leadman for investors
Post on 12-Apr-2017
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MEET YOUR NEW PROSPECTTOMORROW
BUSINESSESLOOKING FOR NEW CLIENTS
Advertising efficiency is hard to forecast Low quality of in-house sales teams Rigid sales structure does not allow fast
launch of new products and entering new markets
Low quality of leads
AGENTSPEOPLE WILLING TO EARN ON THEIR NETWORK
No opportunities for additional income Rights for agents commission are not legally protected,
low chances of getting paid Long commission waiting period and its dependence on
success of the negation between the parties, introduced by the agent
Risk to damage relations by introducing products and services with the unproven quality
Low motivation to use contacts
LEADMAN Club - IT start-up, a crowd-sourcing network of agents, with automated platform distributing
orders for search of prospects (new clients) for any type of business.
LEADMAN Club combines in a social network an unlimited number of people (Leadmen), ready to earn on their database of contacts, often in parallel with their other
Product of LEADMAN Club is a targeted first introduction meeting between the business and its prospect.
LEADMAN Club is paid for each targeted meeting arranged for its corporate clients.
LEADMAN CLUB gets a fixed fee for meetings held on average from 15,000 to 100,000 RUR depending on the order complexity.
Leadman, who arranged the meeting gets up to 60% of this fee, right after the meeting was held, based on the created opportunity, not waiting for the deal between the intrduced parties.
Agreement for new leads search
Place an order in IT platform
Arrangement of the meeting
Contact with the potential customers
Development of the complex IT infrastructure is necessary for maximum service efficiency:
Unique algorithms, distribution orders to appropriate Leadmen: Data scoring from registration questionnaires, social networks profiles
and friends lists Comparison of the order specifics with Leadmen profiles Contacts radar widening the Leadman search in case the order is not
taken by the closest Leadmen (taxi app analogue)
ERP-system: Business process automation CRM module for Leadmen and order registering Billing module
Interfaces: Web portal Mobile apps Mailings, chat-bots, sms, call-centre
Social network / platform for professional communication between Leadmen
Potential market of LEADMAN Club includes the segments of b2b marketing and advertising services, agents segment (all kinds of b2b mediation) and the telephone marketing niche.
Agents market in Russia is to a big extent in shadow zone, only in few segments information is available in open sources. Agents market in commercial real estate ~$300 mln.3Advertising agencies - ~350 mln.2
B2B marketing volume in 20151 was $1,3 bln in Russia and $180 bln worldwide.Industry shows $ 0,4 bln.Reference books $ 0,3 bln.Business information $ 0,6 bln.
Internet advertising volume in Russia in 2015 was $ 1,5 bln1. 20% share of this market ($0,3 bln.) is B2B segment5.
Call-center market in Russia in 2015 was $ 0,15 bln.4
1. PWC research (http://www.pwc.ru/ru/entertainment-media/publications/media-outlook.htm)2. research (http://www.akarussia.ru/knowledge/market_size/id6462)3. Cushman&Wakefield research
(http://cwrussia.ru/netcat_files/93/38/2016_Q2_MarketBeat__RUS_PDF_.pdf)4. RBC Research (http://marketing.rbc.ru/news_research/10/08/2015/562949996429687.shtml)5. Yandex research (https://yandex.ru/company/researches/2010/ya_context_10/)
Indicative agents market volume in Russia is beteewn $3 bln. and $50 bln.
