long term memory & memory errors

97
1 Long term memory & Memory errors Part I พพ. พพพพพพ พพพพพพพพพพพพ พพพพ พพพพพพพพพพพพพพพพพพพพพพพพพพพพพพพพพพพพ พ.พ.พพพพพพพพพพพพพพพพพพพพพ พ.พ.พพพพพพพพพพพพพพพพพพพพ พพพพพพพพพพพพพพพพพพพพพพพพพพพ พพพพพพพพพพพพพพพพพพพพพพพพพพพพ พพพพพพพ

Upload: tino

Post on 11-Jan-2016

39 views

Category:

Documents


5 download

DESCRIPTION

Long term memory & Memory errors. Part I พญ. กาญจนา พิทักษ์วัฒนานนท์ แพทย์เฉพาะทางอายุรกรรมระบบประสาทสมอง พ.บ.จากโรงพยาบาลรามาธิบดี ว.บ.จากสถาบันประสาทวิทยา แพทย์ประจำโรงพยาบาลวิภาวดี แพทย์ประจำโรงพยาบาลสมิติเวช ศรีราชา. Jimmy G. Transfer note : Helpless Demented Confused - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Long term memory & Memory errors

1

Long term memory& Memory errors

Part I

พญ. กาญจนา พ�ทักษ์�วัฒนานนทั�แพทัย์�เฉพาะทัางอาย์�รกรรมระบบประสาทัสมอง

พ.บ.จากโรงพย์าบาลรามาธิ�บดี วั.บ.จากสถาบนประสาทัวั�ทัย์า

แพทัย์�ประจ"าโรงพย์าบาลวั�ภาวัดี แพทัย์�ประจ"าโรงพย์าบาลสม�ติ�เวัช ศร ราชา

Page 2: Long term memory & Memory errors

2

Jimmy G.

• Transfer note :

– Helpless– Demented– Confused – Disoriented

Page 3: Long term memory & Memory errors

3

Jimmy G.

Topic talking • Events of his childhood• Experiences in school• Experiences in Navy

Demented• Loss >10 years new memory• Cannot remember himself in mirror

Page 4: Long term memory & Memory errors

4

Jimmy G.

• I do find myself forgetting things, once in a while things that just happened.

• The past is clear, though.

Page 5: Long term memory & Memory errors

5

Korsakoff ’s syndrome

Jimmy G.

• Chronic alcoholism, vitamin B1 deficiency

• Destroyed frontal & temporal lobes

• Caused severe impaired memory

Cannot form new LTM• Cannot recognize people he has just met• Cannot find his way to the corner drugstore

Page 6: Long term memory & Memory errors

6

Fig. 6-1, p. 178

Page 7: Long term memory & Memory errors

7

Memory loss in the moviesMemento : Lenny (Guy Pearce)

cannot form new memories recorded with a Polaroid camera / Tattooed onto his body

• Spellbound : Gregory Peck• First Dates : Drew Barrymore ( LTM problem ) & Adam

Sandler• Anastasia• Dead again• Goundhog Day• Long Kiss Goodnight• Who am I ?• The Bourne Identity• Paycheck• Eternal Sunshine of the Spotless Mind

Page 8: Long term memory & Memory errors

8

Long term memory

• An “archive” of information about past events in our lives and knowledge we have learned.

• Have large time span

Page 9: Long term memory & Memory errors

9

Memory

• A student who has just taking a seat in class

• Be remembering about events that occurred at various times in the past.

Page 10: Long term memory & Memory errors

10

Fig. 6-3, p. 180

Large time span of LTM

Page 11: Long term memory & Memory errors

11

Memory

• His short term memory / working memory– He just sat down– Within 30 seconds

• His long term memory (recent memory)– After 5 minutes ago– He had been walking to class

• His long term memory (remote memory)– A memory from 10 years earlier of the

elementary school he had attended in the 3rd grade

Page 12: Long term memory & Memory errors

12

Introduction LTMLarge time span of LTM : not all the

same

Fig 6.3• STM/WM : He just sat down in

classroom• LTM : remember a memory from 10

years ago – Recent memory : more details– Remote memory : retain some information

, lose other information

Page 13: Long term memory & Memory errors

13

Memory

• LTM works closely with working memory to help create our ongoing experience.

