love your lake campaign

sponsored by Alabama Power Company and Russell Lands

Stephanie Bivins

Anna Johnson

Rachel Murphy

Mary Beth Walton

A Public Relations Campaign

for the Lake Martin Community

TABLE OF CONTENTS

Executive Summary…………………………………………………………………………. 1

Background…………………………………………………………………………………2-3

Goals…………………………………………………………………………………………..4

Objectives……………………………………………………………………………………..5

Tactical Implementation……………..………………………………………………………6

Written Materials and Support (pg. 7-50)

Love Your Lake Campaign

Trash Cans & Recycling Bins on Prominent Islands

Sanitation Officer

Dumpsters at Local Marinas

Boy Scouts Involvement

Poker Run

Informational Packets for Residents (pg. 51-55)

Poker Run Invitation

Poker Run Itinerary

Poker Run Rules

Poker Run Registration Form

Evaluation Methods………………………………………………………………….……….56

Additional Opportunities…………………………………………………………….…...57-58

Thank You…………………………………………………………………………………….59

Appendix 1 - Primary Research

Appendix 2 - Secondary Research

Appendix 3 - Promotional Tools

Appendix 4 - Potential Supplies

Appendix 5 - Calendar

Appendix 6 - Budget

EXECUTIVE

SUMMARY

EXECUTIVE SUMMARY

As a senior capstone project, a team composed of public relations students, Stephanie Bivins,

Anna Johnson, Rachel Murphy and Mary Beth Walton, was given the privilege of creating a

campaign to keep Alexander City’s Lake Martin community clean.

Anne Gramberg, Auburn University’s dean of the College of Liberal Arts, is a resident of

Alexander City’s Lake Martin community. Gramberg noticed a littering problem near her house

and decided to petition students to assist in an endeavor to keep the lakeshores clean. After

consulting Alabama Power Company’s Charles McCrary, Gramberg spoke with Dr. Brigitta

Brunner, AU’s Department of Public Relations Chairwoman, to create an assignment for her

campaign class.

After an initial meeting with Gramberg, the team of students was able to gain a clearer

understanding of the littering dilemma plaguing Lake Martin. The team began using secondary

research to find potential solutions and to learn about other cleanup efforts currently

implemented in the Lake Martin area. After gathering information, the team traveled to Lake

Martin and met with the Lake Martin Home Owners and Boat Owners Association president,

Jesse Cunningham. This trip offered a first-hand look at the trash and allowed the group to speak

with residents about potential solutions.

This primary and secondary research gave way to the team’s finished product: the Love Your

Lake campaign.

This campaign’s foundation is three primary goals: better the Lake Martin community’s

environment, motivate residents to preserve the lake’s resources and ultimately promote a

positive image of Alabama Power and Russell Lands. From these key goals, the team extracted

four detailed objectives:

To install three 4-cubic yard dumpsters and six recycling bins during the week of May 2,

2010 at three marinas located in Alexander City.

To place two large trash cans and one recycling bin on five prominent islands by May 2,

2010.

To hire a sanitation officer by May 2, 2010. The sanitation officer will maintain the trash and

recycling service at islands and marinas, and will remove large trash items from Lake Martin.

To involve the Boy Scouts of America with the Love Your Lake campaign by establishing a

biannual service for large trash pickup on May 15, 2010, and Nov. 13, 2010.

To effectively communicate the campaign objectives to the Lake Martin community, the team of

students chose specific media. By developing press releases, pitch letters, broadcast news

releases, events, informational packets and signage, the team anticipates high message saturation

with its main publics.

1

NOTES

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BACKGROUND

BACKGROUND

After the initial classroom meeting with Dean Gramberg, the team of students was better able to

grasp Lake Martin’s littering situation. The students began brainstorming potential solutions to

the littering problem with Dr. Brunner. Early research led to the Lake Martin Home Owners and

Boat Owners Association. The team e-mailed the association’s president, Jesse Cunningham, and

asked for advice. Cunningham allowed the team to have a conference call with him, in which the

students were able to obtain information about Lake Martin from a resident’s point of view.

After speaking with Cunningham, the team trimmed its ideas to a few key goals. The campaign

was titled Dump No More, Reclaim Your Shore and included two objectives. The first objective

involved placing dumpsters throughout the Lake Martin community, and the second objective

involved creating a volunteer pickup service. This service would allow Lake Martin residents to

schedule monthly pickup appointments with various organizations willing to volunteer their

time.

The team began creating the Dump No More, Reclaim Your Shore campaign materials while

continuing to perform further research. The students called various organizations they felt would

be willing to participate with the pickup service in order to see if the organizations would be

cooperative if such a campaign was implemented. The majority of the organizations declined the

opportunity. A prospective group of volunteers for the campaign was Auburn University

students. To determine whether this group would be willing to volunteer, the team administered a

10-question survey to 25 students in the Ralph Brown Draughon Library on Auburn’s campus.

The results were not favorable. Sixty-eight percent of the students said they would only be

willing to volunteer five or less hours per year at Lake Martin. Therefore, the team concluded

that coordinating volunteers to help with cleanup efforts would most likely be ineffective.

In hopes to gather first-hand research, the team traveled to Lake Martin to meet with two Lake

Martin residents—Cunningham and Larry Brantley. The students were able to visit prominent

islands on Lake Martin and stepped out to witness the littering problem for themselves. The team

noticed the islands were covered in cans, bottles and other items left by visitors and residents

after camping. The public relations students also noticed another problem while touring the lake.

A large floating dock washed ashore and was too large for residents to remove for proper

disposal. Large items like this dock that have been abandoned are detrimental to the appearance

of the lake.

With a better understanding of the littering problem at Lake Martin, the team felt its initial two

objectives from the Dump No More, Reclaim Your Shore campaign were insufficient.

On Oct. 19, 2009, the students decided to recreate the campaign. The public relations team

wanted to more effectively solve the problem and achieve its three main goals of keeping the

Lake Martin community clean, motivating residents to preserve the lake’s resources and

ultimately promoting Alabama Power Company and Russell Lands.

The Love Your Lake campaign was established.

2

The team began creating new objectives that are more tailored to the Lake Martin community.

For instance, the students wanted to make an easy way to dispose of trash on islands that was not

dependent on visitors and residents bringing their own trash bags. If there is no excuse to litter

due to convenience, cooperation is easier to achieve. After visitors and residents are finished

camping, they can simply dispose of their trash in the conveniently located trash cans on the

islands. To offer an eco-friendly solution, the team included recycling bins for cans and bottles.

The three other objectives also accommodate the needs of Lake Martin visitors and residents.

The team of students is confident that the Love Your Lake campaign will positively link

Alabama Power Company and Russell Lands to an effective effort to clean up the lake.

3

NOTES

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GOALS

Better the Lake Martin community’s environment

Motivate residents to preserve the lake’s resources by offering convenient solutions

Promote a positive image of Alabama Power Company and Russell Lands

4

OBJECTIVES

OBJECTIVES

To install three 4-cubic yard dumpsters and six recycling bins during the week of May 2,

2010, at three marinas located in Alexander City.

To place two large trash cans and one recycling bin on five prominent islands by May 2,

2010.

To hire a sanitation officer by May 2, 2010. The sanitation officer will maintain the trash and

recycling service at islands and marinas, and will remove large trash items from Lake Martin.

To involve the Boy Scouts of America with the Love Your Lake campaign by establishing a

biannual service for large trash pickup on May 15, 2010, and Nov. 13, 2010.

5

TACTICAL

IMPLEMENTATION

TACTICAL IMPLEMENTATION

To realize the Love Your Lake campaign objectives, the students chose to utilize a

complementary mix of promotional tools.

Press releases will increase news coverage and help to educate the community about the

campaign’s efforts. The press releases will inform local media about the dumpsters installed at

marinas, trash cans and recycling bins placed on islands, the hiring of a sanitation officer and the

Boy Scout pickup service.

Pitch letters will entice local media to take interest in the Love Your Lake campaign. The letters

invite local newspapers and magazines to write news articles and feature stories about the

campaign. The letters also invite the local media to attend campaign events.

Broadcast releases will be an effective way to specifically reach the Lake Martin resident and

visitor publics. Since residents and visitors listen to the radio while spending time on their boats

and docks, much of the Lake Martin community could be reached if local radio stations

announce information about Love Your Lake.

Informational packets sent to residents of Alexander City will inform recipients about the Love

Your Lake campaign and make it easier them to participate in the Poker Run event.

Packets will include:

Brochure outlining the details of the Love Your Lake campaign

Poker Run invitation

Poker Run event itinerary

Poker Run rules

Poker Run registration

These packets will ease the Poker Run registration process for Alexander City residents and will

motivate them to participate.

Promotional tools including a refrigerator magnet, floatable key chain and koozie are all

optional items to include in the packets. These tools were designed to increase word of mouth

and to serve as ongoing reminders within the Lake Martin community about Love Your Lake.

The www.loveyourlake.org Web site is a method for the Lake Martin community to

conveniently access Love Your Lake information and resources. This site would be helpful to

visitors and residents of Lake Martin because it provides information about where to dispose of

trash within the community and how to schedule a pickup appointment with the Boy Scouts. The

sanitation officer employment application and the Poker Run registration form will be obtainable

for visitors and residents to download. Information about the campaign, as well as promotional

tools like the Love Your Lake license plate, will be available for purchase.

6

Love Your Lake Campaign Press Release

WRITTEN

MATERIALS

AND SUPPORT



Campaign Directory Board

116 Tichenor Hall

Auburn University, AL 36849

Contact: Rita Smith For Immediate Release

(334) 123-4567

[email protected]

Love Your Lake Campaign Engages Local Community to Keep Lake Martin Clean

ALEXANDER CITY, Ala. (May 2, 2009) – Alabama Power Company and Russell Lands are

kicking off the Love Your Lake campaign in the Lake Martin area next week. This campaign is

dedicated to taking an aggressive stance against littering in and around Lake Martin. The

campaign strives to make it easier for residents and visitors to love their lake.

The first objective of Love Your Lake is to place trash cans and recycling bins on five

prominent islands in Lake Martin. Two trash cans and one recycling bin will be conveniently

located on the following five islands: Chimney Rock, Acapulco Rock, Goat Island, Graveyard

Island and Snake Island.

Love Your Lake will also hire a sanitation officer to maintain the trash cans and recycling

bins placed on each island, to haul large items from the lake and to dispose of them at the

appropriate sites.

