listing presentation editable

© 2015 Move Sales, Inc. All rights reserved.

INSTRUCTIONS FOR USE

Customize this section with your picture, background and experience, and company/contact information, or delete if you are adding this to an existing presentation

Customize this section with neighborhood sales information, including comps and homes for sale nearby

Delete this section if you do not have Showcase℠ Listing Enhancements from realtor.com®

Delete this section if you do not have a Facebook business page with the Social Connections App installed

Delete this section if you do not have Featured Homes on realtor.com℠ ®

Delete this section if you do not have Top Producer® CRM

Delete this section if you do not have the Digital Agent package from realtor.com®

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ONLINE MARKET PLAN

Prepared for:

ANY FAMILY RESIDENCE1234 Main Street | Any Town | USA 00000


REALTOR® PROFILE

NameCompany informationContact informationWebsite/email

Years in businessEducationDesignationsOrganizations

Introductory paragraph goes here(agent photo here)

3© 2015 Move Sales, Inc. All rights reserved.


List your community involvement here

COMMUNITY INVOLVEMENT



• Recent sale address 1




MY RECENT SALES



• List your testimonials here

MY TESTIMONIALS



• List professional accomplishments

MY AWARDS AND DESIGNATIONS



ASKING PRICE VS. SELLING PRICE

Strategically pricing your home to get it sold for the most money in the least amount of time

Price too low and you lose the value.Price too high and you lose the buyers.

BUYERSDesired Range

SELLERSDesired Range

COMMON Price Range

$

8


CRITICAL WEEKS WHEN LISTED

1 2 3 4 5 6 7 8 9 10 11 12 13

Weeks on market

Act

ivity

80

70

60

50

40

30

20

10

0

Pricing correctly helps you strike a deal when there is more competition for your home.

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PRICING VS. POTENTIAL BUYERS

Asking price compared to market value

Percentage of potential buyers who will look for property

Market value

+10%

+15%

-15%

-10%

60%

30%

10%

90%

75%

Properly priced, you will have the possibility of many morebuyers competing for your property.

10


IMPORTANCE OF PRICING

I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.

Over time a home that has not been sold may attract offers below market value.

Pric

e

Market value

Home price

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RECENT SALES COMPARABLES

A snapshot of comparable homes sold recently in your area.

Address of comp. 1List price I sale price I DOM

Address of comp. 2 List price I sale price I DOM



PHOTOS OF HOMES HERE

12


COMPETITIVE MARKET ANALYSIS

Your home: <address inserted here>

INSERT CMA FOR PROPERTY HERE

13


PREVIEW OF YOUR HOME

In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.



IMPORTANCE OF INTERNET HOME SEARCH

• 93% of home buyers use the internet or mobile apps to search for a home1

• Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date 93%

Home buyers & sellers

1National Association of REALTORS®, Profile of Home Buyers and Sellers, 2014 15


WHERE BUYERS FIND HOMES

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2014

43% of buyers found the home they purchased on the internet

Where buyers found the home they purchased, 2014(Percentage Distribution)

Internet 43%Real estate agent 33

Yard sign/open house sign 9

Friend, relative or neighbor 6

Home builder or their agent 5

Directly from seller/knew the sellers 3

Print newspaper advertisement 1

Home book or magazine *

Other *

16

*Less than 1 percent


HOW BUYERS FOUND THEIR HOMES

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2014

• 2002: Internet surpassed print ads

• 2004: More buyers found their home on internet than from signs

• 2009: The internet is FOUR TIMES as powerful as signs

• 2014: 27% of mobile searchers found their home on a mobile app

Internet 43%

Print ads 1%

Signs 9%

2002 2004 2006 2008 2010 2012 2014

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BEST OF ALL WORLDS

Buyers who are only on realtor.com®

Buyers who search on my brokerage’s site and realtor.com®

Print ads

Buyers who search on my brokerage’s site

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

For illustrative purposes. Varies by broker and region. 18


• Combination with a world-class media platform creates a “multiplier effect”

• Shared emphasis on high quality content and audience

ELEVATING THE TRAJECTORY


500 MILLION MONTHLY PAGE VIEWS

6.9 MILLION MONTHLY PAGE VIEWS

105 MILLION MONTHLY PAGE VIEWS

Weekly Delivery To Over 74 MILLION HOMES

14 MILLION MONTHLY VISITORS

18.6 MILLION VISITORS

1 BILLION MONTHLY PAGE VIEWS 35 MILLION MONTHLY VISITORS

WHO IS NEWS CORP?

