lazer catalogue 2014

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  • HE

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    2014

    www.lazersport.com

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    32

    Who is Lazer.

    Belgium is arguably the most rabid cycling nation in the world. So its no surprise that the country that produced Eddy Merckx, the Tour of Flanders and embrocation would also produce some of the best bicycle products. Lazer is the worlds oldest helmet company, having started out making old leather hairnets for Belgian hardmen racing steel bicycles over cobbled farm roads.

    Our products are the result of over 90 years of experience, passion and dedication. We are always trying to create the perfect mix between design, comfort, safety and technology.

    This attitude has shaped Lazer into one of the most innovating helmet companies in the world.

    Currently Lazer designs, manufactures and markets its bicycle- , leisure- ,snow helmets and eyewear products in more than 50 countries, over 5 continents.

    Over the years Lazer teamed up with some of the greatest champions the world has ever seen to create some of the most progressive products ever seen!

    Paolo Bettini, Miguel Martinez, Axel

    Merckx, Richard Virenque, Luc van Lierde, Tom Boonen, Brian Lopes, Andre Greipel, and many others represented, wore and enjoyed Lazer products.

    Today we continue the tradition of working with top athletes to create world class products.

    Lazer stands for the passion of performance and the joy of riding.

    Perfection ahead!

  • 54

    Heritage1919Creationofthebusiness.

    1998TomBoonenwears his 1stLazerhelmet.

    2000TheCompactLazer1stin-moldeddevelopedin1998,wins themountainBikeTipaward.

    OlympicandWorld ChampionMiguelMartinezOlympicgameswiththeBeOneMTBteam

    1948Developmentofthe1st Bicyclehelmet.

    1980Creationofthecommercial nameLazer.

    1994Innovation:1strangeofsoftshellbicyclehelmets.

    1997LucvanLierdebecomes WorldChampionintriathlon.

    2002JohanMuseeuw(Domo-FarmFrites)winsParis-Roubaix withtheMilleniumhelmet.

    2004PaoloBettinni(Quickstep-Davitamon)winstheOlympicGamesinAthenswiththeBladehelmet?

    2005TomBoonen(Quickstep-Innergetic)becomesWorldChampion withtheBladehelmet.

    Genesis,thenewtophelmetwinstheEurobikeAward(IfAward).

    2007SecondWorldtitleforPauloBettinniwiththeGenesisRDhelmet.

    2008Thenextgeneration.Urbanize,the1stfashionhelmetforurbanuse.

    2009FirstAmstelGoldRacevictoryforLazer:SergeyIvanov.

    2010Tardiz,thelatest aerodynamictechnology.

    2011Theaeroshell,designed forthecompetitiveedge.

    2012LazerArmorhelmet, Urbanexcellence.

    Wefeelthateyewearandhelmetsshouldbeaperfectmarriage,thatswhywecreatedthemagneto.

    2013TheWaspsetsthenew standardforfast.

    19871stspecifichardshellbicyclehelmetdevelopedincollaborationwithEddyMerckx.

    FirstRBShelmetUltraxRBS.

  • 76

    Technologie

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    Technologie

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    Technologie

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    s Rollsysfit system The main goal of wearing a helmet is to avoid getting injured. The fitting of a helmet is therefore very important and is essential for safety and comfort. As Lazer is always looking for innovation, we developed the most advanced fitting system to optimize comfort and fit. The Lazer Rollsys system is born

    How does it work?ComparedtothestandardfitsystemstheLazerRollsys systemisafullyintegratedmechanismwhichsurrounds theheadcompletely.Byturningasmooththumbwheel(situatedontopofthehelmetratherthantheback ofthehelmet)theRollsyssystempermitsanaccurate andprogressiveperipheralsizingadjustment.Thefit ofthehelmetwillsymmetricallybetightenedwithout anypressurepointsonthehead.

    TheRollsyssystemoffersaninnovativeonehanduse andiseasytohandleevenduringriding.Bytakingaway theretentionsystematthebacktheRollsyssystem isalsotheperfectsolutionforpeoplewithaponytail.

    Roll into the FutureFromthemomenttheRollsyssystemwasintroduced tothemarket,itimmediatelygotrewardedforitsdesign andinnovation.Thetestingbythousandsofridersproved itsefficiencyanddurability.Inotherwords plentyofreasonstointegratetheRollsyssystemineachnewlydevelopedhelmet.

    In 2014 the following helmets will be outfitted with the Rollsys system :

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    AutoFitSystem How do you make the best helmet retention system in the world even better ? Make it even easier to use. Thats exactly what we did with the new Autofit system, exclusively from Lazer Sport.

    How does it work?BasedontheincredibleRollsyssystem,buteveneasier tooperate,theAutofitsystemeliminatesanyneed tomanuallyadjustthehelmetretention.Asafullyintegratedsystem,totallyinvisiblefromtheoutsideofthehelmet, theAutofitsystemconnectstherearbasketandthefront

    headbeltoftheretentionsystemandputsaconstant andeventensionbetweenthesetwocomponents. Toputthehelmetonsimplypulltherearbasketandtheheadbeltawayfromeachother,putthehelmetonyourhead andAutofitsystemwillautomaticallytightenitselfaroundyourheadforanoptimalfiteachandeverytime!

    Thepatent-pendingtechnologyoftheAutofitsystem isdesignedtoprovideequalandconstantpressurewithoutdiscomfort.Regardlessofheadsizeorshape,Autofitwilladjustautomaticallyandprovideasecureyetcomfortablefit.

    Made for simplicity

    TheeasyoperationoftheAutofitsystemmakesitperfect foruseincertaintypesofhelmets.Thehelmetwillalways haveaperfectfitwithouttheneedforanyadditionaladjustments.Youwillsavetime,energyandfrustrationwhilestillprovidingsafeandreliableheadprotection.Acomfortablehelmet thatfitsperfectlyeverytimeyouputiton.TheAutofitsystemexclusivelyfromLazerSport.

    In 2014 the following helmets will be outfitted with the Autofit system :

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    sEyewear integration Helmet and eyewear working together At Lazer we feel that eyewear and helmets should be a perfect marriage, one complementing the other and working together. NowhereisthismoreobviousthanwithourMagnetoeyewearsystem.Magnetoisanawardwinningandrevolutionarysunglass/helmetinterfacethatofferstheuserimprovedcomfortandsuperiorfit.Recognizingthattraditionalsunglasstemplescausetroubleforsomewearersbothinterms

    offit,contactwiththehelmetsretentionsystemandaddedpressuretothesideoftheheadatthecontactpoints,Lazerhaseliminatedthesetemplepiecesandreplacedthem withaclevermag