ADVANTAGES FOR CORPORATE CLIENTS
Leadman allows to shorten the distance to the decision-maker
Experienced Leadman needs only 1 day to absorb the new order and start lead generation
Wide network of Leadmen specialized in various businesses
IT platform allows to independently place the meeting order
ADVANTAGES FOR INVESTORS
Majority of business need access to new clients and markets
Analogue services are not yet realized neither in Russia nor
LEADMAN CLUB is synergic with the largest social networks (potential strategic
investors and buyers)
Alternative lead generation channels do not guarantee certain amount of targeted prospects
at fixed price
High automation level allows to expand the project across borders
Project start: June 2016 2 clients / 10 Leadmen10 meetings per monthWebsite creation, start Leadmen hiring Primary business processes
December 201615 clients / 350 Leadmen30 meetings per monthFinancial, legal modelFine-tuned business processesMarketing and SMM
Goal for December 2017200 clients10 000 Leadmen500 meetings per monthFully automated business processes
CURRENT EARNINGS AND FORECAST
Q4, 2016 Q1, 2017 Q2, 2017 Q3, 2017 Q4, 2017
0 2050 100
500Amount of paid meetings per month
Increasing of clients base and
Launch of web, mobile and it-
Q3, 2016 Q4, 2016 Q1, 2017 Q2, 2017 Q3, 2017 Q4, 2017
5Monthly marginal profit(mln RUR)
2,5 34 4
Cost of one client acquisition(advertising, sales team) - 30 000 RUR.
Average annual amount of meeting orders from one client - 20 eetings per
Marginal profit per unit =
Average income from 1 meeting 25 000 RUR-
Leadman fee 12 500 RUR-
Taxes and overhead 2 000 RUR-
Costs of client acquisition 1 500 RUR=
9 000 RUR
Based on similar crowd-sourcing projects
EBITDA $6,6 mln
Crowd-sourcing projects EBITDA Valuation Multiplicator
GETT $100 mln $3 bln 30
YouDo $1 mln $15 mln 15
LEADMAN $ 6,6 mln $ 66 mln 10
SalesconxIdea: Paid providing of required contacts through a network of salesmenLaunch: 2008Investment raised: $1,5 mln. (2008)
BizoIdea: Lead generation, advertising based on the information about the company and its employeesLaunch: 2008Investment raised: $16 mln. (2008-10)
Universal AvenueIdea: Network of brand-ambassadors promoting innovative solutions in HoReCasegment in Europe.Launch: 2014Investment raised: $17 . (2016)
Sold to Salespread in 2012. Price not available.
Sold to LinkedIn in 2014 for $170 mln.
Results iOS and Android apps 10 000 Leadmen 500 meetings per month
Expansion to the regions Automated order placement and take-order procedures Cash out for investors - $3 mln
On further investment stages LEADMAN CLUB will attract such strategic investors as social networks and industry agencies due to the business synergy.
Seed investmentQ4, 2016
Venture investmentQ4, 2017
Seed investment yield Q4, 2019
IT-platform and mobile applications
15 mln RUR
Increasing the sales team 18 mln RUR
Advertising 25 mln RUR
Overhead costs 7 mln RUR
Businessvaluation $10 mln
Seed Investment $1 mln.
Businessvaluation $30 mln
SeedInvestorscashout $0,3 mln
SeedInvestorsshare $4,6 mln.
IRR 138%Businessvaluation $30 mln
Ventureinvestment $9 mln
ANDREI PODGORNYIdea and commercial development, operational management, crowd-sourcing.
Over 20 years in corporate b2b sales, primarily in real estate and construction market. Ex AIG/Lincoln, Cushman Wakefield, Tebodin etc. Ideologist of proactive sales. TEDx speaker.
ANTON MOGILEVSKYLegal structuring, copyrights
Over 15 years of legal practice servicing primarily IT and telecom clients. Ex PayPal chief legal officer, Norton Rose, Allen Overy.
MARAT SIMONYANTSPrimary investment, investor relations, strategy
Over 15 years in real estate investment and development. Successful start-up - iresidence.ru -Top 5 land development company in the Moscow market
Experienced CFO at ZNAK corpration (Uralsib group), Smart Development
ALEXEY KONDRATOVIT partner
Co-founder of Informicus IT companyDevelopment of electronic trade platforms RTS-Tender, OTC.RU. Trading robots for banks Otkrytie, BKS, Absolut. Call-centre and telemarketing system for Alfa-insurance. Certified Microsoft partner since 2008.
Address: Moscow, Krasnaya Presnya 26, b.1
T.: +7 (499) 110-44-69