Introduction

About Magic Pen

Introduction

Write with Me

My Art Studio

Library

Listening

Parental Control

Early Education

About IWIT

Our Partners

IWIT cooperate with Light Ray Education,

and the big famous kids publishers in

China, HK and Taiwan, using cutting-edge

technology, professional kids SW, creative

early educational content with interactive

features, based on IPAD platform, after 2

years of developing, brought the

unprecedented early education center.

Color:

• Along with the Kalala Magic Pen,

costumers receive free, total access

to the Kalala's Smart Park app.

• Using Kalala's Smart Park, teaching

kids how to write and draw step by

step becomes fun and easy!

• Turning the Magic Pen's thumb dial

quickly changes colors when

drawing! Other buttons allow for

easily changing tools and sizes. In

Kalala's Smart Park finished

drawing come to life!

The magic pen passed all the safety certificate like

CE, FCC, RoHS, REACH, EN71

• A new generation early education

platform based on IPAD, which can

interact with Magic Pen.

• A happy community for kids and

parents, include below 6 parts:

Parental control center, Art room,

Library, Early education school,

Listen world.

• Manage the kids info in the

“Cloud”, on line update resource.

The Kalala Magic Pen features patented technology and plenty of interactive

features. In Kalala's Smart Park kids learn to write letters step-by-step. If

letters are written incorrectly, the Magic Pen will vibrate as a reminder!

A “Cloud”drawing platform built by IWIT Early Educational Team, interact with

Magic Pen to change the stylus type and color, teach kids to draw hand by

hand.

• Smart Color - choose different kinds

of drafts to fill in color!

• I want to draw - choose different

canvas, stylus type and colors for

painting, also can share your drawing

in the “Cloud”.

• Follow me to draw - help kids learn

how to draw step by step, from

stroking to coloring, Magic Pen can

also make the picture move!

• Little gallery - We will hold art show

of different themes, kids from all

around of the world can attend, not

only can they see others’ work, but

also they can get professional

comments and guidance from

teachers.

Early education school is a built on “Cloud" platform, teach kids step by step.

2 part included: “M.I. Kids Education” and “My Life English”.

Along with Magic pen, you can get FREE abundant high quality contents,

divided by age, proceed in proper sequence. Contents will be updated in the air.

“MI Kids” interactive early educational eBooks are developed for 2 years by

American company Light Ray Education, based on theory of “Multiple

Intelligences”.

The books are divided for 3 age groups, from 3 to 9. Each age group has 7-9

books according to different areas.

Criteria Verbal linguisticLogical-

MathematicalIntrapersonal Interpersonal Naturalistic

Musical-Rhythmic

& Harmonic

Target

Increase the

kids’ ability of

reading, writing

and telling

stories.

Teach children

numbers and

math, increase

ability of

reasoning, logic ,

abstractions.

Teach children

the right

behavior and

self-management

Increase their

social skills ,

ability to

cooperate in

order to work as

part of a group.

Develop the

sensitive,

ethical, and

holistic

understanding of

the world,

broaden the

view of the

world.

Develop musical

intelligence,

improve the

artistic

sensitivity, to

sounds,

rhythms, and

color.

“Multiple Intelligence” theory was proposed by American developmental

psychologist at Harvard University Howard Gardner. He believes everyone has

multiple intelligence, i.e. eight criteria, represent 8 different abilities.

Professor Howard Gardner believes: “Intelligence is basically a potential

psychology .” Based on the multiple intelligence theory, in compliance with

the design for child development, early educational interactive eBooks will

develop the kids intelligence and potential comprehensive and balanced.

According to the characteristics of critical period of development for children

3-6, We divided the books by age group, target to achieve eight intelligent,

train in all aspect: language, thought, society, art, health, etc., through the

game , stories, interactive way Kids can learn in fun and relax, thus have a

wonderful childhood.

My life & My ABC picture dictionary is an interactive English learning

textbook, authorized by Light Ray education.

The English words are divided for 3 age group, from 3 to 9. Each age group

has 200 words to learn, total 600 words. Kids can learn through interactive

games and activities.

My Life and My ABC’s picture dictionaries are expertly designed with ESL\EFL young learners in mind. Featuring great artwork and memorable characters, My Life and My ABC's books give children the chance to explore their world while deepening their vocabularies and developing their language skills in a fun and natural way. Our Philosophy

At WeeOcean respect for children is paramount. We believe that children were born with absorbent minds and are fully capable of self-directed learning. During the first 7 years, a child learns best through imitative and sensory-based learning. To that end, ee have developed My Life and My ABC’s as an educational model that focuses on the development of the "whole child" and stresses growth on the child's terms. My Life and My ABC’s are about allowing children to explore the world as they know it while supporting their language development. Children are encouraged to play and interact within each book’s environment. Our philosophy is based on the belief that children are competent, curious and confident individuals who can thrive in a self-guided learning environment. Our Approach

