CPC or CPM OptionsNo Minimum

Minimum CampaignMinimum amount = $25k

Deposit$5.00 the first time you use ads

Sources: LinkedIn Pew Research Center

Avg. CTR0.03%

Avg. CTR0.03%

Video

TextOnly

SponsoredUpdates

Text +Image

Ads are self-service and run on profile pages, homepage, groups, search results, inbox and through the LinkedIn Audience Network

(display ads with guaranteed inventory & delivery)

Performance based text ads can include a small image. Strong CTA phrases recommended.

GeographyJob Title

Company Name

SkillsSeniority

IndustryGenderCompany Size

Job Function

GroupsAge

School

Ad Products

27 PercentFemale

28 PercentMale

Targeting Capabilities

38%have a college degree

27%between the ages of 30 - 49

300 MillionActive Users

200+ CountriesHave Users

3 Millionbusiness pages appearon LinkedIn

200 GroupConversationshappen each minute

Audience Type- Highly Educated- Generally Mature- Professional

Pricing Model

Channel Demographics

40 Percentof users vist the site daily

of online adults

Platform at a Glance

LinkedIn