interest. And assuming all risk being equal, you would want the greatest return on your investment. In comparison, when you spend your time networking, applying for positions and calling employers you are also hoping for a success rate that will result in your Dream Job. What you may not realize is that many of you are forgetting the most important part of the job search. Follow up. Doing a Dream Job search without applying The Dream Job Deal Clincher™, is like investing your money and getting no interest in return. Follow up is common knowledge however far from common practice. That is why when you apply the follow up principles in your Training Manual you automatically get noticed. Tom Jackson, in his book “Guerilla Tactics In The Job Market”, states that you increase your chances of getting the job offer you want by up to 30% when you apply effective and timely follow up. I would like to quote a fellow Dream Job Seeker™ who summarized follow up the best. He said: “I get it. When you do a job search without follow up you are like a fisherman. Your lure is in the water competing with many other worms and waiting for a bite…and you take whatever you get. But when you apply follow up, you are like a hunter, going after what you want. Hunters have more success finding their Dream Jobs than do fisherman.” Exactly! Who To Follow Up With The following is a list of people that you meet during your Dream Job search that are crucial in supporting you “Land Your Dream Job in 12 Weeks or Less!™” People that must be part of your follow up strategy are: • Decision Makers: They are the ones doing the hiring. These are the people

who might be your potential direct supervisor or who have the final word on who does and does not get hired for the Dream Job you are looking for.

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• Human Resources: Only when referred to HR or when applying for a posted position.

• Network Contacts: Your previous supervisor, an old friend from university, a barber, a pastor, and industry association members.

• Receptionists: Especially when they are really nice with you. (I.e. after they are kind enough to help you contact the person you wanted to speak to and who took good care of you while waiting for the interview.)

• Interviewers: After an interview and if you do not get your Dream Job When to Follow Up You want to make sure that when you speak to employers they remember you and that you create a sense of urgency in them. Employers like it when you create urgency because it helps them make a decision. Over 60% of companies have no Human Resource strategy. As such, you can be their FREE HR Strategy by following up and making their decision a simple one. Success Story: Two candidates, Jane and Michael, were short listed for a Project Management position for an International IT firm. The hiring panel agreed that both candidates would be a good fit. At that point, they did not know how to decide. They postponed their decision until a later time. The next day they received a follow up from Jane. They hired her over the other candidate because of her effective and timely use of The Dream Job Deal Clincher™ techniques. You must do follow up after these 4 events: After an interview, sending your resume, a networking event or even if you do not get the job.

Key Success Tip #24 Follow up within 24-48 hours.

The Dream Job Divide by Two Rule™ There will be times, however, during your job search were follow-up within 24-48 hours is not appropriate. This is when a company or network contact tells you there are no current opportunities and to follow up at a later date. This is an opportunity for you to apply The Dream Job Divide by Two Rule™. A tried and tested rule that states, always divide the length of time an employer or contact asks you to call them back by two. So in the case of our example, the decision maker says call in a month. According to the rule, you would divide four weeks by two and get two weeks. Therefore call them in two weeks. If they say call in two weeks, then call them in one week. You might be concerned that if you do this they will be unhappy with you for having called too early. Some of you would like to think that you are so

