lisensi ini mengizinkan setiap orang untuk …kc.umn.ac.id/3773/6/lampiran.pdf66 3. customer...

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Team project ©2017 Dony Pratidana S. Hum | Bima Agus Setyawan S. IIP Hak cipta dan penggunaan kembali: Lisensi ini mengizinkan setiap orang untuk menggubah, memperbaiki, dan membuat ciptaan turunan bukan untuk kepentingan komersial, selama anda mencantumkan nama penulis dan melisensikan ciptaan turunan dengan syarat yang serupa dengan ciptaan asli. Copyright and reuse: This license lets you remix, tweak, and build upon work non-commercially, as long as you credit the origin creator and license it on your new creations under the identical terms.

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Page 1: Lisensi ini mengizinkan setiap orang untuk …kc.umn.ac.id/3773/6/LAMPIRAN.pdf66 3. Customer Relation Management Dear Customer: Thank you for giving us the opportunity to better serve

Team project ©2017 Dony Pratidana S. Hum | Bima Agus Setyawan S. IIP 

 

 

 

 

 

Hak cipta dan penggunaan kembali:

Lisensi ini mengizinkan setiap orang untuk menggubah, memperbaiki, dan membuat ciptaan turunan bukan untuk kepentingan komersial, selama anda mencantumkan nama penulis dan melisensikan ciptaan turunan dengan syarat yang serupa dengan ciptaan asli.

Copyright and reuse:

This license lets you remix, tweak, and build upon work non-commercially, as long as you credit the origin creator and license it on your new creations under the identical terms.

Page 2: Lisensi ini mengizinkan setiap orang untuk …kc.umn.ac.id/3773/6/LAMPIRAN.pdf66 3. Customer Relation Management Dear Customer: Thank you for giving us the opportunity to better serve

59

Lampiran Magang

1. Event Management

Ini merupakan photo-photo dari Event Monthly Medal yang di adakan oleh

Padang Golf Modern. Di mana event ini diadakan oleh Padang Golf Modern rutin

selama tiga bulan sekali. Kegiatan event ini adalah tournament golf untuk para

member dan nonmember namun lebih di utamakan untuk member Padang Golf

Modern. Event Monthly medal ini berlangsung satu hari dan para kontestan

hanya membayar setengah harga dari harga permainan golf pada hari biasanya.

Kegiatan marketing communications..., Razannah Lubis, FIKOM UMN, 2015

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60

Jadwal & Susunan Acara

Monthly Medal Padang Golf Modern

Tangrang, 15 Agustus 2014

Time Dur Activity

17.00 - 18.00 60' Early Dinner

18.00 - 18.15 15' Pre Opening

18.15 - 18.30 15' Opening by MC

18.30 - 19.00 30' Music

19.00 - 19.10 10' Kata Sambutan by General Manager

19.10-19.30 20' Pengumuman Pemenang

19.30 - 20.00 30' Music

20.00 - 20.10 10' Closing

Kegiatan marketing communications..., Razannah Lubis, FIKOM UMN, 2015

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61

Email Blast

Get Ready.

15th

August 2014

Registration : 7.00am

Shotgun Start : 8.00am

Format : Stroke Play

Fee : 300 Nett (Member include dinner)

350 Nett (Non Member)

For registration, kindly contact (021) 552 9228, fax (021) 552 9177 or

BBM PIN 22ADD831. Email [email protected].

www.moderngolf.co.id

Best Regarts,

Kegiatan marketing communications..., Razannah Lubis, FIKOM UMN, 2015

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62

Broadcase Message BBM

Hello to all Padang Golf Modern Member. This messages is to inform all

of our member that Padang Golf Modern will held a Monthly Medal

Tournament on 15th

August 2014.

Registration : 7.00am

Shotgun Start : 8.00am

Format : Stroke Play

Fee : 300 Nett (Member include dinner)

350 Nett (Non Member)

For registration, kindly contact (021) 552 9228, fax (021) 552 9177 or

BBM PIN 22ADD831. Email [email protected].

www.moderngolf.co.id

Best Regarts,

Padang Golf Modern

Kegiatan marketing communications..., Razannah Lubis, FIKOM UMN, 2015

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63

Kegiatan marketing communications..., Razannah Lubis, FIKOM UMN, 2015

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64

2. Sales Promotion

Kegiatan marketing communications..., Razannah Lubis, FIKOM UMN, 2015

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65

Kegiatan marketing communications..., Razannah Lubis, FIKOM UMN, 2015

Page 9: Lisensi ini mengizinkan setiap orang untuk …kc.umn.ac.id/3773/6/LAMPIRAN.pdf66 3. Customer Relation Management Dear Customer: Thank you for giving us the opportunity to better serve

66

3. Customer Relation Management

Dear Customer:

Thank you for giving us the opportunity to better serve you. Please help us by taking a few

minutes to tell us about the service that you have received so far. We appreciate your business and

want to make sure we meet your expectations. We hope that you will accept this as a token of our

good will.