– What happens when Tony’s friend Cindy says, “Jim and I saw the new James Bond movie last night”

• Tony’s working memory (STM)• Tony’s long term memory

Page 14: Long term memory & Memory errors

14

Tony’s working memory

• Holding the exact wording of that statement in his mind

• Retrieving from LTM, the meaning of each words that make up the sentence

• Accessing information from LTM, which help him understand the sentence what Cindy is saying

Page 15: Long term memory & Memory errors

15

Tony’s long term memory

• The meaning of each words that make up the sentence

• Additional information about movies, James Bond, and Cindy

• Tony might not consciously think about all of this information

Page 16: Long term memory & Memory errors

16

How to understanding Cindy saying

Page 17: Long term memory & Memory errors

17

Chapter summery 1

LTM is an “archive” of information about past experiences in our lives and knowledge we have learned.

LTM coordinates with working memory to help create our ongoing experience.

Page 18: Long term memory & Memory errors

18

Distinctions between LTM & STMB.B. Murdoch, Jr. : experiment• Serial position

– Get someone to read the stimulus list to you at a rate of about 1 word every 2 seconds.

• Stimulus list : barricade, children, diet, gourd, folio, meter, journey, mohair, phoenix, crossbow, doorbell, muffler, mouse, menu, airplane

– Right after the last word, write down all of the words you can remember

– Did you remember more words from the 1st or 3rd five than from 2nd five ?

Page 19: Long term memory & Memory errors

19

Serial position

Murdoch : a large number of participants– Plotted the percentage recall for

each word versus the word’s position on the list

Murdoch’s Serial-position curve– Results : memory is better for words

at the beginning of the list and at the end of the list.

Page 20: Long term memory & Memory errors

20

Fig. 6-5, p. 182

memory is better for words at the beginning of the list and at the end of the list

Page 21: Long term memory & Memory errors

21

Primacy effects is due to LTM

Murray Glanzer and Anita Cunitz 1966• Rehearsal of the early words might

lead to better memory by presenting the list at a slower pace

• Increasing the time between each word increased memory for the early words– There was more time between each word – Participants had more time to rehearse

Page 22: Long term memory & Memory errors

22

Primacy effects is due to LTM

Page 23: Long term memory & Memory errors

23

Glanzer and Cunitz 1966• The better memory for words at the

end of the list is that the most recently presented words are still in STM

• Participants count backward for 30 seconds right after hearing the last word of a list.

• Counting prevented rehearsal and allowed time for information to be lost from STM

• The delayed caused by the counting eliminated the recency effect

Recency effect is due to STM

Page 24: Long term memory & Memory errors

24

Recency effect is due to STM

Page 25: Long term memory & Memory errors

25

Primacy effect : superior memory for stimuli presented at the beginning of a sequence rehearsal & attention

Recency effect : superior memory for stimuli presented at the end of a sequence still in STM

Serial position

Page 26: Long term memory & Memory errors

26

Table 6-1, p. 184

Page 27: Long term memory & Memory errors

27

Chapter summery 2

The primacy and recency effects that occur in the serial position curve have been linked to LTM and STM, respectively.

Page 28: Long term memory & Memory errors

28

Clive Wearing

• Viral encephalitis

• Functioning STM

• Unable to form new LTM

Page 29: Long term memory & Memory errors

29

H.M.

Functioning STM

• Temporal lobe epilepsy (medical failure)

• Surgeons removed his hippocampus

• Eliminated seizure

• Eliminated his ability to form new LTM

Page 30: Long term memory & Memory errors

30

K.F.

Poor STM

• Digit span = 2

• Reduced recency effect in her serial position curve

Functioning LTM

• Ability to form and hold new memories of events in her life

Page 31: Long term memory & Memory errors

31

Neuropsychological evidence :

• Clive : viral encephalitis

• H.M. : temporal lobectomy

• K.F. : digit span = 2

STM / WM & LTM are two separate process

Page 32: Long term memory & Memory errors

32

Coding in LTM

• The form in which stimuli are represented in the mind– Visual coding : recognize someone

based on his appearance– Auditory coding : recognize someone

based on his voice/sound– Semantic coding : remember the

general gist/meaning of something that happened in the past

Page 33: Long term memory & Memory errors

33

Coding in LTM :

– Semantic coding is the predominant type of coding in LTM

– Jacqueline Sachs 1967 demonstration

• Participants listen to a tape recording of a passage like the one in the following demonstration :

Reading a passage

STM / WM & LTM are two separate process

Page 34: Long term memory & Memory errors

34

Reading a passage 1

Read the following passage :

There is an interesting story about the telescope. In Holland, a man named Lippershey was an eyeglass maker. One day his children were playing with some lenses. They discovered that things seemed very close if two lenses were held about a foot apart. Lippershey began experimenting and his “Spyglass” attracted much attention. He sent a letter about it to Galileo, the great Italian scientist. Galileo at once realized the importance of the discovery and set about to build an instrument of his own.

