L/O/G/O

Miss YouMiss You ——photography Studio

Miss YouMiss You ——photography Studio

www.themegallery.com

Marketing Plan of Group 8 Class 1 Crew: 陈晓玲、 陈慧玲、 陈宇歌、 庞艳文、 梁域莹

ContentsContents

Description and ownership

Assessment of the business environment

Management plan

Marketing plan

Financial Plan

Summary

Description and ownershipDescription and ownership

• What we want to do?• set up a photo studios In Guangzhou Higher

Education Mega Center (HEMC)• Unique feature : • Beautiful scenery of University town• A places full of memories • Photo backdrop can make an unique postcard

partnership

Assessment of the business environmentAssessment of the business environment

Economic

Industry

Global

Cultural

Economic environmentEconomic environment

• The rapid growth of china’s economy and the improvement of living standards

• The improvement of college students’ consumption level • Artistic photography is one of the highlights of the

economy of the photography industry

In HEMCIn HEMC

• In Guangzhou Higher Education Mega Center (HEMC) 广州大学城 , there are more than 20 million students and about 20,000 faculty and staffs , which owning a large source of costumers.

Industry environmentIndustry environment

• In HEMC : more than 13 photo studios

• The strongest competitor :

Sun and Moon photo studio( 日月明照相馆 ) ,

which has 6 branch stores in HEMC and enjoys a high

reputation and credibility.

• Most of the photo studio are aimed at shooting the license and weeding photo and they are universally small which could not meet the need of students. • In this way, there is a light prospect of establishing a artistic photo studio and enjoying a large market share.

StrengthStrength

::

Weakness:Weakness:

Cultural environmentCultural environment

• College Culture :

positive, literary, funny, fashion , etc .

The pursuit of fashion, freedom and the flamboyant are quite popular among young people.

• Leave Unforgettable Memory for Youth: Artistic photo can make people look prominent beautiful,

gain confidence, to be happy, and make people seductive, this is beneficial to all try to do it .

Global environmentGlobal environment• The reformation of photography industry :

Art photography Enterprises is now setting a cultural positioning style between Korean aesthetic, European luxury travel style and overview of the concept of natural outdoor photo. It’s the recourse to the trend of market culture and the face of market trends.

•The development of photography technology : Traditional pictures cannot satisfy people’s pursuit of beauty . Attached to the powerful technical support, we can acquire the in the photography market .

Management planManagement plan

Organizational structure

Operation flow

Human resources

Organizational structureOrganizational structure

Director/Store

supervisor

Human resource

Propaganda department

Technical Director

Finance Director

Board of director

Our photo studio has a brief organizational structure , for it’s embryonic /embrɪ'ɒnɪk/ phase , which including 5 departments under the board of director. After the introduction we will expand our group ,and the structure will become more ample and complicated.

Sales department

Operation flowOperation flowThis is our operation flow ,we use a chart to describe it.

Human resourcesHuman resources

• To make a whole team ,we need to hire many staffs , including professional photographer , styling designer , financial manager and so on .

• Our human resources department will have a complete management system to hire and fire, and the management for our employees.

Human Resources (HR) is a department within a company responsible for implementing strategies to manage its employees .

Marketing planMarketing plan

Target market

product PromotionPrice

Target marketTarget market

All the students in the University City. Close friends Lovers Roommates Classmates

Teachers and their families who live in the University City.

ProductDIY photo studioProductDIY photo studio

Digital camera with remote controller which make it easy to capture every moment.

Varied kinds of clothes.Funny decorations.Colorful background.Useful software helps you beautify your

photos.

Photo Styles Photo Styles

• mischievous ( 搞怪的）• lovely （可爱的）• fresh( 清新的 )

• retrospective （怀旧的）• preppy style( 学院风 )

• magnificent( 华丽的 )

• contracted( 简约的 )

Special offer 88RMB/hourSpecial offer 88RMB/hour

With your best friendsWith your family members

Personal Artistic PicturePersonal Artistic Picture

Special offer 88RMB/hourSpecial offer 88RMB/hour

With your boyfriendWith your roommates

Special offer 88RMB/hourSpecial offer 88RMB/hour

Wedding dressFunny dress

PriceSpecial offer 88RMB/hourPriceSpecial offer 88RMB/hour

Special discount for students ！ 20% off ！Periodic sales prices ！ Senior Year ！

PromotionPhoto your best memory ！PromotionPhoto your best memory ！• Advertising

Campus Radio

PromotionPhoto your best memory ！PromotionPhoto your best memory ！• Advertising

Micro Blog

Wechat

Make reservations in advance.

PromotionDiscount and gift for the top model ！PromotionDiscount and gift for the top model ！

Financial Plan Financial Plan

• Funds needed

FeasibilityFeasibility

• Profitable

• Stability

Summary Summary

• complete organizational structure

• clear target markets.

• Unique features of our DIY photo studio: 1.consumers can design the style, topic or dressing

2.different series of photo style

• Two kinds of photos: Indoor memorial photo and Outdoor live-shooting.

• Promotion: Advertising, Personal selling and Sales Promotion

• Reasonable price

• Feasible financial plan

L/O/G/O

Thank You!Thank You!

www.themegallery.com