lars gerhmann | iq leverage | criterios de inversión de un business angel en mobile business
TRANSCRIPT
Criterios de inversión de un Business Angel en Mobile Business Coming from investments in technology driven business, is there really a difference in pitching a Mobile App to investors? Lars explains what bores him in pitches to Business Angels and what metrics he is reviewing in Mobile Apps in detail.
lg@leverage-‐iq.com
¿Quienes somos en Mobile? Los proyectos del Grupo Leverage IQ, empresa especializada en crear contenidos, soEware y aplicaciones móviles. Proyectos de diferentes áreas de negocio dirigidos siempre a un mercado internacional.
Mobile App Comunidad Moda y EsJlo
SoEware gesJón para editoriales
Mobile App Apps educaJvas
para aprender jugando Eventos sobre
Mobile Apps MarkeJng
¿Qué es SAMI apps?
La app educaCva infanCl más internacional al nivel mundial. Sami Apps considerada una de las mejores apps de familia y juego de 2014, según Appszoom. Y la mejor app infanCl del mes de febrero 2015, según Educación 3.0. Con descargas a nivel mundial. Conjunto de APPS (actualmente 15 aplicaciones) dedicadas al desarrollo global de los aprendizajes de los más pequeños en su primera etapa de crecimiento (de 0 a 6 años).
Propuesta creada por educadores especializados en la Etapa InfanJl, y que a la vez también son padres. Una propuesta amplia, variada y colorida para que los más pequeños aprendan jugando. Y desarrollen sus capacidades educaJvas, sus habilidades cogniJvas y su gesJón emocional mientras juegan y se divierten en compañía de sus padres y más allá del disposiJvo móvil. Disponible en:
GAMIFICATION & CONTESTS BeIn App -‐ ExecuCve Summary
l BeIN Fashionist Society is a social app for fashion fans that
rewards creativity and popularity by giving access to different
social levels and benefits
l Experienced management team combining app development, app
marketing and fashion segment know-how
l Clear monetization strategy through initial in-app shopping
combined with external Webshop
added items
1,5 Mio
Votes / Follow
500.000
User-‐Ouaits
70.000
average Jme in App 12 min
Timeframe -‐ 1.7.2015 – 31.3.2015
¿Qué ofrecemos?
Como expertos en el sector de telefonía móvil y en Apps ofrecemos a nuestros clientes: -‐ Desarrollo de planes de negocios de aplicaciones para móviles. -‐ Desarrollo de aplicaciones para Android, iPhone, iPads
(Móviles y tablets). -‐ Conexión entre las Apps creadas para gesJonar el contenido
en común. -‐ MarkeJng para las aplicaciones móviles (lanzamiento /
worldwide).
Mobile Business?
2.000.000.000 people with Smart phones in 2016 worldwide? Thousends of apps in your sector. Easy translaJon! Mobile Apps are a gigant global market with incredible fierce compeCCon! Billions of Euros invested worldwide yearly. Business Angels can help you in your first steps. But be carefully with the spending.
Business Angels?
What? Experts Companies BA Groups BA Fonds
Who? 1 Person Company or CEO Group of persons
Managemnt of a fond for early invest, usually as part of a incubators
Ticket? Small Small + company services
Higher Jcket Small and big Jckets
Examples Individuals Leverage IQ Slash Mobility ...
Kereitsu Forum BCN BA ...
...
Others: Networks like Foundum.com, Angelist.co, Acccelerators / Incubators / Crowd InvesCng ...
Helping with resources in the first phase of growth or start up
¿BA? -‐> where to find?
-‐ Networks like LinkedIn / Foundum.com, Angel.co ...
-‐ MeeCngs like 4YFN / BizForum (2h * 5 min per pitch = 40 in total = get aienCon for follow up)
-‐ Business Angel Groups -‐ Accelerators / Incubators / Crowd InvesCng
-‐> adapt your Pitch to your audience! -‐> be aware of the quality of other pitches
Mobile App BusinessPlan?
Same structure as ordinary Business Plan -‐ What is? & Benefits -‐ Founders / Advisors -‐ Go to Market Strategy / MarkeCng -‐ CompeCCon -‐ Financials (Needs, Spending) -‐ ... + App Metrics ... (AnalyCcs of Apps)
What is important to me?
1. Business Modell in 10 secs (Elevator Pitch) 2. Market opportunity • 3.000.000.000 people with internet (in 2016) • 2.000.000.000 with Smart Phones (in 2016)
-‐> but what is the reachable target? (operaCng system, language, localizaCon, online markeCng)
• Where can you earn money (freemium/premium apps, subscripCons, other incomes)?
3. People • Founders • advisors
What is important to me?
4. MarkeCng strategy • What experience do you have (previous, this app)? • App relevant (Message, channels) • Go to market / other internaConal markets • MenCon if you have used fake reviews or low cost
installs • ...
5. Technology Forecast • iOS / Android / HTML5 / Cross Planorm • Invests version 1.0 and 2.0 • How big is your app (phone memory) • Other included sdks
What is important to me?
6. Financial plan • Spending unCl now • What have you reached unCl now • What do you need to invest (markeCng, product) • Financial forecast (income, spending) • Outlook upcoming rounds • Bootstrapping possibiliCes?
How do I take decisions?
1. Do I believe it? 2. Does it fit to my porpolio? 3. Can I add something substanCal? 4. Can I make money with it?
In Summary
Mobile MarkeCng strategy is the EssenCal • What are you doing? What are the best Apps in
this sector doing? • Go to Market strategy • How do you ensure user aquisiCon!!! (costs) • How do you ensure user retenCon and income !!!
(Cme, 90 days, ARPU, % rate) • How are you supporCng your app with Social
Media / Web / Press and why? • What cooperaCons do you have to promote your
App within your target group?
Go Out and make your App famous! Thanks to you for listening Thanks for Smash Tech team
More informaCon:
Mobile Business Club Spain events: -‐ Internet of things: 28.04.2015 M-‐Startup (Gloriés) Looking for content / invests in
-‐ Kids educaCon Apps / concepts / stories / ideas -‐ Fashion / Retail -‐ new ideas