Page 35: Long term memory & Memory errors

35

Now cover up the passage and indicate which of the following sentences is identical to a sentence in the passage and which sentences are changed.

1. He sent a letter about it to Galileo, the great Italian scientist.

2. Galileo, the great Italian scientist, sent him a letter about it.

3. A letter about it was sent to Galileo, the great Italian scientist.

4. He sent Galileo, the great Italian scientist, a letter about it.

Reading a passage 2

Page 36: Long term memory & Memory errors

36

Which sentence did you pick for identical ?

• Many choose 1, 3, 4 ( no one choose 2 )

• Correct answer : 11 = identical

2 = changed , different meaning

3 = not identical , same meaning

4 = not identical , same meaning

Reading a passage 3

Page 37: Long term memory & Memory errors

37

Chapter summery 3

The following evidence supports the idea that STM and LTM are two separate processes :

1) double dissociation between STM and LTM in patients with brain damage

2) differences in the primary mode of coding, with LTM more likely to be coded semantically than STM.

Page 38: Long term memory & Memory errors

38

Type of LTM

Declarative memory : our conscious recollection of events we have experienced or facts we have learned.

Implicit memory ( non-declarative ) : memory that occurs when some previous experience improves our performance on a task, even though we do not consciously remember the experience.

Page 39: Long term memory & Memory errors

39

Fig. 6-7, p. 187

Type of LTM

Page 40: Long term memory & Memory errors

40

Declarative memory

Two types ( information / experience ) :

• episodic memory : memory for personal events in our lives.

• semantic memory : memory that involves fact and knowledge, – such as knowledge about how an

automobile engine works or the names of famous modern painters.

Page 41: Long term memory & Memory errors

41

Chapter summery 4

Declarative memory is our conscious recollection of events we have experienced or facts we have learned.

• There are two types of declarative memory– Episodic memory is memory for personal

events in our live– Semantic memory is memory for facts and

knowledge

Page 42: Long term memory & Memory errors

42

Episodic memory

• Memory for events

• Involve mental time travel

Tulving’s “self-knowing” or “remembering”– I can travel back in my mind to 1966 to remember

cresting the top of a mountain near the California coast for the first time and seeing the Pacific Ocean far below, stretching into the distance. I remember sitting in the car, seeing the ocean, saying “Wow!” to my wife who was sitting next to me, and some of emotions I was experiencing.

Page 43: Long term memory & Memory errors

43

Semantic memory

• Memory for knowledge ( facts, vocabulary, numbers, concepts )

• Without mental time travel, no experience

Tulving’s “knowing”– I know many facts about the Pacific Ocean – where

it is located, that it is big, that if you travel west from San Francisco you end up in Japan

Page 44: Long term memory & Memory errors

44

Table 6-3, p. 188

Declarative memory

Episodic and semantic memories

Page 45: Long term memory & Memory errors

45

Chapter summery 5

• According to Tulving, the defining property of the experience of episodic memory is that it involves mental time travel ( self-knowing or remembering ).

• The experience of semantic memory ( knowing ) does not involve mental time travel.

Page 46: Long term memory & Memory errors

46

K.C.

• 30 years old man

• Motorcycle accident

• Damage : Hippocampus and surrounding structures

Lost episodic memory– He can no longer relive any of the events

of his past.– He can remember that certain things

happened

The separation of episodic and semantic memories

Page 47: Long term memory & Memory errors

47

K.C.• Lost episodic memory

• He knows that his brother died ( 2 years ago )• He is not, however, aware of experiencing things

such as hearing about the circumstances of his brother’s death, where he was when he heard about it, or what happened at the funeral.

• Intact semantic memory• He also remember facts like where the eating

utensils are located in the kitchen and the difference between a strike and a spare in bowling.

