mahindra lcv

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Ma hi nd ra & Ma hi nd ra Company Profile

Founded in 1945 as a steel trading company, we entered automotive manufacturing in

1947 with a license to bring the iconic Willys Jeep onto Indian roads. Over the years,

weve diversified into many new businesses in order to better meet the needs of our

customers. We follow a unique business model of creating empowered companies that

enjoy the best of entrepreneurial independence and Group-wide synergies. This principle

has led our growth into a US $16.2 billion multinational group with more than 155,000employees in over 100 countries across the globe.

Today, our operations span 18 key industries that form the foundation of every modern

economy:aerospace, aftermarket, agribusiness, automotive, components, construction

equipment, consulting services, defense, energy, farm equipment, finance and insurance,

industrial equipment, information technology, leisure and hospitality, logistics, real estate,

retail, and two wheelers.

Our federated structure enables each business to chart its own future and simultaneously

leverage synergies across the entire Groups competencies. In this way, the diversity of

our expertise allows us to bring our customers the best in many fields.

Quality Standards :

Mahindra & Mahindrahas also received ISO:9001(Kandivali Plant), & ISO 9002

QS-9000 (Nagpur Plant) the prestigious international quality certificate from RWTUV

Germany for Design, Manufacture, Marketing & Servicing of Tractors. Mahindra Tractors

Are at the cutting edge of the Tractor industry determined to be the 'WORLD LEADER BY

THE YEAR 2005.M&M has won DEMING ALLPICATION PRIZE in 2003 given by

JUSE,JAPAN. It is the only tractor company in world to get this prize for quality

Management.

Mahindra & MahindraLimited (BSE: 500520) is the flagship company of the Mahindra

Group, a multinational conglomerate based in Mumbai,India. The company was set up in
http://www.mahindra.com/What-We-Do/Automotivehttp://www.mahindra.com/What-We-Do/Aerospacehttp://www.mahindra.com/What-We-Do/Agribusinesshttp://www.mahindra.com/What-We-Do/Automotivehttp://www.mahindra.com/What-We-do/Farm-Equipmenthttp://www.mahindra.com/What-We-do/Finance-and-Insurancehttp://www.mahindra.com/What-We-Do/Information-Technologyhttp://www.mahindra.com/What-We-Do/Two-Wheelershttp://www.mahindra.com/What-We-Do/Two-Wheelershttp://www.mahindra.com/What-We-Do/Information-Technologyhttp://www.mahindra.com/What-We-do/Finance-and-Insurancehttp://www.mahindra.com/What-We-do/Farm-Equipmenthttp://www.mahindra.com/What-We-Do/Automotivehttp://www.mahindra.com/What-We-Do/Agribusinesshttp://www.mahindra.com/What-We-Do/Aerospacehttp://www.mahindra.com/What-We-Do/Automotive


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1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C.

Mahindra and Malik Ghulam Mohammed. After India gained independence

and Pakistan was formed, Mohammed emigrated to Pakistan where he became the nation's

first finance minister. The company changed its name to Mahindra & Mahindrain 1948.

Mahindra & Mahindrawas set up as a steel trading company in 1945. It soon expanded

into manufacturing general-purpose utility vehicles, starting with assembly under license

of the iconic Willys Jeep in India. Soon established as the Jeep manufacturers of India,

M&M later branched out into the manufacture of light commercial vehicles (LCVs) and

agricultural tractors. Today, M&M is the leader in the utility vehicle segment in India with

its flagship UV Scorpio and enjoys a growing global market presence in both the

automotive and tractor businesses.

Over the past few years, M&M has expanded into new industries and geographies. They

entered into the two-wheeler segment by taking over Kinetic Motors in India. M&M also

has controlling stake in REVA Electric Car Company and acquired South

Korea's SsangYong Motor Company in 2011.

The US based Reputation Institute recently ranked Mahindra among the top 10 Indian

companies in its 'Global 200: The World's Best Corporate Reputations' list.

