m 9 unit 5 inside advertising writing. 说教材 unit 5 writing (1) sb 47-48 using language...
TRANSCRIPT
M 9 Unit 5
Inside advertising
WRITING
说教材
Unit 5 Writing (1)
SB 47-48 Using Language 听力材料由三则广播广告组成。（鞋，
节水和广播电台为主题）其后的写作部分的练习是模仿设计广告，要求以鞋，节水或广播电台为主题，但针对不同的目标人群。（教参 P138 sample writing ）
Writing (2)
WB P89 Reading
Does Food Advertising Have An Effect On Obesity?
Writing
Write an advertisement that encourages children to eat a sensible diet and exercise regularly.
说思路
Unit 5 WRITING
SB 47-48 Using Language Listening & Writing
Writing
Are Advertisements beneficial?
1. 听力练习后模仿写广播广告。充分利用教材并适当拓展，激发学生的思维，提高学生写作兴趣。
2. 再引到同一话题的高考模拟写作， （ Are advertisements beneficial?) 提高课堂的实效性。
说过程
Teaching Procedures
Listening (SB P 47)
Listening 1) Listen to the three radio advertisements. 2) Ask the students to finish the
exercises. 3) Check the answers.
Ad 1
A: Cool shoes!
B: Thanks. They are Superstars.
A: Expensive?
B: Not at all. Superstars have great styles at reasonable prices.
A: But I have big feet.
B: No problem. Superstars come in all sizes….
Writing (SB P 48)
Writing 1)Hand out copies of the listening scripts and sample writings. （教参 138 ） 2) Discuss the techniques used in creating advertisements.
What makes a good ad?
creative
powerful
humorous
impressive
attractive…
some examples 1. Ad 2 Stop singing in the shower because it m
akes you stay longer besides your singing is terrible.
2. Sample writing A:… Oh, by the way, I love you. B: Save water and the whole city will love you.
some examples 3. Sample writing
… Comfortable? I feel like a young girl when I am wearing Superstars.
Have a look at the following ads and enjoy ourselves.
More examples, more ideas.
Weight reduction & fitness company
Some more examples.
i-Pod… I’m your father
Life is precious. Use the zebra crossing.
You won’t be sorry you listened to us.
You won’t be sorry you listened to us.
Writing (SB P 48)
Writing 1)Hand out copies of the listening scripts. 2) Discuss the techniques used in creating advertisement.
3) Students compose their own
ads. 4) Presentation.
Part 1 Improving writing via listening
Unit 5 WRITING
Part2. 同一话题的高考模拟写作 （ Are advertisements beneficial?)
Unit 5 WRITING
Organization （谋篇布局）
Expression （ 遣词造句） Coherence （连贯性，条理性）
What makes a good composition in an exam?
Organization
Opening
Body
Ending
Expression
proper
concise
vivid
specific
…
通过一些练习来使学生体会写作中表达的准确及灵活多样。
Replace the underlined words. Use the words from the text to help you.
1.The teacher told us that school would be closed for one day next week. (informed)
2.We have a desire to become good citizens. (respectable/worthy)
3. Advertising cigarettes is not allowed in China. (is banned)
4. We hear advertisements on the radio and see them on the Internet. (come across/run into/notice/discover)
…
1. In our daily lives there are so many messages from advertisers, it is important to understand how advertisements work. With so many messages from advertis
ers filling our daily lives, it is important to understand how advertisements work. (Reading SB 43)
Rewrite the sentences and make them better.
2.Advertisers worry about the expense, and they must consider which media are most appropriate for their product. As well as worrying about the expense, advertisers must consider which media are most appropriate for their product. (P43 Reading)
3.Some people think television advertisements are responsible for childhood obesity, but others don’t. There is much debate, however, about whether television advertisements are in any way responsible for childhood obesity.
(P89 Reading)
…
通过一些练习来使学生体会如何表达得更生动。
Even some of casual garments we wear have brand names attached to them which turn us into walking advertisements. (SB P42 Reading)
Walking 做定语， 表示“移动的， 活动的” 比喻的说法
1) Yao Ming and Wang Zhizhi, the two basketball players, have been described as the “walking Great Wall” by some western sportswriters.
2 ） He is the “walking dictionary” in our class.
Rewrite the sentences and make them more interesting.
1.Jack smiled.
2. The house was in such a mess.
3. Great changes have taken place in China in the last 20 years.
1.Jack smiled as if he was
enjoying a private joke.
2. The house was in such a mess, and it looked as though a bomb had dropped on it.
3.The last 20 years have seen great changes in China.
…
考场作文
对于我们日常生活中随处可见的广告同学们褒贬不一。请你根据下面表格所提供的信息，写一篇题为
”Are Advertisements beneficial?”
文章。词数 120 左右。
现象 生活中处处可见广告
不同意见
反对：虚假 电视中广告非常恼人 …
赞成：获得更多信息 …
你的意见 …
Organization （谋篇布局）
Expression （ 遣词造句） Coherence （连贯性，条理性）
What makes a good composition in an exam?
Organization （谋篇布局）
Expression （ 遣词造句） Coherence （连贯性，条理性）
What makes a good composition in an exam?
Layout
Opening (facts)
Body (different opinions)
Ending (one’s own idea)
Organization （谋篇布局）
Expression （ 遣词造句） Coherence （连贯性，条理性）
What makes a good composition in an exam?
Opening 在我们生活中广告随处可见。1.Advertisements have become part of our daily life.(SB P45 ） 2. We are exposed to hundreds of different advertisements every day..( SB P46)3. We are flooded with advertisements in our modern world (SB P49)
Body different opinions
I find adverts annoying.
They interrupt my programmes on television and all those big billboards around town are so ugly.
Adverting benefits advertiser, but it doesn’t benefit ordinary people.
…
Body different opinions
Some…while others…
On the one hand,…
On the other hand…
For one thing…for another…
Body different opinions
There is much debate, however,about whether ads are beneficial in our daily lives. Some…while others….…
(KEY SENTENCE)
3.Some people think television advertisements are responsible for childhood obesity, but others don’t. There is much debate, however, about whether television advertisements are in any way responsible for childhood obesity.
(P89 Reading)…
Ending (conclusion --- own ideas)
As far as I am concerned,…
Personally, I think…
As the saying goes, each coin has two sides.
…
Homework
Are advertisements beneficial?
Part 2 Improving writing via reviewing & practicing
Unit 5 WRITING
说思考
1. 趣味性与实用性相结合。2. 单元复习与写作训练相结合。3. 知识复习与能力提高相结合。