My Life and My ABC’s aim to foster naturalistic language acquisition by emphasizing communication and placing decreased importance on conscious grammar study. The learning environment is completely stress-free. In the Natural Approach, language output is not forced, but allowed to emerge spontaneously after students have been exposed to large amounts of comprehensible language input. The Natural Approach develops communication skills and is primarily intended to be used with beginning learners. The Natural Approach emphasizes interesting, comprehensible input and low-anxiety situations. The Natural Approach focuses on understanding messages in the foreign language by creating situations that are intrinsically motivating to children. As Children progress through the series, they will naturally begin reading on their own. We have taken a balanced approach to imparting literacy, utilizing both phonetic and “whole language” approaches.Our Methodology

Demonstration is the process of teaching through examples. Demonstration is similar to written storytelling and examples in that it allow students to personally relate to the presented information. Memorization of a list of facts is a detached and impersonal experience. My Life and My ABC’s conveys the same information through Demonstration, thus it becomes personally relatable. Demonstration helps raise children’s interest and reinforces memory retention because it provides connections between facts and real-world applications of those facts. Concepts and vocabulary are delivered alongside visual media. Demonstration teaches grammar, pronunciation, and usage through the Inductive Process; that is, children learn through repeated listening.

Robbie Barfield

Editor in chief of Light Ray education

This is a library with kids interactive eBooks built in “Cloud”. Contents are

provided together by WeeOcean Digital, Melody and Shamrock Culture.

With exclusive section of famous publishers, you can get more great contents!

Along with Magic Pen, you can get FREE interactive books!

Animal World includes 5 categories,

introduce the animals all around the

world.

Interactive talking books, which divided

into 5 categories: classics, cognitions ,

behaviors, activities, manners.

When your eyes are tired, you can enter into our “Listen the world” section,

including a lot of free stories and songs.

You can learn the knowledge and manners while get your eyes protected, Magic

Pen can also play as a remote controller!

The Parental control center can set the user time for kids, and also monitor

the playing time of kids for each section.

Parent can even set up a timetable for kids daily learning and entertainment

content.

IWIT Digital is the developer and manufacturer for both “Kalala's Smart Park”

and “Kalala Magic Pen”.

Founded in 2011, IWIT Digital has been exclusively focused on kids' learning

tablet hardware and software development. I-WIT has over 100 employees,

over 80% of whom are engineers. IWIT Digital has developed many different

kids’ learning tablets, the best kid-friendly operating system in the industry,

and an assortment of kids' apps.

IWIT Digital products are exported to over 20 countries throughout Asia,

Europe, North America, and South America. IWIT Digital 's total shipment

quantity is over 300K.

By cooperating with well-known distributors and famous local brands, IWIT

Digital products have been placed on shelves in worldwide big stores.

All IWIT Digital products have passed the strictest tests by SGS and BV, and

have received child product safety certifications, such as EN71, ASTM, REACH,

FCC, CE and RoHS.

IWIT Digital has over 15 design patents and software copyrights, and the

“Kalala Magic Pen” and “Kalala's Smart Park” have been in development for 2

years.

WeeOcean Digital is partnered with Light Ray Education in the development of localized educational content.

• WeeOcean Digital was founded in 2011 and has been primarily focused on the development and distribution of kid-oriented contents using cutting-edge digital technologies. WeeOcean Digital maintains a catalog of over 100 digital storybooks and nature books.

• WeeOcean Digital currently employs over 50 people staff members, including software engineers, designers, editors, and writers.

• WeeOcean's titles have been translated into 10 languages and have been distributed to nearly 20 countries worldwide. WeeOcean has sold more than one million copies so far; a great accomplishment for a young company.

www.WeeOcean.com

Light Ray Education is an up-and-coming American education company and is an authorized developer of educational content.

• Located in scenic Delaware, U.S.A., Light Ray Education uses an assortment of educational theories for a balanced and natural approach to education.

• Light Ray's premiere program is their celebrated “My Life” series, which utilizes both whole language an phonics-based learning to simulate an immersion-style approach to language acquisition.

• Light Ray's latest endeavor, based on the theory of multiple intelligences, is a series of lessons for children ages 2-9. All of its contents have been authorized for use in American early education institutions and all around the globe.

• Light Ray will also assign specialists to help institutions localize content according need.

www.LightRayEducation.com

Shamrock Culture is a cutting-edge digital content provider based in Hong Kong. Shamrock Culture published the first digital animal encyclopedias in Hong Kong.

Melody Publishing has a first place market share in Taiwan's children’s textbook market.

www.melody.com.tw

Children's Publications is a famous Taiwanese publishing house with over 30 years experience and is the Taiwanese government's official co-publishing agency.

www.012book.com.tw

Happy Kids Publishing is a well-known publisher publisher of kids' magazines and early education materials based in Guangzhou, China.

www.HappyKids.com.cn

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IWIT TECHNOLOGY CO., LTD.

©2014