lean branding at branding diy
TRANSCRIPT
BRANDINGSTRATEGYINADYNAMICENVIRONMENT
LEANBRANDING
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LEAN
ABOUT ME“Entrepreneursareeverywhere”MD:InsureExpertFounder:LeanStartupThailandInstructor:SoftwareParkMentor:SMEPromotionDevelopInternationalPartner:CodeArmyThailandOrganiser:LeanStartupMachine
Mobile:089-1099877LINE:@manchavayotFacebook:fb.com/leanstartupthailand FreeWorkshop:leanstartupthailand.com
• 270 COUNTRIES ESTABLISHED
• 12 MONTHS SAVED ON BUILDING PRODUCT NOBODY USE
• 4500 USD COLLECTED IN 3 DAYS
• 2.2M USD FUND RASE • AND….
FACTS
THROWN OUT100% OF IDEA
LEAN STARTUP MACHINE WORKSHOP
LEAN STARTUP MACHINE WORKSHOP
80+ Connected Startups 20+ Speaker & Mentor
20+ Workshop Launch 10+ Idea Validated
OUR PAST 6 MONTHS
LEANBRANDING
สร้างแบรนด์ยังไงไม่เสียเวลา
LEANSTARTUPSERIES
95%
BRANDCHALLENGESBUILDSOMETHINGNOBODYWANTS
Source:static1.squarespace.comstaticTop_10_Business_Mistakes
WHYTHISHAPPEN?
TRADITIONALWAY?TheCannon!
PERFECTIONADDICT
TRADITIONALWORKSIF…
We know exactly what to build - is this true? Customer behaviour will not change - is this also true? Technology will not change - and this?
LEAN STARTUP WAY : Homing Missile
LEAN STARTUP EMBRACE..
What we know is only hypothesis - Not truth We will discover what to build along the way - Not now Everything can change - Pivot, and find better ways
LEANSTARTUP
THAILAND.com
EXPERIENCED WORKSHOP
3KEYBuild-Measure-Learn
HOWYOURPRODUCTHELPSOMEONEBECOMEWHOTHEYWANTTOBE
STORY
(don’tconfusewithstorytelling)
BUILDSTORY
It’sTrue,notfantasyIt’sHuman,notproductIt’sOriginal,notcopyItservesthecustomersIt’sYou
SELECT1-2COLORSTHATISMEANINGFULTOYOURBRAND
PERSONALITY
SYMBOLS
(exceptyou’reproviding“Variety”)
THEEASIESTWAYTODELIVERMESSAGETOCUSTOMER
STRATEGY
BeauthenticTheobjectiveisto“test”whetherthemessage
tothecustomerisrightornot
BUILDBRANDMVP5min.
Createyourfirststory(4linemax)Notedownyour2preferredcolours
Thinkofawaytotellthestory
Isyourstory“Touch”customers?Isitrelatewiththeirproblems?
RESONANCE
MeasuredbyInterviewing
Docustomerunderstandwhoyouare?
IDENTITY
MeasuredbyChecking
TRACTIONDidyourcampaigngeneratetraction?
MeasuredbyTools
TRACTION=Theextenttowhichaproduct,idea,etc.,gainspopularityoracceptance.
MEASUREBRANDMVP6min.
Getinpair,tellsyourstoryandaspirationThenswitch,3min.each
Isthistherightchanneltocommunicatewithtargetcustomer?
Ifnot,Where?
RECHANNEL
Isthistherightmessageoristhistherighttargettargetcustomer?
Ifnot,Who?
REPOSITION
Whatshouldweredesigntotestwhetherit;
REDESIGN
1. Resonatewithcustomersproblem2. Clearlyidentifywhoyouare3. Gaintractionfromcustomer
LEARNING-GiveFeedback2min.each
1. Diditresonateyou?Why?2. Whatdoyou“feel”inyourfriends3. Isitgoodforyouenoughtobuy?
LEARNING?
LSM New York142,200 BahtLean Conference, FL, US 99,400 Baht
LSM BANGKOK3 DAYS WORKSHOP 12,500 Baht
3 seat only!
SLIDE:
Limit4seat