Dumpsters will be placed at the following marinas in Alexander City: The Ridge Marina,

River North Marina and Kowaliga Marina. Free trash bags will also be available for resident or

visitor use.

-more-

7


P. 2


A final objective of the campaign is to utilize the local Boy Scout troop. These volunteers

will pick up large items from residents who are unable to dispose of such items themselves. This

pickup service will be provided twice a year, beginning on May 15, 2010.

Alabama Power and Russell Lands will be hosting a Poker Run to help kick off the new

Love Your Lake campaign. The Poker Run is scheduled for May 8, 2010. The event’s central

station will be located at Kowaliga Marina. Alexander City residents will receive informational

packets about the Poker Run in the mail.

Included in the packet will be registration forms and information regarding the details of

the Poker Run. Each household will receive a koozie, a floatable Love Your Lake key chain and

a refrigerator magnet with information about where to dispose of trash in order to promote a

cleaner Lake Martin.

For more information, please visit www.loveyourlake.org or e-mail

[email protected].

###

8

Island Trash Cans & Recycling Bins Press Release



116 Tichenor Hall



(334) 123-4567

[email protected]

Trash Cans and Recycling Bins Now Located on Lake Martin Islands


kicking off the Love Your Lake campaign in the Lake Martin area next week.

Trash cans and recycling bins will be placed in certain areas around Lake Martin to make

it easier for all residents and visitors to participate and to discourage littering.

Two trash cans and one recycling bin will be conveniently located for residents and

visitors to use on the following five islands: Chimney Rock, Acapulco Rock, Goat Island,

Graveyard Island and Snake Island.

The recycling bin on each island will only accept bottles and cans. Remaining trash may

be placed in the regular trash cans on the island. Each week, a sanitation officer will take the

trash from each island and replace each trash can and recycle bin with a new bag.

Trash bags will now be available for complimentary use at The Ridge Marina, River

North Marina and Kowaliga Marina. For more information, please visit www.loveyourlake.org.

###

9

Trash Cans & Recycling Bins Pitch Letter



116 Tichenor Hall


Ms. Gwen Bishop

Publisher & Editor

Lake Martin Living.

Post Office Box 909

Alexander City, AL 35011

April 5, 2010

Dear Ms. Bishop:

Alabama Power Company and Russell Lands are sponsoring a new Love Your Lake campaign

for our area. This campaign takes a proactive stance on littering by placing recycling bins and

trash cans on five of the most prominent islands in the lake.

Recycling bins accepting only cans and bottles will be placed on each island. Two trash cans

will also be placed on each island to further reduce littering. A sanitation officer will be hired to

maintain this service.

As a leading publication for the community, a story about the campaign would not only be of

interest to your readers, but would demonstrate your publication’s concern about the issue. We

have photographs and articles, and we can set up interviews with Alabama Power and Russell

Lands’ executives to assist you. This story would attract attention from residents, visitors and

other organizations who strive to keep the lake clean.

Thank you for your consideration. I will contact you in the next few days to follow up on the

Love Your Lake campaign.

Sincerely,

Rita Smith

Head Campaign Director

10

MEDIA LIST FOR ISLAND TRASH CANS AND

RECYCLING BINS

Ms. Debbie Nigh

First Vice President

Home Owners and Boat Owners Association

Post Office Box 1030

Dadeville, AL 36853-1030

This would be a great story to post in the Lake Martin HOBO Association’s member publication

and on the Web site’s news feed. This story would attract attention from residents and visitors

who already strive to stay current on community events through membership in the Lake Martin

HOBO Association.

Mr. Kenneth Boone

Lake Publisher & Editor

LAKE Magazine

Tallapoosa Publishers, Inc.

Post Office Box 999


This would make a great news article for the next edition of LAKE Magazine because it would

attract the interest of subscribers who use the islands at Lake Martin. An article published in the

magazine could better inform residents and visitors of the trash and recycling services at the

islands.

Mr. Will Denton

Community Relations & Publicity

Lake Martin Resource Association

2544 Willow Point Road


If a story about the new trash cans and recycling bins was published in the LMRA’s next Lake

Lines publication, residents who are members of the LMRA can read about the new service and

be aware of the trash cans and recycling bins.

11

Island Trash Cans & Recycling Bins

30 Second Broadcast Release

Love Your Lake Campaign :30

Smith 9 lines

Kill Date: 5/2/2010

It just got easier to love your lake!

The Love Your Lake campaign, sponsored by Alabama Power Company and Russell

Lands, will be adding trash cans and recycling bins to five prominent islands in Lake Martin.

The outdoor trash cans and recycling bins will be placed on Chimney Rock, Acapulco

Rock, Goat Island, Graveyard Island and Snake Island during the week of May 2nd.

Please use these recycling bins to dispose of cans and bottles.

With your help, Love Your Lake can solve the littering issue plaguing the Lake Martin

area.

For more information about Love Your Lake, visit www.loveyourlake.org.

(end)

12

MEDIA LIST FOR BROADCAST RELEASES

ABA Broadcasting

WRFS 1050 AM

1739 Radio Road

Alexander City , AL 35010

(877) 226-8305

Alabama 100.7 WCKF

518 Mountain View Road

Ashland, AL 36251

(256) 354-1444

GreatSouth Wireless, LLC

WKGA 97.5 FM

1051 Tallapoosa Street

Greenville, AL

(256) 825-4221

Tiger Communications

WQNR FM

2514 College Street #104

Auburn, AL 36830

(334) 887-9999

WELL FM 88.7

658 Horseshoe Bend Road

Dadeville , AL 36853

(256) 825-6456

WZLM-FM Radio

WKGA-FM Country

Great South Wireless, LLC

P. O. Box 253

Jackson 's Gap , AL 36861

(256) 825-4221

13

Sanitation Officer Job Opening Press Release


334-123-4567

[email protected]

Announcing New Sanitation Officer Job Position for Lake Martin

ALEXANDER CITY, Ala. (Jan. 20, 2010) – Alabama Power Company and Russell Lands are

announcing a job opening at Lake Martin. This position, titled sanitation officer, is a key

component to the new Love Your Lake campaign.

“This position is one that other major lakes and recreation areas have to help keep their

areas beautiful,” Charles McCrary, president and chief executive officer of Alabama Power, said.

“We are proud to be able to support this position.”

The sanitation officer will be in charge of maintaining two trash cans and a recycling bin

on five of Lake Martin’s major islands. These islands include: Chimney Rock, Acapulco Rock,

Goat Island, Graveyard Island and Snake Island. Trash cans and recycling bins will arrive on

these islands during the week of May 2, 2010.

Other duties of the sanitation officer include hauling large items from the lake and

disposing of them at appropriate sites.

-more-



116 Tichenor Hall


14

Sanitation Officer Job Opening Press Release

P. 2

Lake Martin Job Available

Love Your Lake is designed to stop littering and dumping on Lake Martin, sponsored by

Alabama Power Company and Russell Lands. To learn more about the campaign visit

www.loveyourlake.org or e-mail [email protected].

Alabama Power Company is based in Birmingham, Ala. It provides electricity to over

one million residents in southern Alabama and has established many lakes on the state’s rivers.

Russell Lands is based in Alexander City, Ala. It has been named the largest recreational

developer in Alabama, and oversees affiliate businesses throughout the Lake Martin community.

###

15

Sanitary Officer Want Ad



Smith 8 lines

Kill Date: 04/05/10

Wanted: An able-bodied worker to help keep Lake Martin clean.

The worker will be hired by Alabama Power Company and Russell Lands as part

of the new Love Your Lake campaign.

This position requires a boating license, boat experience and the ability to swim.

Other requirements are: knowledge of the Lake Martin area, the availability to

work weekends, training in C-P-R and a commitment to keeping Lake Martin beautiful.

To be a part of keeping Lake Martin clean, apply online at www.loveyourlake.org

or e-mail [email protected].

(end)

16


ABA Broadcasting

WRFS 1050 AM

1739 Radio Road


(877) 226-8305

Alabama 100.7 WCKF


Ashland, AL 36251

(256) 354-1444


WKGA 97.5 FM


Greenville, AL

(256) 825-4221


WQNR FM


Auburn, AL 36830

(334) 887-9999

WELL FM 88.7



(256) 825-6456

WZLM-FM Radio

WKGA-FM Country


P. O. Box 253


(256) 825-4221

17

SANITATION OFFICER WANT AD

Alabama Power Company and Russell Lands are looking for an able-bodied and

dedicated worker to pick up trash and large items from the Lake Martin area. An ideal candidate

will be passionate about keeping Lake Martin beautiful.

This position requires the following:

A boating license

Boat experience

Ability to swim

Knowledge of the Lake Martin area

Ability to work weekends

CPR certification

Scuba diving experience

Dedication to Lake Martin’s natural beauty and resources

To apply, please visit www.loveyourlake.org or e-mail [email protected].

18

New Officer at Lake Martin Press Release


334-123-4567

[email protected]

New Sanitation Officer at Lake Martin Completes Next Phase of Love Your Lake Campaign

ALEXANDER CITY, Ala. (May. 2, 2010) – Alabama Power Company and Russell Lands

announce the hiring of a new sanitation officer for Lake Martin. The position of sanitation officer

is a key component of an ongoing Love Your Lake effort to clean up Lake Martin.

The sanitation officer maintains five islands around Lake Martin by emptying trash cans

and recycling bins. These trash cans and recycling bins have been placed on each island for

visitors and residents to use. The islands will include Chimney Rock, Acapulco Rock, Goat

Island, Graveyard Island and Snake Island.

The officer also tows large items from the lake that have been neglected. The large items

will be towed behind a workboat provided by Alabama Power and Russell Lands.

“Alabama Power and Russell Lands are committed to an ongoing effort to keep the lake

pristine,” Charles McCrary, president and chief executive officer of Alabama Power, said. “The

sanitation officer is an important addition to Lake Martin and will be a vital part of Alabama

Power and Russell Lands’ Love Your Lake campaign.”

-more-



116 Tichenor Hall


19

New Officer at Lake Martin Press Release

P. 2

Lake Martin Job Opening

Love Your Lake is a campaign designed to stop littering and dumping on Lake Martin.

To learn more, visit www.loveyourlake.org or e-mail [email protected].





###

20

New Dumpsters Press Release


334-123-4567

[email protected]

New Dumpsters Arrive At Local Marinas

ALEXANDER CITY, Ala. (May 2, 2010) – As a part of Alabama Power Company and Russell

Lands’ new Love Your Lake campaign, large dumpsters will now be provided for residents and

visitors of Lake Martin.