Mahindra & Mahindrais a major automobile manufacturer of utility vehicles, passenger

cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six

continents It has acquired plants in China and the United Kingdom, and has three

assembly plants in the USA. M&M has partnerships with international companies

like Renault SA, France and International Truck and Engine Corporation USA.

M&M has a global presence and its products are exported to several countries. Its global

subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc., Mahindra

South Africa and Mahindra (China) Tractor Co. Ltd.

M&M made its entry into the passenger car segment with the Logan in April 2007 under

the Mahindra Renault joint venture. M&M will make its maiden entry into the heavy

trucks segment with Mahindra Navistar, the joint venture with International Truck, USA.

M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and

three wheelers. It offers over 20 models including new generation multi-utility vehicles


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like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India

Private Limited to build passenger cars.

At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing anaggressive product expansion program that would see the launch of several new platforms

and vehicles over the next three years, including an entry-level SUV designed to seat five

passengers and powered by a small turbo diesel engine. True to their word, Mahindra &

Mahindralaunched the Mahindra Xylo in January 2009, and as of June 2009, the Xylo has

sold over 15000 units.

Also in early 2008, Mahindra commenced its first overseas CKD operations with the

launch of the Mahindra Scorpio in Egypt, in partnership with the Bavarian Auto Group.This was soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in

Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles

as well as SUVs Mahindra & Mahindrahas controlling stakes in Reva electric and has

submitted letter of Intent for South Korea's SsangYong. Mahindra plans to sell the diesel

SUVs and pickup trucks starting in late 2010 in North America through an independent

distributor, Global Vehicles USA, based in Alpharetta, Georgia Mahindra announced it

will import pickup trucks from India in knockdown kit (CKD) form to circumvent

the Chicken tax CKDs are complete vehicles that will be assembled in the U.S. from kits

of parts shipped in crates. On 18 October 2010, however, it was reported that Mahindra

had indefinitely delayed the launch of vehicles into the North American market, citing

legal issues between it and Global Vehicles after Mahindra retracted its contract with

Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers

instead of through Global Vehicles. However, a November 2010 report quoted John Perez,

the CEO ofGlobal Vehicles USA, as estimating that he expects Mahindras small diesel

pickups to go on sale in the U.S. by spring 2011, although legal complications remain, and

Perez, while hopeful, admits that arbitration could take more than a year. Later reports

suggest that the delays may be due to a Mahindra scrapping the original model of the truck

and replacing it with an upgraded one before selling them to Americans

In 2010, India's Mahindra & MahindraLimited was named as the preferred bidder to

acquire the bankruptcy-protected SsangYong Motor Company.[2] Mahindra is expected to

gain a controlling stake in the company by March 2011 and the planned acquisition has

been approved by South Korea's Free Trade Commission .


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PRODUCT PORTFOLIO

MN 25 TRIPPER

MN 25

MN 31


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MN 40

MN 49


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OVERVIEW OF AUTOMOBILE

AUTOMOBILES

An automobile is a wheeled vehicle that carries its own motor. Different types of

automobiles include cars, buses, trucks, vans, and motorcycles, with cars being the most

popular. The term is derived from Greek 'autos' (self) and Latin 'mover' (move), Referring

to the fact that it 'moves by itself'. Earlier terms for automobile include 'horseless carriage'

and 'motor car'. As of 2005 there are 600 million cars worldwide (0.074 per capita).

SNIPPETS

The first automobile in India rolled in 1897 in Bombay.

India is being recognized as potential emerging auto market.

Foreign players are adding to their investments in Indian auto industry.

Within two-wheelers, motorcycles contribute 80% of the segment size.

Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).

MAHINDRA Motors dominates over 60% of the Indian commercial vehicle

market.

2/3rd of auto component production is consumed directly by OEMs. India is the largest three-wheeler market in the world.

India is the largest two-wheeler manufacturer in the world.

India is the second largest tractor manufacturer in the world.