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important that employers write your names down in agendas so as to expect your call. Employers are busy and don’t have an agenda to ruin your life. In all my experience booking interviews and watching others book interviews, I never once had a company or employer say: “you called two days early, therefore I never want to speak to you again.” Just make the call. What To Say And How To Say It When you send a resume either responding to an ad or after speaking with a Decision Maker who requested it, the most important concept to remember is that your goal is to book an interview. The trick to booking interviews is to remember that during your follow up you are NOT calling to get hired, but to simply book an interview. Therefore, on the phone you always want to be focusing on the interview. For example: “Hi Mary, it’s Larry. I forwarded you my resume yesterday and the purpose of my call is to arrange a convenient time to meet to discuss how my qualifications meet your requirements. Would this week or next be better for you?” It is very important that you end your statement with an alternative choice. It’s like when you go to a restaurant and order a dessert, an effective waiter would not ask: “Would you like some ice cream with your cake?” He/she would ask: “Would you prefer chocolate or vanilla ice cream with your cake?” Always use the alternate choice when asking an employer for an interview. This is very effective because is simplifies the life of the employer. They have enough decisions to make. Offer two choices and make their life easier. Employers love it when you simplify their life. Also note that you do not ask if the employer read your resume. If you ask that, you run the risk of them saying “no”. If this happens then you have nowhere to go. You are stuck. All you can do is ask if you can call at another time. Never, absolutely never ask an employer a ‘Yes’ or ‘No’ question unless you know the answer in advance. Also, if you ask them if they read it and they say “no”, how does that make them feel? Stupid! The last thing you want to do is make an employer feel dumb. It’s like when you were a child and your parents asked you if you did your homework. How did you feel when you didn’t? On the other hand, when you assume they read your resume you are telling them that they are on top of their situation and setting a high standard. If for

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some reason they did not read your resume they will usually do one of two things: 1. Put you on hold, read your resume quickly and come back on the line and

agree to meet with you 2. Agree to meet with you just because of the courage you demonstrated with

the call. After the call they will look frantically for your resume. (always bring 5 extra copies of your resume to every interview in case the employer needs a copy)

The reason you assume they will want to meet with you is because you are certain you can be of help in solving their problems. If you can help a manager reduce their stress and increase their productivity, why would they not want to meet you? It is very important during follow up that you be assertive. The Dream Job Kiss of Death™ “Hello, my name is Larry. We spoke yesterday regarding possible employment opportunities. I would like to arrange a convenient time to meet to discuss a possible fit. When would be better, this week or next?” Notice how short and brief the above statement is. Leave the long conversation to the interview. The trap you must avoid is The Dream Job Kiss of Death™-talking too much. When you are on the phone booking an interview, remember that it is virtually impossible to get hired over the phone. All you want is to introduce your qualifications and set up a time to meet. The risk you run into when speaking too much is that an employer hastily makes the wrong decision not to meet with you. All you want to do is wet the appetite of an employer to simply book the meeting. When you keep it brief you avoid the risk of a potential employer not fully understanding your qualifications and making the mistake of not meeting you. Always remember this:

Key Success Tip #25 Keep your follow up conversations very

short. Thank You Cards After an interview you want to make sure to send a hand written “Thank You” card. The kind of card that says thank you on the outside with a few pre-printed words of thanks or blank inside. Make sure that the card is neutral and professional. The one circumstance where you can get more creative is if you notice on the walls or on the interviewer’s desk a picture or plaque or diploma that reflect that person’s personality. A personalized thank you card goes a

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long way in demonstrating your keen sense of observation, attention to detail, and personal touch. All are important when understanding market needs, meeting those needs with helpful products, and services and supporting clients with exceptional customer service. You might be uncomfortable about hand written cards. We are gradually becoming a paperless society and here I am asking you not only to send a letter but a hand written card. The best I can do to defend the use of such cards is to say that it is a trend-like a fashion trend. At first it might look or feel awkward but then it is a must have. Thank you cards are in fashion and if you want to get noticed on the street called Dream Job, send a thank you card. I suggest you bring thank you cards with you to the interview and after the interview in the car or in a café, write the cards and send them immediately. Otherwise, you run the risk of forgetting a very important step in landing your Dream Job.

Key Success Tip #26 The best is to hand deliver your letter

to the employer the following day. Visiting employers is an excellent way

for you to get familiar with the company and get noticed by the

employer. Remember, ‘Out of sight, out of mind’. The more familiar an

employer is with you the more they are likely to trust you and hire you.

