LUMBER SEXUAL• • •

• • •

The rise of new trends

THE LUMBERSEXUAL THE ATHLEISURE

Bearded

Flannel - Wearing

Outdoorsy looking

Comfortable

Sporty

Expresses a lifestyle

Lumbersexual 101

• Beard Care: Importance of the beard.• Bold Beanie: A fashion staple.

• Pullover fleece • Flannel Shirt• Vintage-styled tee• Vest

• Distressed Jeans • Hiking / Climbing / Working Pants• Hiking Boots

MOTOR

DRINKS

OUTDOOR ACTIVITIES

TECHNOLOGY

PASSIONS

Lumbersexual 101: The Value of the Beard

Men’s grooming marketto hit $6B by 2017.

41% of social conversations about lumbersexuals is primarily

related to their beards.

“For the first time in history,men spent more cash

on male-specific toiletriesthan on shaving products.”

- IndependentRetailer.com -

TATTOOS

Are sported by many lumbersexuals.

“Inked” and “Freshly Inked” are among their favorite magazines.

PLAID SHIRTS

The plaid shirt market grew 65% in 2015.

- Edited.com

BOMBER JACKETS

Arriving in the US and UK in Spring ‘15 grew, this trend grew 128% compared to the year before.

Lumbersexual 101: Personal Style

MOTOR DRINKS OUTDOOR ACTIVITIES TECHNOLOGY

Lumbersexual 101: Passions

TOP SOURCESTOP BRANDS

MOTORCYCLES190.2

( popularity index )

MOTOR LOVERS188.7

( popularity index )

Lumbersexual 101: Motors

BEERS179.1

( popularity index )

TOP SOURCESTOP BRANDS

LIQUORS177.8

( popularity index )

Lumbersexual 101: Drinks

BACKPACKING188.7

( popularity index )

TOP OUTDOOR ACTIVITIES

174

153

134

117

102

0.14% 0.30% 0.47% 0.63% 0.79%

POPU

LARI

TY

BACKPACKING

MOUNTAINBIKING

HUNTING

REACH

CANOEING

SURFING

Lumbersexual 101: Outdoor Activities

SHARING CONTENT VIA...TOP BRANDS

NERDS128.8

( popularity index )

Lumbersexual 101: Technology

“He looks like a man of the woods, but works at The

Nerdery, programming for a healthy salary and benefits. His

backpack carries a MacBook Air, but looks like it should carry

a lumberjack’s axe.”

- Gearjunkie.com -

24.3%

23.2%

19.4%

9.7%

Android

Mobile Web

iPhone

Desktop / Web

CONSUMER INSIGHTS SUITE

Get more information on this topic

TRY NOW FOR FREE >

See how it works hands-on!