The dumpsters will be conveniently located in Alexander City at The Ridge Marina,

River North Marina and Kowaliga Marina. These containers will arrive this week and will be

emptied weekly by the Advanced Disposal waste service.

Residents and visitors will only be allowed to place bagged trash in the dumpsters.

Recycling bins will be placed next to the dumpsters and will only accept paper, glass bottles and

cans.

If residents or visitors need to dump larger trash items such as couches, microwaves and

televisions, they may contact the Alexander City Inert Landfill at 256-409-2040. The landfill is

located on North Central Avenue and is open the second Saturday of every month.

For recyclable items, residents may use the Alexander City Recycling Center, located at

City Shop on Railey Road. For more information, visit www.loveyourlake.org.

###



116 Tichenor Hall


21

http://www.loveyourlake.org/

Pitch Letter for New Dumpsters

Ms. Debbie Nigh


Lake Martin Home Owners and Boat Owners Association


Dadeville, AL 36853

April 5, 2010

Dear Ms. Nigh:

As a part of Alabama Power Company and Russell Lands’ Love Your Lake campaign, new

dumpsters will be provided for residents and visitors of Lake Martin.

The dumpsters will be conveniently located in Alexander City at The Ridge Marina, River North

Marina and Kowaliga Marina. These large containers will arrive the week of May 2, 2010, and

will be emptied weekly by the Advanced Disposal waste service. Residents and visitors will only

be allowed to place bagged trash in the dumpsters.

Recycling bins will be placed next to these dumpsters. Residents and visitors may recycle paper,

glass bottles and cans in these bins. A sanitation officer will be in charge of maintaining this

recycling service.

This would be a great article topic for your next publication because it would inform local

residents of how to properly dispose of their garbage and recycling while at Lake Martin. More

importantly, it will help everyone get involved with keeping our community beautiful.

We hope you consider writing about this new service for the next Lake Martin Home Owners

and Boat Owners Association member publication or online news feed. I will be calling in the

next few days to follow up and answer and questions you may have.

Sincerely,

Rita Smith




116 Tichenor Hall


22

MEDIA LIST FOR NEW DUMPSTERS

Mr. Kenneth Boone


LAKE Magazine


Post Office Box 999


This would be a great article for the LAKE Magazine’s Lake Martin edition because it provides

local residents new information on how to properly dispose of their garbage and recycling while

at Lake Martin. Many of Alexander City’s Lake Martin residents subscribe to the magazine and

would be able to read about this campaign if the story is published.

Mr. Will Denton





We hope that if LMRA publishes an article about these new dumpsters in its next Lake Lines

publication, residents of Lake Martin can be informed about the new dumpster and recycling

service. When people know about the service, they have a better chance of using it. We want to

inform as many people as possible about the new options they have for waste disposal to keep

Lake Martin beautiful.

Ms. Gwen Bishop

Publisher & Editor

Lake Martin Living.

Post Office Box 909


This would be a great article for the Lake Martin Living magazine because it informs the Lake

Martin community of new ways to dispose of garbage and recycling while at the lake. Many of

Alexander City’s Lake Martin residents subscribe to the magazine and would be able to read

about the campaign if the story is published.

23

New Dumpsters


Dumpsters at Marinas :30

Smith 9 lines

Kill Date 5/8/10

It is now much easier to love your lake!

Alabama Power Company and Russell Lands are placing large dumpsters in

Alexander City this week for residents and visitors to use.

This new community resource is part of the Love Your Lake campaign.

Recycling bins will also be available next to the dumpsters.

The dumpsters are conveniently located at The Ridge Marina, River North Marina

and Kowaliga [KOW-ah-li-juh] Marina.

For more information, visit www.loveyourlake.org to be a part of keeping Lake

Martin clean and beautiful.

(end)

24

New Dumpsters


Dumpsters at Marinas :60

Smith 16 lines

Kill Date 5/8/10

It is now easier than ever to love your lake!

Large dumpsters will be placed at three marinas in Alexander City this week for

residents and Lake Martin visitors to use.

This new community resource is part of the Love Your Lake campaign, sponsored

by Alabama Power Company and Russell Lands.

Recycling bins will also be available next to the dumpsters and will accept glass,

cans, and paper.

The dumpsters are conveniently located at The Ridge Marina, River North

Marina, and Kowaliga [KOW-ah-li-juh] Marina.

Advanced Disposal will be maintaining the service.

The marinas will have free trash bags available for residents and visitors,

provided by Alabama Power and Russell Lands.

(more)

25

New Dumpsters


2-2-2

Dumpsters at Marinas

Only bagged trash will be accepted in the dumpsters.

Larger trash items may be taken to the Alexander City Inert Landfill or the

Alexander City Recycling Center.

For more information, visit www.loveyourlake.org.

(end)

26


ABA Broadcasting

WRFS 1050 AM

1739 Radio Road


(877) 226-8305

Alabama 100.7 WCKF


Ashland, AL 36251

(256) 354-1444


WKGA 97.5 FM


Greenville, AL

(256) 825-4221


WQNR FM


Auburn, AL 36830

(334) 887-9999

WELL FM 88.7



(256) 825-6456

WZLM-FM Radio

WKGA-FM Country


P. O. Box 253


(256) 825-4221

27

Boy Scout Press Release



116 Tichenor Hall



334-123-4567

[email protected]

Boy Scouts Volunteer with Love Your Lake Campaign

ALEXANDER CITY, Ala. (May 2, 2010)— Alexander City Boy Scouts are volunteering to help

Lake Martin residents and the environment. These young men are participating in the Love Your

Lake campaign pickup service, sponsored by Alabama Power Company and Russell Lands.

Twice a year, troops have made a commitment to assist any Lake Martin residents in

disposing of unwanted items. The Boy Scouts have volunteered to remove unwanted trash items

including washers, dryers, ovens and couches. The collected items will be taken to Habitat for

Humanity, the Alexander City Inert Landfill and the Alexander City Recycling Center.

With the help of parents and troop leaders, the Boy Scouts will dedicate a day to pick up

residents’ large items. The event will last from 8 a.m. to 5 p.m. on Saturday, May 15, 2010. The

next scheduled pickup day is on Saturday, Nov. 13, 2010.

Lifting and transporting heavy objects is only one aspect of the troops’ project. The

troops will also be helping people by giving items to those in need or taking them to the local

landfill.

-more-

28

Boy Scout Press Release

P. 2

Boy Scouts Volunteer with Love Your Lake

Participating troops will earn a Conservation Good Turn certificate. Boy Scouts will also

earn a patch as a reward for their hard work.

To schedule a pickup, contact the local Boy Scouts of America by calling

334-262-2697. When calling, residents need to provide a name, phone number, street address

and the number of items that need to be picked up.

Donations to the Boy Scouts of America will be accepted upon pickup, but are not

required. The value of this donation may be tax deductable.

Love Your Lake is a campaign dedicated to end littering and dumping on Lake Martin.

To learn more about the campaign visit www.loveyourlake.org or e-mail

[email protected].





###

29

Boy Scout Pitch Letter to LAKE Magazine

`

Mr. Kenneth Boone


LAKE Magazine


Post Office Box 999


April 26, 2010

Dear Mr. Boone:

The Love Your Lake campaign has recently become involved with the Boy Scouts of America.

These young men have made a commitment to devote their time twice a year to help the

residents of the Lake Martin area who love their lake.

The Boy Scouts have agreed to assist residents by hauling large items away from their homes

when needed. Previously, elderly and disabled residents had few options if they needed to

dispose of things such as refrigerators, stoves, air conditioning units or other large items.

The Boy Scouts’ mantra of “Doing a Good Turn” is manifested by their work with the Love

Your Lake campaign, and the community has benefited from the work the Boy Scouts have

accomplished.

For participation, each individual Boy Scout receives a Conservation Good Turn patch to wear

on his uniform. The Boy Scouts can wear this patch with pride knowing they have helped their

community.

We encourage you to write a feature story on the Boy Scouts’ hard work around the Lake Martin

area. We believe this feature story would be a great addition to the LAKE Magazine because it is

inspiring and encouraging. The story would display the younger generation’s potential and the

impact these young people can have on Lake Martin’s environment.



116 Tichenor Hall


30

Boy Scout Pitch Letter to LAKE Magazine

Thank you for your consideration. I will be contacting you within the next few days to follow up

and to answer any questions you may have about the Love Your Lake campaign.

Sincerely,

Rita Smith


31

Boy Scout Pitch Letter to Alexander City Outlook

Feature Story



116 Tichenor Hall


Mr. Kenneth Boone

Publisher

The Alexander City Outlook

548 Cherokee Road


April 26, 2010

Dear Mr. Boone:

A Boy Scout troop in Alexander City will be serving the residents of Lake Martin by picking up

any large trash items on Saturday, May 15, 2010 from 8 a.m. to 5 p.m. This event is part of the

new Love Your Lake campaign, sponsored by Alabama Power Company and Russell Lands.

The Boy Scouts, troop leaders, and parents are eager to help. These young men will put their

muscles to the test by lifting ovens, couches, washers, and dryers. The useable items will be

taken to Habitat for Humanity. All other items will be taken to the Alexander City Inert Landfill

or Alexander City Recycling Center.

This story would make an excellent headline for The Alexander City Outlook. Interviews will be

available with the troop members, troop leaders, parents, and the Love Your Lake campaign

directors during the day of the event. This is an inspiring story that would not only show how

everyone can make a difference, but would also portray the importance of keeping Lake Martin

clean.

This story should benefit the community by offering a solution for the dumping problem. It will

educate our publics that the campaign is a long-term solution. Another pickup day has already

been scheduled for Saturday, November 13, 2010.

Love Your Lake is a proactive campaign designed to stop littering and dumping on Lake Martin.

More information about the campaign can be found by visiting www.loveyourlake.org or by

e-mailing [email protected].

32

Boy Scout Pitch Letter to Alexander City Outlook

Feature Story

This story is relevant and newsworthy because it would inform your readers of this available

service. The story could relate to a variety of audiences, including residents, previous Boy

Scouts, environmentalists, and anyone who uses the lake. If this story were to be published,

people would be made aware of a service that could potentially help Lake Martin’s environment

for years to come.

Thank you for your consideration. I will contact you in the next few days in case you have any

questions.

Sincerely,

Rita Smith

Head Program Director

33

MEDIA LIST FOR BOYS SCOUTS

Mr. Will Denton





This would be an interesting story to publish in LMRA’s next Lake Lines publication because it

would reach the LMRA members who are interested in what’s going on in the Lake Martin

community. Readers of Lake Lines would enjoy learning about the service provided by the Boy

Scouts. The story is encouraging because it portrays young people giving back to the local

community.

