levis waterless vm project

VISUAL MERCHANDISING DOCKET

Visual Merchandising DocketLevis

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Contents79

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The Brand

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Levi Strauss & Co. has been innovating since the birth of the first pair of jeans in 1873. Their unique history and an amazing heritage, involves much more than just faded denim.

Their designers use products from their past to inspire the designs of tomorrow. And not only did they invent the blue jean, their Dockers® brand reinvented the khaki pants too. Throughout their long history, they’ve inspired change in the marketplace, the workplace and the world. They draw upon their heritage to continually reinvent the blue jean for generation after generation. This story of the blue jean and the story of the man himself, founder, Levi Strauss, is an amazing tale of creativity, innovation and drive.

Moreover, Being the original, authentic jeans, they are the most successful, widely recognised and often imitated clothing products in the history of apparel. Over successive generations, Levi’s® jeans have captured the attention, imagi-nation and loyalty of diverse individuals.


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Attributes


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Authentic in style and quality as well as contemporary in design, Levi’s certainly knows how to invite its target markets to pay closer attention to it through its brand image and attributes. Repurpose Reimagined and Resourceful, each day the experiment with recycled and reclaimed materials have resulted in the creation of numerous standout products. Even with the passage of time, introduction of new technology and the ever changing trends in clothing, Levi’s has maintained its personality as a brand by incorporating its core characters of roughness, class, youth, energy and style onto every single design of theirs, till date.


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Concept and story


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At Levis Strauss, Sustainability is sewn into fab-ric — from how the clothing is made to the work they do to help protect their planet. It is for the same reasons why they’re producing Water<Less jeans, made with signifi-cantly less water as they want to make sure their company is encouraging a healthy world and a better future.

Less is More, and Water<Less products reduce the use of water in the finishing process by 28% per jeans upto 96% for some styles. Levi’s has already made more than 13 million Water<Less products and saved over 172 million liters of water and are committed to do so even further.

Their initiative has been given shape with their collaboration with Water.org, who is a pioneer in deliver-ing sustainable water and sanitation solutions around the globe. Together, they are working to fulfill the vision of a day when everyone has clean water to drink.


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During the production process, a typical jean takes an average of three to 10 spins in vast washers and dryers to give it its unique appearance and hand. To slash water use, Levi’s combined the multiple wash cycles into a single wet-cycle process. Next, the denim manufacturer incorporated ozone processing to give its garments the washed-down effect sans water (when ozone decomposes, it reverts to free oxygen).

What’s different about the Water<Less collec-tion is that they’re still using the same materials and techniques to create finishes for their jeans but have substantially reduced water’s role in the equation.


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Beep. Beep. Beep. Rang the alarm. She was late for college. She quickly got up, straightened up her face, put on her yesterday’s pair of jeans (it still had the belt in it) and ran off for the lecture on the dynamics of metaphysics.

But as she did this, she saved 42 litres of water.


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And you can do it, too.

Levi’s has come up with one great opportunity - Of saving water, by being who you are. Denims include every walk of our existence these days, so why not make the use a little more worth it? The story behind this window display is how there is a Tornado of jeans in the market. Age no bar – Caste no bar – Gender no bar. Denims are worn by everyone – everyday, everywhere. And since there is such a huge production of these denims, there indeed is a very huge scope for doing something for the society – through this inevitable production process – too. The window display demonstrates how from the millions of jeans, water is being held back and preserved in the raw form. The inverted tap shows that water, abiding by gravity, is going back into the system (or merely not being used at all). That how – by using this new technology – the millions of people using denims can contribute litre by litre, to create a reservoir crying sustenance, out loud.

Water saved, is water earned. And so be it.


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Types of Settings


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Open Back- Rectangle

Type One

x y zWhirlpool -5’8” -2’6 24/32 4’ 9”

Mannequin 7’11 15/32 -0’3 17/32” 0’5”

Signage 2’10 30/32 2’7 16/32 0’5”

Tap -11’5 19/32 -2’4 29/32 4’ 9”


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Type Two

x y zWhirlpool 5’8 29/32” 1’4 15/32” 6’0 6/32”

Mannequin -3’3 1/32” 1’0 14/32” 0’5”

Signage -8’5 4/32” -2’9 28/39” 0’ 5”

Tap 11’5 29/32” 1’2 21/32” 4’9”


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Type Three

x y zWhirlpool 5’ 29/32” 0’3 21/32 6’0 6/32”

Mannequin -6’11 25/32” -0’8 15/32” 0’ 5”

Signage -2’2 7/32” -1’6 22/32” 0’5”

