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  • MEET YOUR NEW PROSPECTTOMORROW

  • PROBLEM

    BUSINESSESLOOKING FOR NEW CLIENTS

    Advertising efficiency is hard to forecast Low quality of in-house sales teams Rigid sales structure does not allow fast

    launch of new products and entering new markets

    Low quality of leads

    Low efficiency

    AGENTSPEOPLE WILLING TO EARN ON THEIR NETWORK

    No opportunities for additional income Rights for agents commission are not legally protected,

    low chances of getting paid Long commission waiting period and its dependence on

    success of the negation between the parties, introduced by the agent

    Risk to damage relations by introducing products and services with the unproven quality

    Low motivation to use contacts

  • LEADMAN Club - IT start-up, a crowd-sourcing network of agents, with automated platform distributing

    orders for search of prospects (new clients) for any type of business.

    LEADMAN Club combines in a social network an unlimited number of people (Leadmen), ready to earn on their database of contacts, often in parallel with their other

    activates.

    Product of LEADMAN Club is a targeted first introduction meeting between the business and its prospect.

    SOLUTION

  • BUSINESS MODEL

    LEADMAN Club is paid for each targeted meeting arranged for its corporate clients.

    LEADMAN CLUB gets a fixed fee for meetings held on average from 15,000 to 100,000 RUR depending on the order complexity.

    Leadman, who arranged the meeting gets up to 60% of this fee, right after the meeting was held, based on the created opportunity, not waiting for the deal between the intrduced parties.

    LEADMANClub

    clients Leadmen

    Meeting Lead

    Agreement for new leads search

    Place an order in IT platform

    Arrangement of the meeting

    Contact with the potential customers

  • IT PLATFORM

    Development of the complex IT infrastructure is necessary for maximum service efficiency:

    Unique algorithms, distribution orders to appropriate Leadmen: Data scoring from registration questionnaires, social networks profiles

    and friends lists Comparison of the order specifics with Leadmen profiles Contacts radar widening the Leadman search in case the order is not

    taken by the closest Leadmen (taxi app analogue)

    ERP-system: Business process automation CRM module for Leadmen and order registering Billing module

    Interfaces: Web portal Mobile apps Mailings, chat-bots, sms, call-centre

    Social network / platform for professional communication between Leadmen

  • MARKET VOLUME

    Potential market of LEADMAN Club includes the segments of b2b marketing and advertising services, agents segment (all kinds of b2b mediation) and the telephone marketing niche.

    Agents market in Russia is to a big extent in shadow zone, only in few segments information is available in open sources. Agents market in commercial real estate ~$300 mln.3Advertising agencies - ~350 mln.2

    B2B marketing volume in 20151 was $1,3 bln in Russia and $180 bln worldwide.Industry shows $ 0,4 bln.Reference books $ 0,3 bln.Business information $ 0,6 bln.

    Internet advertising volume in Russia in 2015 was $ 1,5 bln1. 20% share of this market ($0,3 bln.) is B2B segment5.

    Call-center market in Russia in 2015 was $ 0,15 bln.4

    1. PWC research (http://www.pwc.ru/ru/entertainment-media/publications/media-outlook.htm)2. research (http://www.akarussia.ru/knowledge/market_size/id6462)3. Cushman&Wakefield research

    (http://cwrussia.ru/netcat_files/93/38/2016_Q2_MarketBeat__RUS_PDF_.pdf)4. RBC Research (http://marketing.rbc.ru/news_research/10/08/2015/562949996429687.shtml)5. Yandex research (https://yandex.ru/company/researches/2010/ya_context_10/)

    Indicative agents market volume in Russia is beteewn $3 bln. and $50 bln.

  • ADVANTAGES FOR CORPORATE CLIENTS

    DECISION-MAKER REACH

    Leadman allows to shorten the distance to the decision-maker

    FAST RESULT

    Experienced Leadman needs only 1 day to absorb the new order and start lead generation

    LEADMEN VARIATY

    Wide network of Leadmen specialized in various businesses

    SALES AUTOMATION

    IT platform allows to independently place the meeting order

  • ADVANTAGES FOR INVESTORS

    UNLIMITED DEMAND

    Majority of business need access to new clients and markets

    UNIQUE OFFER

    Analogue services are not yet realized neither in Russia nor

    worldwide.

