PowerPoint

Wang YingyingStudent ID:27638693

Reference:http://frenchfuel.fr/2013/04/parlons-du-sav-de-nike

Nike

References1 https://secure-nikeplus.nike.com/plus2 http://www.slashsport.com/shop/product/nike-Ipod-sensor3 http://project5.wiki.usfca.edu/Nike+Plus+History

Series health tracking applicationsand wearable devices

Marketing and branding

References 1 http://www.jb51.net/shouji/346736.html2 http://blog.ilgiornale.it/ruzzo/2012/10/24/milano-nike-stadium-si-corre-la-lunar-run/?repeat=w3tcModern lifestyle

culture identity

Nike+ Presents: Run This Town #NYC

0:34-0:541:08-1:18

References 1 https://www.youtube.com/watch?v=wH_d4Iaj0zE2 https://www.youtube.com/watch?v=236C14UBvcUEllie Goulding - Music Runs Ellie

Face to people all over the world spirit of sports

Technological affordance

References:1 http://boxesandarrows.com/plateaus-are-harder-than-mountains2 http://www.cnet.com/products/nike-plus-ipod-sport-kit/3 http://www.loopygadgets.com/nike-fuelband-se-now-available-in-new-colors-with-bluetooth-4-0/

Mobile music playerCooperate with Apple and Android

GPS positioning system

Digital tracking technologySensing of gravity and frequency

Bluetooth

User experiences

Nike+ forum on Facebooklocal forumsCommunicate ChallengeactivitiesReferences1 https://www.facebook.com/nikerunapp/?fref=ts2 https://www.facebook.com/nikerunningtw/?fref=ts3https://www.urbandiversion.com/web/home/xcalendar?p_p_id=8&p_p_action=1&p_p_state=normal&p_p_mode=view&p_p_col_order=w1&p_p_col_pos=1&p_p_col_count=2&_8_struts_action=%2Fcalendar%2Fdetails&_8_event_id=6898&

Nike Run Club

Route

GPS

Wearable devicesData error

Extra coast

safe question

Referencehttp://runningdrawing.tumblr.com/

conclusionConsumption is beginning to establish contact with the brand

Make exercise more fun

Technology has changed the way of life