listen to social_media_evident_kennissessie
DESCRIPTION
Listen very carefully, monitoring of social media can help you gain a strong understanding of the perception of your brand, product, service or message.TRANSCRIPT
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Boze klant
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Is everybody happiiiiiiiiiii?
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Sommigen niet
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Deze mijnheer zeker niet
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En deze allemaal niet
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Dit ziet er uit als een tevreden klant
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Maar hoe kom ik het te weten?
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Waarom wil ik het weten?
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(Hoe) wordt er over mijn merk, product of dienst gesproken?
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Is er markt voor onze productinnovatie?
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Hoe doet mijn campagne het?
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Naar wie luister ik wel en naar wie niet?
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Hoe doet mijn concurrent het?
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Vertellen we zelf het zelfde verhaal? Intern gerichte monitoring.
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Wie gaat het doen?
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Waar ga ik allemaal naar luisteren?
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En wanneer?
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Tools
Welke tools zet ik in?
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Closed communities
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Tools: Google Alert
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Closed communitiesTools: Socialmention.com
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Tools: Social Mention
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Tools: Twitter search
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Tools: Tweetdeck alleen voor Twitter
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Filter het aanbod t.b.v. kwaliteit en relevantie
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Influencers
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Realtime analyse – official Twitter
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Thanks for listening @gyzio