The separation of episodic and semantic memories

Page 48: Long term memory & Memory errors

48

Italian woman• At the age of 44• Brain damage by encephalitis• Headache and fever followed by

hallucinations

Lost semantic memory– She had difficulty recognizing familiar people,

famous people

– She could not recall facts

– She had trouble shopping because she couldn’t remember the meaning of words on the shopping list or where things were in the store

The separation of episodic and semantic memories

Page 49: Long term memory & Memory errors

49

Table 6-4, p. 189

The separation of episodic and semantic memories

Page 50: Long term memory & Memory errors

50

The separation of episodic and semantic memories

• Neuropsychological evidenceDouble dissociations :• K.C. : MCA poor episodic memory• Italian woman : encephalitis poor

semantic memory

• Brain imaging evidence

• Brian Levine and coworkers 2004

Page 51: Long term memory & Memory errors

51

Brain imaging evidence• Brian Levine and coworkers 2004

• Participants keep diaries of audio taped descriptions of everyday events and facts drawn from their world knowledge

MRI scanning• Participants listened to these descriptions• The everyday experiences elicited retrieval of episodic

memories• The facts elicited retrieval of semantic memories

Results : many brain areas were involvedConclusion : retrieving episodic and semantic memories causes overlapping but different patterns of brain activity

The separation of episodic and semantic memories

Page 52: Long term memory & Memory errors

52

Chapter summery 6

• The following evidence supports the idea that episodic and semantic memory involve different mechanisms :

1) double dissociation of episodic and semantic memory in patients with brain damage

2) brain imaging, which indicates that overlapping but different areas are activated by episodic and semantic memories

Page 53: Long term memory & Memory errors

53

Connections between episodic and semantic memories

• Episodic memories can be lost, leaving only semantic

• Semantic memory can be enhanced if associated with episodic memory

• Semantic memory can influence our experience by influencing attention

Page 54: Long term memory & Memory errors

54

Consider how we acquire the knowledge that makes up our semantic memories.

• Sitting in the sixth grade, you learn about how the U.S. government work.

Episodic memory :

• Then in the seventh grade you look back and remember what was going on in class as you were learning about U.S. government.

Semantic memory :

• If you have lost the episodic component of this memory and can no longer remember the specific day you were sitting there in class, you are experiencing a semantic memory

Episodic memories can be lost, leaving only semantic

Page 55: Long term memory & Memory errors

55

Episodic memories can be lost, leaving only semantic

• The knowledge that makes up semantic memories

is initially attained through a personal experience

that could be the basis of an episodic memory,

but that memory for this experience often fades,

leaving only semantic memory

Page 56: Long term memory & Memory errors

56

Semantic memory can be enhanced if associated with episodic memory

Personal semantic memory : • semantic memories that have

personal significance• Easier to remember than semantic

memories that are not personally significant

– You would be more likely to recall the name of a popular singer in a memory test if you had attended one of his or her concerts than you had just read about the singer in magazines.

Page 57: Long term memory & Memory errors

57

Semantic memory can influence our experience by influencing attention

Page 58: Long term memory & Memory errors

58

Semantic memory can influence our experience by influencing attention

Consider this situationStephen and Seth are watching a football game.– The quarterback takes the snap, is rushed hard, and flips

the ball over the oncoming linemen for a completion.

Seth remembers the details of the play, which was pass over the left side, but the play doesn’t stand out for Stephen

– Seth : has semantic memory (knowledge about football), helped direct his attention

– Stephan : no semantic memory, just remembered that there were running plays and passing plays

Page 59: Long term memory & Memory errors

59

Chapter summery 7

• Even though episodic and semantic memories are served by different mechanisms, they are connected in the following ways :,

1) episodic memories can be lost leaving semantic

2) semantic memories can be enhanced by association with episodic memories

3) semantic memory can influence attention, and therefore what information we take in and potentially remember later.

Page 60: Long term memory & Memory errors

60

Type of LTM

Declarative memory : our conscious recollection of events we have experienced or facts we have learned.

Implicit memory ( non-declarative ) : memory that occurs when some previous experience improves our performance on a task, even though we do not consciously remember the experience.

Page 61: Long term memory & Memory errors

61

Type of LTM

Declarative memory : consciousEpisodic memory : self knowing ,

remembering

Semantic memory : knowing , facts

Implicit memory ( non-declarative ) :

not conscious , non knowing

Page 62: Long term memory & Memory errors

62

Chapter summery 8

• Implicit memory occurs when previous experience improves our performance on a task, even though we do not remember the experience.

• Tulving calls implicit memory non knowing.

