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PRODUCT PACKAGING AND DISTRIBUTIONPRODUCT PACKAGING AND DISTRIBUTIONAT TROPICANAAT TROPICANA

PRESENTATION

The FLATE Center for Manufacturing Education wishes to make available, for educational and non-commercial purposes only, materials of the “Product Packaging And DistributionAt Tropicana ” presentation comprised of images, texts, facilitator’s notes, and other demonstration materials.

This instructional resource forms part of FLATE’s outreach efforts to facilitate a connection between students, teachers and manufacturers throughout the State of Florida. We trust that these activities and materials will add value to your teaching and/or presentations.

Please visit our website for additional resources, including our Made in Florida Video, a unique behind-the-scenes visit to modern manufacturing companies in the State of Florida. 

FLATE Center for Manufacturing EducationHillsborough Community College - Brandon10414 E Columbus Dr., Tampa, FL 33619

(813) 259-6575www.fl-ate.org and www.madeinflorida.org

  

See the Notes Page for additional information

This material is based upon work supported by the National Science Foundation under Grant No. 0402215. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

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TropicanaTropicana

High SchoolHigh School

Product Packaging and DistributionProduct Packaging and Distribution

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Tropicana—a division of PepsiCo, Inc. since 1998—is now one of the world's leading producers and marketers

of branded fruit juices.

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How does Tropicana produce their famous orange juice?

1 2 3

4 5 6

Squeeze the oranges. Blend the juice. Control the quality.

Package the juice. Box the containers. Ship the product.

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Here is a question for you. If you had 500,000 gallons of freshly squeezed orange juice, how would you pour it into small containers so that they could be sold in your local grocery store?

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Here is another question for you: How would you distribute thousands of boxes of fresh orange juice all over the USA and the world in just a few weeks?

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What is PACKAGING?

Question:?

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Answer:?Packaging is the process of using materials to contain, protect, and display products during handling, storage, shipping and retailing.

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What is DISTRIBUTION?

Question:?

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Distribution is the movement of products from the manufacturing site to the customer.

Answer:?

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•How would you distribute your shipping cases?

•What are some limitations you will need to consider?

•How would you design a new shipping case?

•What are some limitations you will need to consider?

Packaging and Distribution

Packaging

Distribution

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Your proposed container must:• Protect the quality of the juice.

• Be attractive to the consumer.

• Be made of cardboard or plastic.

• (Glass ideal but fragile)

• Fit pouring stations.

• Fit grocery stands.

Your proposed distribution must:

• Get the product to the consumer in less than 6 weeks.

• Keep the product refrigerated at all times.

• Ship in large quantities to distribution centers.

• Distribute to grocery stores.

Packaging

Distribution

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Tropicana’s complex network

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Do the mathTropicana sends 5 trains per week (5 day week) with a minimum of

40 rail cars per day to each of 3 distribution centers in California,

Cincinnati and New Jersey. If they shipped only 64 Oz containers, how

many would they send in a day? In a week? In a month?

Container Case

Eight 64 Oz

Containers

Pallet

75 cases

Rail car

64 Oz of

juice60 pallets on one railcar

(3 truck loads)

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Congratulations!!! You have completed a

learning activity about modern manufacturing.

For a behind the scenes look at modern

manufacturing check out the Tropicana Virtual

Tour and our Made in Florida Video at

www.madeinflorida.orgwww.madeinflorida.org..