UNIT 1

value for money - warte ceny

upmarket - wysokiej jakoci, rynek towarw w najlepszym gatunku

durable - produkty trwae, wytrzymae

sophisticated - wyrafinowany, wyszukany

brand stretching - uywanie ju istniejcej marki do promowania nowego typu produktu

brand awareness - popularno marki

PRODUCT LAUNCH -

PRODUCT PLACEMENT - kryptoreklama, np. w tv

PRODUCT ENDORSEMENT - rekomendacja produktu, poparcie dla danego produktu

MARKET LEADER - najlepiej sprzedajcy si produkt

MARKET RESEARCH - informacje o tym co konsumenci chc lub czego potrzebuj

SHAREHOLDERS - udziaowiec

EXECUTIVES - wykonawcy, kierownicy

DEMANDS - wymogi

expansion - rozwj

decrease - zmniejsza si

warehouse - skad, magazyn

UNIT 2

relability - niezawodno

leg room - miejsce na nogi

overbooking - sprzedana za dua ilo biletw

overseas - zagraniczny, midzynarodowy

special circumstances - wyjtkowe sytuacje

environment - rodowisko

bridge the gulf - zlikwidowa przepa

reckon - stwierdza, przypuszcza I reckon she'll come.

convenience - wygoda, zaleta

casual - nonszalancki, niedbay, swobodny

attitude - stosunek (do czego), nastawienie

casual attitude - nonszalancki stosunek

to set a date - ustali dat

to put me through - przeczy (na tel.)

to suit - pasowa

expenses - wydatki (robione w czasie podry)

beyond - poza

beyond their control

merged with another company - poczy si

establish - zakada, tworzy (biznes)

following year - nastpny rok

UNIT 3

downsize - redukowa (np. company, workforce)

reassess - ponownie oceni, ponownie rozway

workforce - sia robocza

relaunch - ponownie wprowadzi na rynek

envy - zazdro

chief executive officer - dyrektor generalny, CEO

parent company

fuel-efficient - ekonomiczny, energooszczdny

implement - wdraa

abolish - uniewani, zlikwidowa

permit - zezwala, pozwala

redundancy - bezrobocie, redukcja(etatw), zbdno

redundant - bezrobotny, zwolniony z pracy

insist - nalega

a broad accent - zagraniczny akcent

subsidary - pomocniczy, dodatkowy, uzupeniajcy, FILIA, ODDZIA

margin - nadwyka, mara

survey - mierzy, bada

redutant - zwolni

UNIT 4

warehouse - magazyn

headquarters - gwna siedziba

plant - fabryka, zakad

consignment - przesyka, wysyka

dismiss - zwalnia

R&D - research and develop

hints - wskazwki

PR - public relations

pension schemes - plany emarytalne

bureaucratic - biurokracja

enquires - proby, zapytania

high-profile - znany, popularny

release - uwolnienie

carry out research - prowadzi badania

gourmet meals - better quality

perks = benefits - dodatek do wynagrodzenia

engage = involve - zaangazowa

accomplishments - wyniki, osignicia

faculty - zdolnoci, umiejtnoci

incentives - zachty

information flow - przepyw informacji

rewarding system - system wynagrodze

subsidiary - filia

to run a meeting - prowadzi spotkanie

revenue - przychd, dochd

UNIT 5

endorse - reklamowa

free samples

pop-up - reklama wyskakujca na stronie internetowej

product placement - lokowanie produktu

target - cel

target audience

viral advertising -

endorsement - poparcie (dla kandydata)

nudity - nago, golizna

devote - powica, angaowa (swj czas, energi)

intangible - nieuchwytny

broadcaster - spiker, prezenter, osoba wystpujca w tv

trail - droga, cieka do sukcesu

to back up - to support

to tease - to attract by playing with colors and emotions

publicity stunt - chwyt reklamowy

press coverage - relacja prasowa

features - moliwoci

brief - krtki, zwizy

spoof - parodia, kawa

UNIT 6

equity stake -

forecast - przewidywanie, prognoza

profit margin - mara zysku

investment - inwestycja

pre-tax - przed opodatkowaniem

annual turnover - roczny obrt

downturn - tendencja znikowa, spadek

announcement - ogodzenie, zawiadomienie

equities - udziay

bear market - rynek o znikowej tendencji

raw - surowy

volatile - zmienny

division - oddziay, wydziay

revenue - przychd

gain - zyskiwa

endorsement - poparcie, aprobata

carry out research

draw up contaracts

UNIT 7

important things when doing business: being formal, punctuality, eye contact, small talk before