Ms. Debbie Nigh




Dadeville, AL 36853

Through research, the Love Your Lake campaign directors found that the Lake Martin HOBO

Web site includes much information targeted toward local retirees. We believe this story would

exemplify the character and leadership found in Lake Martin’s community, which is inspiring to

this particular audience.

Mr. Chris Bailey

Newscaster

CBS 8 WAKA

3020 East Blvd.

Montgomery, AL 36116

This story would give excellent footage for CBS 8 because many of the station’s viewers live in

the Lake Martin area and would be interested to hear about the Boy Scout’s service.

34

Boy Scout Broadcast Release

60 Second

Love Your Lake Campaign : 60

Smith 15 lines

Kill Date 5/2/10

The Boy Scouts of America are giving back to the Alexander City area through the Love

Your Lake campaign.

The Boy Scouts are volunteering to picking up Lake Martin residents’ large unwanted

items such as ovens, couches, washers and dryers.

The completed project will earn the Boy Scouts a Conservation Good Turn patch for

helping the environment.

The pickup service lasts from 8 a.m. to 5 p.m. on Saturday, May 15th.

If you are unable to lift your large trash items or cannot drive to the landfill, the Boy

Scouts will come to you.

Call them today to schedule your pickup.

The number to call is (334) 262-2697. That’s (334) 262-2697.

Love Your Lake is sponsored by Alabama Power and Russell Lands, and is dedicated to

stopping trash and large items from being dumped into Lake Martin.

(more)

35

Boy Scout Broadcast Release

60 Second


2-2-2

To find out more about the campaign, e-mail [email protected].

Or you can also visit Web site at www.loveyourlake.org.

(end)

36


ABA Broadcasting

WRFS 1050 AM

1739 Radio Road


(877) 226-8305

Alabama 100.7 WCKF


Ashland, AL 36251

(256) 354-1444


WKGA 97.5 FM


Greenville, AL

(256) 825-4221


WQNR FM


Auburn, AL 36830

(334) 887-9999

WELL FM 88.7



(256) 825-6456

WZLM-FM Radio

WKGA-FM Country


P. O. Box 253


(256) 825-4221

37

CONSERVATION GOOD TURN GUIDELINES

Alabama Power Company and Russell Lands have created an opportunity for Boy Scouts to earn

their Conservation Good Turn patch through the new Love Your Lake campaign. This project

qualifies as a Conservation Good Turn project because it works for the betterment of Lake

Martin’s land and water. Upon completion of this project, a Conservation Good Turn certificate

will be presented to all Boy Scout participants.

Overview The Boy Scouts will be picking up Lake Martin residents’ large unwanted items. Some of these

items could include ovens, dishwashers, dryers, washing machines and couches. Boy Scouts will

then take the items to Habitat for Humanity, the Alexander City Inert Landfill or the Alexander

City Recycling Center. This project is designed to prevent residents from dumping trash into the lake. The Boy Scouts

will be performing manual labor that not only helps the residents of Alexander City, but prevents

litter.

How it All Works

Residents who need large items picked up will need to schedule appointments by Thursday, May

13, 2010. Once the names and addresses of the residents requesting pickup service have been

recorded, a final itinerary will be provided to the troop leaders. On Friday, May 14, 2010, each

driver will be assigned specific destinations. After loading the items, the Boy Scouts will

immediately take the items to one of the three areas mentioned above.

Guidelines 1. The Boy Scouts must work on the pickup day from 8 a.m. to 5 p.m. with a break for

lunch, unless the work is finished before 5 p.m.

2. All pickups must be made.

3. The items should be taken to the appropriate site. This is determined based on what the

item is and its current condition.

4. Troop members need to make safety a priority by working together to lift heavy items.

5. The houses each troop member will visit should be divided up beforehand. This ensures

every resident is reached.

6. The Boy Scouts must smile and have fun!

What to Bring

1. Gloves (to protect yourself from sharp household items’ edges)

2. First-Aid Kit (in case anyone gets hurt)

3. Vehicle (big enough to carry large items in)

4. Directions to the households that require pickup

5. Map of the location of Alexander City’s Inert Landfill, Alexander City Recycling Center

and Habitat for Humanity

6. Cell phone

7. List of contacts for pickup

8. Closed-toed, slip-proof shoes

9. Water (to stay hydrated)

38

CONSERVATION GOOD TURN CERTIFICATE

APPLICATION (Submit application to the council service center.)

Name_______________________________________________________________________________________

Unit type and no. ________________________________________________ Date _________________________

(pack, troop, team, crew)

Participating agency/organization_________________________________________________________________

Type of project________________________________________________________________________________

Number of workers youth _________ adult _________ Total hours worked ___________

Unit leader’s name _____________________________________________________________________________

Address_______________________________________________________________________________________

City ___________________________________ State _______________ Zip code__________________________

For council use:

Certificate prepared ____________________________________________________________________________

Certificate returned to unit leader__________________________________________________________________

Project information recorded _____________________________________________________________________

39

Poker Run Press Release


334-123-4567

[email protected]

Love Your Lake Campaign Poker Run Kickoff on May 8


hosting a Poker Run to kick off the Love Your Lake campaign. The campaign is dedicated to

preventing garbage or large trash from being dumped into the lake.

The Love Your Lake Poker Run is scheduled for May 8, 2010. The event’s central station

will be located at Kowaliga Marina in Alexander City. Here, lunch will be served and winners

will be announced at the end of the event.

Poker Run participants will pick up a minimum of five pieces of trash on five islands that

include: Chimney Rock, Acapulco Rock, Goat Island, Graveyard Island and Snake Island.

Once the participants pick up the trash, they are required to bring it to the volunteer

stationed on each island. Participants may then draw a card and write down what card was

picked. Each participant is allowed to earn a maximum of 10 cards to attempt the best poker

hand.

-more-



116 Tichenor Hall


40


P. 2

Love Your Lake Poker Run

Participants may begin to submit their registration forms to the registration desk at 9 a.m.

on May 8. The event kicks off at 10 a.m. when participants may begin picking up trash on the

islands.

Lunch will be catered by SpringHouse restaurant and will be available at the event’s

central station from noon until 2 p.m.

Charles McCrary, president and chief executive officer of Alabama Power, will be

speaking at 7 p.m. about the Love Your Lake campaign. This will take place just before the

winners are announced and prizes are distributed.

“We are very excited to host the Poker Run in order to effectively kick off Love Your

Lake,” McCrary said. “We hope residents will not only get involved in the Poker Run, but strive

to participate in all aspects of the campaign to help us keep Lake Martin beautiful.”

The winner of the Poker Run will receive a year-long membership to the Willow Point

Golf and Country Club, which is an affiliate of Russell Lands. The first runner-up will receive a

night of free dinning for six at SpringHouse restaurant. The second runner-up will receive a free

tank of gas for his or her boat at Kowaliga Marina.

Love Your Lake is a campaign dedicated to keeping Lake Martin beautiful by stopping

littering and large trash dumps into the lake. To learn more about Love Your Lake and to get

involved, please visit the campaign Web site at www.loveyourlake.org or e-mail

[email protected].

-more-

41


P. 3






###

42

Poker Run Pitch Letter

Mr. Will Denton





April 5, 2010

Dear Mr. Denton:

Alabama Power Company and Russell Lands are hosting a Poker Run to help kick off the Love

Your Lake campaign, which is dedicated to preventing garbage or large trash dumps into Lake

Martin.

Love Your Lake’s Poker Run event is scheduled for May 8, 2010. The event’s central station

will be located at Kowaliga Marina in Alexander City. Here, lunch will be served and winners

will be announced at the end of the event.

Poker Run festivities begin at 9 a.m. when participants may begin to submit their registration

forms to the registration desk at Kowaliga Marina. The race for the best hand will begin at

10 a.m. and will conclude at 6 p.m.

Lunch will be catered by SpringHouse restaurant and will be available at the event’s central

station from noon until 2 p.m.

Five of the lake’s most popular islands—Chimney Rock, Acapulco Rock, Goat Island,

Graveyard Island and Snake Island—are the stations where participants can earn a playing card

once they have collected five pieces of trash.

Charles McCrary, president and chief executive officer of Alabama Power, will be speaking at 7

p.m. about the new Love Your Lake campaign, and will be available for questions and answers.

The winner of the Poker Run will receive a year-long membership to the Willow Point Golf and

Country Club, which is an affiliate of Russell Lands. The first runner-up will receive a night of

free dining for six at SpringHouse restaurant. Lastly, the second runner-up will receive a free

tank of gas for his or her boat at Kowaliga Marina.



116 Tichenor Hall


43

Poker Run Pitch Letter

This Love Your Lake event would be a great topic for a feature story to include in the next

addition of the LMRA’s Lake Lines. This would be relevant to your readers who want to enjoy

the event and benefit our lake community at the Poker Run event.

Thank you for your consideration. I will be contacting you within the next few days to follow up

and answer any questions you may have about the campaign or Poker Run event.

Sincerely,

Rita Smith


44

MEDIA LIST FOR POKER RUN EVENT

Ms. Gwen Bishop

Publisher & Editor

Lake Martin Living.

Post Office Box 909


The Poker Run event would be a great topic for a feature story to include in the next addition of the Lake

Martin Living magazine. This event would be relevant to residents and visitors of Lake Martin and would

be of high subject interest Lake Martin Living subscribers. Publishing this event could potentially attract

more people to be interested in moving or retiring in the Lake Martin community because it shows the

community’s dedication to maintaining a beautiful, clean environment.

Mr. Kenneth Boone


LAKE Magazine


Post Office Box 999


The Love Your Lake Poker Run would be a great story to cover in the LAKE Magazine’s Lake Martin

edition. Love Your Lake hopes that subscribers would be able to read the article and attend the event or

spread the word about the event. The campaign directors want to increase participation and awareness of

not only the event, but the entire Love Your Lake campaign as a whole in order to get everyone involved

with keeping the community clean.

Ms. Debbie Nigh




Dadeville, AL 36853-1030

The Love Your Lake campaign directors would like for the Lake Martin HOBO Association to include a

story about the Poker Run event on its online news feed and in its next member publication. If the Lake

Martin HOBO Association wrote a story about this event, it would be great publicity for the Lake Martin

HOBO Association because its members are heavily involved with the event. Love Your Lake would like

to credit the organization for its dedicated efforts and commitment to the Love Your Lake campaign.