Think of it this way. When you move into a new apartment complex and you meet someone in the elevator for the first time you may say hello. If you see them the next day you may introduce yourself. If you see them the following day you may ask how their day went and possible ask them over for dinner. The more you see someone, the more you make a connection. Connection is very effective when landing your Dream Job. Follow Up After Not Landing Your Dream Job Success Story: A gentlemen interviewed for an IT Project Manager position and did not get his Dream Job. Based on the advice in your Training Manual he called the employer back. When he called back he said:

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“Thank you for the interview and for considering my application. I am always looking to improve my resume and job seeking skills. I would appreciate any suggestions you might have for me.” The employer told him that he was missing important technical software knowledge. Knowing that in fact he did possess this knowledge, he was confused. He politely stated that he did possess this knowledge and that it was highlighted on the second page of his resume. The employer, quite taken by surprise, admitted that they missed this important detail. She asked him in for a second interview and he was HIRED. Amazing what applying The Dream Job Deal Clincher™ will do! Complete this exercise and apply effective follow up. Then you will surely be on your way to considering multiple Dream Job offers. When you need support to negotiate your salary and make your first biggest raise contact me at [email protected].

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Step 16: Exercise You increase your chances of landing your Dream Job by up to 30%8 when you apply effective professional and assertive follow up. Use the following language to clinch your Dream Job. Mandatory Action: Follow up 24-48 hours after all resumes sent out and network contacts made. After sending a resume (following a phone call): “Hi John, my name is Mark. We spoke yesterday on the phone and as promised I sent you my resume. I am calling to arrange a convenient time to meet for an interview. When would be better, this week or next?” After sending a resume (after applying to an ad): “Hi John, my name is Judy. I forwarded you my application for the position of ________________. I simply wanted to ensure that you received it and if you required any additional information.” After meeting a “hot” network contact: “Hi Mary, my name is Jeremy. We spoke yesterday at the networking event and I was impressed with the direction your company is headed. I was very excited about arranging a convenient time to meet and discuss possible areas of mutual interest. When would be better, this week or next?” After meeting a “general” network contact: “Hi Gary, my name is Liz. We spoke yesterday at the networking event. I was impressed with your organization. I was hoping to ask you for your help. I am looking for work as a _____________. I would appreciate any suggestions you have about people to talk to and places to look. I am particularly interested in _____________(company name) and _________________(company name).” After an Information Meeting: “Hi Clare, it’s Charles. Thank you for taking the time to meet with me last week for an Information Meeting. I have conducted several meetings with companies in the industry and your company has stood out by far. I would be

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very interested in meeting with you to discuss employment opportunities. When would be better, this week or next?” After an interview (phone call): “Hi Clare, it’s Karl. I interviewed with you last week and I simply wanted to check in to see where you were in the hiring process and if you needed any additional information from me.” After an interview (hand written thank you letter): “Thank you for taking the time to meet with me to discuss the position of __________. You talked about the growth in your industry and I look forward to joining your organization and contributing my skills to reach even more customers. I may be reached at ____________. I will also follow up on Wednesday to discuss our next step.” After an interview (when you did not land your Dream Job): “Thank you for the interview and for considering my application. I am always looking to improve my resume and job seeking skills. I would appreciate any suggestions you might have for me.”

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Bonus: The Dream Job Posting Clarifier™ Mandatory Action: Apply to three advertised positions per week.

Do’s Don’ts Apply if you match 70% of the qualifications

Ask an employer if they read your resume

Call after sending resume Wait until they call you Apply to 3 ads per week Apply to more than 5 ads per week Call even if ad says “No Calls” Address a cover letter with no name Call the Decision Maker as if the ad does not exist