Page 63: Long term memory & Memory errors

63

Fig. 6-7, p. 187

Type of LTM

Page 64: Long term memory & Memory errors

64

Implicit memoryMany types :

• Repetition priming : when the response to an item increases in speed or accuracy because it has been encountered recently.

• Procedural memory : memory for how to do things, such as riding a bike, typing, or playing a musical instrument.

Page 65: Long term memory & Memory errors

65

Repetition priming

For example :

• Seeing the word “bird” may cause you to respond more quickly to it than to another word you had not seen

Page 66: Long term memory & Memory errors

66

Tulving demonstration 1962• Presenting participants with 96 words

– The first stimulus is called priming stimulus

• Followed by a time interval• Then the test stimulus is presented

– Giving them a word-completion test– The test stimulus can be the same as the

priming words or can be different

Repetition priming experiment

Page 67: Long term memory & Memory errors

67

Word-completion test

• Priming stimulus : Cabaret

• Test stimulus : C _ _ a r _ t

Question is “ Did the priming stimulus affect the response to the test stimulus ? ”

Repetition priming experiment

Page 68: Long term memory & Memory errors

68

Tulving demonstration 1962• Priming words : new words = ½ : ½

• Results : ( 47% : 30% )– Participants completed more word

fragments for words they had seen before than for words they hadn’t seen before.

Repetition priming experiment

Page 69: Long term memory & Memory errors

69

Tulving demonstration 1962

• Conclusion :

– Repetition priming has occurred, because previously seeing the words improved performance on the word-fragment test

Repetition priming experiment

Page 70: Long term memory & Memory errors

70

Tulving demonstration 1962

• Is it implicit memory ? – Not consciously ?

• Methods :– Don’t ask : Have you seen this word before ?

(memory test)– Asking participants to solve a problem ( Create a

word from these letters ) : implicit memory– Instruct participants to response as quickly as

possible, by saying the first answer that comes to mind (unconscious remember)

– Measured result : Word-completion test– Confirmed implicit : Using a recognition memory

test

Repetition priming experiment

Page 71: Long term memory & Memory errors

71

Tulving demonstration 1962

• Measuring

– How many word fragments the participant was able to complete

– How quickly the participant responds

Repetition priming experiment

Page 72: Long term memory & Memory errors

72

Recall :

• is also involved when a person is asked to recollect – things that have happened in his

or her life, such as graduating from high school,

– or facts they have learned, such as the capital of Nebraska

Recognition and Recall

Page 73: Long term memory & Memory errors

73

Recall test :• All of STM experiments in chapter 5

– Participants are presented with stimuli

– After delay– Participants are asked to

remember as many of stimuli as possible

Recognition and Recall

Page 74: Long term memory & Memory errors

74

• The longest string you are able to reproduce without error is your digit span.

• The typical span is

between 5 and 8

Recall test

2 1 4 9 3 9 6 7 8 6 4 9 7 8 4 7 3 8 2 0 1 5 8 4 2 6 1 4 3 2 4 8 2 3 9 2 8 0 7 5 8 5 2 9 8 1 6 3 7

Page 75: Long term memory & Memory errors

75

• Task 1 : Slowly read the following letters. Look away and count to 15. Then write them down.

g c b t v p

• Task 2 : Now do the same thing for these letters.

f l k s y g

Recall test

Page 76: Long term memory & Memory errors

76

• The delayed-response task in monkeys

Observe Delay Correct : reward

Recall test

Page 77: Long term memory & Memory errors

77

x x

--ll---------------- -------llllllllllllllllll- ---------------ll--

• Monkey first looked at a fixation point : X

• Square was flashed then off

• After delay : off fixation X

Recall test

Page 78: Long term memory & Memory errors

78

Recognition and Recall

Recognition memory test

• Typical procedure :– Present stimuli during a study period– After delay– Present the same stimuli plus other

stimuli that were not presented

Task : Pick the stimuli that were originally presented

Page 79: Long term memory & Memory errors

79

Read the following passage :There is an interesting story about the telescope. In

Holland, a man named Lippershey was an eyeglass maker. One day his children were playing with some lenses. They discovered that things seemed very close if two lenses were held about a foot apart. Lippershey began experimenting and his “Spyglass” attracted much attention. He sent a letter about it to Galileo, the great Italian scientist. Galileo at once realized the importance of the discovery and set about to build an instrument of his own.