45

Poker Run Broadcast Release

30 Second


Smith 8 lines

Kill Date 05/08/2010

Alabama Power Company and Russell Lands are hosting a Poker Run to kick off the new

Love Your Lake campaign.

The fun-filled Love Your Lake Poker Run is scheduled for May 8, 2010. The event’s

central station will be located at Kowaliga [KOW-ah-li-juh] Marina in Alexander City.

Poker Run festivities begin at 9 a.m. when participants can begin to submit their

registration forms to the registration desk.


[email protected].

(end)

46


60 Second

Love Your Lake Poker Run :60

Smith 15 lines

Kill Date 05/08/2010

Alabama Power Company and Russell Lands are hosting a Poker Run on May 8th to kick

off the Love Your Lake campaign.

Love Your Lake is dedicated to preventing the dumping of garbage or large trash into

Lake Martin.

The event’s central station will be located at Kowaliga [KOW-ah-li-juh] Marina in

Alexander City.

The race for the best poker hand begins at 10 in the morning and concludes at 6 p.m.

Participants can earn playing cards by picking up trash on five of the lake’s most

prominent islands.

One playing card is given for every five pieces of trash collected.

Participants can earn up to ten playing cards.

(more)

47


60 Second

2-2-2


The winner of the Poker Run will receive a year-long membership to the Willow Point

Golf and Country Club, which is an affiliate of Russell Lands.


[email protected].

(end)

48


ABA Broadcasting

WRFS 1050 AM

1739 Radio Road


(877) 226-8305

Alabama 100.7 WCKF


Ashland, AL 36251

(256) 354-1444


WKGA 97.5 FM


Greenville, AL

(256) 825-4221


WQNR FM


Auburn, AL 36830

(334) 887-9999

WELL FM 88.7



(256) 825-6456

WZLM-FM Radio

WKGA-FM Country


P. O. Box 253


(256) 825-4221

49

Informational Packets Press Release



116 Tichenor Hall



(334) 123-4567

[email protected]

Informational Packets for Alexander City Residents

ALEXANDER CITY, Ala. (April 12, 2010) – The Love Your Lake campaign is mailing packets

this week to educate Alexander City residents about the Poker Run, an event in which

participants compete for a good cause.

Alabama Power Company and Russell Lands are sponsors of Love Your Lake, which is

dedicated to preventing littering in the Lake Martin area.

The packets include a Love Your Lake brochure with a colorful overview of the

campaign’s mission to stop littering and to keep Lake Martin clean.

The Poker Run is the kickoff for a cleaner Lake Martin and takes place on Saturday, May

8, 2010. An invitation and an itinerary for the event are included in the packets, along with a

Poker Run registration form.

If you do not receive a packet, please e-mail us at [email protected] or download

all Poker Run materials at www.loveyourlake.com.

###

50

Informational Packets Press Release

NOTES

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INFORMATIONAL

PACKET FOR

RESIDENTS


April 5, 2010

Dear Alexander City residents:

The Love Your Lake campaign directors are excited to announce a new initiative to keep Lake

Martin beautiful, sponsored by Alabama Power Company and Russell Lands.

We want to invite you to participate in the campaign kickoff and to love your lake!

The first objective of the Love Your Lake campaign is to locate trash cans and recycling bins on

five islands in Lake Martin. Two trash cans and one recycling bin will be conveniently located

on the following islands: Chimney Rock, Acapulco Rock, Goat Island, Graveyard Island and

Snake Island.

Another objective of the campaign is to hire a sanitation officer. The officer will maintain the

trash cans and recycling bins in addition to hauling large items from the lake.

A third objective of the Love Your Lake Campaign is to place dumpsters at the following

marinas in Alexander City: The Ridge Marina, River North Marina, and Kowaliga Marina. Trash

bags will also be available for residents and visitors use.

A final objective of the campaign is to involve the local Boy Scout troops. These volunteers will

pick up large items from residents who are unable to dispose of such items themselves. This

pickup service will be provided twice a year, beginning on May 15, 2010. If you would like to

schedule a pickup appointment with the Boy Scouts, call the local Boy Scouts of America at

334-262-2697.

To kick off Love Your Lake, we have scheduled a fun-filled Poker Run competition for May 8,

2010 and we invite all Alexander City residents and Lake Martin visitors to participate.



116 Tichenor Hall


51


Please take time to look through the attached Poker Run information including a registration

form, an event itinerary, and a registration form. If more forms are needed for your household,

please visit www.loveyourlake.org to download additional copies.

To learn more about the Love Your Lake campaign, please visit www.loveyourlake.org or e-mail

our directory board at [email protected].

Sincerely,

Rita Smith


52

LOVE YOUR LAKE POKER RUN

OFFICIAL EVENT ITINERARY

� 9 a.m. Registration tables open for participant registration at Kowaliga

Marina (located on Kowaliga Marina Road in Alexander City)

� 10 a.m. Lake Martin Home Owners and Boat Owners Association member

volunteers are stationed at the five islands & event participants may begin

the Poker Run

� 12- 2 p.m. Lunch will be served, catered by SpringHouse at Crossroads

restaurant (menu may be found on the restaurant Web site at

springhouseatcrossroads.com)

� 6 p.m. Poker Run concludes and all participants must submit their final

poker hand to Kowaliga Marina

� 7 p.m. Charles McCrary, president and chief executive officer of Alabama

Power Company, will speak to event participants about the Love Your Lake

campaign

� 7:15 p.m. Jesse Cunningham, president of the Lake Martin HOBO’s

Association, will hand out awards to the top three poker hands

53


OFFICIAL RULES

1. Participants must complete a registration form in order to participate in the

Poker Run event.

2. Participants can only receive cards under the name that he or she has

registered. A maximum of two cards per participant, per island will be given.

3. Participants must collect AT LEAST five items of trash to be eligible to

draw a card.

4. If a participant is found re-using trash in order to gain cards he or she will be

immediately disqualified and will NOT be allowed to participate in the

awards ceremony.

5. Participants are not allowed to switch cards with other players. Records will

be kept to ensure each participant only plays the hand he or she is dealt.

6. Participants are allowed no more than 10 cards during the event.

7. Participants must provide their own boat. The Love Your Lake campaign

will not provide any sort of transportation.

8. If there is a tie, a coin will be flipped to determine the winner.

54


REGISTRATION FORM

Participant Name:______________________________________________________________________

Last First Middle Initial

Local Address:________________________________________________________________________

Street City State ZIP

Permanent Address (If not the same as above):

_____________________________________________________________________________________

Street City State ZIP

Telephone Number: (____)______________

Email Address:____________________________________________

Are you a member of the Lake Martin Home Owners and Boat Owners Association?

(Circle One) Yes No

Please complete and turn in at registration table on day of event.

55

NOTES

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EVALUATION

METHODS

EVALUATION METHODS

1. Web Site Hits- We will measure the amount of traffic viewing our Web site.

2. Magazine/Newspaper Clippings- We will scan local newspapers and magazines,

clipping articles where the Love Your Lake campaign is mentioned.

3. Number of Poker Run Participants- This measurement will allow us to know how

successful our promotional strategies were for the Poker Run event.

4. Measure the Use of the Recycling Bins/Trash Cans on Islands- Measuring how often

the sanitation officer(s) has to replace trash bags on islands will allow us to know the

amount of bags to order and if any additional sanitation officer(s) need to be hired.

5. Amount of Trash Bags Requested From Marinas- This measure will allow us to know

how many trash bags need to be ordered for marinas per month or season.

6. Measure Success of Boy Scout Troop Trash Pickup- This method will evaluate if all

Boy Scout appointments were completed to the satisfaction of Alexander City residents.

We will use the phone list on record to call participants and hear their thoughts on the

pickup service. We will also research to see if other local troops would be interested in

participating in the Conservation Good Turn opportunity for the following year.

7. Resident Surveys (Before & After)- Surveying Alexander City residents after a specific

amount of time has passed would measure message saturation. We would be able to gain

an understanding if they have heard about the campaign and if they are using the new

services.

56

NOTES

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ADDITIONAL

OPPORTUNITIES

ADDITIONAL OPPORTUNITIES

These ideas are contingent upon additional efforts of clients and budgets, and could easily be

incorporated into Love Your Lake.

1. Love Your Lake Education Program for High Schools

Our group considered using an educational program for local high school students. Through

primary research with Lake Martin residents, we found that high school students are responsible

for a large portion of the glass bottles and aluminum cans on the lakeshores. We want to educate

this public so it can make more informed decisions before choosing to litter.

The method we could use to reach this public is a Love Your Lake campaign education

program. This program would be given annually throughout school systems in Tallapoosa

County. We would want to incorporate respected opinion leaders in the program in order to

inspire and motivate the youth in a positive manner. We think this method would be more

effective than a fear tactic. Refer to secondary research item number 13 for further information.

2. Internal Incentive Program for Alabama Power Company and Russell Lands’

Employees

While brainstorming ways to positively promote Alabama Power Company and Russell

Lands, we thought an effective tactic would be to increase employee participation in campaign

events.

This strategy would include an internal competition based on employee participation. This

competition would be held between departments, and the winner would receive awards and

recognition.

To communicate this new incentive program within the two companies, we wanted to utilize

top-down communication. Mr. McCrary and Mr. Russell could send an employee e-mail

informing all workers of the new program. We also wanted to hang fliers in the employee break

rooms to heighten awareness.

3. Alabama Garbage Disposal Sign For Boats

Since the Garbage Disposal Sign law works well in Mississippi, we thought it would be a

strong addition to the existing Alabama law. If passed, this law could decrease littering by

reminding passengers that littering is illegal and is a danger to the environment. Refer to

secondary research item number 12 for further information.

57

4. Potential Eagle Scout Project

An Eagle Scout project could be organized if the Love Your Lake campaign trash can

and recycling bin operation is successful. The Boy Scouts would be in charge of placing the trash

cans and recycling bins on other prominent islands in order to earn Eagle Scout rank. Potential

new island sites could include: Woods Island, Farrows Island or Young Island.

58

NOTES

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THANK YOU

THANK YOU

Through the development and creation of the Love Your Lake campaign, several individuals

have supported and encouraged our team along the way. This journey has taught us that the

foundation of any good campaign is hard work.

We would like to take this opportunity to thank all of those who helped make this campaign a

success.

Jesse Cunningham, the Love Your Lake campaign would not have been possible without your

kindness and support. You offered us a firsthand look into the littering problem plaguing the

Lake Martin area. Without this research, we could not have built a campaign that solves the

littering problem and fits the residents’ needs. We thank you for your time and dedication to the

Lake Martin community.

