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Swat Recruiting - All rights reserved.
A Guide for recruiters wanting to
utilize the vast resources LinkedIn
offers to the recruiting community.
By Mark E. Berger, CPC, CIR
Owner, Swat Recruiting
LinkedIn For RecruitersLinkedIn For Recruiters
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What is LinkedIn?What is LinkedIn?
It’s an online business network of over 30 million professionals worldwide representing over 150 industries
Millions of new users each month When you join you create a professional profile.
This profile allows you to find and be found by colleagues, clients, potential candidates, and partners.
You continue to grow your network by inviting trusted contacts to link to you, then in turn you are linked to their networks.
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Branding?Branding?
You profile is about YOU, not your company It’s not who always who you know, but also
who knows you Builds name recognition Increased visibility Improves influence and effectiveness internally
and externally
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Anatomy of a NetworkAnatomy of a Network• 1st Degree/1st Level Connections – Theoretically, these are the people you know. They have invited you or you have invited them to connect directly.
• 2nd Degree/2nd Level Connections – These are friends of your friends. You may not know them but have easy access to them through your first level connections.
• 3rd Degree/3rd Level Connections – Typically, you do not know this group although it will be your largest group of connections.
• Groups, Also Viewed, Recommendations, Interests, Associations
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My Network - 663My Network - 663
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My Network – 2539 My Network – 2539 (+1876 – 8,481,200)(+1876 – 8,481,200)
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LinkedIn MembershipsLinkedIn Memberships
Basic Account remains free of charge.
Free membership features include the ability to maintain a professional network, build professional profiles and request and provide recommendations.
Other Accounts
Business accounts cost $19.95 per month or $199.50 per year.Business Plus accounts cost $50 per month or $500 per year.Pro accounts cost up to thousands per year.
Specifics can be found at the bottom of your account page. Click the link to Premium/Upgrade Your Account
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Find Contacts usingFind Contacts using Advanced Search Advanced Search
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Profile AnatomyProfile Anatomy
Name
Title
Geography
Summary
Background
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Advanced Search ScreenAdvanced Search Screen
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Advanced Search FeaturesAdvanced Search Features
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Search TipsSearch Tips Utilize more generic title keywords than skills
keywords Use Booleans (AND’s, OR’s, -’s)
Search using specific company names Use filters for
– Geographic locations – Industries– Interested in “career opportunities”– Searching within your groups– People who joined recently
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Let’s Run a SearchLet’s Run a Searchkeywords – QA OR qualitykeywords – QA OR quality
title - (lab OR laboratory) AND clinicaltitle - (lab OR laboratory) AND clinical
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Search ResultsSearch Results
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Filter by LocationFilter by Locationtitle – SAP Consultant within 50 miles of 63101title – SAP Consultant within 50 miles of 63101
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Location Filter ResultsLocation Filter Results
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Filter by IndustryFilter by Industrytitle - loan officer, industry - bankingtitle - loan officer, industry - banking
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Industry Filter ResultsIndustry Filter Results
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Company SearchCompany Searchtitle – Oracle Developer, company – Deloittetitle – Oracle Developer, company – Deloitte
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Company Search ResultsCompany Search Results
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View First Level ConnectionsView First Level Connectionsview profile – click connectionsview profile – click connections
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Search within GroupsSearch within Groups
Use Advanced SearchClick on a particular
group Add company names
and/or titles
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My Groups - partialMy Groups - partial
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RecommendationsRecommendations
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Also Viewed?Also Viewed?
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Associations & InterestsAssociations & Interests
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What Are You Working On?What Are You Working On?
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Find Contacts usingFind Contacts using Google (site) Search Google (site) Search
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Using the Site SearchUsing the Site Searchsite:www.linkedin.com "mechanical engineer“ atlanta site:www.linkedin.com "mechanical engineer“ atlanta
-intitle:directory-intitle:directory
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Using the Site Search Using the Site Search site:www.linkedin.com (QA OR quality) (lab OR laboratory) clinical site:www.linkedin.com (QA OR quality) (lab OR laboratory) clinical
-intitle:directory-intitle:directory
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Making ContactMaking Contact
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LinkedIn ProfileLinkedIn Profile
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Google their NameGoogle their Name
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Try ZoomInfo.comTry ZoomInfo.com
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Try Zabasearch.comTry Zabasearch.com
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Try a Company SearchTry a Company Search
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Another Google ResultAnother Google Resultwww.scguild.comwww.scguild.com
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Companies/Jobs on Companies/Jobs on LinkedInLinkedIn
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Companies on LinkedInCompanies on LinkedIn
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OracleOracle
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Jobs on LinkedInJobs on LinkedIn
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accountant cpaaccountant cpa
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Let People Find YouLet People Find You
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Maximize Your ProfileMaximize Your Profile Add all your employers, schools, degrees,
certificates, associations, groups and interests to your profile
Be brief in your descriptions, but add all! Use the “What are you working on?” feature Offer/solicit Recommendations Add all your email addresses new or old Join groups or start your own State your goals in the summary section
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Complete Your ProfileComplete Your Profile
Get a “friendly” LinkedIn URL(Account & Settings / Public Profile)
Publish your full public web profile
Work towards 100% “profile completeness”
Use Web Links (Additional Info section)
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Take Steps to Take Steps to Grow Your NetworkGrow Your Network
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Growing Your NetworkGrowing Your Network
Search LinkedIn for colleagues and classmates Find open connectors on LinkedIn:
– LIONS– MLPF– TopLinked– Open Link
Scan your Webmail (Gmail, Yahoo, Hotmail, AOL) and Outlook
Use “Discover your contacts” at least once a month
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www.toplinked.comwww.toplinked.comClick on link to the Toplinked 50Click on link to the Toplinked 50
Top Five LinkedIn Networkers
1 Ron Bates 44,000+
2 Kenneth Warner Weinberg 42,000+
3 Andrew 'Flip' Filipowski 42,000+
4 Steven Burda 39,000+
5 Wei Guan 33,000+
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Get RecommendedGet RecommendedRecommendations are your referencesThey go a long way towards developing
trust among your connectionsGet recommendations from managers, co-
workers, and those that work for youGet recommendations from happy clients,
people you have placed or those you have hired
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What Top Recruiters do on What Top Recruiters do on LinkedInLinkedIn
Use AND, OR and – when searchingSearch by company name and job titleSearch by “joined since last login” for
freshnessConnect with the top-linked peopleUse personalized invitations.Include your LinkedIn profile in your emails!
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ContactContact
Mark Berger CPC, CIROwner, Swat Recruiting314/962-7515
Invite me to your network!
www.linkedin.com/in/meberger [email protected]
Follow me on Twitter – I’ll follow you back.
twitter.com/MEBerger