3 Critical Things You’ve Missed

LinkedIn For Brands Emulate These Big-Brand Tactics GET BETTER RESULTS From Your Company Page

Carrie Morgan Digital PR Consultant Rock The Status Quo Twitter @morgancarrie Facebook @RockTheStatusQuo

Sometimes, even the largest brands don’t use social media to its full potential. Just because they are big – with big budgets – doesn’t mean they don’t have blind spots. And there is no reason that smaller companies can’t leverage some of the very same resources that enterprise businesses do. ESPECIALLY when they are low-cost or free.

CC © Dale Schoonover, Kim Schoonover

3 of LinkedIn’s most unused features for company pages happen to be the most important ones… … if you want LinkedIn to actually generate leads.

1. Header images 2. The products/services tab 3. Customized sidebar promotions

For example, this major utility company is missing all three.

Missing promotions

Missing products Missing

images

SO… who’s doing it right?

CC © by Cat from Savila, Spain

Nice home image!

Product Promo!

HUBSPOT! Their

“home page”

header image is different

than their product

page images.

One

audience has

different interests than the

other!

Obviously,. they aren’t the only one… they just do it better than most!

1. They have uploaded multiple header images. (note the scroll arrows) that are RELATED to their product page. 2. All of their products are showcased! (BTW, each one links to a full page on each one) 3. They have uploaded video. 4. They have customized sidebar promotions that are relevant and include a call-to-action.

ALL OF THESE free features on LinkedIn DO NOT require a paid upgrade

So why not Integrate them on your own company page?

!

CC © Striatic

That’s right. Now I’m gonna

tell you how.

CC © Striatic

THE HOME PAGE HEADER IMAGE 1. Go to your company page, mouse-over the down arrow to the right of the blue “edit” button, then click on “edit page.” 2. Scroll down to where it says “Image.” Upload a PNG, JPEG, or GIF image that is at least 646 x 220 pixels; no larger than 2MB. 3. Since you are here, fill out EVERY FIELD on this page! Make it keyword rich.

ADD PRODUCTS OR SERVICES 1. Go back up to the blue “edit” button, then click on “add product or service.”

PARADISE BOOM. This is where you add

all the good stuff. • select a product or a service • add a category and description • detailed features that go on their own full page • attention-getting images • specific contacts for that product (salespeople!) • YouTube videos • customized promotions • a hyperlink to related product information on your website Are you singing yet? This should make you VERY happy. It’s FREE! And your competitors aren’t doing it!!!

! ! !

That’s it. You wore me out. Want more help? Hire me. I’ll help you rock the status quo. @morgancarrie http://rockthestatusquo.com

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