Sincerely, Felix Hariyanto as General Manager of Padang Golf Modern

How often do you typically come to Padang Golf Modern?

Once a year

Daily

Weekly

Once a month

Every 2-3 months

2-3 times a year less often

How did your perform?

Miserably

Somewhat

Satisfactory

Very

Satisfactory Delightfully

Overall quality

Value

Purchase experience

Installation or first use experience

Usage experience

After purchase service (warranty, repair,

customer service etc)

Kegiatan marketing communications..., Razannah Lubis, FIKOM UMN, 2015

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67

How important was performance on these attributes?

Not

Important

Somewhat

Important Important

Very

Important

Overall quality

Value

Purchase experience

Installation or first use experience

Usage experience

After purchase service (warranty, repair,

customer service etc)

Overall, how satisfied were you with your services?

Not at all satisfied

Somewhat Satisfied

Satisfied

Very Satisfied

Delighted

Have you ever contacted customer service?

Yes

No

If you contacted [COMPANY] customer service, have all problems been resolved to your

complete satisfaction?

Yes, by the company or its representatives.

Yes, by me or someone outside the company

No, the problem was not resolved

Kegiatan marketing communications..., Razannah Lubis, FIKOM UMN, 2015

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68

Based on your awareness of [SERVICE],is it better, the same, or worse than other brands of

sport member?

Much Better

Better

About the same

Worse

Much Worse

Please share with us a few things Service could do better.

Based on your experience with Padang Golf Modern how likely are you to come again?

Definitely will

Probably will

Might or might not

Probably will not

Definitely will not

Based on your experience with Padang Gold Modern would you recommend us to your

friend?

Definitely will

Probably will

Might or might not

Probably will not

Definitely will not

If you would like to share any additional comments or experiences about Padang Golf

Moderen please enter them below.

Kegiatan marketing communications..., Razannah Lubis, FIKOM UMN, 2015

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69

PERSONAL INFORMATION

Name

Address

Phone

Email

Brith Date

Nationality

Gender

Marital Status

: Razannah Lubis

: San Lorenzo SL 6 No. 35 Ilago Gading Serpong

: 081286992323

: [email protected]

: 11 May, 1992

: Indonesian

: Female

: Single

PERSONAL PROFILE

A student majoring in communication sciences in particular explore and

leard the Plublic Relation. Able to communicate in English and a little bit in

Mandarin. Someone who always wants to know and wants to try new

things. I’m also able to interact directly with a variety of many people who

have different educational background and culture. Hardworking person

who always make every effort to do all the responsibilities that have been

entrusted.

Kegiatan marketing communications..., Razannah Lubis, FIKOM UMN, 2015

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CAREER HISTORY

August 2008 - Present

August 2010 - Present

February 2009- 2010

January 2010 - 2011

March 2012 – 2013

Freelands in Grace wedding Organizer

As a Staff WO

Freelands in Eventque Event Organizer

As a Staff EO

Grace Wedding organizer

As Staff Admin

PT. Focus Distribusi Indonesia

As a Staff Finence

Stephanie tan the Dress Maker

As a Assistant Owner

ACADEMIC QUALIFICATIONS

1997 – 1999

1999 – 2001

2001 – 2002

2002 – 2005

2005 – 2008

2008 – 2010

2010 – 2011

2011 – 2015

TK Dian Harapan, Tangerang

SD Atisa Dipamkara, Tangerang

Mimosa Elementary School, Atlanta Georgia

SD Atisa Dipamkara, Tangerang

SMP National Plus Jembatan Budaya, Kuta

SMA Atisa Dipamkara, Tangerang

SMA Pelita Tiga, Jakarta

Universitas Multimedia Nusantara

PROFESSIONAL QUALIFICATIONS

Able to use computer-assisted educational resources.( Microsoft

Word, Microsoft Excel, Microsoft Power Point,dll)

ORGANIZATION QUALIFICATION

OSIS SMP Jembatan Budaya

OSIS SMA Atisa Dipamkara

Communication Festival, Universitas Multimedia Nusantara

Fikom Night , universitas Multimedia Nusantara

Kegiatan marketing communications..., Razannah Lubis, FIKOM UMN, 2015