MAJOR SUB SYSTEMS OF AN AUTOMOBILE
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The major subsystems of an automobile are

1) Engine

2) Transmission

3) Fuel supply system

4) Fuel ignition system

5) Exhaust system

6) Cooling system

7) Braking system

8) Build

ENGINES

Produces some effect from a given input. Automotive production down the ages has

required a wide range of energy conversion systems. These include electric, steam, solar,

turbine, rotary, and different types of piston-type internal combustion engines. The

gasoline internal combustion engine, operating on a four-stroke Otto cycle, has

traditionally been the most successful for automobiles, while diesel engines are widelyused for trucks and buses. Karl Benz led in the development of new engines. The internal


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combustion engine was originally selected for the automobile due to its flexibility over a

wide range of speeds. Also, the power developed for a given weight engine was

reasonable; it could be produced by economical mass-production methods; and it used a

readily available, moderately priced fuel- petrol.

INTERNAL COMBUSTION ENGINE

The internal combustion engine is a heat engine in which the burning of a fuel occurs in a

confined space called a combustion chamber. This creates gases of high temperature and

pressure, which are permitted to expand. The defining feature of an internal combustion

engine is that useful work is performed by the expanding hot gases acting directly to cause

movement, for example by acting on pistons, rotors, or even by pressing on and moving

the entire engine itself.

DIESEL ENGINES

The diesel engine is a type of internal combustion engine; more specifically, it is a

compression ignition engine, in which the fuel is ignited by being suddenly exposed to the


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high temperature and pressure of a compressed gas, rather than by a separate source of

ignition, such as a spark plug, as is the case in the petrol engine. This is known as the

diesel cycle, after German engineer Rudolf Diesel In a diesel engine, instead of the air fuel

mixture as in petrol engines, only air is sucked in and the fuel is injected into the cylinder

in the Power stroke.

The diesel engine is a type of internal combustion engine; more specifically, it is a

compression ignition engine, in which the fuel is ignited by being suddenly exposed to the

high temperature and pressure of a compressed gas, rather than by a separate source of

ignition, such as a spark plug, as is the case in the petrol engine. This is known as the

diesel cycle, after German engineer Rudolf Diesel In a diesel engine, instead of the air fuel

mixture as in petrol engines, only air is sucked in and the fuel is injected into the cylinderin the

Power stroke.

ENGINE BLOCK


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The cylinder block is a machined casting (or sometimes an assembly of modules)

containing cylindrically bored holes for the pistons of a multi-cylinder reciprocating

internal combustion engine, or for a similarly constructed device such as a pump? It is a

complicated part at the heart of an engine, with adaptations to attach the cylinder head,

crankcase, engine mounts, drive housing and engine ancillaries, with passages for coolants

and lubricant

PISTON

In general, a piston is a sliding plug that fits closely inside the bore of a cylinder. Its

purpose is either to change the volume enclosed by the cylinder, or to exert a force on a


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fluid inside the cylinder. Most pistons fitted in a cylinder have piston rings. Usually there

are two spring-compression rings that act as a seal between the piston and the cylinder

wall, and one or more

Oil control rings below the compression rings. As the piston moves inside the cylinder, it

transforms the energy from the expansion of a burning gas (usually a mixture of petrol or

diesel and air) into mechanical power (in the form of a reciprocating linear motion). From

there the power is conveyed through a connecting rod to a crankshaft, which transforms it

into a rotary motion, which usually drives a gearbox through a clutch.


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TRANSMISSION

MANUAL TRANSMISSION

Manual transmissions come in two basic types: a simple unsynchronized system where

gears are spinning freely and must be synchronized by the

Operator to avoid noisy and damaging "gear clash", and synchronized systems that will

automatically "mesh" while changing gears... They are cheaper, lighter; usually give better

performance and fuel efficiency


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AUTOMATIC TRANSMISSION

Automatic transmission employs hydraulics to select gears, depending on pressure exerted

by fluid within the transmission assembly. Rather than using a clutch to engage the

transmission, a torque converter is put in between the engine and transmission. It is

possible for the driver to control the number of gears in use or select reverse, though

precise control of which gear is in use is usually not possible. Automatic transmissions are

easy to use.

