lecture 1 (mbr)

7/25/2019 Lecture 1 (MBR)

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Dr. Shuja ul Islam


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Course MaterialsBooks:Research Methods for

Business Students (5th

Edition) ! MarkSaunders" #hili$ %e&isand 'ndrian hornhillResearch Methods for

Business ! maSekaran and Ro*erBou*ie

Research $a$ers" casestudies


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Code of Conduct'ttendance

#ro$er Dressin*

Class Disci$lineMoile #hones+o &his$erin*+o eatin*

Class 'ssi*nment#la*iarism

'nnounced ,ui-

Brin* our %a$to$(/0R C0RSE #R01EC)


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Course 0jecti2es


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Course Structure


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Course Structure (Cont.)


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Soft&areEnd+ote

S#SS


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Marks Distriution

1. Assignments +Presentation

5+5

2. Quizzes 10

3. First Terminal Exam 10

. Secon! Terminal Exam 10

". Final Exam 0#. Final Pro$ect%in!i&i!ual' 20

Total() 100


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#roject Bene3tsE4$ertise at desi*nin*" conductin* Sur2e!Inter2ie& and

anal!-in* data usin* S#SS

'cademic 6ritin*

E4$ertise in s$eci3c Mana*ement 7no&led*e 'reas

0$$ortunit! to *et and International #ulication

0$$ortunit! to tra2el aroad to attend

conferenceseminar

Im$ro2e !our C8


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/inal #rojects '$$ro2edInternationall! 9+ationall!I'BE Conference ;


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/inal #roject0$$ortunit! to *et $ulication in International

Conference 1ournal #a$er

Ste$


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6hat is Research

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6hat is research*esearc. the s!stematic in2esti*ationinto and stud! of materials" sources" etc" inorder to estalish facts and reach ne&

conclusions. . an endea2our to disco2erne& or collate old facts etc ! the scienti3cstud! of a suject or ! a course of criticalin2esti*ation. 04ford Concise Dictionar!F

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6hat is researchResearch is &hat &e do &hen &e ha2e a

Guestion or a $rolem &e &ant to resol2e

6e ma! alread! think &e kno& the ans&erto our Guestion alread!

6e ma! think the ans&er is o2ious"common sense e2en

But until &e ha2e sujected our $rolemto ri*orous scienti3c scrutin!" ourHkno&led*eH remains little more than*uess&ork or at est" intuition.

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6hat is Research/irst $riorit! is to formulate !our Guestion

hen 3*ure out ho& !ou are *oin* to ans&erit=o& ha2e others ans&ered it=o& does !our $ro$osal 3t in &ith &hat others

ha2e done=o& &ill !ou kno& &hen !ou ha2e ans&ered it

hen !ou can $resent !our ans&er

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Research

Definition:Something that people undertake in order to find things out

in a systemati !ay" there#y inreasing their kno!ledge$Saunders et al. %2009&

Characteristics:

'ata are olleted systematially

'ata are interpreted systematially

(here is a lear purpose to find things out

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6h! Research

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%a E4$eriments

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Managers & Research

)dentify and effeti*ely sol*e minor pro#lems in the !orksetting

+no! ho! to disriminate good from #ad researh

,ppreiate and #e onstantly a!are of the multipleinfluenes - multiple effets of fators impinging on asituation

(ake alulated risk in deision making" kno!ing thepro#a#ilities assoiated !ith the different possi#le

outomes.om#ine e/periene !ith sientifi kno!ledge !hile making

deisions

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Internal

ConsultantsResearchersA!&antages(

Readil! acce$ted ! the or*ani-ation &hereresearch is to e done

ReGuires much less time to understand thestructure" $hiloso$h! and the functions of anor*ani-ation

'2ailailit! to im$lement the recommendation

after the research 3ndin*s.he internal team mi*ht cost consideral! less

than an e4ternal team in resol2in* an! $rolem

statement " $lus needs less time.

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Internal

ConsultantsResearchers,isa!&antages(Stereot!$e &a! of lookin* into or*ani-ation $rolems" &hich

&ill handica$ the researchers in &ei*ht! issues and com$le4$rolem.

#o&erful coalitions in the or*ani-ation can inuence theinternal team to conceal" distort" or misre$resent certainfacts.

#ossiilit! that e2en the most hi*hl! Guali3ed internalresearch team are not $ercei2ed as e4$erts ! the staJ" andtheir recommendation ma! not *et the consideration andattention

Certain or*ani-ational iases of the internal researchteam

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E4ternal

ConsultantsResearchersA!&antages(E4ternal eam can dra& on the &ealth of

e4$erience from &orkin* &ith diJerent t!$e of

or*ani-ations ha2in* similar t!$e of $rolems.hink oth di2er*entl! 9 con2er*entl! rather

than hurr! to an instant solution on the asisof a$$arent solution.

Due to $eriodic trainin* $ro*rams" e4ternalteams ha2e more kno&led*e of so$histicated$rolemAsol2in* methods.

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E4ternal

consultantsResearchers,isa!&antages(

he cost of hirin* e4ternal consultants is

usuall! hi*h.Considerale time to understand the

or*ani-ation and seldom *et a &arm &elcome.

he e4ternal teams also char*es additional

fees for their assistance in the im$lementationand e2aluation $hases.

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Basic and applied research

Soures

authors$ e/periene aster#ySmith et al.%2008& edrik et al. %1993&

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Basic and '$$lied

ResearchBasic Research

Data sets

'l*orithms

Mathematical Model

Im$ro2in* heoretical $ers$ecti2e

E4am$le : 0$timi-ation #rolems

'$$lied Research

Real time scenario

Im$ro2in* the $ractical $ers$ecti2e

Should Cor$oration K ado$t a $a$erless oLceen2ironment

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Features of business and management research

+no!ledge prodution

ode 1 +no!ledge reation #y aademi

interest

ode 2 rodution of pratial rele*antkno!ledge

%odgkinson" 2001&

ode 3 +no!ledge prodution fous onissues of human rele*ane %ukami" 2007&

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Classi3cation ased on Data CollectionMethod#rimar! 2s. Secondar! Research

Classi3cation ased on the reatment ofData Collected,ualitati2e 2s. ,uantitati2e Research

Classi3cation ased on the 0jecti2e ofResearchE4$lorator! 2s. Descri$ti2e 2s. Conclusi2e

Research

T-es o/ *esearc

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Stages of the research process

ormulating and larifying a topi

e*ie!ing the literature

'esigning the researh

olleting data

,nalysing data

riting up:ased on igure 1.2 Saunders et al.%2009&

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Introduction to the research process

ealities and pitfalls of researh

,pproahes" strategies and methods

(ehni;ues and proedures for data olletion and

analysis

,ppropriate use of information tehnology

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Factors to consider

(he impat of your personal feelings and #eliefs

,ess to data

(ime and other resoures


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Research 'rticles

Readin* Research 'rticle'stractIntroductionConclusionRead the &hole article

=o& to search a research articleB! titleB! 1ournalB! DateSur2e! #a$er

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seful links&&&.sciencedirect.com

htt$:scholar.*oo*le.com.$k

htt$:&&&.a$ast!le.or*&&&.ted.comtalks

&&&.Escohost.com

Also read

=BR 1ournal (Defend your research)
http://www.sciencedirect.com/http://scholar.google.com.pk/http://www.apastyle.org/http://www.ted.com/talkshttp://www.ebscohost.com/http://www.ebscohost.com/http://www.ted.com/talkshttp://www.apastyle.org/http://scholar.google.com.pk/http://www.sciencedirect.com/

lecture 1 (mbr)

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