linkedin 101 - getting started the right way
TRANSCRIPT
www.ecommerceessentials.ca www.steveloates.com
Linkedin is World’s Largest Social Network for Professionals
with over 345 Million Users
THE NUMBERS
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Direct Mail
Website
Online AdverAsing
TelemarkeAng
Print AdverAsing
Social Media
Cold Calling
Radio AdverAsing
Networking
SEO Blogging
TV AdverAsing
LINKEDIN… AN IMPORTANT TOOL IN YOUR MARKETING TOOLBOX
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REASONS YOU NEED TO BE ON LINKEDIN
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1. Looking for job or looking for candidate to fill a job 2. Find New Leads and OpportuniAes 3. Grow your Network 4. Knowledge Gathering and Sharing 5. Discussions with Peers – Global perspecAve
MISTAKES TO AVOID ON LINKEDIN
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• No markeAng strategy – No plan – No Goals • CommunicaAon without Value • Limited or No TargeAng – Shotgun approach • Profile not OpAmized to achieve MarkeAng Goals
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Most Common Mistakes On LinkedIn
3 KEYS TO SUCCESS
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1. YOU MUST GET FOUND
3 Keys To Your Success in LinkedIn
2. YOU MUST FIND OTHERS
3. YOU NEED TO PARTICIPATE
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GETTING FOUND
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YOU MUST GET FOUND TO BE SUCCESSFUL
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AND YOU ONLY GET FOUND BY HAVING A COMPLETE AND OPTIMIZED PROFILE
THEN OPTIMIZE YOUR PROFILE
@SteveLoates 1.888.575.5385 www.steveloates.com
BEFORE MAKING CHANGES TO YOUR PROFILE TURN OFF YOUR ACTIVITY BROADCASTS
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GET FOUND -‐ HEADLINE
1.888.575.5385
120 Characters – Use Valuable Keywords
Your Branding Statement Follows you in LinkedIn
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GET FOUND -‐ HEADLINE
USE WEBSITE NAMES
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Looks More Professional
INTERNET MARKETING & SOCIAL MEDIA CONSULTANT, PUBLIC SPEAKER, LINKEDIN COACH and BLOGGER MY PASSION is HELPING individuals, groups and organizaAons SUCCEED ONLINE. I have spent the past 16 years studying, pracAcing and refining my Online MarkeAng and Social Media skills, and learning how they can help businesses grow. The online landscape is constantly evolving, but the markeAng goals remain the same. Develop an effecAve strategy that generates leads, opportuniAes and sales while yielding a posiAve ROI. And through my speaking, training, wriAng and consulAng my mission is to help you cut through the noise and make sense of online markeAng and to assist in the creaAon and implementaAon of effecAve online markeAng strategies that deliver results. I also have over 10 years experience in ecommerce. Developing a successful online business that when I sold it, had grown to become the #1 ranked site in its verAcal in Canada. It's this passion for Internet markeAng and social media and how they can help your company to grow, along with my real world business experience, that I can bring to your organizaAon. Start the discovery process now by contacAng me for a no obligaAon consultaAon. [email protected] or 1-‐888-‐575-‐5385.
GET FOUND -‐ SUMMARY
Make it Easy to Skim – Use Short “chunks” of content and Pack with keywords
Make It Personal, Conversational but still Professional
Expand on who you help, what they get, and why you are the person to help
Include contact info and call to action
TALK ABOUT – Important Accomplishments
TALK ABOUT – Your Values, Passions, Experience, Skills
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You Have 2000 Characters
GET FOUND -‐ VALIDATIONS
• Skills - Endorsements
• Publications and SlideShare
• Education, Organizations and Courses • Recommendations
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ENDORSEMENTS
RECOMMENDATIONS
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GET FOUND -‐ VALIDATIONS
Get Them and Give Them – Endorsements Should Include Your Targeted Keywords
PROFILE TIPS
“Without promotion something terrible happens…
…NOTHING”
ONE FINAL THOUGHT ABOUT YOUR PROFILE…..
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PERSONALIZE
Personalize Your Invitations Let Them Know You Care
About Connecting
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LINKEDIN GROUP TYPES
Alumni Groups Connect with Classmates
Professional Associations Shop Talk About Your Industry
Industry Groups Support and Discussion On Relevant Issues
Client Groups Where Prospective Clients Spend Time
Vendor Groups Connect with Vendors You Use
4 SIMPLE STEPS 1. Introduce Yourself 2. Listen to the Conversations 3. Share Your Expertise – Answer Questions 4. Add Value and Ask To Connect
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LINKEDIN TOOLS
FREE DOWNLOAD www.steveloates.com/linkedin-‐tools-‐Aps
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[email protected] 905 333 9637
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Follow Me on Twiher @SteveLoates
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