GEARS

A gear is a toothed wheel designed to transmit torque to another gear or toothed

component. The teeth (or cogs) of a gear are shaped to minimize wear, vibration and


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noise, and to maximize the efficiency of power transmission. The larger gear is known as

a wheel and the smaller as a pinion. This is the principle of the automobile transmission,

allowing selection between various mechanical advantages

CLUTCH

A clutch is a mechanism for transmitting rotation, which can be engaged and disengaged.

In everyday use, the term clutch refers to a subcomponent of motor vehicle engine's

transmission designed to allow engagement or disengagement of the engine to the gearbox

or whatever apparatus is being driven. There are many different vehicle clutch designs, butmost are based on one or more friction discs, pressed tightly together or against a flywheel

using springs. The spring pressure is released when the clutch pedal is depressed thus

either pushing or pulling the diaphragm of the pressure plate, depending on type, and the

friction plate is released and allowed to rotate freely. A wet clutch is immersed in a

cooling lubricating fluid, which also keeps the surfaces clean and gives improved

performance and longer life. Clutch Disc A dry clutch, as the name implies, uses no fluid.

No pressure on the pedal means that the clutch plates are engaged (driving), while

depressing the pedal will disengage the clutch plates, allowing the driver to shift gears. A

manual transmission contains cogs for selecting gears. These cogs have matching teeth,

called dog teeth, which means that the rotation speeds of the two parts have to match for

engagement. This speed matching is achieved by a secondary clutch called a synchromesh,

a device that uses frictional contact to bring the two parts to the same speed, and a locking

mechanism called a blocker ring to prevent engagement of the teeth (full movement of the

shift lever into gear) until the speeds are synchronized.


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FUEL SUPPLY SYSTEM

Fuel Injection is a method or system for metering fuel into an internal combustion engine.The fuel is then burned in air to produce heat, which in turn is converted to mechanical

work by the engine. In modern automotive applications, fuel injection is typically only one

of several important tasks performed by an engine management system. An engine's

air/fuel ratio must be accurately controlled under all operating conditions to achieve the

desired engine performance, emissions, driveability and fuel economy

FUEL PUMP

A fuel pump is an essential component on a car or other internal combustion

Engine device. Fuel has to be pumped from the fuel tank to the engine and

Delivered under low pressure to the carburetor or under high pressure to the

Fuel injection system. Some fuel injected engines have two fuel pumps for this purpose:

one low pressure/high volume supply pump in the tank and one high pressure/low volume

pump on or near the engine.


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IGNITION SYSTEM

The ignition system of an internal-combustion engine is an important part of the overall

engine system that provides for the timely burning of the fuel mixture within the engine.

All conventional petrol (petrol) engines require an ignition system. The ignition system is

usually switched on/off through a lock switch, operated with a key or code patch.

ELECTRONIC IGNITION

The disadvantage of the mechanical system is the use of breaker points to interrupt the low

voltage high current through the primary winding of the coil; the points are subject to

mechanical wear where they ride the cam to open and shut, as well as oxidation and

burning at the contact surfaces from the constant sparking. They require regular

adjustment to compensate for wear, and the opening of the contact breakers, which is

responsible for spark timing, is subject to mechanical variations. In addition, the spark

voltage is also dependent on contact effectiveness, and poor sparking can lead to lower

engine efficiency. Electronic ignition (EI) solves these problems. The lack of moving parts

compared with the mechanical system leads to greater reliability and longer service

intervals.


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SPARK IGNITION

The term spark-ignition is normally used to refer to internal combustion engines where the

fuel-air mixture is ignited with a spark. The term contrasts with compression-ignition

engines, where the heat from compression alone ignites the mixture. Spark-ignition

engines can be either two-stroke or four stroke, and are commonly referred to as "petrol

engines" in US English

and "petrol engines" in British English.