Rely on postings only to land your Dream Job

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Extra Bonus: The Dream Job Cheat Sheet™ Key Success Tip #1: The simpler you keep your job search, the more success you will have. Key Success Tip #2: Your Training Manual will sculpt you into a Dream Job Landing Machine™. Key Success Tip #3: There is a miracle inside of you that is waiting to come out. Share your gifts with the world! Key Success Tip #4: Your Training Manual taps into the powerful Dream Job Law of Momentum™ so that you land your Dream Job in weeks which would otherwise take years. Key Success Tip #5: The more you do what you love in your life, the more success you will have with the least amount of effort. Key Success Tip #6: Use The Dream Job Values Identifier™ and watch your enthusiasm levels dramatically increase. Key Success Tip #7: Memorize your top five skills and attributes. When you use The Dream Job Keywords™ and support them with clear examples (see Step 5-The Strength Generator™), it is common to receive multiple job offers. Key Success Tip #8: Past performance predicts future behavior. Key Success Tip #9: In order to convince others of your ability to complete a task you must prove your skills. The best way to prove your skills is to give an example of your work in the past. Key Success Tip #10: There comes a time in your life where you have to believe more in what you don’t see than what you do see. It is called faith. Have faith in yourself. Key Success Tip #11: Write down your goals using The Goal Achievement Formula™. You just might “automagically” land your Dream Job. Key Success Tip #12: When you focus on your actions you have a greater sense of control over your Dream Job search. And when

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you feel control you have more confidence in yourself and your ability to persuade employers to meet and hire you. Key Success Tip 13#: The Leads Generator™ works because it forces you to tap into The Dream Job Law of Randomness™. Key Success Tip #14: The Dream Job Law of Gravity™ states that your resume will float down organizational hierarchies easier than they rise. Key Success Tip #15: Always be prepared for an Information Meeting to be turned into an employment interview by the employer. Key Success Tip #16: Once you have conducted your Information Meeting you can follow up two days later and express an interest in joining the company. Key Success Tip #17: Employers do not like annoying job seekers. Employers love professional Dream Job Seekers™. Key Success Tip #18: Networking occurs usually at a very low frequency. The reason why so many people do not enjoy or see the benefits of networking is because it takes consistent subtle networking to build a strong network. You do not have to do a lot to keep you network alive - just simple connections here and there. It can be that easy. Key Success Tip #19: You do not land your Dream Job because you are the most qualified. You land your Dream Job when you give clear examples of your past performance. Key Success Tip #20: When you speak from example, you automatically sound confident. Key Success Tip #21: Never go to an interview for a job unless you want it. Key Success Tip #22: If you suspect that a past employer is not being honest and possibly giving you a poor reference, you can ask a friend to call the company and pretend to be looking to hire you and see what your reference is saying. Key Success Tip #23: Get hired on the spot by using reference letters to support your claim.

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Key Success Tip #24: Follow up within 24-48 hours. Key Success Tip #25: Keep your follow up conversations very short. Key Success Tip #26: The best is to hand deliver your thank you letter to the employer the following day. Visiting employers is an excellent way for you to get familiar with the company and get noticed by the employer. Remember, “Out of sight, out of mind”. The more familiar an employer is with you the more they are likely to trust you and hire you.

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Appendix: The Dream Job Mandatory Actions™ Section I: Building Your Dream Job Foundation Steps 1-8 are designed to remind you of your greatest skills and achievements and prepare you for your Dream Job. As a result, you automatically see that you are an incredible asset to a company. You become unstoppable. (**If you already know what your Dream Job is, then skip to Section II) VERY IMPORTANT: To be completed in Week 1. To get the most out of this program, read each step and complete all exercises. Place a check mark once completed. Week Mandatory Actions Done

1

Your Dream Job: I Am Talking To You! The Hidden Dream Job Market™ Step 1: The Love Catcher™ Identify what you love to do Step 2: The Work Values Identifier™ Identify the kind of company you would be happy to work for Step 3: The Transferable Skills Summarizer™ Identify the skills you take with you everywhere you go Step 4: The Attributes Summarizer™ Identify the attributes you take with you everywhere you go Step 5: The Strength Generator™ Reveal your greatest achievements and build your confidence Step 6: The Dream Job Simplifier™ Select your actual Dream Job Step 7: The Vision Creator™ Identify what you really want in your life Step 8: The Goal Achievement Formula™ Set goals in line with your vision