    SYNERGY

    LEADMAN CLUB is synergic with the largest social networks (potential strategic

    investors and buyers)

    HIGH EFFICIENCY

    Alternative lead generation channels do not guarantee certain amount of targeted prospects

    at fixed price

    SCALABILITY

    High automation level allows to expand the project across borders

  • PROJECT STATUS

    Project start: June 2016 2 clients / 10 Leadmen10 meetings per monthWebsite creation, start Leadmen hiring Primary business processes

    December 201615 clients / 350 Leadmen30 meetings per monthFinancial, legal modelFine-tuned business processesMarketing and SMM

    Goal for December 2017200 clients10 000 Leadmen500 meetings per monthFully automated business processes

  • OUR CLIENTS

  • CURRENT EARNINGS AND FORECAST

    Q3, 2016

    Seed investment

    Q4, 2016 Q1, 2017 Q2, 2017 Q3, 2017 Q4, 2017

    0 2050 100

    300

    500Amount of paid meetings per month

    Increasing of clients base and

    the team

    Launch of web, mobile and it-

    platforms

    Advertising campaign

    Q3, 2016 Q4, 2016 Q1, 2017 Q2, 2017 Q3, 2017 Q4, 2017

    01

    3

    5Monthly marginal profit(mln RUR)

    0,2 0,51

    2,5 34 4

    Fied costs

    Marginal income

    Cost of one client acquisition(advertising, sales team) - 30 000 RUR.

    Average annual amount of meeting orders from one client - 20 eetings per

    year

    Marginal profit per unit =

    Average income from 1 meeting 25 000 RUR-

    Leadman fee 12 500 RUR-

    Taxes and overhead 2 000 RUR-

    Costs of client acquisition 1 500 RUR=

    9 000 RUR

  • BUSINESS VALUATION

    Based on similar crowd-sourcing projects

    Jun,2016

    Dec,2016

    Dec,2017

    Dec,2018

    Dec,2019

    0

    5

    0,21

    20

    4

    Fixed costs

    Marginal income

    18

    56

    10

    EBITDA $6,6 mln

    Crowd-sourcing projects EBITDA Valuation Multiplicator

    GETT $100 mln $3 bln 30

    YouDo $1 mln $15 mln 15

    LEADMAN $ 6,6 mln $ 66 mln 10

  • SIMILAR PROJECTS

    SalesconxIdea: Paid providing of required contacts through a network of salesmenLaunch: 2008Investment raised: $1,5 mln. (2008)

    BizoIdea: Lead generation, advertising based on the information about the company and its employeesLaunch: 2008Investment raised: $16 mln. (2008-10)

    Universal AvenueIdea: Network of brand-ambassadors promoting innovative solutions in HoReCasegment in Europe.Launch: 2014Investment raised: $17 . (2016)

    Sold to Salespread in 2012. Price not available.

    Sold to LinkedIn in 2014 for $170 mln.

  • INVESTMENT NEEDS

    Results iOS and Android apps 10 000 Leadmen 500 meetings per month

    Expansion to the regions Automated order placement and take-order procedures Cash out for investors - $3 mln

    On further investment stages LEADMAN CLUB will attract such strategic investors as social networks and industry agencies due to the business synergy.

    Seed investmentQ4, 2016

    Venture investmentQ4, 2017

    Seed investment yield Q4, 2019

    IT-platform and mobile applications

    15 mln RUR

    Increasing the sales team 18 mln RUR

    Advertising 25 mln RUR

    Overhead costs 7 mln RUR

    Businessvaluation $10 mln

    Seed Investment $1 mln.

    Investorsstake 10%

    Businessvaluation $30 mln

    SeedInvestorscashout $0,3 mln

    Investorsstake 7%

    Businessvaluation $66mln.

    SeedInvestorsshare $4,6 mln.

    Investorsstake 7%

    IRR 138%Businessvaluation $30 mln

    Ventureinvestment $9 mln

    Investorsstake 30%

  • OUR TEAM

    ANDREI PODGORNYIdea and commercial development, operational management, crowd-sourcing.

    Over 20 years in corporate b2b sales, primarily in real estate and construction market. Ex AIG/Lincoln, Cushman Wakefield, Tebodin etc. Ideologist of proactive sales. TEDx speaker.

    ANTON MOGILEVSKYLegal structuring, copyrights

    Over 15 years of legal practice servicing primarily IT and telecom clients. Ex PayPal chief legal officer, Norton Rose, Allen Overy.

    MARAT SIMONYANTSPrimary investment, investor relations, strategy

    Over 15 years in real estate investment and development. Successful start-up - iresidence.ru -Top 5 land development company in the Moscow market

    VADIM POGUDINCFO

    Experienced CFO at ZNAK corpration (Uralsib group), Smart Development

    ALEXEY KONDRATOVIT partner

    Co-founder of Informicus IT companyDevelopment of electronic trade platforms RTS-Tender, OTC.RU. Trading robots for banks Otkrytie, BKS, Absolut. Call-centre and telemarketing system for Alfa-insurance. Certified Microsoft partner since 2008.

  • CONTACTS

    Address: Moscow, Krasnaya Presnya 26, b.1

    T.: +7 (499) 110-44-69

    E-mail: leadman@mail.ru

    www.leadman.club