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TRANSCRIPT
Lean Startup /mtrajan /thiyagarajan
1 LeanStartup
0 $100m LeanStartup
Why is Leanstartup so popular ?
My Tryst with LeanStartup
Multimedia Systems Engineer, Emuzed
Acquired by Aricent no self upside or learning
MotvikFounding
wwigo release - WoM
ShowLiv (similar to Periscope)
Cold Storage
Intuit
Mobile Monday Community
NASSCOM Product ConclaveCommunity
iSPIRT Fellow
Innovation Leader
IntrapreneurProduct Leader
2015
Product Leader
2007 2011 2012
Discovery Hack Circle(6 Lean startup peers)
1.5 m downloads
non lean startup lean startup
Why still do lean startup ?
A map even if incorrect comforts
A “How” approach that feels scientific
“Cost of learning” for entrepreneurs is asymmetric
Map is not the elixir to yearn
Skills increase odds in the voyage
Skills build only by taking the voyage
With or without the map.
Maps reduce the cost of learning but not increase the odds
3 skills most important
4 words say everything about Lean startup
Definition of Startup
Build Measure
Learn
Experiments MVP Pivot
Definition of Startup
“A startup is a temporary organization used to search for a repeatable and scalable business model under extreme uncertainty”
Steve Blank
Black
Type IIType I Type III
3 kinds of unknown
3 type of Uncertainty
Running Trains Climbing Everest Star Trek Voyage
vision
idea
leap of faithassumption
given
[ A bold statement about the opportunity ]
[ One concept that delivers on that vision ]
[ Key assumption about our idea that’s keeping us up at night - if this assumption is false, nothing else matters ]
hypothesis [ Solutions/features that could support our leap of faith assumption ]
experiment [ Conditions created to measure behavioral response ]
reflect [ Pivot the idea or persevere ]
Flowchart of Build-Measure-Learn
Build Measure Learn
MVP another name for experiments
Landing Page
Paper Sketch
Mockup
Ad-wards Campaign
Video
Software Prototype
Concierge MVP
The Product
Few Many
Low
High
Customer Reach
Fide
lity
http://stefanroock.wordpress.com/2012/08/05/lean-startup-a-classification-of-mvps/
Digital Wireframes
Customer Interviews
MVP Fidelity
Pivot is around a point, not flip flop
3 key skills
Better question help better interpretation
Story of “baby online commerce” -> “stores”
Strong opinion weakly held
https://www.flickr.com/photos/28681973@N00/14339549643/
Story of “Consumer PFM” to “SMB Accounting”
Decisions despite of data
dATA & fACTS . popular worldview . stubborn vision
Jan XX
Story of “Statistical significance of behavior“
It is about Lean Startups
Where > How https://www.flickr.com/photos/klaudiajurewicz/15353419726/
Are you riding a tide
https://www.flickr.com/photos/avalith/8515146175/sizes/l/
Credit: Edewaa Foster from Unsplash.
Full screen images: Two
Pick ocean
Over the pondhttps://www.flickr.com/photos/ma2ttm/15720726685/sizes/c/https://www.flickr.com/photos/rmtron/15003373061/
Market landscape
Consumer
Small Business
Enterprise
India Exploded Inflection around the corner Just germinating
Global Cultural Context a barrier to leverage Exploding Accessible and
addressed
Indian
Summary• Skills more important maps, built through doing the
work. • Asking Good Questions; Bias Awareness ; Savoring Surprises;
Good Judgement • Where you start the voyage is more important than how
Thanks