【m mdc 數位名人沙龍 領袖對談】社群商務實戰、趨勢與進化觀-數據洞察

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  1. 1. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc 0529
  2. 2. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc
  3. 3. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Mary Meeker INTERNET TRENDS 2014 1) Content = Provided by Consumers + Pros 2) Community = Context & Connectivity Created by & for Users 3) Commerce = Products Tagged & Ingested for Seamless Purchase
  4. 4. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc INTERNET TRENDS 2015 20 ! 199520140.6%39% 199580005273% 19953500/0.6%2014 28/39%2823% 28%19%10%21%
  5. 5. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc 2013 4ZB 50% 2016 13ZB INTERNET TRENDS 2014 INTERNET TRENDS 2015
  6. 6. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Mobile Data Traffic, Global = +69% in 2014 vs. +81% in 2013, +70% in 2012 Mobile Video Traffic, Global = 55% of mobile traffic vs. 52% in 2013, 50% in 2012 INTERNET TRENDS 2015
  7. 7. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc APP WhatsAPPWeChatLINE OTTOver-the-Top 10 INTERNET TRENDS 2014 INTERNET TRENDS 2015
  8. 8. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc INTERNET TRENDS 2015 Print Adds
  9. 9. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc --- INTERNET TRENDS 2015INTERNET TRENDS 2014
  10. 10. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc 0529 >>
  11. 11. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc 85% 88% 81% 74% 65% 16-24 25-34 35-44 45-54 55+ Source From. Google Consumer Barometer ONLINE 65%
  12. 12. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc 57% 45% 38% 58% 61% 35% To set an alarm To play games To play music To take photos To tell the time To check the weather Source From. Google Consumer Barometer 2014 * http://www.vpon.com/images/datafile/Vpon_2014_TW.pdf
  13. 13. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc 57% APP
  14. 14. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Source From. Google Consumer Barometer (69%)
  15. 15. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc 34% Source From. Google Consumer Barometer 20142.7 (63%)(59%)
  16. 16. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc * : http://ezprice.cc/ez5565f1e732854 1.2015b2cPC 2.webpc web 3.PC 4.B2Ce.g. &YahooLine http://ezprice.cc/ez5565f23fbb8cb
  17. 17. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc (38%)(26%)(15%) (54%) 24% 58% 33% 62% 49% 47% Apparel Large home appliances Car insurance Cinema tickets Groceries TV sets Source From. Google Consumer Barometer
  18. 18. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc 0529 >>
  19. 19. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc 12-24 87%
  20. 20. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc / INTERNET TRENDS 2014 INTERNET TRENDS 2015
  21. 21. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc 2B/2CJust in Time O2O INTERNET TRENDS 2015
  22. 22. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc
  23. 23. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc
  24. 24. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Re-Think & Think Big
  25. 25. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc MMdc
  26. 26. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc 360 Satana 3C WORKSHOP Regina Hsueh : MMdc Google Advertising Professionals () Google Analytics Individual Qualification - US English 2012 TiDCA -101
  27. 27. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc E-commerce Strategy Marketing Strategy Business Strategy Brand Digitalization Digital Marketing & Analytic Tools E-Commerce Optimization Digital Training service Precise Media Interactive Media Content Media Social Media Digital Consulting Service Media Investment Center E-commerce Service dcplus MMdc
  28. 28. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc MMdc
  29. 29. Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Minimum cost, Maximum ROI, Digital Consulting & Solutions MMdc Thank You