lpm005 emarketing-cindy usman riki
TRANSCRIPT
MarketingBusiness English Term PresentationCindy Usman Riki
Content
Case Study
Conclusion
Future Trend
Introduction
Introduction
Introduction • What is e-marketing?
Display Text SEM
Mobile Email
Classified Adware Affiliate
SNS
Introduction Display
Introduction Text
Introduction • SEO: Search Engine Optimization• PPC: Pay-Per-Click
SEM
Introduction • SoLoMo: Social Location Mobile Mobile
Introduction SNS
Introduction Email
Introduction Classified
Introduction Adware
Introduction Affiliate• SoLoMo: Social Location Mobile
Introduction • Why choose e-marketing?
2005 2006 2007 2008 2009 2010 2011 2012 20130
5
10
15
20
25
30
35
40
45
50
Ads revenue market share by media ($bil l ions)1
TV Cable TV Radio Internet Newspaper
1. IAB Internet Advertising Revenue Report; PwC
Introduction • Why choose e-marketing?
2. IAB Internet Advertising Revenue Report; PwC
43%
15%
19%
7%
6%
9%
Ad formants 20132Search Mobile DisplayVideo Classifieds Others
39%
23%
17%
6%
6%
9%
Ad formants 20142Search Mobile DisplayVideo Classifieds Others
51%47%
2%Mobile
Search
Display
Others
Introduction • Why choose e-marketing?
Search Display Classifieds Mobile Video0
5
10
15
20
25
30
35
40
45
50
Advertising format share (% of total revenue)3
2006 2007 2008 2009 2010 2011 2012 2013 2014
3. IAB Internet Advertising Revenue Report; PwC
Introduction • Why choose e-marketing?
4. IAB Internet Advertising Revenue Report; PwC
Retail
Financia
l Servi
ces
Auto
Telecom
Travel
Computers
Healthca
reMedia
Entertainment
Others0
5
10
15
20
25Online ad revenues by major industry (%)4
2014
Introduction • Why choose e-marketing?
5. The Nielsen Company
Total marke
ting ROI
Online
Promotions
Magazines PR TV
In-Store
Outdoor
Newpaper0
0.5
1
1.5
2
2.5
Short Term Long Term
Global Marketing ROI5
-Incremental Revenue per $ Spent
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
Conclusion
The Future Marketing is New Media
Website Email Social media Paid search Banner ads Consumer publications
B2B publcations
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Marketing media: Total and B2B
Total B2B
6. Multichannel merchant
What High Growth Companies Do that You Don’t.
greater online focus =
greater effectiveness of those tools = higher growth
Recommendation 1• Spent $1,get back $44
Recommendation 2• Launch Cross-platform Promotions
From “hard to reach” to “available everywhere”
Recommendation 3• Power of Hashtag Campaign
Recommendation 4 • Use QR Codes
Online SituationOffline
SituationMobile Phone
ThanksBusiness English Final PresentationCindy Usman Riki
Reference• 10 awesome digital marketing campaigns from Nike. (n.d.). Retrieved November
29, 2014, from https://econsultancy.com/blog/63129-10-awesome-digital-marketing-campaigns-from-nike
• Facebook Marketing Stunt Backfires. (n.d.). Retrieved November 29, 2014, from http://www.marketingpilgrim.com/2007/11/facebook-marketing-stunt-backfires.html
• Nielsen. (2009). Maximize the return on your advertising spend. Nielsen. http://www.nielsen.com/us/en/insights/news/2009/maximize-the-return-on-your-advertising-spend.html
• PwC. (2014). IAB internet advertising revenue report (2014 first six months results). IAB. http://www.iab.net/media/file/