ALTERNATOR

An alternator is an electromechanical device that converts mechanical energy to

alternating current electrical energy. Alternators are used in automobiles to charge the

battery and to power all the car's electric systems when its engine is running. Modern

automotive alternators have a voltage regulator built into them


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BATTERY

An automobile battery is a type of electric battery that supplies electric energy to thestarter motor and the ignition system of a vehicles engine. The term is al so used for the

main power source of an electric vehicle. They are usually

Lead-acid batteries that provide a nominal 12-volt potential difference by serially

connecting six cells that each produce

About 2 to 2.1 volts.

COOLING SYSTEM

In the process of combustion and friction between the various moving parts of the engine

substantial amounts of heat is generated which needs to be dissipated in order to maintain

safe temperatures for engine and various systems to work properly. Broadly speaking, the

an automobile may be either air cooled or water cooled. In case of an air cooled engine,

the engine is mounted such that air passes through it when the automobile is in motion.

The passing over of air over the engine block ensures it cooling.. However this type of

cooling is effective only for smaller engines like those used in scooters or motorbikes.

Bigger engines generally are water cooled. In this

System water is circulated through a water jacket in the engine block with an aid of a

pump. The water while it passes through the engine block carries with it the heat of

combustion. This heat is then dissipated through a radiator placed in front of the vehicle.


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RADIATOR

In automobiles with an internal combustion engine, a radiator is connected to channels

running through the engine and cylinder head, through which is pumped a liquid. This

liquid is typically a mixture of water with ethylene glycol (a.k.a. antifreeze). The fluid

moves in a closed system from the radiator to the engine, where it conducts heat away

from the engine parts and carries the heat primarily to the radiator. The radiator is

typically mounted behind the vehicle's grille, with cold air driven through the radiator to

cool the radiator, the fluid inside, and therefore the engine. Between the engine and the

radiator lies the thermostat, a temperature operated valve. It remains closed, restricting

coolant flow, until the engine reaches the thermostat's activation temperature. This

arrangement allows the engine temperature to be maintained in the ideal operating range.

BRAKING SYSTEM

The barking system in an automobile is used to retard the vehicle in order to either come

to a stop or control the speed. The main components of the braking system are the brake

pedal and brakes which may be of three types discussed below.


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BRAKE PEDAL

The brake pedal is a simple lever. It is attached at one point to the framework of the

automobile, a rod extends from a point along its length to the master cylinder, and the

pedal is at the end of the lever.

BRAKES

The three types of brakes being used commonly

1) Drum brakes

2) Disc brakes

3) Hydraulic brakes


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DRUM BRAKES

A drum brake is a brake in which the friction is caused by a set of shoes or pads that press

against the inner surface of a rotating drum. The drum is connected to a rotating wheel.

(Below-left)

DISC BRAKE:

The disc brake is a device for slowing or stopping the rotation of a wheel. A brake disc,

usually made of cast iron or ceramic, is connected to the wheel or the axle. To stop the

wheel, friction material in the form of brake pads (mounted in a device called a brake

caliper) is forced mechanically, hydraulically or pneumatically against both sides of the

disc. (Bottom-right)

HYDRAULIC BRAKES

The hydraulic brake is an arrangement of braking mechanism which uses hydraulic fluid,

typically some type of light-viscosity petroleum oil, to transfer pressure from thecontrolling unit, which is usually near the operator of the vehicle, to the actual brake

mechanism, which is usually at or near the wheel of the vehicle


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MAJOR PLAYERS

The major player in Indian automobile sector who dominates Indian automobile sector is as

follows:

ASHOK LEYLAND

DAIMLER INDIA COMMERCIAL VECHILE PVT LTD

FORCE MOTORS LTD

VE COMMERCIAL VECHILE (EICHER)

HINDUSTAN MOTORS

MAHINDRA & MAHINDRA

SWARAJ MAZDA LTD

MAHINDRA & MAHINDRALTD

JCBL

ASIA MOTORS WORKS LTD


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The origin of Ashok Leyland can be traced to the urge for self-reliance, felt by

independent India. Pandit Jawaharlal Nehru, India's first Prime Minister persuaded Mr.

Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok

Motors was set up in what was then Madras, for the assembly of Austin Cars. The

Company's destiny and name changed soon with equity participation by British Leyland

and Ashok Leyland commenced manufacture of commercial vehicles in 1955.

Since then Ashok Leyland has been a major presence in India's commercial vehicle

industry with a tradition of technological leadership, achieved through tie-ups with

international technology leaders and through vigorous in-house R&D. Access to

international technology enabled the Company to set a tradition to be first with

technology. Be it full air brakes, power steering or rear engine busses, Ashok Leyland

pioneered all these concepts. Responding to the operating conditions and practices in the

country, the Company made its vehicles strong, over-engineering them with extra metallic

muscles. "Designing durable products that make economic sense to the consumer, using

appropriate technology", became the design philosophy of the Company, which in turn has

moulded consumer attitudes and the brand personality.

Ashok Leyland vehicles have built a reputation for reliability and ruggedness. The

5,00,000 vehicles we have put on the roads have considerably eased the additional

pressure placed on road transportation in independent India. In the populous Indian

metros, four out of the five State Transport Undertaking (STU) buses come from Ashok

Leyland. Some of them like the double-decker and vestibule buses are unique models from

Ashok Leyland, tailor-made for high-density routes.


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PRODUCT PORTFOLIO

4x2 Haulage model

1616il 1616XL 1616XP

4x2 Multi- axle Vehicle

2516 il 2516 xl 2518 xp

3116il 3116 xl


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4x2 Multi- axles Tripper

U1616T

1616xl

U1618T

U-1616T

U- 2516 il

2518T 2518 xp U 2523T


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U- 3123T

Multi axle trucks & Tractors Trailers

U-3518T U-4023TT U-4923


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Daimler India Commercial Vehicles Pvt. Ltd. manufactures and sells light, medium, and

heavy-duty commercial vehicles. The company was founded in 2007 as Daimler India

Commercial Vehicles Pvt. Ltd. and changed its name to Daimler India Commercial

Vehicles Pvt. Ltd. in April 2009. The company is based in Chennai, India. Daimler India

Commercial Vehicles Pvt. Ltd. operates as a subsidiary of Daimler AG.

Daimler India Commercial Vehicles (DICV) has launched a new brand, BharatBenz, in

the Indian market, under which the company will sell its medium and heavy commercial

vehicles (MHCVs) from 2012 onwards. The company plans to introduce models with

capacity ranging from 6 tonnes to 49 tonnes. The company is currently building its

commercial vehicle facility in Oragadam (Tamil Nadu) in India, which is expected to

begin production from 2012 onwards. Daimler India Commercial Vehicles Pvt. Ltd. to

Introduce a Range of Trucks in 6-49 Tonnes Category in India; Invests INR 44.00 Billion

for New Facility at Oragadam in Tamil Nadu ON 09/19/2010 Daimler AG announced that

it will introduce a range of trucks in 6-49 tonnes category under a completely new brand

for its proposed entry into India's commercial vehicle market in 2012. The company is

planning to increase its headcount by over five-fold to 3,000 and open 20 dealerships in

the next two years. Initially, the company will introduce vehicles in the 25 tonne category

during the second quarter of 2012, and within 18 months of the launch, it will introduce

vehicles in all the 6-49 tonnes categories. The company will roll out the vehicles from 15

platforms, coming from its group firm Mercedes and Mitsubishi Fuso's stable. Thecompany is investing INR 44.00 billion through Daimler India Commercial Vehicles Pvt.