the meeting, not interruption

UNIT 8

appearance - pojawieniesie, obecno

marital status - stan cywilny

connections -

family background -

shortlist - lista np. kandydatow

assemble - zgromadzi, zebra si

objective - cel

methodical - metodyczny

involves - wymaga, wiza si, dotyczy

undertook - podj si, przedsiwzi

UNIT 9

I. gap - luka

II. poverty - bieda

III.

UNIT 1

product range - asortyment produktw

market challenger - pretendent rynkowy

beliefs - przekonania

familiar people - zwykli ludzie

set of products - zestaw produktw

income level - poziom dochodw

launch - wprowadzi (na rynek)

upmarket - z grnej pki

timeless - ponadczasowy

to remain - pozostawa

steadily - stale

executives - kierownictwo

manufacturer - producent

to face - stawi czoa

top-of-the-range - z najwyszej pki

associated - powizany

emphasise - podkrela

decreased - obniony

boost sales - zwikszy sprzeda

to set up a firm - zaoy firm

labour - sia robocza

high-volume - dua ilo

low-cost strategy - niskobudetowa strategia

tag - etykieta

sophisticated - wyrafinowany

influential - wpywowy

endorse - popiera

aim - cel

wider - szerszy

briefcase - teczka

name-card - wizytwka

redundancies - zwolnienia

facilities - udogodnienia

to run sth - prowadzi co

well-made - dobrze wykonany

to consist - polega na

to decline - zmniejsza si

surveys - sondae

conducting = prowadzenie

target customer - klient docelowy

appealing - pocigajcy

ready-to-wear - gotowe do uycia

expansion - rozwj

demands - wymagania

longest-serving - najduej pracujcy

to buy out - wykupi

extraordinary - niezwyky

achievement - osignicie

sales forecast - prognoza sprzeday

supply chain - acuch dostaw

to anticipate - przewidywa

ongoing recruit - trwajca rekrutacja

suspicious - podejrzany

revenue - przychd

trustworthy - godny zaufania

asset - zaleta

amongst - wrd

equal - rwny, jednakowy

courage - odwaga

to cut off relations - przerwa

to encourage relations - wspiera

to maintain relations - utrzymywa relacje z

to sour relations - skwasi

to merge - czy si

sales force - sprzedawcy; dzia sprzeday

supplier - dostawca

unimaginative - bezmylny

to gain - zdoby

widespread - powszechny

hostile - wrogi

takeover - przejcie

bid - oferta

invoice - faktura

currency control - kontrola finansowa

be a credit to - istnie dziki czemu

major foreign investor - znaczcy inwestor zagraniczny

stormy relation - burzliwy zwizek

leading - przodujcy

partnership - spka

supply chain - acuch dostaw

origin - pochodzenie

multinational companies - midzynarodowe przedsibiorstwa

annual parties - doroczne przyjcia

to be willing to do sth - by gotowym co zrobi

perseverance - wytrwao, determination to keep trying to do something difficult

entrepreneur - przedsibiorca

high-powered - odpowiedzialna, wana

venture - przedsiwzicie

imperative - konieczny, niezbdny

savvy - sprytny, practical knowledge or understanding of something

to draw up a contract - sporzdzi kontrakt

to call off - odwoa, cancel

to clinch a deal - zawrze umow, to make a deal

to get on - dogadywa si, have a friendly relationship

crucial - wany

to meet expectations - spenia oczekiwania

to exceed expectations - przewysza oczekiwania

to satisfy expectations - spenia oczekiwania

to make up for - nadrabia

sustainability - zrwnowaony rozwj

purchase - zakup

to run into some problems - mie problemy

a load of - a lot of, duo

to manage - zdoa, podoa

to get rid of - pozbywa si

to count on - liczy na kogo

nonetheless - pomimo to

to captivate - zniewala

attitude - postawa

disagreement - nieporozumienie

to give support - wspiera

to get involved - angaowa si

personal appearance - wygld zewntrzny

problem-solver - osoba umiejca rozwizywa problemy

role model - wzr do naladowania

efficient - wydajny

supportive - oddany, wspierajcy

collaborative - wsppracujcy

demanding - wymagajcy

ruthless - bezwzgldny

self-motivated - majcy siln motywacj wewntrzn

needy - wymagajcy

brusque - szorstki, opryskliwy

to intimidate - oniemiela; zastrasza

to give clear goals - stawia jasne cele

interpersonal skills - zdolnoci interpersonalne

tenacious - uparty, nieustpliwy

