Font represents funny and happy rather then dull and upsetting. It is also in 3D to help you feel part of the film, with the yellow and orange colour. The colour of the title of the film also stands out to the target audience because the background it different shades of blue.

The background with the shades of blues help anchor the movies

atmosphere, happy, funny and family friendly. The background also appears

as a circus audience which has connotations of humour and suitable for

children.

The image of a dangerous, wild lion wearing a top hat while compacted in a

cannon with their favourite food, signifies silly and weird which will appeal

the a child audience.

The target audience is aged between 3-12 because of the silly ideas that the animals are doing and wearing. The gender of the movie Is both male and female because there is not a specific story line. The ethnicity of the target audience is around the world which is represented by the flags at the bottom of the page, which allows you to change the language.

The flags at the bottom of the web page signifies the movie/ web page is world wide and the ethnicity is

everyone.

The words “Europe’s Most Wanted” suggest crime and human. Putting animals next to the words “Europe’s Most

Wanted” anchors the comedy side of the film.

The fact that there are 4 large wild animals jammed in to a cannon will attracts to the immature audience who is aged between 3-12. it also has connotations of imagination

and silly for children.

The bright blue Mise-en-scene shows connotations of funny, silly and comedy because of the circus

audience and cannon.