Recognition test

Page 80: Long term memory & Memory errors

80

which of the following sentences is identical to a sentence in the passage ?

1. He sent a letter about it to Galileo, the great Italian scientist.

2. Galileo, the great Italian scientist, sent him a letter about it.

3. A letter about it was sent to Galileo, the great Italian scientist.

4. He sent Galileo, the great Italian scientist, a letter about it.

Recognition test

Page 81: Long term memory & Memory errors

81

Recognition memory test

• Multiple choice exam

– Pick the correct answer from a number of alternatives

Recognition and Recall

Page 82: Long term memory & Memory errors

82

Recognition memory test• Tulving’s recognition experiment

• Presenting his participants with a list that contained both words they had seen before and new words.

• Task was to indicate which of the words they had seen before

Tulving tested recognition 1 hour after presenting the original list and 7 days after that

• Recognition test compared with Word-completion test at 1 hour and 7 days

Recognition and Recall

Page 83: Long term memory & Memory errors

83

Recognition test compared with Word-completion test at 1 hour and 7 days

Page 84: Long term memory & Memory errors

84

Recognition test : lower after 7 days

Word-completion test : remained the same

This suggests that

• Performance on the word-completion test did not depend on conscious memory for recognized words

Recognition test compared with Word-completion test at 1 hour and 7 days

Page 85: Long term memory & Memory errors

85

• Test the patients with brain damage, who have lost the ability to retain LTM, provides a demonstrate of “pure” implicit memory

Elizabeth Warrington and Lawrence Weiskrantz 1968 :

tested 5 patients with

Korsakoff’s syndrome

Recognition and Recall

Page 86: Long term memory & Memory errors

86

Korsakoff’s syndrome

Jimmy G.

• Chronic alcoholism, vitamin B1 deficiency• Destroyed frontal & temporal lobes

• Caused severe impaired memory

Cannot form new LTM• Cannot recognize people he has just met

• Cannot find his way to the corner drugstore

Page 87: Long term memory & Memory errors

87

Fig. 6-11, p. 194

tested 5 patients with Korsakoff’s syndrome

by presenting incomplete pictures such as fig 6.11a was presented first, and then participants were shown more and more complete versions until they were able to identify the picture

Page 88: Long term memory & Memory errors

88

Presenting incomplete pictures• Results : the third day of testing these participants

made fewer errors before they were able to identify the pictures than they did at the beginning of training, even though they had no memory for any of the previous day’s training.

Page 89: Long term memory & Memory errors

89

Korsakoff’s syndrome• No memory for experience

• No episodic memory

Improvement• Represents an effect

of implicit memory– Non knowing– Repetition priming

Presenting incomplete pictures

Page 90: Long term memory & Memory errors

90

Fig. 6-7, p. 187

Type of LTM

Page 91: Long term memory & Memory errors

91

Procedural memory

For example :

• The skill involved in doing these things

( riding a bike, typing, playing a musical instrument ) remains

even after there is no memory for learning the skill

Page 92: Long term memory & Memory errors

92

Describe :

• How tying your shoes ?

• How riding a bike ? How you keep your balance ?

• How writing ?

• How reading ?

• How walking ?

Procedural memory

Page 93: Long term memory & Memory errors

93

• Riding and typing : motor skill that involve movement and muscle action

• Reading : linguistics skill

Procedural memory

Page 94: Long term memory & Memory errors

94

People that lost episodic memory

• Procedural memory is present

• Performance can improved with practice

Jimmy G. , Clive Wearing , K.C.

• can tie his shoes , can still play the piano , learned how to sort and stack books in library

Procedural memory

Page 95: Long term memory & Memory errors

95

People that lost episodic memory– Can’t form new LTM– Can’t remember learning to do

• Can do skill that used old LTM

• And still learn new skill

– Performance can improve with practice

Procedural memory

Page 96: Long term memory & Memory errors

96

Propaganda effectImplicit memory may effect our behavior

Implicit can lead to errors of memory• T.J.Perfect and C.Askew 1994

experiment• Advertisements : product’s name

– First time thinking of : believe that we are unaffected

– After read or heard before : implicit memory

– Later : seemed familiar , believe may be true

Page 97: Long term memory & Memory errors

97

Chapter summery 9

• Two types of implicit memory are – repetition priming : when presenting

a stimulus affects the response to the same stimulus or a similar stimulus when presented later

– procedural memory : memory for how to do things.

• The propaganda effect is an example of implicit memory.