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a n a r t y s t a t e m e n t .

I h a v e f o c u s e d o n t h e b o d y a n d b e e n i n s p i r e d b y s t r u -c t u r e s l i k e t h e h u m a n s k i n . M a c r o p e r s p e c t i v e o f l a y -e r i n g o f s k i n f o l d s t o t h e m i c r o o f t h e f i n g e r p r i n t a n d p o r e s . I h a v e a l s o t h o u g h t a b o u t t h e t a c t i l e f e e l i n g o f t h e s k i n a n d c o m b i n e d f a b r i c s a n d p r o d u c t s t h a t c o m b i n e s t h e s a m e f e e l i n g s u c h a s l a y e r e d f o a m a n d l a t e x . T h e f u n c t i o n o f t h e g a r m e n t i s a l s o i m p o r t a n t b e a c a u s e o f t h e s p o r t y l i f e s t y l e , s h e c a n t r a n s f o r m

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I V A N I A C A R P I O

I v a n i a C a r p i o i s a b l o g g e r a n d a j o u r n a l i s t s t u d e n t f r o m t h e N e t h e r l a n d s . U s i n g s p o r t i n f l u e n c e d g a r-m e n t s i n h e r d a i l y w e a r. C o m b i n i n g s p o r t s w e a r w i t h f a s h i o n i t e m s h e r l o o k b e c o m e s o r i g i n a l , c l e a n w i t h

f e w c o l o r s a n d d e t a i l s !

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I a m a i m i m g t o w o m a n w h o ´ s n o t a f r a i d t o s t i c k o u t . W h o h a s a s t r o n g p e r s o n a l i t y a n d a r e s t y l e

c o n c i o u s . S h e l i k e s t h e c o m b i n a t i o n o f w e a r a b l e b u t i n t e r e s t i n g d e s i g n a n d h i g h q u a l i t y .

S h e i s a c t i v e a n d s p o r t y , n o t a f r a i d o f u n f a m i l i a r d e t a i l s o r m a t e r i a l s . B e c a u s e o f t h e a c t i v e l i f e s t y l e i t ´ s i m p o r t a n t t o h a v e f u n c t i o n a l c l o t h e s , t h a t y o u

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G e o r g i n a S a n t i a g o i s a f a s h i o n d e s i g n e r w h o g r a d u a t e i n 2 0 1 2 . S h e e x p e r i m e n t s w i t h n e w t e c h n i q u e s a n d i s n o t a f r a i d t o u s e m a t e r i a l t h a t s t i c k o u t . H e r w o r k i s b l u r r e d b e t w e e n f a s h i o n a n d a r t a n d s h e f i n d s i n s p i r a t i o n i n s t r a n g e p l a c e s . S h e o f t e n t u r n s s o m e t h i n g

w e i r d a n d u g l y i n t o a r t i s t i c d e s i g n .

G E O R G I N A S A N T I A G O

N a d i n e G o e p f e r t i s a B e r l i n b a s e d t e x t i l e d e s i n g e r. S h e u s e s f o a m a n d o t h e r t e c h n i c a l f a b r i c s i n h e r d e s i g n a n d p l a y s w i t h v o l u m e a n d s t r u c t u r e . H e r d e s i g n s b a l a n c e b e t w e e n

w e a r a b l e a n d a r t .

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M A I S O N M A R T I N M A R G I E L A

T h e d e s i g n e r S t e l l a M c c a r t n e y s c o l l a b o r a -t i o n w i t h A d i d a s . I t ´ s f e m i n i n e , w e a r a b l e s p o r s t s w e a r. T h e c o m b i n a t i o n o f c o l o r s

a r e f l a w l e s s a n d t h e l o o k i s d e l i c a t e . T h e d e t a i l s a r e t h o u g h t t h r o u g h a n d f u n c t i o n a l .

T h e b r a n d h a s a p l a y f u l n e s s t o a p p r o a c h t h e i r d e s i g n . T h e y p l a y w i t h v o l u m e , s i l -

h o u t t e s a n d d e c o n s t r u c t i o n / r e c o n s t r u c t i o n . T h e y a r e u s i n g a l o t o f d i f f e r e n t f a b r i c s a n d

m a t e r i a l s i n t h e d e i g n t h a t m a k e s i t e v e n m o r e i n t e r e s t i n g .

S T E L L A M C C A R T N E Y A D I D A S

1 4

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T H E S T O R E & M A R K E T I N G

T h e c o l l e c t i o n w o u l d i d e a l l y b e f r o n t e d i n a s t u d i o , c o m b i n i n g w o r k s p a c e a n d s t o r e . I w i l l t r y t o w o r k w i t h a r t i s t s f r o m o t h e r a r e a s s u c h a s j e w e l -

l e r y d e s i g n e r s , g r a p h i c d e s i g n e r s , s h o e d e s i g n e r s a n d f i n e a r t i s t s , a l s o c a l l e d a H U B . To p r o m o t e t h e w o r k I w i l l c o l l a b o r a t e w i t h a r t a n d f a s h i o n p h o t o g r a p h e r s t o t a k e p i c t u r e s t h a t c o u l d g e t a t t e n t i o n i n m a g a z i n e s a n d b l o g s , p r i n t a n d o n l i n e . I w o u l d l i k e t o h a v e d i s t r i b u t i o n t h r o u g h c o n c e p t

s t o r e s . M y c o l l e c t i o n h a s a n e d i t o r i a l - f r i e n d l y l o o k t h a t w i l l f i t i n t o a c o n c e p t s t o r e , w h e r e t h e c o s t u m e r s a r e a w e a r o f t h e u n i q u e d e s i g n . F o r

e x a m p l e : C o l e t t e i n P a r i s , D o v e r s t r e e t m a r k e t i n L o n d o n .