Iconic brands, unprecedented reach

Source: Company Internal data, 2014


More consumers viewing your home

More quality connections with prospective buyers

More exposure for your home

More innovation

More awareness

WHAT THIS MEANS FOR YOU:


SOCIAL NETWORKING

I will use social networking as a non-intrusive way to keep my network apprised of your listing.

22


REALTOR.COM® HAS MILLIONS OF LISTINGS

I will make YOURS stand out



REALTOR.COM® APPS

Buyers who are searching in this neighborhood can find me through realtor.com®

mobile marketing.

Mobile marketing plan

• Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

24Screen shots represent site as of publication date. Site subject to change without notice.


REALTOR.COM® SHOWCASESM LISTINGS

What is a ShowcaseSM home?

• Up to 36 photos of your home or community

• Descriptive paragraph to capture buyer attention

• Brightly colored headlines and call-outs make the listing more noticeable




Why ShowcaseSM homes matter

• My contact information is on the listing for your home so I am positioned to answer inquiries from buyers personally and quickly




Buyer activity reporting

• As your agent, I will keep you up to date on buyer activity with reports showing interest and actions

27© 2015 Move Sales, Inc. All rights reserved.Screen shots represent site as of publication date. Site subject to change without notice.



Realtor.com® International

• Translated into 11 languages, the realtor.com® global site offers international and investment buyers the opportunity to view your listing in their native language.

• International buyers have an easy way to contact me with questions regarding your home.

French

Chinese

Dutch

English

German

Italian

Japanese

Korean

Portuguese

Russian

Spanish




Open Houses

• Local and regional buyers make up half of the market.

• I will post your Open House on the website where more consumers are doing research.

• Those who know the neighborhood may refer their friends to your Open House.



DIGITAL ADVERTISING

• My Digital Ad Package gives me access to at least 1 out of 4 prospective local buyers on realtor.com® and realtor.com® mobile apps

• I am featured on the most popular pages of realtor.com® with highly engaging advertising

• I can generate more interest and drive more prospective buyers to my open houses through high-impact open house page skins that advertise your home

Digital Advertising Package

| BY REALTOR.COM®



Locally, regionally, nationally and internationally

• Move-up buyers

• First time homeowners

• Local buyers

• Relocation buyers

• Investors

• Foreign buyers

FEATURED HOMESSM | BY REALTOR.COM®



FEATURED HOMESSM | BY REALTOR.COM®

• I can make your home the first one buyers see

• Top position gets your home seen before all others



TOP PRODUCER®

Top Producer® CRM helps convert more internet buyers

INTERNETINQUIRY

NOT READYTO BUY

TOP PRODUCERFOLLOW-UP

READY TO BUY

SOLD

READY TO BUY

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ONLINE MARKETING ADVANTAGE

Realtor.com® Showcase℠ ListingsI will enhance your listings on the top websites, including realtor.com®, with the features buyers want most

Featured Homes℠ Your home will have premium positioning on one of the most engaging real estate sites, realtor.com®

Mobile Reach

Your property will appear on the realtor.com®

mobile apps so mobile consumers can find your home

Facebook ApplicationI will display your property on my social media sites such as Facebook and Twitter

Top Producer® CRMMy data system helps manage prospective buyers so that I never miss an inquiry, request or referral

Digital AgentMy digital agent package gives me access to at least 1 out of 4 prospective local buyers on realtor.com® and realtor.com® mobile apps

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