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PERANCANGAN MEDIA INFORMASI PARIWISATA DI

TANGERANG

Laporan Tugas Akhir

Ditulis sebagai syarat untuk memperoleh gelar Sarjana Desain (S.Ds.)

Nama : Ray Prayudha Afandy

NIM : 14120210449

Program Studi : Desain Komunikasi Visual

Fakultas : Seni & Desain

UNIVERSITAS MULTIMEDIA NUSANTARA

TANGERANG

2019

Perancangan Media Informasi..., Ray Prayudha Afandy, FSD UMN, 2019

ii

LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT

Saya yang bertanda tangan di bawah ini:

Nama : Ray Prayudha Afandy

NIM : 14120210449

Program Sudi : Desain Komunikasi Visual


Universitas Multimedia Nusantara

Judul Tugas Akhir :

PERANCANGAN MEDIA INFORMASI PARIWISATA DI TANGERANG

dengan ini menyatakan bahwa, laporan dan karya tugas akhir ini adalah asli dan

belum pernah diajukan untuk mendapatkan gelar sarjana, baik di Universitas

Multimedia Nusantara maupun di perguruan tinggi lainnya.

Karya tulis ini bukan saduran/terjemahan, murni gagasan, rumusan dan

pelaksanan penelitian/implementasi saya sendiri, tanpa bantuan pihak lain, kecuali

arahan pembimbing akademik dan nara sumber.

Demikian surat Pernyataan Originalitas ini saya buat dengan sebenarnya,

apabila di kemudian hari terdapat penyimpangan serta ketidakbenaran dalam

pernyataan ini, maka saya bersedia menerima sanksi akademik berupa pencabutan

gelar (S.Ds.) yang telah diperoleh, serta sanksi lainnya sesuai dengan norma yang

berlaku di Universitas Multimedia Nusantara.


iii

Tangerang, 21 Mei 2019

Ray Prayudha Afandy


iv

HALAMAN PENGESAHAN TUGAS AKHIR

PERANCANGAN MEDIA INFORMASI PARIWISATA

DI TANGERANG

Oleh

Nama : Ray prayudha Afandy

NIM : 14120210449

Program Studi : Desain Komunikasi Visual


Tangerang, 26 Juni 2019

.

Penguji

Agatha Maisie Tjandra, S.Sn., M.Ds.

Ketua Sidang

Ardyansyah, S.Sn., M.M., M.Ds.

Ketua Program Studi

Mohammad Rizaldi, S.T., M.Ds.

Pembimbing I

Rani Aryani Widjono, S.Sn., M.Ds.

Pembimbing II

Nadia Matahtmi, M.Ds.


v

KATA PENGANTAR


vi

ABSTRAKSI

Menurut data dari Badan Pusat Statistik Tangerang pada tahun 2015 menyatakan

bahwa Tangerang adalah salah satu dari beberapa tempat di Indonesia yang

memiliki jumlah industri terbanyak di Indonesia dari industri kecil, industri

menengah hingga industri besar. Tangerang hanya kalah dari Karawang dan

Bekasi sebagai kawasan indstri terbanyak di Indonesia. Pemerintah Daerah

(Pemda) ingin Tangerang menjadi alternatif wisata bagi para wisatawan dari

dalam dan luar Tangerang. Pemda sudah melakukan berbagai macam cara seperti

membuat sebuah acara-acara besar di berbagai tempat wisata di Tangerang agar

menarik minat wisatawan. Hal tersebut terbukti Tangerang memiliki kenaikan

jumlah wisatawan setiap tahunnya. Namun minimnya media informasi yang

dimiliki Tangerang menjadi salah satu faktor masalah bagi wisatawan yang ingin

berkunjung ke Tangerang. Dari hasil kuesioner yang dilakukan oleh penulis

menyatakan bahwa wisatawan yang datang ke Tangerang membutuhkan media

informasi. Media informasi berupa website adalah rekomendasi terbanyak karena

memiliki akses yang mudah, dan mampu dipertanggung jawabkan. Penulis

menggunakan metode perancangan dari Turban, Rainer & Potter (2005) yang

menjelaskan tahapan perancangan website diantaranya Perencanaan, Analisis,

Perancangan, Implementasi, Pengujian, dan Perawatan. Metode perancangan

tersebut agar website yang menjadi media informasi wisatawan di Tangerang

mampu berjalan dengan semestinya. Dengan adanya website setidaknya akan

menjadi pedoman bagi para wisatawan untuk mengunjungi tempat wisata di

Tangerang.

