life in the startup trenches - online education in china

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www.ALO7.com 400-880-6070 Life in the Startup Trenches - Online Education in China Kai Mai 2016.02

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Page 1: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Life in the Startup Trenches - Online Education in China

Kai Mai2016.02

Page 2: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

1. Online Education in China1. Overview2. The ALO7 Way3. US vs. China

2. Returning to China or not?3. My Learning4. Discussions

Agenda

Page 3: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Overview – Market Needs

Page 4: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Overview – User Behavior

Page 5: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Overview - PlayersPearson, 外研社, MacMillan

Page 6: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

ALO7: Largest English Learning Platform for kids in China

Page 7: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

TOTS6 本幼儿数码教材

KIDS8 本少儿数码教材

TEENS6 本青少数码教材

10 Levels、 20 Books

Page 8: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Courseware for Digital Curriculum

Page 9: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Travel Around the World – Learning & Playing

Page 10: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Online Homework System(Web, Pad)

Page 11: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Parent/Teacher

Communication Tool

Page 12: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

English Assessment

Page 13: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Curriculum Content Management System

Content specifications from customersArt & curriculum developers develop content Digital homework/content is

published

Page 14: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Page 15: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

O2O – Interconnect

students, parents,

principles, teachers

Page 16: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Page 17: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

内容合作 培训学校 全日制学校 增值服务提供商 互联网教育公司 系统集成商

平台合作 出版社 学校(校本教材、测评) 作者

Page 18: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Subscription Model

Page 19: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Win Win for Training Schools

Page 20: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Whitelabeling

Page 21: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Blended Learning

Page 22: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Teacher Training

Page 23: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

ALO7’s Positioning爱乐奇行业定位

Page 24: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Lessons Learned @ ALO7• Gamification of learning is hard. Parents/teachers

may not like it• Teachers are the lifeblood of the success of schools• Public(K12) section is really hard to break into• Content can be protected with a end-to-end

solution• China team requires micro-management• Notorious network infrastructure

Page 25: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

What’s next @ ALO7?• Curriculum content management 2.0• Adaptive learning• Data-driven• End-to-end English learning

Page 26: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

ALO7 is hiring• UX/Product manager/directors• Real-time video streaming architect• Big data guru for adaptive learning• Sales directors

Page 27: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Online Education in US• Higher education

• MOOC(Massive Open Online Course)• SPOC(Small private online course)• Learning science

• School districts• STEM, Math• Data privacy policy

Page 28: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Education Trends in China• Still assessment-driven• Content is still king• Maker faire movement , Coding, soft skills,

physical education training emerging• Blended learning, O2O ( especially for children )• School operation is transforming• Cross-boarder, International education is hot

Page 29: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

China calling?• How’s life in the valley ?• Your risk tolerance?• Be part of the great China technology boom?• What do you want?• China needs

• Product managers(SAAS, data analytics)• Director/VP/CTO in Engineering• Hardcore senior/principle engineers

Page 30: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Advantages in China• People mountain people sea• Wechat( social + group )

• Work + life• Mobile first• Cheap labor(etc nanny)• Eat/drink/play/social• Tax relief for expats/greencard holders• Travel around China and Asia

Page 31: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Disadvantages in China• People mountain people sea• Pollution• Talent shortage• No 401K• Cloud computing platform immature• Integrity• Fierce competitions

Page 32: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Soft Landing in China• Connections, connections• Your own(Incubating) company vs. startups vs.

big companies• Culture fit vs. shock• Where – Beijing, Shanghai, Shenzhen

Page 33: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Tech Trends in China• Red sea in China

• P2P finance• Ecommerce

• Blue sea in China• Education – two children• IOT• VR/AR• 3D-printing• Enterprise SAAS• Traditional industry transformation• Medical

Page 34: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Kai’s Learning• Lifelong learning• Be an educator• Cross-boarder experiences• World citizen• Have fun

Page 35: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Discussions• Uber for Education?• Byte-size learning?• Education evolution or revolution?

Page 36: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

CMU(SV) – ThanksWorld-class programs in the heart of SV• Master of Science in Software Engineering — exclusively at

CMU-SV( I am class 2005! )• Master of Science in Electrical & Computer Engineering• Ph.D. in Electrical & Computer Engineering• Master of Science in Information Technology - Mobility (MSIT-

MOB)• Master of Science in Information Technology- Information

Security (MSIT-IS)• Master of Science in Information Technology-Software

Management (MSIT-SM)• Master of Science in Software Management Degrees for

Technology Entrepreneurs and Professionals

Page 38: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

Keep in Touch!

Connect on Linkedin

Page 39: Life in the Startup Trenches - Online Education in China

www.ALO7.com 400-880-6070

China Online Education Market Research

• 2015年中国在线教育平台研究报告• 好未来报告:48张图看懂中国在线教育行业• K12教育行业深度报告 ——“

线下小班模式”渐成主流,线上模式尚待探索