link building lessons from swiss toni - think visibility 2012
DESCRIPTION
My presentation from Think Visibility, March 2012. 'Link Building Lessons From Swiss Toni' covers ideas and techniques enabling you to scale your link building the right way. https://seogadget.co.uk/link-building-lessons-from-swiss-toni-think-visibility/TRANSCRIPT
LINK BUILDING LESSONS FROM
SWISS TONI
Jon Quinton
SEOgadget.co.uk
FORUM FRIDAY LINK BUILDING
20/01/2012
Hosted by
Oli
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‚MY INTEREST IN LIFE COMES FROM SETTING MYSELF
HUGE, APPARENTLY UNACHIEVABLE CHALLENGES‛
Read: ‘Losing My Virginity’ and ‘Screw It, Let’s Do It’
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Find Combine Filter
RESEARCHING LINK OPPORTUNITIES
Competitor Analysis
Scraping
My Blog Guest
Excel
BuzzStream
Domain Metrics
Links
Social Metrics
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MY BLOG GUEST – GREAT FOR SPEED AND HIGH
RESPONSE RATE
When looking for opportunities, diversifying your sources is key
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FIND LISTS
Google ‘list of keyword blogs’ etc – then get scraping!
http://searchengineland.com/21-link-builders-share-advanced-link-building-queries-29848
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SCRAPING BLOG LIST – GOOGLE DOCS
https://docs.google.com/spreadsheet/ccc?key=0AirDJzKdcf0RdFdhWEc0ZjN1a3F2dWI2anc0TW1STHc
http://www.distilled.net/blog/seo/how-to-build-agile-seo-tools-using-google-docs/
*Requires some playing around using view source and inspect element
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SIMILAR SITE’S
Use ‘Similar Sites’ to find other related blogs/websites
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SCRAPE RESULTS - SCRAPEBOX
[related:www.vogue.co.uk –www.vogue.co.uk]
Start with a
large site
Keep looking
until
you reach the
smaller guys
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SCRAPING SERPS USING GOOGLE DOCS
*TAKE CARE*
Enter Keyword
https://docs.google.com/spreadsheet/ccc?key=0AirDJzKdcf0RdFQzMUkxdEN0T0I2UDJ6Y0FWZ2sxTmc /
http://www.seerinteractive.com/blog/google-scraper-in-google-docs-update - New JSON code
XPATH no longer works when scraping SERPS. Limited functionality but still does the trick
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LOOKING THROUGH COMPETITOR BACKLINKS
USING AHREFS
Search by Date
http://ahrefs.com
Also look for recent lost links – pounce before they know what’s happened!
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USING FOLLOWER WONK TO FIND POPULAR BLOGGERS
http://followerwonk.com
A search for ‘fashion blogger’ returned 7,768 results
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…AND SCRAPE USING GOOGLE DOCS:
https://docs.google.com/spreadsheet/ccc?key=0AirDJzKdcf0RdDMzdjZQSUlJSEV6VEQ4OVVDVkRhelE
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BUZZSTREAM – BUILDING LISTS
BOOKMARK, TAG, SORT OPPORTUNITIES
http://www.buzzstream.com/
BuzzStream; download the ‘buzzmaker’ to add sites on the go!
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USEFUL PLUGINS
https://addons.mozilla.org/en-US/firefox/addon/multi-links/ https://addons.mozilla.org/en-US/firefox/addon/similarweb-sites-recommendatio/
Multi Links Similar Web
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CREATE YOUR MAIN LIST
MAKING SENSE OF IT ALL...
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FILTERING DIRECT FROM ONE SINGLE TOOL IS EASY...
Filter by page authority/domain authority for best opportunities...
....But What About
Multiple Sources?