Kata kunci: Media Informasi, Pariwisata, Tangerang


vii

ABSTRACT

According to data from the Tangerang Central Bureau of Statistics in 2015 stated

that Tangerang is one of the few places in Indonesia that has the largest number

of industries in Indonesia from small industries, medium industries to large

industries. Tangerang only lost to Karawang and Bekasi as the most industrial

areas in Indonesia.The Regional Government (Pemda) wants Tangerang to

become a alternative destination for vacation. The local government has done

various ways such as making large events at various tourist attractions in

Tangerang to attract tourists. It is proven that Tangerang has an increase in the

number of tourists every year. But the lack of Information media owned by

Tangerang is one of the problem factors for tourists who want to visit Tangerang.

From the results of the questionnaire conducted by the authors stated that tourists

who come to Tangerang need information media. Digital media information such

as website and social media are more relevan to used because it has easy access,

shareable, and costless. This research using design method by Turban, Rainer &

Potter (2005) which explains the stages of website design including Planning,

Analysis, Design, Implementation, Testing, and Maintenance. With the existence

of the website, it would be a destination directory for tourists to find many

recommended attractions in Tangerang.

Keywords: Information Media, Tourism, Tangerang


viii

DAFTAR ISI

LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT .................... II

HALAMAN PENGESAHAN TUGAS AKHIR................................................ IV

KATA PENGANTAR ........................................................................................... V

ABSTRAKSI ........................................................................................................ VI

ABSTRACT ....................................................................................................... VII

DAFTAR ISI ..................................................................................................... VIII

DAFTAR GAMBAR ........................................................................................ XIII

DAFTAR TABEL............................................................................................ XVII

DAFTAR LAMPIRAN ................................................................................. XVIII

BAB I PENDAHULUAN ...................................................................................... 1

1.1. Latar Belakang ........................................................................................ 1

1.2. Rumusan Masalah ................................................................................... 2

1.3. Batasan Masalah...................................................................................... 2

1.4. Tujuan Tugas Akhir ................................................................................ 3

1.5. Manfaat Tugas Akhir .............................................................................. 3

BAB II TINJAUAN PUSTAKA ........................................................................... 5

2.1. Perancangan ............................................................................................ 5

2.2. Prinsip-prinsip Desain ............................................................................. 5

2.2.1. Keseimbangan ............................................................................. 5


ix

2.2.2. Tekanan ....................................................................................... 6

2.2.3. Irama ........................................................................................... 7

2.2.4. Kesatuan ...................................................................................... 7

2.3. Elemen-elemen Desain............................................................................ 8

2.3.1. Titik ............................................................................................. 8

2.3.2. Garis ............................................................................................ 9

2.3.3. Bentuk ....................................................................................... 10

2.3.4. Warna ........................................................................................ 10

2.3.5. Tekstur....................................................................................... 17

2.4. Tipografi ................................................................................................ 18

2.4.1. Jenis-jenis Tipografi .................................................................. 18

2.4.2. Teori Gestalt .............................................................................. 22

2.4.3. Sistem Grid ............................................................................... 24

2.5. Ikon ....................................................................................................... 29

2.5.1. Simbol ....................................................................................... 30

2.5.2. Piktogram .................................................................................. 30

2.6. Fotografi ................................................................................................ 31

2.6.1. Fotografi Sebagai Media Informasi .......................................... 32

2.6.2. Jenis-jenis Fotografi .................................................................. 32

2.6.3. Teknik-teknik Fotografi ............................................................ 36

2.6.4. Sudut Pengambilan Gambar ...................................................... 37

2.7. Software................................................................................................. 38

2.7.1. Adobe Photoshop ...................................................................... 38


x

2.7.2. Adobe Muse .............................................................................. 38

2.8. Media..................................................................................................... 38

2.8.1. Fungsi Media ............................................................................. 39

2.8.2. Media Informasi ........................................................................ 40

2.9. Internet .................................................................................................. 41

2.9.1. Data ........................................................................................... 41

2.9.2. Database .................................................................................... 42

2.9.3. World Wide Web (WWW) ........................................................ 42

2.9.4. Website ...................................................................................... 43

2.9.5. Domain Name............................................................................ 43

2.9.6. Web Hosting .............................................................................. 44

2.9.7. Scripts Program ........................................................................ 44

2.9.8. Website Design .......................................................................... 45

2.9.9. Transfer Progam ....................................................................... 45

2.9.10. Publikasi Website ...................................................................... 45

2.10. Pariwisata .......................................................................................... 45

2.10.1. Jenis-jenis Pariwisata ................................................................ 46

2.10.2. Macam-macam Pariwisata ........................................................ 48

2.10.3. Menurut Angkutannya .............................................................. 49

2.10.4. Menurut Usia ............................................................................. 50

2.10.5. Menurut Tingkat Sosial ............................................................. 50

2.10.6. Sistem Pariwisata ...................................................................... 51

2.11. Tangerang .......................................................................................... 52


xi

2.12. Wisata di Tangerang ......................................................................... 53

2.12.1. Jenis dan Tempat Wisata di Tangerang .................................... 53

BAB III METODOLOGI .................................................................................. 56

3.1. Metodologi Pengumpulan Data............................................................ 56

3.2. Wawancara ............................................................................................ 56

3.2.1. Hasil Wawancara dengan Kepala Dinas Pariwisata Tangerang 57

3.2.2. Kesimpulan Wawancara dengan Kepala Dinas Pariwisata

Tangerang .................................................................................................. 59