Dr. Brigitta Brunner, we thank you for selecting our team and giving us the opportunity to

create a campaign of such magnitude. Your door has always been open and we appreciate your

creative ideas. Thank you for the time you have spent in and out of class in order to prepare us.

Anne Gramberg, your excitement for the Love Your Lake campaign has been the motivation

behind our hard work and dedication. Your wonderful ideas have helped build this campaign

from the ground up. Thank you for trusting us with a campaign that hits so close to home.

Kelsey Premo and Elizabeth Bond, thank you for your creativity. Your hard work designing

the Love Your Lake campaign logo has truly given a face to this campaign.

Deedie Dowdle, thank you for sharing your corporate wisdom with us. You have been kind to

help our team discover new ways to bring our campaign to its highest potential. Your editing

skills have been most valued. We thank you for taking an interest in our campaign.

Alabama Power Company & Russell Lands, thank you for entrusting our team with this

important campaign. We feel honored to be working with you and we appreciate your time.

A special thanks goes to all the family members and loved ones who supported us and

understood our late nights. Your care and compassion made the time spent apart a little more

bearable.

59

PRIMARY RESEARCH Survey and Graph One of the team’s original ideas was to have students from Auburn University drive to Lake Martin for a volunteer trash pickup day. The students would be collecting large trash items from Alexander City residents. To research whether students would be interested or not, the team administered a 10-question survey to 25 students. The surveys were passed out in the Ralph Brown Draughon Library on Oct. 22, 2009. The surveys showed that 44 percent of students would not be willing to volunteer at Lake Martin. Twenty-four percent of students said they would volunteer 30 minutes to five hours of time within a year. Sixteen percent would volunteer six to eight hours per year, 12 percent said they would volunteer nine to 10 hours each year and 4 percent of students said they would spend 10 or more hours volunteering at Lake Martin. Therefore, the team decided not to implement an objective using student volunteers because the majority would volunteer five hours or less per year.

SECONDARY RESEARCH

Item 1 - Russell Marine’s Locations

The team researched the marinas owned by Russell Marine, which is an affiliate business of Russell Lands. The team wanted to use the marinas owned by our client to install dumpsters for the residents and visitors of Lake Martin. The public relations team chose three marinas located within Alexander City (The Ridge Marina, River North Marina and Kowaliga Marina) since the Love Your Lake campaign is focusing on that area of the community.

SECONDARY RESEARCH

Item 2 – Prominent Islands

When researching which islands to place trash cans and recycling bins, we found this real estate Web site describing local hot spots. We noticed the same hot spots described on this Web site were also mentioned on other Web sites. Therefore, we chose five islands—Chimney Rock, Acapulco Rock, Goat Island, Graveyard Island and Snake Island—to use for our campaign. If our campaign is successful with these islands, we can implement trash cans and recycling bins on other prominent islands (such as Woods Island, Farrows Island, Young Island, etc.). Another Web site mentioning the islands is http://www.lakemartin.com/Islands.asp.

SECONDARY RESEARCH

Item 3 – Sanitary Officer Salary

We were not sure what the average salary would be for a garbage collector, so we researched online to find out what price range would be appropriate for this position in Alexander City. We found the average hourly rate for a garbage collector to be $10.38. We decided to set the sanitary officer’s salary a bit higher at $14 per hour because he or she would have additional job requirements. In order to be eligible for employment as a sanitary officer, the individual must have an Alabama boating license and be knowledgeable about Lake Martin.

SECONDARY RESEARCH

Item 4 – Conservation Good Turn

Our group found this information about the Boy Scouts of America’s Conservation Good Turn Patch. Boy Scouts earn this patch by volunteering their time to improve land, wildlife or water. We thought this would be a good project to implement because Boy Scouts in the local community would be a great help to the Love Your Lake campaign. We noticed several different organizations were involved with the Conservation Good Turn program. These organizations include federal, state, local and private sectors. We could ask the Boy Scouts in Alexander City if they would be willing to participate twice a year in a large item trash pickup. Only two troops would be involved each year, however more troops could participate if needed. This allows the Boy Scouts the opportunity to earn a “Conservation Good Turn” patch.

SECONDARY RESEARCH

Item 5 - “My Lake Martin” Article

The “My Lake Martin” article from LAKE Magazine, Lake Martin Edition was helpful to our campaign in a few ways. First, this article profiles a man named Norm White, a resident who is very upset about the littering and dumping problem near his home. The article detailed the illegal dumping White has witnessed. It explains that typical items dumped are “fast food containers, aluminum cans and plastic bottles” as well as “mattresses, lawn mowers, outdoor grills, refrigerators and other household trash.” The article notes another important point: “the contributors to the illegal dumps will tell you they have nowhere else to dispose of paint, tires, lawn mowers, sofas, refrigerators, building materials and other large items.” Through research, our group discovered the Alexander City Recycling Center and a landfill both accept all the items listed above except refrigerators. Therefore, if residents are unaware of the landfill and recycling center resources available, more publicity should be implemented. A goal of the Love Your Lake campaign could be to better publicize these locations. Another key part of this research is when the article states, “After seeing the area cleaned during an organized lake cleanup effort only to be quickly trashed again…” This proves that merely a few cleanup events are ineffective at solving Lake Martin’s dumping and littering problem. This reminds our group to keep the campaign proactive instead of reactive. We would like to implement methods to create a solution. The result would be less trash, and cleanup days would no longer be necessary.

SECONDARY RESEARCH

Item 6 – “Lake future bright if we manage it” Article

This article titled “Lake future bright if we manage it” from the Dadeville Record was an informative piece of research because it clearly explained the importance of keeping Lake Martin clean. The article states strong statistics from an independent economic research study:

• “Lake Martin residents spend about $89 million per year in the three counties that border the lake.”

• “Right now, the lake supports 1,600 jobs and if construction is added in, the job total hits 3,170. In addition, retail and service jobs related to lake development add at least another 1,100 jobs.”

The article expresses the need to maintain this community in order to preserve the local economy. Therefore, it is vital to have campaigns like the Love Your Lake campaign to ensure that the basic necessity of keeping the lake clean is met. The article includes two great statements: “We need a plan and people working together,” and, “I see trouble ahead if we don’t make some changes.” Both of these articles show the importance of our campaign.

SECONDARY RESEARCH

Item 7 – “Group targets Madwind dump site” Article

Our campaign group used this “Group targets Madwind dump site” article because it mentions the dumping/littering problem in the Lake Martin community. The article references Alabama Power Company’s Renew Our Rivers campaign. A relevant quote in this article is where Tallapoosa County Commissioner Emma Jean Thweatt says, “You’ve got to be committed to do this. It’s an effort to keep it clean.” This proves that our campaign should be a long-term solution, which is proactive instead of reactive.

SECONDARY RESEARCH

Item 8 – Lake Lines Publication

The January 2009 edition of Lake Lines helped our group with several aspects of our campaign. First, it presented us with an example of what the Lake Martin Resource Association (LMRA)’s publications looked like. This gave us a better idea of what kinds of press releases, feature stories and pitch letters to send. We included this publication in our media contact list. The Lake Lines publication includes a local calendar of events. This is important to our campaign because we need to be aware of activities occurring in the Lake Martin community. We could use this information to ensure that we do not plan events during other community activities. The Love Your Lake campaign could participate with or join other events. Most of the activities listed on the Lake Lines’ calendar share the target publics of the Love Your Lake campaign. Therefore, if we utilize this knowledge, our group could better reach our publics to disseminate our key messages more successfully. The second page of this publication is an application form providing information on how to become an annual member of the LMRA. We thought it might be appropriate for the Love Your Lake campaign to join local organizations, such as the Alexander City Chamber of Commerce, LMRA and the Lake Martin HOBO Association. This would allow us to receive membership benefits, such as receiving the publications in order to stay up-to-date on local happenings. The fourth page of this publication includes the “environmental emphasis” summary of LMRA. This explained how that LMRA placed 80 road signs throughout the Lake Martin community to remind residents and visitors to avoid littering. This gives us an idea of past objectives which have already been implemented toward the littering problem and allows us to avoid repeating the tactics.

SECONDARY RESEARCH

Item 9 – LMRA Anti-Litter Signage

Through research our group found information about the Lake Martin Resource Association’s anti-litter signage. We thought it might be an effective strategy to use signage around the Lake Martin community. Our group initially wanted to place signage at marinas and boat ramps to educate visitors and residents about our campaign and remind them that it is illegal to litter. However, once we found this research, we decided this strategy would probably not be effective since another organization already implemented the idea.

SECONDARY RESEARCH

Item 10 – LMRA Buoy Project

Our campaign group originally saw this buoy project information and had the idea to install buoys throughout the lake which would advertise our campaign and promote Alabama Power Company and Russell Lands. Visitors and residents would both be able to clearly see these buoys throughout the lake. As we considered using this strategy, we decided that we didn’t want any aspect of our campaign to be detrimental to the main goal of our campaign: to keep Lake Martin clean. Therefore, adding floating objects into the lake is actually going against the main idea behind our project. With this thought in mind, we decided it would be best to not use buoys at all. We want to “walk the walk” as we “talk the talk.”

SECONDARY RESEARCH

Item 11 – “Alabama Power plucking bird ads” Article

We originally considered creating a commercial with Alabama Power Company’s animated birds named Ben and Mickey. We planned to create a storyboard depicting the birds having a conversation about how ignorant it is to litter.

Through research we discovered that the ad campaign ended in 2008, so we decided to avoid implementing the idea.

SECONDARY RESEARCH

Item 12 - Mississippi Garbage Disposal Sign

This is an interesting piece of research we found while looking for anti-littering campaigns for other lakes. The president of the Lake Martin Home Owners and Boat Owners Association, Jesse Cunningham, said he used to live on the gulf in Mississippi. He explained that the law was enforced throughout the state and was a successful method of reducing litter. This Mississippi Garbage Disposal Sign law requires all boats to display the sticker at all times, reminding boat passengers that it is illegal to litter. After finding this piece of research, we also researched Alabama’s laws and found no such requirement for our state.