Ltd. for a new facility at Oragadam in Tamil Nadu. The target is to cover all the 73

locations and to have 25 service points by 2014.


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Five decades ago, Force Motors started production of the HANSEAT 3-Wheelers in

collaboration with Vidal & Sohn Tempo Werke Germany and went on to establish a

strong presence in the Light Commercial Vehicles (LCV) field with the MATADOR,

the proverbial LCV in India. Through the 80s and 90s, especially in the last 10 years with

a major product development effort, Force Motors has introduced new Light Commercial

Vehicles, a new family of Utility Vehicles, new state-of-the-art Tractors, and a new range

of heavy commercial vehicles in collaboration with MAN Nutzfahrzeuge AG of Germany.

Trump m40 Force treveller


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VE Commercial Vehicles Limited owes its inception to the compelling intent of driving

modernization in commercial transportation, in India and other developing markets.

As a 5050 joint venture between the Volvo Group (Volvo) and Eicher Motors Limited

(EML), VE Commercial Vehicles (VECV) incorporates unique abilities to be able to do

so. The organization brings together global leadership in technology along with deep

knowledge and experience of the Indian commercial vehicle (CV) market.

As a company, VECV includes the complete range of Eichers commercial vehicles,

components and engineering design businesses as well as the sales and distribution of

Volvo trucks. Thus, each of its business units is already well-established and backed by a

sizable customer base.

VECVs portfolio of commercial vehicles includes two product brands with absolutely

different market positions yet complementing segment synergies. Eicher Trucks& Buses

have a wide offering in the mass market, 5T40T range while Volvo Trucks command a

strong presence in the premium, high performance, and heavy duty segments from

25T49T. With a formidable presence in the existing light and medium duty segments,

VECVs main focus is on increasing the penetration and market share of its heavy duty

products. Thus, its investments in design, development, manufacturing, systems,

distribution and services are largely oriented towards creating a stronger position in the

heavy duty market.

VECV is going all out to gear itself in becoming a proactive solutions and service provider

meeting all customer needs. This it will do by strengthening each of its product brands as

leaders in their respective segments. In the near course, VECV will offer an even more

innovative lineup of technologically advanced and ergonomically aesthetic products.

Volvos widespread distribution network will facilitate the export of these products to

countries world over and will help VECV bolster its presence in more than 26 countries to

where it currently exports. With an improved thrust on retail network development and

after sales service, VECV will soon come to be recognized as a lean organization capable

of setting new benchmarks in response times.


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It is important for VECV, that its growth must also have a positive influence on the

industry it serves; ensuring that the industry becomes more efficient, environment

friendly, offers safer products and manufactures products that are driver friendly. And this

dictum of being the differentiator not only reflects in VECVs approach in the market

place but also in its internal workplace moving it to becoming a preferred employer in

the industry.

VE Commercial Vehicles has over 4000 customers with a sales & support network that

spreads across more than 300 points across the country. The companys industrial base

includes an integrated commercial vehicle factory in Pithampur producing Eicher trucks &

buses along with factories in Thane, Gurgoan and Dewas dedicated to manufacturing gear

boxes and gear box assemblies.

VECV is jointly managed by Volvo and EML with shared management and equal

representation rights on the board of Directors. All management positions are appointed

by the board. Mr. Par Ostberg (Chairman, Trucks Asia, Volvo Group) is VECVs

chairperson while Mr. Siddhartha Lal is the Managing Director and CEO.

Operational since July 2008, VE Commercial Vehicles is headquartered at New Delhi.

Eicher Motors is a commercial vehicle manufacturer in India. The company's origins date

back to 1948, when Good earth Company was established for the distribution and service

of imported tractors.

In 1959 the Eicher Tractor Corporation of India Private Ltd. was established, jointly with

the Eicher tractor company, a German tractor manufacturer. In 1960 the first tractor

produced in India was put on the market.