□ □ □ □ □ □ □ □ □ □

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Section II: Land Your Dream Job Steps 9-16 are designed so that you land your dream job in 12 weeks or less. They are steps that will catapult you into action. Remember: When you focus on the actions, the results will follow. Below is a list of the most effective actions steps ever made available. VERY IMPORTANT: These steps are ongoing from Week 2 – 12. For rapid success, simply turn to the step that you need the most. These steps are flexible to meet your needs. To guarantee success, follow the actions below: Weeks Mandatory Actions Done 2-12

Step 9: The Dream Job Leads Generator™ Write a list of 100 companies. Spend no more than 4 minutes to add each lead to your list Step 10: The Decision Maker Selector™ Identify the Decision Maker in the company. Only go to Human Resources if referred Step 11: The Dream Job Secret Weapon™ Write your own personalized script based on samples. Make a minimum of 5 new phone calls per day no matter what until you land your Dream Job Step 12: The Dream Job Interview Closer™ Write your own personalized script based on samples. Make a minimum of 5 new phone calls per day no matter what until you land your Dream Job Step 13: The Dream Job Network Accelerator™ Memorize script. Say your networking script to 50 people. Attend one networking event per week Step 14: The Dream Job Interview Solution™ When speaking from example always use the S.A.R. technique Step 15: The Dream Job Reference Clarifier™ Call your 3-6 references. Complete your reference list Step 16: The Dream Job Deal Clincher™ Follow up 24-48 hours after all resumes sent out and network contacts made Bonus: The Dream Job Posting Clarifier™ Apply to three advertised positions per week

Ongoing

Ongoing

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Ongoing

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The Dream Job Journal The V.A.L.U.E.S.™ Method

Land Your Dream Job in 12 Weeks or Less™

16 Crucial Steps Required To Produce Fast and Lasting Career Results

Philippe Desrochers

All Rights Reserved [email protected] www.philippedesrochers.com

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Step 1: The Loves Catcher™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing

this step? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 2. Patterns: Observing a common thread in your life is one of the most

effective ways to identify which Dream Job to choose. What patterns appeared for you while completing this step?

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 3. What was the greatest benefit you received in completing this step? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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Step 2: The Work Values Identifier™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 3: The Transferable Skills Summarizer™ Step 4: The Attributes Summarizer™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 5: The Strength Generator™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 6: The Dream Job Simplifier™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 7: The Vision Creator™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 8: The Goal Achievement Formula™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 9: The Dream Job Leads Generator™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 10: The Decision Maker Selector™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 11: The Dream Job Secret Weapon™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 12: The Dream Job Interview Closer™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 13: The Dream Job Network Accelerator™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 14: The Dream Job Interview Solution™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 15: The Dream Job References Clarifier™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Step 16: The Dream Job Deal Clincher™ Answer the following three questions after completing each step to ensure that you remember the most important elements. 1. Insights: What new thought or breakthrough did you have while completing




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Bibliography 1 Bolles, R. What Color is Your Parachute, Ten Speed Press, 2004 2 Adapted from Amundson, N., Poehnell, G., Career Pathways, 1996: 26 3 Adapted from Amundson, N., Poehnell, G., Career Pathways, 1996: 29,30 4 Job Club Leadership Training Manual, 1998: 87 5 Job Club Leadership Training Manual, 1998: 88 6 Amundson, N., Poehnell, G., Career Pathways, 1996:50,51,52,53 7 Job Club Leadership Training manual, 1998: 136; Job Finding Club Manual, Landell and Assoc., 2004 8 Professional/Technical Job Finding Club Lesson Plan, Landell and Assoc., 2004

land your dream job in 12 weeks or less

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