SECONDARY RESEARCH Item 13 – Clean Valley Council The September 2009 edition of CITY Magazine in Roanoke, Va., featured information about the Clean Valley Council (CVC). One thing this council does is educate local public and private schools about the prevention of littering and waste reduction. We noticed that the CVC educated “all levels” of schools, which we found interesting. We plan on educating high school students because many environmental education programs end at the middle school level. One of our contingency plans is to visit local high schools and present our program to the students in this age group. We wanted to specifically target high school students. Mr. Cunningham, president of the Lake Martin Homeowners and Boat Owners Association, explained that the majority of the beer cans and bottles left on the islands are from high school-aged students who do not clean up and take the beer cans home with them for proper disposal. If the teenagers brought the beer cans and bottles home or placed them in their parents’ trash cans, the students would most likely be in trouble because they are underage. Therefore, we wanted to specifically target this public in our contingency plan. When brainstorming how to approach these high school students, we first assumed a fear tactic would be the most successful way to communicate with them. This would include explaining all of the consequences the students would face if they were caught leaving their cans and bottles on the lake. In this CVC article, it explains that the council’s programs “are designed to inspire, encourage, and demonstrate responsible waste management.” We believe if we did use the contingency plan of targeting high schools, we would be more effective using tactics similar to the CVC’s instead of our initial fear tactics. If we were to implement this contingency plan, we would like to use a similar approach to CVC’s, by using local opinion leaders who would be able to inspire and encourage the students through our program’s presentation.

PROMOTIONAL TOOLS

Item 1 – Magnets for Dumpsters and Recycling Bins These magnets will be placed on dumpsters and recycling bins in order to promote Alabama Power Company and Russell Lands. It will remind residents that the Love Your Lake campaign is provided by the two companies. This will positively promote Alabama Power and Russell Lands because it shows their efforts to sustain Lake Martin’s environment. An online company, Memory Magnets, can print these oversized magnets with the Love Your Lake logo. Since the campaign would require 14 magnets, the team could purchase 14 for $184.

sponsored by Alabama Power Company and Russell Lands

PROMOTIONAL TOOLS

Item 2 – Free Trash Bag Signage The team chose to use signs for the Love Your Lake campaign to publicize the available trash bags. The signs are placed in the marinas’ windows to make visitors and residents aware of the Love Your Lake campaign, sponsored by Alabama Power Company and Russell Lands. Giving free trash bags to anyone who needs them is one way the Love Your Lake campaign is trying to stop litter. The team called Sign World in Auburn, Ala., to find out how much it would be to have three signs printed for the marinas. The cost would be $19.95 per sign. Sign World can be contacted at 334-821-6303 or www.signworldauburn.com.

FREE TRASH BAGS INSIDE

Sponsored by Alabama Power Company

& Russell Lands

PROMOTIONAL TOOLS

Item 3 – Refrigerator Magnets The team wanted to create magnets for residents of Alexander City to publicize the resources available within the community for trash disposal. The public relations team included the logo to promote the campaign and included that the campaign is sponsored by Alabama Power Company and Russell Lands. The team thinks these magnets would be an effective tool to educate residents about the resources available and promote the Love Your Lake campaign. The team wanted these magnets to not only provide a resource, but to increase word of mouth within the community. Residents could potentially place these magnets anywhere—on their refrigerators, filing cabinets or any other magnetic surface visible to others. If magnets are placed in public places like these, conversations about the campaign could arise. Through research, the public relations team found a company (Memory Magnets) that could print 10,000 magnets for $880. More information about pricing or placing an order can be obtained by visiting www.memorymagnets.com/refrigeratormagnets. The team wanted to include these magnets in the Alexander City residential information packets. These packets include information about the campaign and Poker Run. The packets could be filled with various personalized message tools like the magnet, keychain and koozie.

Trash? Try these resources!

Alexander City Inert Landfill 256-409-2040

Monday-Friday, 7 a.m. to 3 p.m. permits may be obtained from City Hall

Advanced Disposal in Tallassee, AL

1-866-252-0458 Monday-Friday, 7 a.m. to 6 p.m.

accepts couches, microwaves, stoves, lawn furniture, etc.

Alexander City Recycling Center open from dawn to dusk, 7 days a week

located at City Shop on Railey Road accepts plastic, newspaper, aluminum, etc.

PROMOTIONAL TOOLS

Item 4 – Poker Run Banner This banner was created on www.buildasign.com. It would be a great addition to the Poker Run event to be placed above the registration table. The banner would include the Love Your Lake campaign logo to advertise the campaign. The banner would also state that the campaign is sponsored by Alabama Power Company and Russell Lands to positively promote these two companies. One banner costs $69.47.

PROMOTIONAL TOOLS

Item 5 – Floatable Key Chains Imprint Items’ Web site allows you to pick a key chain type and design the print or logos you would like to include on it. The team chose to use a floatable key chain as one of the promotional tools. Boaters would attach the key chains to their boat keys. This would help to spread the word about the Love Your Lake campaign and would publicize Alabama Power Company and Russell Lands. This would positively promote the two companies by showing how they are giving back to the Lake Martin community. Floatable key chains last for years and are an inexpensive way to advertise. The key chains cost only $1.52 a piece when ordering 250. The key chains may be created and ordered online at http://www.imprintitems.com/keychains/ floating/heartshaped.

PROMOTIONAL TOOLS

Item 6 – Koozies The team designed koozies to send in the Love Your Lake campaign packets. The koozies would be another way to gain publicity for the Love Your Lake campaign and the Poker Run. A total of 6,152 koozies will be sent out to the residents in Alexander City. Each koozie costs $1.45 each and will include the Love Your Lake logo. The information for the Poker Run is printed on the back of the koozies.

PROMOTIONAL TOOLS

Item 7 – License Plates This license plate was created on www.buildasign.com. These license plates could be sold through the campaign’s Web site at www.loveyourlake.org. If license plates are purchased for residents to use around the community, they would serve as a constant advertisement for the Love Your Lake campaign. The cost of the license plates is $15.60 per plate.

PROMOTIONAL TOOLS

Item 8 – Billboard When leaving the Lake Martin area after research in October, the team noticed the billboards on Highway 280 in Alexander City. The public relations team thought this would be a great way to advertise to the community and to visitors who are passing through the area. This is a simple design that would work for a billboard. The team would include that the campaign is sponsored by Alabama Power Company and Russell Lands to positively promote the two companies. The team included the Web site address to publicize the resource to anyone who is interested. The team spoke with Chris Burdette, who is the account executive for Lamar Advertising’s Alexander City clients. Burdette said the cost of leasing a billboard on Highway 280 in Alexander City would be around $600 per month, with the one-time fee of $2.25 per square foot to install the vinyl. If the team has any more questions, Burdette can be reached at 334-558-1215 for further information.

POTENTIAL SUPPLIES

Item 1- Dumpster Units

This is information about the dumpsters available to purchase through Advanced Disposal. The team decided that the best size to use would be the 4-cubic yard container because it is not the smallest size, yet it is not too large. The public relations team figured that the marinas wouldn’t want a huge waste container outside of their facility. The team called the local Advanced Disposal location on Oct. 18, 2010 and spoke with sales representative, Kim. She explained to us that the dumpsters cost $25 each to install on-site and then $75 per month for the pick-up service. The dumpsters would be emptied once a week, but the service may easily be altered to pick up several times a week or even daily. The team wants to place these dumpsters at marinas that are owned by Russell Lands. The public relations team chose the three marinas that were located in Alexander City since the team is focusing on that particular area. To find the Advanced Disposal service, the team called Harbor Pointe Marina in Dadeville, Ala. The public relations team noticed that this location had a dumpster on-site while the team was at the lake researching on Oct. 18. The team figured that the same disposal service that services Dadeville would also be able to install dumpsters in Alexander City.

POTENTIAL SUPPLIES

Item 2- Dumpster Request Form

This dumpster request form would allow the team to order dumpsters for the three marinas. The dumpsters would be the 4-cubic yard containers. The public relations team would want the containers to be delivered during the week of May 2 to May 7, 2010, in order to be completely ready for use on May 8, 2010. The dumpsters could then be scheduled to pick up once a week. More pickups could be added each week if needed.

POTENTIAL SUPPLIES

Item 3- Trash Cans for Islands

The team originally wanted to order trash cans for the islands through Witt Industries. After discovering the high price of trash cans at this particular company, the team of students decided to research other options. The team then found School Outfitters—an inexpensive trash can vendor. The public relations team wants to order the EX Series Diamond Perforated Outdoor Waste Receptacles. The campaign would need 10 trash cans. The trash cans cost $224.99 each and would total $2,519.24. The team wants to place two trash cans on five different islands: Chimney Rock, Acapulco Rock, Goat Island, Graveyard Island and Snake Island. Through research on the internet, the team found that these lakes are popular spots for visitors and residents to spend their time. The public relations team hopes that Lake Martin visitors will use these conveniently located trash cans, instead of throwing their trash on the ground. The team wanted to implement a service provided by Alabama Power Company and Russell Lands, in which a sanitary officer would be designated to maintain these trash cans throughout the week.

POTENTIAL SUPPLIES

Item 4 – 55- Gallon Trash Bags

The 55-gallon trash bags would be used for the trash cans on the five islands. The sanitation officer would replace these trash bags as often as needed. The team researched both biodegradable trash bags and plastic trash bags. The biodegradable bags are more expensive, so the team wanted to provide cheaper alternatives. To order 120 55-gallon biodegradable trash bags, it costs $104.99. To order 100 55-gallon plastic trash bags, it costs $37.66.

POTENTIAL SUPPLIES

Item 5 – 13-Gallon Trash Bags

The 13-gallon trash bags would be used for the Poker Run event. Each event participant would be given a trash bag upon arrival to the island to dispose of litter. These trash bags would also be given away to all residents and visitors of Lake Martin at the three marinas in Alexander City. The biodegradable bags are more costly, and we wanted our campaign to have flexible alternatives. The 13-gallon biodegradable trash bags cost $62.42 for 144. The 13-gallon plastic trash bags cost $48.92 for 240.

POTENTIAL SUPPLIES

Item 6 – Recycling Bins

Recyclingbin.com sells public recycling collection bins. The bins the team found should be large enough to service the Lake Martin community if the team places one bin per island and one at each of the three marinas in Alexander City. The sanitation officer will empty the recycling bins weekly and dispose of the items at the Alexander City Recycling Center. Recyclingbin.com offers different types of recycling bins—one for cans and bottles and one for paper only. The team decided that the islands would only need the recycling bins for cans and bottles. The public relations team does not think it would be cost effective to purchase one of each of the types of bins to place on the five islands. Instead, the team would want to place one recycling bin (for bottles and cans only) on each of the islands, but place one bin of each type at the marinas. Therefore, residents and visitors would be able to recycle glass bottles, cans and paper at the marina locations. These recycling bins would be located right next to the large dumpsters we are having installed at the River North, The Ridge and Kowaliga marinas. If through time the team discovers that more recycling bins are needed, (or that paper only recycling bins are needed on the islands) the team can always order more through the Web site. The cost information is included on the next page.

