lean startup
TRANSCRIPT
MY JOURNEY
➤ Steve Blank & Eric Ries
➤ Coupons.com (10-100)
➤ IndiaHomes (1-10)
➤ Packback (0-1)
➤ KarmaCircles (0-?)
THINK LEAN
➤ Lean Funding
➤ Lean Team
➤ Lean Product
THINK MOBILE
➤ Lean UI
➤ Lean UX
➤ Lean Product
THINK CUSTOMER➤ Identify customers
➤ Create customer specific prototype
➤ Answer 4 questions –
1. What is the problem?
2. How are they solving the problem today?
3. How is your solution superior to the existing solutions?
4. Is your solution compelling enough to prompt a behavior change?
➤ Review prototype with 50 potential early adopters
➤ If less than 80% love your solution, go improve your solution.
THINK NON-CUSTOMER
➤ How can non-customers discover you? (Think SEO)
➤ How can non-customers experience your product?
➤ How can your customers touch your non-customers?
DON’T THINK SCALE
➤ Lean product
➤ Customer Focus
➤ Requires lesser funding
< = >< = >less is more
THINK PURPOSE
➤ Think Hard Entrepreneurs go to work not because it's easy but because it's hard.
➤ Think Failure99% startups fail.
➤ Think DeathAll we can leave is what we can pass on.
www.karmacircles.com/deepak
www.karmacircles.com
@karmacircles
fb.com/thekarmacircles
linkedin.com/company/karmacircles