madhyanchal organic farmers ppt2

8/3/2019 Madhyanchal Organic Farmers Ppt2

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Madhyanchal OrganicFarmers

Association


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Madhyanchal Organic Farmers Association is a NonGovernment Organization and association of like

minded, environmentally conscious peoples working

in Bundelkhand region of India since 2004-05 and

registered under societies act 1860 in the year 2007.

It is a non profit Organization and seek to increase

the wealth of skilled, talented people


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Vision

To established a brand identity among global house-hold to achieve

better health and enhance their quality-of-life.

Mission

Consumer focused, global business perspective with sound business

structure

Pursue for most advanced technologies and highest product quality

Achieve business goal as a global teamObjectives

To become responsible, efficient, visionary marketing and

manufacturing company in food sector to offer vide range of

products under one roof to its esteemed clients base worldwide.


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Cereal

Herbal oil

Fruits and Vegetables

Spices

Pulses

Medicinal herbs

Oil Seeds


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Going organic: an attractive alternative forfarmers?

Will being organic help to improve the productivitythat is quantity of produce as well as the quality.

Will it be beneficiary for the fertility of soils?

Will it generate adequate returns to farmers?

From where you generate finances that help youto grow and develop?


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Primary Data

1. Survey

2. Questionnaire

Secondary Data

1. Madhyanchal website

2. Published magzine


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Research Design

Exploratory Research Design

Research Tools

Questionnaire Method


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Sample size 30

Sampling Unit - Company

Sampling Method - Stratified Sampling


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Most important department Marketing Department

- . They spent huge part of their budget on transportation, so

that there is an easy flow of goods to the exporters- Hard working and committed employee

Financial Department

- constant flow of budget to meet all financing type of

risk is confident relaince for short term debtMore investing in marketing department result huge turnover

in their sales and product acceptance.


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Strength

They have Indigenous farming systems

Madhyanchal organic food association has a large laborforce

Strongly motivated and committed employees

Weakness

Lack of awareness of benefits of organic agriculture

Lack of reliable data and information on organic food Poor local market opportunities and infrastructure

Small quantities & irregular supply limit marketopportunities


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Opportunity They have large availability of uncontaminated land

Due to some awareness they are creating an increasinginterest in organic agriculture

Increasing global demand for organic produce Increasing local awareness of benefits of organic foods

Threat

Market threats e.g. Food miles

Incoherent government policies

Pressure from commercial forces to lower standards oforganic agriculture

International competition


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Organic farming like regular agriculture is highly fragmented

and lacks mature players with scale. With global demand set toquadruple in the next decade, this sector could well offer a few

hidden treasures

Company should use special equipment for better production

less use pesticides Producing a quality product India is expected good opportunity

in herbal products


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Bibliography

www.mahhyanchalorganic.com

www.momfed.com

www.google.com www.wekepedia.com
http://www.mahhyanchalorganic.com/http://www.momfed.com/http://www.google.com/http://www.wekepedia.com/http://www.wekepedia.com/http://www.google.com/http://www.momfed.com/http://www.mahhyanchalorganic.com/


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Presented by

Garima SinghPriyamSrivastavaPurvi AgarwalSapana Singh

madhyanchal organic farmers ppt2

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