7/26/2019 Madhumathy Mam

1/4

Year: III Semester: VSubject: Fundamentals of StrategySubject Code: BMS501Total ecture !ours: "0 # $% !ours &er 'ee() Cred*ts: %

earn*ng +bject*,es:To train students to formulate strategies, and implement them to achieveorganisational goals.

Module 1: Introduct*on to Strateg*c Management1- !ours

Introduction, Business Denition Introduction, Vision, Mission, Goals andObectives, The !oncept of "trateg#, Introduction to Business $olic#,"trategic Management $rocess, %evels of "trateg#, !hallenges to"trategic Management & The Indian "cenario.

Module -: .&&ra*s*ng t/e n,*ronment1- !ours

Introduction, !haracteristics of 'nvironment, Internal versus '(ternal'nvironment, 'nvironmental "canning, 'nvironmental )ppraisal, *actors)+ecting 'nvironment )ppraisal, "tructuring 'nvironment )ppraisal,Identif#ing the 'nvironmental *actors

Module : Strategy Formulat*on 1-!ours!orporate%evel "trategies- Introduction, "trategic )lternatives and

easons for )dopting Them, !oncentration "trategies, Integration"trategies, Diversication "trategiesBusiness%evel "trategies- Introduction, *actors that Determine !hoice of!ompetitive "trateg#, Generic Business "trategies, !ost %eadership,Di+erentiation, *ocus*unctional "trategies- Introduction, !oncept of !ore !ompetencies,$roduction "trateg#, esearch and Development "trateg#, /umanesource "trateg#

Module %: Strategy Im&lementat*on1- !ours

Introduction, "tructure and "trateg#, Interaction bet0een "tructure and"trateg# & ) !ase "tud#, T#pes of Organisational "tructures, "tages ofDevelopment of Organisation, "tructures for "trategies, "trateg# and%eadership, Organisational Values and "trateg#, esource )llocation & )Vital $art of "trateg#

Module 5: Strateg*c ,aluat*on and Control1- !ours

Introduction, "trategic 'valuation, "trategic !ontrol, Operational !ontrol,$rocess of Operational 'valuation, 'valuation Techni1ues for Operational

!ontrol, "trategic !ontrol versus Operational !ontrol.

7/26/2019 Madhumathy Mam

2/4

"trategies in the Global 'nvironment- Introduction, International"trategies, T#pes of International "trategies, "trategic Decisions inInternationali2ation, )dvantages and Disadvantages ofInternationali2ation, !ooperative "trategies, 3oint Venture "trategies,"trategic )lliances

2eference Boo(s:4. )2har 5a2mi. "trategic Management and Business $olic#. Tata

McGra0 /ill 'ducation $rivate %imited. 67786. Thomas %. 9heelen, 3. David /unger. !oncepts in "trategic

Management and Business $olic#. Dorling 5indersle# :India; $vt. %td.6747

7/26/2019 Madhumathy Mam

3/4

Module : Introduct*on to Salesmans/*& 1-!oursIdeas as $roducts, Insights in $roducts, "i( Is, Me *irst and Me Too,'volution of $roducts- )n '(ample, *our $arameters of 3udging a $roductIdea, 'valuating a $roduct, 'volution of Ee0 $roducts Introduction, Does

*orm *ollo0 *unctionF, 'valuating Ee0 $roduct Ideas

Module %: Ideas *n Sell*ng 1%!ours'(periential Mar>eting, 9h# '(periential Mar>etingF, !ritical!onsiderations in '(periential Mar>eting, "uccessful Implementation of'(periential Mar>eting, elationship Mar>eting, ole of elationshipMar>eting in "alesmanship, "trategies to Build a "trong !ustomerelationship, $ersonal "elling, "teps in $ersonal "elling, $rospecting,)pproaching, Ma>ing the $resentation, Overcoming Obections, !losingthe "ale, *ollo0up, "elling Tactics, )ID) )pproach, *oot in the DoorTechni1ue, Doorinthe*ace Techni1ue, %o0Ball Techni1ue, )ddOn "alesIdeas, !rossselling, pselling, 'ssential )ttributes of "uccessful"alespersons

Module 5: Ideas *n .d,ert*s*ng1- !ours

Ideas, $ersuasion and )dvertising, Integrated Mar>eting !ommunications:IM!;, Designing an '+ective Message, ight Media, Maor "elling Idea,!reative "trateg#, Ideas in )dvertising, 9hat is !reativit#F, The Big Idea in)dvertising, 9h# !reative Ideas are Important in )dvertisingF, elevance,

Originalit#, and Impact, The )ID) Model, T#pes of )dverting Ideas,!reative vs. Eon!reative )dverting Ideas, /o0 to generate creativeideasF,

2eference Boo(s:4. obert Gravlin !ooper. Winning at New Products. Accelerating the

process from Idea to Launch. )ddison9esle#. 4HH