Tap 11’5 18/32” -0’4 26/32” 4’9”


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Closed Back- Rectangle

Type One

x y zWhirlpool -5’7 18/32” -1’2 22/32” 6’0 2/32”

Mannequin 7’11 13/32” -0’3 17/32” 0’5”

Signage 1’3 12/32” 0’7 23/32” 0’ 5”

Tap -11’5 18/32” -1’1 17/32” 4’ 9”


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Type Two

x y zWhirlpool 11’6 4/32” 0’7 28/32” 4’5”

Mannequin -6’10 14/32” 0’0 23/32” 0’5”

Signage 1’3” 6’7 23/32 0’5”Tap 11’6 4/32” 0’7 28/32 4’5”


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Type Three

x y zWhirlpool -9’7 10/32” 0’0 10/32” 6’0 6/32”

Mannequin 7’11 15/32” -0’3 17/32” 0’ 5”

Signage 1’5” 6’9” 0’ 5”

Tap -9’5 16/32” 5’7 29/32” 4’9”


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Arcade

Type One

x y zWhirlpool -4’6 8/32” 3’11 27/32” 6’0 6/32”

Mannequin-l -7’2 17/32” -1’11 8/32” 0’5”

Signage 4’5 27/32” 3’11 27/32” 0’5”Tap -10’ 7’6 24/32” 4’9”

Mannequin-r -7’2 17/32” 5’1 19/32” 0’5”


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Type Two

x y zWhirlpool -3’7 20/32” 6’7 29/32” 6’0 6/32”

Mannequin-l -5’10 11/32” -3’6 15/32” 0’5”

Signage 0’10 29/32” -1’1 6/32” 0’5”

Tap -8’0 7/32” 6’0 30/32” 4’9”

Mannequin-r 5’4 8/32” 4’0 21/32” 0’5”


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Type Three

x y zWhirlpool -3’4 14/32” 6’2 8/32” 6’0 6/32”

Mannequin-l 5’10 11/32” 3’6 15/32” 0’5”

Signage 0’10 29/32” -1’1 6/32” 0’5”

Tap -8’0 7/32” 3’4 14/32” 4’8 26/32”

Mannequin-r 5’4 8/32” -3’6 15/32” 0’5”


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Type One

Closed Back (Square)

x y zWhirlpool 9’6 1/32” -1’1 17/32” 4’9”

Mannequin 6’5 25/32” -0’2 5/32” 0’5”

Signage 1’5 4/32” 0’4 5/32” 0’5”

Tap 9’6 1/32” -1’1 17/32” 4’9”


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Type Two

x y zWhirlpool 1’11 19/32” -1’1 22/32” 6’0 6/32”

Mannequin 6’5 25/32” -0’2 5/32 0’5”

Signage 1’5 4/32” 0’-4 2/32 0’5”

Tap -9’6 29/32” -4’10 15/32” 4’9”


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Type Three

x y zWhirlpool -3’8 6/32” 0’6 10/32” 6’0 6/32”

Mannequin 6’5 25/32” 0’2 5/32” 0’5”

Signage 1’5 4/32” 0’4 2/32” 0’5”

Tap -2’10 6/32” -5’7 5/32” 4’5”

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Prop


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Elements-


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SL. No

Element Material Used Finish Colour

1 Inverted Tap Cardboard Metallic Silver

2 Denim Whirlpool G.I. WireframeDenim

Nylon harness-

Shades of Blue

3 Mannequin Mannequin& Globe

- Mannequin will be

wearing denim & a top

4 Signage Cardboard Matte/ Wood Laser cutting with appropriate font

Prop Details


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SL. No

Element Material Used Units used Cost(in Rs)

1 Inverted Tap Cardboard x2 (A1) 80/-(40x2)

2 Denim Whirlpool G.I. WireframeDenim

Nylon harness

25m(1/2 kg)Around 35

50m

30/--

20/-3 Mannequin Mannequin

& Globe1-2 &

1 -

150/-4 Signage Cardboard 1 40/-

Costing

Total- 320/-


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Lighting


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Metal halide lampsThese lamps come in a range of types and sizes, havelow energy consumption and give an excellent crispwhite light which improves colour rendering. The lamplife of 6,000/12,000 hours is shorter than high-pressuresodium lamps but they still have a long operating lifetimecompared with tungsten lamps.

Luminous effi-cacy(Lumens/Watt)

Colour appear-ance(Kelvin)

Colour rendering(Ra)

Life (Hours)

70 to 107 3,000-6,000 65-93 6,000-20,000


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levis waterless vm project

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