U s e o f s o c i a l m e d i a w i t h i n s t a g r a m , a h o m e p a g e a n d f a c e b o o k w i l l a l l o w p e o p l e t o s t a y t u n e d o n w h a t I a m u p t o a n d a l s o f i n d c o n t a c t a n d m o r e

i n d e b t h i n f o r m a t i o n .

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1 5

AUTUMN / WINTER 2015M A R K E T I N G

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AUTUMN / WINTER 2015S T Y L I N G

A s p o r t y l o o k w i t h a h i g h p o n y t a i l . D e t a i l s i n c o p p e r a n d c o l o r i n h e r h a i r t h a t m a k e s i t l o o k m o r e a r t i s t i c . A s i m p l e m a k e u p w i t h f o c u s o n p a l e s k i n t o p o i n t o u t t h e f r a g i l e l o o k . I t ´ s a l l a b o u t a s p o r t y l o o k w i t h h i g h s o c k s . To m a k e i t m o r e h i g h f a s h i o n b l e n d i n z b a g s a n d s h o e s t h a t

i s m o r e w e a r a b l e

S T Y L I N G

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Te m o d i s u n d a e s t , o p t a s d i v e n i e t q u e o d i d o l o r r o v e r u m n e i m u s d i c o n s e c e r u p t a q u a m f a c c u s u t

q u u n t l i q u a t u m q u a t q u a m n i s q u a m s i m s a m u t e m s u n t e m p o r e s s i t e u m d o l o r e n t e n i m d u n t u t e x p e d e i u s

v e l l u m e t u s d e m f a c c u m n u s a m n o n s e d u t f a c c a e s v e n d i t o p t a t u r ?

A n d a e e s t o r i b e r u m e t Te m o d i s u n d a e s t , o p t a s d i v e n i e t q u e o d i d o l o r r o v e r u m n e i m u s d i c o n s e c e r u p -t a q u a m f a c c u s u t q u u n t l i q u a t u m q u a t q u a m n i s q u a m

s i m s a m u t e m s u n t e m p o r e s s i t e u m d o l o r e n t e n i m d u n t u t e x p e d e i u s v e l l u m e t u s d e m f a c c u m n u s a m n o n s e d

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AUTUMN / WINTER 2015T O P S

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AUTUMN / WINTER 2015P A N T S

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AUTUMN / WINTER 2015D R E S S E S

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AUTUMN / WINTER 2015J U M P S U I T S

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LEN

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J U M P S U I T S

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AUTUMN / WINTER 2015J A C K E T S

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AUTUMN / WINTER 2015O U T E R W E A R

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O U T E R W E A R

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AUTUMN / WINTER 2015O U T E R W E A R

A C C E S S O R I E S

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A C C E S S O R I E S

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5 5

AUTUMN / WINTER 2015A C C E S S O R I E S

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C o l o u r :

5 6

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P H O T O S H O O T

5 7

AUTUMN / WINTER 2015P H O T O S H O O T


Te m o d i s u n d a e s t , o p t a s d i v e n i e t q u e o d i d o l o r r o v e r u m n e i m u s d i c o n s e c e r u p t a q u a m f a c c u s u t

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v e l l u m e t u s d e m f a c c u m n u s a m n o n s e d u t f a c c a e s v e n d i t o p t a t u r ?

A n d a e e s t o r i b e r u m e t Te m o d i s u n d a e s t , o p t a s d i v e n i e t q u e o d i d o l o r r o v e r u m n e i m u s d i c o n s e c e r u p -t a q u a m f a c c u s u t q u u n t l i q u a t u m q u a t q u a m n i s q u a m

s i m s a m u t e m s u n t e m p o r e s s i t e u m d o l o r e n t e n i m d u n t u t e x p e d e i u s v e l l u m e t u s d e m f a c c u m n u s a m n o n s e d

u t f a c c a e s v e n d i t o p t a t u r ?A n d a e e s t o r i b e r u m e t

5 8

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T H A N K S

A b i g t h a n k s t o p h o t o g r a f M i c h a e l a K l o u d a a n d m y m o d e l s . T h a n k s t o L i l l e v i n k e l s k o .

T h a n k s t o m y f r i e n d s a n d f a m i l y f o r s u p p o r t i n g m e t h r o u g h t h e y e a r. I w i l l a l s o g i v e a s p e c i a l t h a n k s t o

m y m u m f o r a l l t h e s u p p o r t .

madelen ljunggren

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