POTENTIAL SUPPLIES

Item 7 – Sanitation Officer Work Boat

In order to maintain the trash cans and recycling bins on the islands and to drag large items from the lake, the sanitation officer will need a work boat. Chinook custom makes boats that would fit the teams need. It will have an open deck to hold the trash bags and a crane to haul large items from the lake. For a 8.5 by 26 foot boat with a 115 horsepower motor, the total cost is $40,300. This includes a trailer for transportation, motor and a one-time installation fee. This boat is sufficient for all of the work the sanitation officer will be undergoing in his or her daily route.

POTENTIAL SUPPLIES

Item 8 – Recycled Paper

The team chose to use 100 percent recycled paper from OfficeMax because it is environmentally friendly. For 500 sheets of paper, the price is $8.49. This paper would be used to print all informational packet materials.

POTENTIAL SUPPLIES

Item 9 – Manilla Envelopes

The team chose Office Depot as its source to order manilla envelopes from, because they offered recycled envelopes at a low price. If you order three or more packs of 100 than the price drops from $7.79 a pack to $7.39. These would be easy to order. Since there is an estimated 6,152 households in Alexander City, we suggested ordering 62 boxes of 100 envelopes. This would ensure that each household would receive a Love Your Lake campaign packet.

POTENTIAL SUPPLIES

Item 10 – Postage

In order to reach all of the Alexander City households, 6,152 packets should be sent. If each packet weighs 1 pound, the postage cost for shipping one First Class packet is $4.95. If it weighs 13 ounces or less than the price is $2.92. The First Class option was chosen to reduce shipping costs.

SIZE QUANTITY COST TOTALBoy Scouts' Subway GIFT CARD feeds 40 people on both days $325 per pickup day

SUBTOTAL= $650 per yearBILLBOARDBillboard 1 $600 per monthInstallation Fee $2.25 per square yard (standard size is 14 feet by 48 feet)

SUBTOTAL= $8,712 per year

Poker Run Banner 1 $69.47SUBTOTAL: $69.47 $69.47

SIGNS for Marinas 2 foot by 2 foot 3 $19.95 eachSUBTOTAL: $59.85 $59.85

DUMPSTERSDumpsters 4 cubic yard units 3 $75 per month, per unitOne-time Installation Fee $25 per unit

SUBTOTAL= $2,775 per year $2,775

Dumpster and Recycling Bins Logo Magnets 11" x 24" 14 SUBTOTAL=$184 $184

TRASH CANSTrash Cans 55-gallon 10 (2 per island) 224.99 per trash canShipping $269.34

SUBTOTAL: $2,519.24 $2,519.24

RECYCLING BINS 1 $169SUBTOTAL= $1,859 for 11 bins $1,859

TRASH BAGSBiodegradeable Trash Bags for Islands 55-gallon 120 bags $104.99

SUBTOTAL= $5,459.48 per year if use one box of 120 a weekRegular Trash Bags for Islands 55-gallon 100 bags $37.66

SUBTOTAL=$1,958.32 per year if use one box of 100 a week $1,958.32Biodegradeable Trash Bags for Marinas 13-gallon 144 bags $62.42

SUBTOTAL= $3,245.84 per year if use one box of 144 a weekRegular Trash Bags for Marinas 13-gallon 240 bags $48.92

SUBTOTAL= $2,543.84 per year if use one box of 240 a week $2,543.84DECK BOATDeck Boat 8.5 feet by 26 feet 1 $22,000Motor 115 Horsepower 1 $12,500Trailer 1 $3,800One-time Installation Fee $2,000

SUBTOTAL= $40,300 $40,300

Love Your Lake Campaign Budget-Reduced

SIZE QUANTITY COST TOTAL

Love Your Lake Campaign Budget-Reduced

First-Aid Kit 1 $14.88 $14.88Sanitary Officer Salary Estimate 1 $14 an hour

SUBTOTAL= $29,120 per year working full time $29,120PACKETSRecyclable Paper for Poker Run Info 8.5" x 11" 500 sheet pack $8.49

5 sheets needed per packet30,760 sheets needed62 packs of paper needed SUBTOTAL=$526.38

Postage Weighs 1 pound 6,152 $4.95 eachSUBTOTAL=$30,452.40

Weighs 13 oz or less 6,152 $2.92 eachSUBTOTAL=$17,963.84

Recycled Manilla Folders 9x12 62 Boxes of 100 $7.39 eachSUBTOTAL=$458.18

OPTIONAL PACKET INSERTSKOOZIES 6,152 $1.45

SUBTOTAL=$8,920.40 for 6,152 kooziesRefrigerator MAGNETS 6,152 $0.09 each

SUBTOTAL= $553.68 for 6,152 magnets $553.68Floatable Boat KEY CHAINS 6,152 $1.20 eachOne-time Setup Fee $45.00

SUBTOTAL= $7,427.40 for 6,152 key chains with setup feeLicense Plates 1 $15.60

SUBTOTAL=$15.60 for 1 license plate$81,957.28

The budget does not include some of the shipping costs and sales taxes.It also does not include the gas for the deck boat.

SIZE QUANTITY COST TOTALBoy Scouts' Subway GIFT CARD feeds 40 people on both days $325 per pickup day

SUBTOTAL= $650 per year $650BILLBOARDBillboard 1 $600 per monthInstallation Fee $2.25 per square yard (standard size is 14 feet by 48 feet)

SUBTOTAL= $8,712 per year $8,712

Poker Run Banner 1 $69.47SUBTOTAL: $69.47 $69.47

SIGNS for Marinas 2 foot by 2 foot 3 $19.95 eachSUBTOTAL: $59.85 $59.85

DUMPSTERSDumpsters 4 cubic yard units 3 $75 per month, per unitOne-time Installation Fee $25 per unit

SUBTOTAL: $2,775 per year $2,775

Dumpster & Recycling Bin Logo Magnets 11" x 24" 14 SUBTOTAL=$184.00 $184.00

TRASH CANSTrash Cans 55-gallon 10 (2 per island) 224.99 per trash canShipping $269.34

SUBTOTAL: $2,519.24 $2,519.24

RECYCLING BINS 1 $169SUBTOTAL= $1,859 for 11 bins $1,859

TRASH BAGSBiodegradeable Trash Bags 55-gallon 120 bags $104.99

SUBTOTAL= $5,459.48 per year if use one box of 120 a week $5,459.48Regular Trash Bags 55-gallon 100 bags $37.66

SUBTOTAL=$1,958.32 per year if use one box of 100 a weekBiodegradeable Trash Bags 13-gallon 144 bags $62.42

SUBTOTAL= $3,245.84 per year if use one box of 144 a week $3,245.84Regular Trash Bags 13-gallon 240 bags $48.92

SUBTOTAL= $2,543.84 per year if use one box of 240 a weekDECK BOATDeck Boat 8.5 feet by 26 feet 1 $22,000Motor 115 Horsepower 1 $12,500Trailer 1 $3,800One-time Installation Fee $2,000

SUBTOTAL= $40,300 $40,300

Love Your Lake Campaign Budget

SIZE QUANTITY COST TOTAL

Love Your Lake Campaign Budget

First-Aid Kit 1 $14.88 $14.88Sanitary Officer Salary Estimate 1 $14 an hour

SUBTOTAL= $29,120 per year working full time $29,120PACKETSRecyclable Paper for Poker Run Info 8.5" x 11" 500 sheet pack $8.49

5 sheets needed per packet30,760 sheets needed62 packs of paper needed SUBTOTAL=$526.38 $526.38

Postage Weighs 1 pound 6,152 $4.95 eachSUBTOTAL=$30,452.40 $30,452.40

Weighs 13 oz or less 6,152 $2.92 eachSUBTOTAL=$17,963.84

Recycled Manilla Folders 9x12 62 Boxes of 100 $7.39 eachSUBTOTAL=$458.18 $458.18

OPTIONAL PACKET INSERTSKOOZIES 6,152 $1.45

SUBTOTAL=$8,920.40 for 6,152 koozies $8,920.40Refrigerator MAGNETS 6,152 $0.09 each

SUBTOTAL= $553.68 for 6,152 magnets $553.68Floatable Boat KEY CHAINS 6,152 $1.20 eachOne-time Setup Fee $45.00

SUBTOTAL= $7,427.40 for 6,152 key chains with setup fee $7,427.40License Plates 1 $15.60

SUBTOTAL=$15.60 for 1 license plate $15.60$143,322.80

The budget does not include some of the shipping costs and sales taxes.It also does not include the gas for the deck boat.

CAMPAIGN SCHEDULE

January 2010

Release sanitation officer position press releases and broadcast

releases. Check campaign e-mail account often to print and file

completed applications.

February 2010 Begin scheduling sanitation officer

interviews. If needed, perform second-round interviews.

June 2010 Begin maintaining monthly records

that include how often the sanitation officer has to empty the

trash cans/recycling bins. The records should also include how many free trash bags were given

away at marinas.

March 2010 The hiring of sanitation officer(s) should be complete. A volunteer from Lake Martin Home Owners

and Boat Owners (HOBO) Association can now begin training

sanitation officer(s).

August 2010 Continue maintaining campaign records. Ensure ordering of trash

bags is adequate.

September 2010 Continue maintaining campaign

records. Perform employee evaluations for sanitation officer(s).

Release or hire more officers depending upon current employee

performance and need.

May 2010 Release remainder of campaign

press and broadcast releases. Install dumpsters, trash cans and recycling

bins during week of May 2. Hold poker run kickoff on May 8.

Hold first Boy Scout pickup day on May 15.

July 2010 Continue maintaining campaign records. If additional sanitation

officers are needed, begin second round of hiring stage.

April 2010 Coordinate poker run volunteer signup with Lake Martin HOBO

Association members. Love Your Lake campaign packets should be

sent to all Alexander City residents. Ensure Boy Scout troop

will perform pickup in May.

December 2010 Begin all campaign evaluations. Plan for next year’s campaign

including trash can/recycling bin adjustments, sanitation officer(s)

position adjustments and potential second annual poker run.

October 2010 Ensure Boy Scout troop will be

available to perform second trash pickup in November.

November 2010 Release press and broadcast

releases for second Boy Scout pickup day. Hold second Boy

Scout pickup day on November 13.

love your lake campaign

Documents