3.2.3. Hasil Wawancara dengan Pengelola Tebing Koja .................... 60

3.3. Observasi ............................................................................................... 62

3.3.1. Tempat Wisata di Tangerang .................................................... 63

3.4. Kuesioner .............................................................................................. 75

3.5. Studi Referensi ...................................................................................... 78

3.6. Studi Eksisting ...................................................................................... 81

3.7. Metodologi Perancangan ....................................................................... 83

BAB IV STRATEGI DAN ANALISIS PERANCANGAN ............................. 85

4.1. Strategi Perancangan ............................................................................. 85

4.1.1. Perancangan Logo ..................................................................... 89

4.1.2. Tagline....................................................................................... 90

4.1.3. Warna ........................................................................................ 91

4.1.4. Pemilihan Tipografi .................................................................. 92

4.1.5. Perancangan Visual ................................................................... 92


xii

4.2. Analisis Visual .................................................................................... 108

4.2.1. Analisis Website ...................................................................... 109

4.2.2. Analisis X-Banner ................................................................... 112

4.2.3. Analisis Stiker ......................................................................... 113

4.2.4. Analisis Totebag...................................................................... 114

4.2.5. Analisis Kaos .......................................................................... 115

4.2.6. Analisis Notebook ................................................................... 115

4.2.7. Analisis Pin ............................................................................. 116

4.2.8. Analisis Gantungan Kunci ...................................................... 117

4.2.9. Analisis Poster ......................................................................... 118

4.3. Anggaran ............................................................................................. 118

BAB V PENUTUP ............................................................................................. 120

5.1. Kesimpulan ......................................................................................... 120

5.2. Saran .................................................................................................... 121

DAFTAR PUSTAKA ....................................................................................... XIV

LAMPIRAN A: LEMBAR BIMBINGAN .................................................... XVII

LAMPIRAN B: POIN WAWANCARA......................................................... XXI


xiii

DAFTAR GAMBAR

Gambar 2.1. Keseimbangan .................................................................................... 6

Gambar 2.2. Tekanan .............................................................................................. 6

Gambar 2.3. Irama................................................................................................... 7

Gambar 2.4. Kesatuan ............................................................................................. 8

Gambar 2.5. Dot ...................................................................................................... 8

Gambar 2.6. Line ..................................................................................................... 9

Gambar 2.7. Shape ................................................................................................ 10

Gambar 2.8. Primary Colors ................................................................................. 12

Gambar 2.9. Secondary Colors ............................................................................. 12

Gambar 2.10. Tertiary Colors ............................................................................... 13

Gambar 2.11. Complementary Color .................................................................... 13

Gambar 2.12. Monochromatic Color .................................................................... 14

Gambar 2.13. Analogue Colors ............................................................................. 14

Gambar 2.14. Triadic Colors ................................................................................ 15

Gambar 2.15. Triadic Colors ................................................................................ 15

Gambar 2.16. Colour............................................................................................. 16

Gambar 2.17. Tekstur ............................................................................................ 17

Gambar 2.18. Anatomi Font ................................................................................. 18

Gambar 219. Script ............................................................................................... 19

Gambar 2.20. Sans Serif ........................................................................................ 19

Gambar 2.21. Serif ................................................................................................ 20

Gambar 2.22. Jenis Huruf Graphic ....................................................................... 21


xiv

Gambar 2.23. Gestalt............................................................................................. 23

Gambar 2.24. Manuscript Grid ............................................................................. 27

Gambar 2.25. Column Grid ................................................................................... 28

Gambar 2.26. Modular Grid .................................................................................. 28

Gambar 2.27. Hierarchichal Grid ......................................................................... 29

Gambar 2.28. Symbol and Icon ............................................................................. 30

Gambar 2.29. Pictogram ....................................................................................... 31

Gambar 2.30. Food Photography.......................................................................... 33

Gambar 2.31. Landscape Photography ................................................................. 34

Gambar 2.32. Portrait Photography ..................................................................... 34

Gambar 2.33. Street Photography ......................................................................... 35

