link building strategies that move the needle
TRANSCRIPT
www.VerticalMeasures.com
LINK BUILDING STRATEGIES THAT MOVE THE NEEDLE
Presenter: Kaila Strong
Senior Director of SEO Services
@cliquekaila
www.VerticalMeasures.com
@cliquekaila
• Sr. Director of SEO Services
• 5 years at Vertical Measures
• Career link builder
• Avid blogger
ABOUT YOUR PRESENTER
www.VerticalMeasures.com
• Guest blogging
• Comment links
• Forums
• Article marketing
• Press releases
• Social media profiles
• Automated links
• Link wheels
• Reciprocal links
• Exact match anchor text
• Black hat tactics
• Paid links
• Blogroll links
• Paid reviews
SCALABILITY > QUALITY
@cliquekaila
www.VerticalMeasures.com
Build links you’d want even if Google didn’t exist! ~ Eric Ward
If you have to argue about whether the link is good or bad – the link is bad!
~ Eric Enge
LISTEN TO THE TWO ERICS!
@cliquekaila
www.VerticalMeasures.com
Time or money?
Content or leverageable assets?
Great product?
Engagement with customers?
Link building that moves the needle isn’t right for you.
@cliquekaila
DON’T HAVE…
www.VerticalMeasures.com
Traffic
Conversions
Branding
It’s not just about rankings anymore….
WHAT NEEDLE DO YOU WANT TO MOVE?
@cliquekaila
www.VerticalMeasures.com
1. Brand mentions
2. Resource pages
3. Associations
4. Broken links
MOVE THE NEEDLE & DON’T PENALIZE
@cliquekaila
www.VerticalMeasures.com @cliquekaila
BRAND MENTIONS
Tactic
Brand Mention w/o Link
DA 55 PR 6
Live in 3 Days
@AndreWillis
http://www.sabre.com/newsroom/sabre-social-media-team-meets-siri-and-steve-wozniak-at-the-2nd-annual-dallas-digital-summit/
Marketing Arsenal: Traditional PR
http://bit.ly/BrandMentions
www.VerticalMeasures.com @cliquekaila
LISTS & RESOURCE PAGES
Tactic
Resource Pages
Advanced search commands
DA 72 PR 5
http://www.eval.org/p/cm/ld/fid=43
Blair Crawford
www.VerticalMeasures.com @cliquekaila
ADVANCED SEARCH COMMANDS
• INURL:Links
• SITE:ORG
• ALLINTITLE:Resource
• “Association”
• Society OR Association
• -wikipedia.org
Did you know social sites like Twitter allow advanced search commands?
Marketing Arsenal: Social Media
www.VerticalMeasures.com @cliquekaila
TEST IT OUT YOURSELF!
• Site:gov “general industry phrase here”
• Site:edu “general industry phrase here”
• Site:org “general industry phrase here”
Find out why authoritative sites link out to sites like yours.
www.VerticalMeasures.com @cliquekaila
LINKS FOR CONVERSIONS http://asc41.com/
Associations
This site drives conversions &
rankings!
DA 59 PR 7
Zack Jones
Marketing Arsenal: Direct Marketing Criminal Justice keywords
www.VerticalMeasures.com
Tactic
Links to 404 Pages & Link Checker
27 Broken Links
DA 75 PR 7
Live in 1 Week
@cliquekaila
http://people.uncw.edu/albertm
BROKEN LINKS
www.VerticalMeasures.com
Use a link checker such as
Check My Links on a
page to see if
there are broken
links.
BROKEN LINK CHECKER
@cliquekaila
www.VerticalMeasures.com @cliquekaila
LINKS FOR TRAFFIC http://www.usu.edu/
Scholarships
This site drives traffic!
DA 83 PR 5
Andy Franco
www.VerticalMeasures.com
• Measure referral traffic
• Look at conversion data too
• Multiple date ranges
• Review quarterly
• Look for patterns
MEASURE, MEASURE, MEASURE!
@cliquekaila
www.VerticalMeasures.com
TOOLS
@cliquekaila
• Regular ol’ Google search
• Link Clump
• Google Alerts
• Authority Labs
• Raven Tools
• HARO
• Link Prospector (Citation Labs)
• Netpeak Checker
www.VerticalMeasures.com
QUESTIONS?
Contact: 888.476.1881
www.VerticalMeasures.com
www.verticalmeasures.com
NEXT WEBINAR…
5 Crucial Content Steps in the Buyer’s Journey that Matter
Learn about:
• Optimizing content for prospects at different stages of the sales funnel
• Identifying and filling content gaps
• Leveraging the potential of satisfied, repeat customers to earn links
• Real world case studies
• Tools and resources
Register: www.verticalmeasures.com/webinars
8 May
11am PDT 2pm EDT
Paul Gustafson President, TDA Group