involvement - zaangaowanie

Turnover - obrt finansowy w firmie

Pay interest - paci odsetki

Interest rate - stopa procentowa

Break even - wyjsc na zero

Raw materials - surowce

Labour - praca, sia robocza

Overhead - koszty oglne

Steady increase - regularny wzrost

Expand - get bigger

Prosper - rozwija sie

Public expenditure - wydatki na cele publiczne

Reduce - obnia

Sales and marketing:

Consists of - skada sie z czegos

Salea figures - wielko sprzeday

Sales forecast - prognoza sprzeday

Market share - udziay w rynku

High prestige - important

In the office:

Retailer - sprzedawca detaliczny

Send invoices - wysya faktury

Assembly line - linia montaowa

Assemble - zgromadzi sie

Supervisors - people in charge/control

Meets the required standard - is good enough

Common sence - zdrowy rozsdek

Pay rise - podwyka

Dismissed - zwolniony

2. What good manager should be like: should know how to tal and motivate people, should have

communicating skills, should maintain the whole group, but also should be demanding

3. A good company usually have a few departments, such as: customer service, human resources

- recruit, employ, dismiss, sales and marketing - divide strategy of advert, promotion and sales,

production, finance, administration, legal department, logistic, public relations, IT

4. Disadvantages and advantages of working from home: flexible working hours, you can feel more

comfortable, your involve your family

6. marketing mix - product, place, people, price , marketing - in my opinion it is a set of human

activities that helps to understand needs and wants of customers, is all about understanding

customers and providing products which customers demand

7. product lifecycle - 4 stages, introduction - launching product, growth, maturity - product is

established, manufacturer have to maintain the market share , decline

Introduction 3D TVs Growth Blueray discs/DVR Maturity DVD Decline Video cassette

8. market - place where you are able to sell your goods, types of market: market can be divided into

two categories, consumer market and organisational or industrial market

9. distribution chain - is involved in transporting, storing, and selling goods to customers. For example,

a manufacturer sells the product to a distributor who sells the product to retailers (= stores) that then

sell the product to customers

10. Public transport is not develop enough in our country. Of course, we have busses, trams, planes,

subway, trains but they are not directed, for example I'm living in Jzefosaw, it's near piaseczno, and

the nearest bus stop is 2,5km far from my house. Also, now is much better, but if you could have subway

like in London, I think most of the people would decide to use public transport.

commuter - dojedzajcy do pracy

11. Most of the people are coming to work form suburbs, because it's more comfortable to live in a

place which is not that crowdie as warsaw. People like be near the nature.

24. global village - means that we are able to communicate with almost every person in the world

without moving or with just spending small amount of money for traveling - cheap flight tickets

outsourcing - zlecenie wykonania uslug na zawnatrz

23. international trade - Exchanging goods and services between countries. We are able to cooperate.

25. outsourcing - we will have lower production costs, and cheaper workforce so we will be able to save

some money, we don't have to produce everything in our country so we are able to stay focused on

more important things, for example developing your project, but we are not creating workplaces,

government is not getting money from production so your country will not develop

32. competitive advantage - lower costs, more customers,

33. manager and leader: The manager focuses on systems and structure; the leader focuses on people. The manager relies on control; the leader relies on trust. The manager asks how and when; the leader asks what and why. The manager has his or her eye always on the bottom line; the leaders eye is on the horizon. The manager does things right; the leader does the right thing. Manager is a copy, leader is an orginal.