Gambar 2.34. Kota Tangerang.............................................................................. 52

Gambar 3.1 Bapak Judianto .................................................................................. 58

Gambar 3.2. Penulis dengan Bapak Yudi ............................................................. 62

Gambar 3.3. Kampung Bekelir ............................................................................. 63

Gambar 3.4. Tebing Koja ...................................................................................... 65

Gambar 3.5. Taman gajah Tunggal ....................................................................... 67

Gambar 3.6. Taman Jajan Bintaro......................................................................... 68

Gambar 3.7. Museum Benteng Heritage ............................................................... 70

Gambar 3.8. Situ Cipondoh ................................................................................... 71

Gambar 3.9. Cigaru ............................................................................................... 73

Gambar 3.10. Scientia Square Park ...................................................................... 74

Gambar 3.11. Kuesioner ....................................................................................... 75


xv





Gambar 3.16. Referensi Website ........................................................................... 79

Gambar 3.17. Referensi Website ........................................................................... 80

Gambar 3.18. Studi Eksisting................................................................................ 81

Gambar 3. 19. Studi Eksisting............................................................................... 82

Gambar 4.1. Mindmap .......................................................................................... 87

Gambar 4.2. Brainstorming ................................................................................... 88

Gambar 4.3. Gambar Logo.................................................................................... 89

Gambar 4.4. Logo ................................................................................................. 90

Gambar 4.5. Warna ............................................................................................... 91

Gambar 4.6. Tipografi ........................................................................................... 92

Gambar 4.7. Tebing Koja ...................................................................................... 93

Gambar 4.8. Kampung Bekelir ............................................................................. 94

Gambar 4.9. Laksa Bang Bewok........................................................................... 94

Gambar 4.10. Efek Tebing Koja ........................................................................... 95

Gambar 4.11. Efek SSQ Park ................................................................................ 95

Gambar 4.12. Efek Kuliner Pasar Lama ............................................................... 96

Gambar 4.13. Perancangan Website ..................................................................... 97

Gambar 4.14. Referensi Website Pertama ............................................................ 98

Gambar 4.15. Referensi Website Final ................................................................. 99


xvi

Gambar 4.16. Detail ............................................................................................ 100

Gambar 4.17. Detail ............................................................................................ 100

Gambar 4.18. Detail ............................................................................................ 101

Gambar 4.19. Wireframe ..................................................................................... 101

Gambar 4.20. Wireframe ..................................................................................... 102

Gambar 4.21. X-banner ....................................................................................... 103

Gambar 4.22. Stiker ............................................................................................ 104

Gambar 4.23. Totebag ......................................................................................... 105

Gambar 4.24. Kaos .............................................................................................. 106

Gambar 4.25. Analisis halaman satu website ...................................................... 109

Gambar 4.26. Analisis halaman wisata populer .................................................. 110

Gambar 4.27. Analisis halaman informasi .......................................................... 110

Gambar 4.28. Analisis halaman aktivitas ............................................................ 111

Gambar 4.29. Analisis x-banner ......................................................................... 112

Gambar 4.30. Analisis stiker ............................................................................... 113

Gambar 4.31. Analisis totebag ............................................................................ 114

Gambar 4.32. Analisis Kaos................................................................................ 115

Gambar 4.33. Analisis notebook ......................................................................... 116

Gambar 4.34. Analisis pin ................................................................................... 117

Gambar 4.35. Analisis gantungan kunci ............................................................. 117

Gambar 4.36. Analisis poster .............................................................................. 118


xvii

DAFTAR TABEL

Tabel 2.1. Wisata Kuliner ..................................................................................... 54

Tabel 2.2. Wisata Rekreasi.................................................................................... 54

Tabel 2.3. Wisata Alam ......................................................................................... 54

Tabel 2.4. Wisata Budaya ..................................................................................... 55

Tabel 3.1. Kampung Bekelir ................................................................................. 64

Tabel 3.2. Tebing Koja.......................................................................................... 66

Tabel 3.3. Taman Gajah Tunggal .......................................................................... 68

Tabel 3.4. Taman Jajan Bintaro ............................................................................ 69

Tabel 3.5. Museum Benteng Heritage................................................................... 71

Tabel 3.6. Danau Situ Cipondoh ........................................................................... 72

Tabel 3.7. Danau Cigaru ....................................................................................... 73

Tabel 3.8. SSQ Park .............................................................................................. 74

Tabel 4.1. Anggaran ............................................................................................ 119


xviii

DAFTAR LAMPIRAN

LAMPIRAN A: LEMBAR BIMBINGAN .................................................... XVII

LAMPIRAN B: POIN WAWANCARA......................................................... XXI


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