linkedin masterclass presentation 21.05.2010
TRANSCRIPT
![Page 1: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/1.jpg)
Using Linkedin To Generate Sales and Drive Business
Dotun Adeoye – Sales DeptEdward Marno – The Web Marketeers
![Page 2: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/2.jpg)
Edward MarnoThe Web Marketeers102 Grove ParkLondonSE5 8LE
020 7193 3971
www.thewebmarketeers.co.uk
Contact Details
Dotun AdeoyeThe Sales Dept
Unit 36, 88 – 90 Hatton Garden
LondonEC1N 8PN
0845 269 3523
www.salesdept.co.uk
![Page 3: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/3.jpg)
Using Linkedin to Generate Sales
• Why do you need to be on linkedin?• Starting out properly• Useful Applications• Building Alliances & Masterminds• Sales Strategies• The benefits of using linkedin• Strategies for profitability• Q & A
![Page 4: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/4.jpg)
It depends how you look at it “The real voyage of
discovery consists, not in
seeking new landscapes, but in having new eyes.”
Marcel Proust
![Page 5: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/5.jpg)
Why do you need to be on linkedin?
• Started May 5, 2003 ; now has 69 million members , in 200 countries, 7 continents and available in English,French, Spanish and German
• Linkedin member lands job at yahoo• Irish startup raises $230k from linkedin investors• Accountant generates 75% of new business from
linkedin• Sales Dept generates an average of 5 genuine
enquiries every week from linkedin.• Many more opportunities for you and me
![Page 6: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/6.jpg)
The benefits of using Linkedin• Business / professional Profile• Become an authority• Raise funds /investment for your business or
innovation• Consistent new business• Strategic alliance• Career moves /progression• Increasing your Google presence• Multiple sales channel possibility
![Page 7: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/7.jpg)
Starting out Properly• Build a professionall profile• Professional picture essential• Past positions essential• Recommendations are crucial• Use all the resources – Advanced search, Q & A,
Groups, Following strategy• Ask stimulating questions within groups & Q & A
section• Ask for help from existing members
![Page 8: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/8.jpg)
Linkedin Profile Page
![Page 9: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/9.jpg)
Useful Applications• Wordpress• Events• Box-nex files• Google Presentations• Tweets• Blog Link• Company Buzz• Linkedin Polls
![Page 10: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/10.jpg)
Useful Applications
![Page 11: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/11.jpg)
Useful Applications
![Page 12: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/12.jpg)
Linkedin DirectAds
![Page 13: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/13.jpg)
Linkedin Profile Page
![Page 14: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/14.jpg)
Linkedin Direct Ads
• Highly targetable
• Put your ads in front of the decision makers that you need to speak to.
• Very low minimum investment
• Easy to monitor, track and control
![Page 15: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/15.jpg)
Bidding Models
• CPC - Cost Per Click– Pay only when someone clicks on your advert
• CPM - Cost Per Mille/ Impression– Pay per 1000 adverts shown
![Page 16: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/16.jpg)
How to run an effective Linkedin DirectAds Campaign
• Identify your specific target audience(s)– Industry, size of company, seniority etc
• Write multiple ads to appeal to individual target audiences– Variations on headline, call to action, links
• Set a realistic budget and ad bids• Monitor & adjust your campaign regularly
– Monitor conversions– Adjust ad bids, campaign budget, ad text– Push high performers, cull poor achievers
![Page 17: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/17.jpg)
![Page 18: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/18.jpg)
![Page 19: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/19.jpg)
![Page 20: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/20.jpg)
![Page 21: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/21.jpg)
![Page 22: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/22.jpg)
![Page 23: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/23.jpg)
![Page 24: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/24.jpg)
Targeting Screen
![Page 25: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/25.jpg)
![Page 26: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/26.jpg)
![Page 27: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/27.jpg)
![Page 28: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/28.jpg)
![Page 29: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/29.jpg)
Building Alliances & Masterminds
• Groups• Advanced Search• Open Networkers• Introductions• Questions and Answers
![Page 30: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/30.jpg)
Sales Strategy
• Company search• Following Companies• Company Pages• People Search• Keyword Search• Answers• Introduction
![Page 31: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/31.jpg)
Strategies for linkedin Profitability• Have a strategy• Make your profile professional• Start groups and make the group interractive• Join groups relevant to your strategy• Link your tweets to linkedin• Link your blogs to linkedin• Update your profile regularly• Insert a video from youtube or professionally made video• Contribute to discussions in various groups.• Measure your success. Get expert advise if it’s not working
![Page 32: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/32.jpg)
The Future of Linkedin...• Greater uptake of corporate profiles• Enhanced connectivity with the rest of the online world– Website integration– Ability to share interesting information with connections– Outlook 2010 integration– Used for a greater variety of business communications
• DirectAds use will grow exponentially
![Page 33: Linkedin Masterclass Presentation 21.05.2010](https://reader034.vdocuments.pub/reader034/viewer/2022042600/58f1418f1a28ab02428b4629/html5/thumbnails/33.jpg)
Edward MarnoThe Web Marketeers102 Grove ParkLondonSE5 8LE
020 7193 3971
www.thewebmarketeers.co.uk
Contact Details
Dotun AdeoyeThe Sales Dept
Unit 36, 88 – 90 Hatton Garden
LondonEC1N 8PN
0845 269 3523
www.salesdept.co.uk