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SEPARATE URLS TO GET DOMAIN METRICS IN ADDITION
TO PAGE METRICS
=MID([@URL],8,FIND("/",[@URL],8)-8)
– extracts domain before 1st“/”
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USE SEO TOOLS FOR EXCEL TO PULL THROUGH
PAGE RANK + SOCIAL METRICS
http://nielsbosma.se/projects/seotools/
Metrics available with SEO tools for Excel include page rank, and social counts.
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USE SEOMOZ API TO CHECK FOR
REFERRING DOMAINS AND OTHER METRICS
Easily pull through PR, Social, Domain Authority, Inbound Links
http://www.majesticseo.com/reports/bulk-backlink-checker
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USING THE SEOMOZ API
API Call:
http://lsapi.seomoz.com/linkscape/url-metrics/www.thejewelleryboutique.com?Cols=8192
Linkscape API URL to check EXT Links
Member ID Secret Key
{"ueid":2181}
http://www.seomoz.org/api
http://apiwiki.seomoz.org/w/page/13991145/Request-Response%20Format
https://seogadget.co.uk/links-data-excel-seomoz-api/
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BUT WHAT ABOUT GETTING THIS INTO EXCEL??
SEO Tools for Excel makes life 10 x easier – get it now!
=BuildHttpDownloaderConfig( FALSE,15000,,,,,[member ID], [Secret Key] )
http://lsapi.seomoz.com/linkscape/url-metrics/www.thejewelleryboutique.com?Cols=8192
=DownloadString( [API Call],[BuildHTTPDownloaderConfig])
{"ueid":2181}
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THE FINAL RESULT
=RegexpFind(A3,"\d+")
*Returns numbers only*
Use [=CONCATENATE] to build
API calls in your table
SUITS YOU SIR...
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‚"IN BUSINESS THAT'S ONE OF THE MOST IMPORTANT
SKILLS; INFLUENCING PEOPLE‛
Watch: The Apprentice
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BEST TOOL TO USE?
GUT FEELING
BUT...
Think more about what they get out of it, rather than just considering your link
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LOOK FOR ‘HOT TOPICS’ AND STYLE OF POSTS
‘HOT’ TOPICS?
HOW TO GUIDES?
NEWS?
REVIEWS?
Start to find what works well for them...
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IMPORT SITEMAP INTO EXCEL
If someone’s had a ‘hit’ you know they’re going to want more...
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USE SEO TOOLS FOR EXCEL TO FIND A ‘HIT’
‘Showbiz news’
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ALWAYS PERSONALISE...
Speak their language...
Hi Viv,
I saw your blog in Saturday’s edition of the Guardian, congratulations on the coverage!
I really like the look and feel of your blog, and wandered if you’d be interested in what we’re doing at
www.thejewelleryboutique.com? I was thinking it would be great if we could do something together, perhaps
organise a giveaway for your readers, or something else...we’d love to get involved with your blog.
Let me know what you think!
All the best,
Jon Quinton
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FORGET ABOUT SEO AND LINKS
[http://www.guitarworld.com/new-guitar-tutorial-website-launches]
Rob Harris (Jamiroquai) master class
DELIVERY....
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‚ SUCCESSFUL BUSINESS IS NOT ABOUT GOOD
TRANSACTIONS, IT'S ABOUT GOOD RELATIONSHIPS.‛
Read: ‘The Real Deal: My Story from Brick Lane to Dragon’s Den
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OUTSOURCE WITH CARE
Quality = higher success rate and future links
YOUR REPUTATION AND FUTURE
LINKS ARE AT STAKE
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THIS IS WHAT YOU WANT:
Hi Jon,
Coincidentally I’ve just published your content with link on our main site (better SEO link for
yourself). The content was very relevant and included events, times, and solid info that we thought
warranted a place on the main corporate site, here’s the link to our city breaks homepage:
http://www.travelsupermarket.com/c/holidays/city-breaks/
Thanks
Dave
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KEY TAKEAWAYS
• Scale Research
• Personalise Pitch
• Quality Deliver
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THANK YOU!
JON QUINTON
SEOgadget.co.uk [email protected]
@jonquinton1