Since 1965 Eicher in India has been completely owned by Indian shareholders. The

German Eicher tractor was partly owned by Massey-Ferguson from 1970, when they

bought 30 per cent. Massey-Ferguson bought out the German company in 1973.

In 2005 Eicher Motors Ltd. sold their tractors and engines business to TAFE

Tractors (Tractors And Farm Equipment Ltd) of Chennai, the Indian licensee of Massey

Ferguson tractors.

The Eicher Group experienced a gross sales turnover of over INR 19,000 million ($US

424 million) in 200506.


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Eicher 10.50

Eicher 10.75

Eicher 11.10

Eicher 35.31

Eicher 30.25 FE

Eicher 10.59

Eicher 10.90

EIcher 20.16

Eicher 30.25 XP

Eicher 15.16
http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=1&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=1&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=3&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=3&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=5&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=5&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=19&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=19&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=21&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=21&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=2&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=2&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=4&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=4&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=6&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=6&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=20&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=20&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=25&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=25&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=25&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=20&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=6&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=4&leftid=9http://trucks.eicherworld.com/product1.aspx?id=9&mid=19&bioid=2&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=21&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=19&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=5&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=3&leftid=9http://trucks.eicherworld.com/product1.aspx?id=1&mid=9&bioid=1&leftid=9


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Hindustan Motors is an automobile manufacturer from India. It is part of the Birla

Technical Services industrial group. The company was the largest car manufacturer in

India before the rise of Maruti Udyog It is the producer of the Ambassador car, widely

used as a taxicab and as a company limousine. This car is based on the Morris Oxford,

a British car that dates back to 1954. One of the original three car manufacturers in India,founded in 1942 by Mr. B.M. Birla, it was a leader in car sales until the 1980s, when the

industry was opened up from protection. Manoj Jha is the Managing Director. It began in

Port Okha near Gujarat, and in 1948, moved to West Bengal. The Place is now

Called Hind motor.

History

Hindustan Motors Limited (HML), India's pioneering automobile manufacturing company

and Flagship Company of the C.K. Birla Group was established just before Indian

independence, in 1942 by Mr. B.M. Birla of the industrious Birla family. Commencing

operations in a small assembly plant in Port Okha near Gujarat, the manufacturing

facilities later moved to Uttarpara, West Bengal in 1948, where it began the production of

- the Ambassador.

General Motors Joint Venture

Hindustan and General Motors have had several tie-ups in the post independence era to

produce Bedford Trucks, Vauxhall Motors (1980 to 1990), Allison Transmissions and off-

road equipment. In 1994, GM and Hindustan (C K Birla) formed a 50-50 joint

venture, General Motors India to make Opel Astra cars. GM bought out the Halol, Gujarat

plant from Hindustan in 1999.


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Earthmoving Equipment Division (HMEED)

Hindustan motors used to make earthmovers initially in collaboration with Terex, USA

and Fermac UK and later with Caterpillar Inc. since 1984 at the HMEED plants in

Thiruvallur near Chennai and Pondicherry. It was sold to Caterpillar in 2000 and HM quit

the earthmover business. HML continue to be a joint venture partner with Caterpillar in

Hindustan Power Plus which manufactures diesel engines and generator sets.

Hindustan Tractors

The company began in 1959 as Tractors and Bulldozers Private Ltd and imported

tractors. Manufacturing of tractors began in 1963, in collaboration Motokov-Praha (Zetor)

of Czechoslovakia, and was known as Hindustan Tractors & Bulldozers Ltd. In 1967, it

became Hindustan Tractors Ltd. The tractors were based on the Zetor tractor design and

sold under the Hindustan brand. In 1967, it became Hindustan Tractors Ltd.In 1978, the

Gujarat; Indian company formed Gujarat Tractors from the ailing company. In

1999, Mahindra Tractors purchased 60% of the company, and in 2001, completed

purchasing the rest of the company, renaming it Mahindra Gujarat Tractors Ltd

Isuzu Joint Venture

Hindustan formed collaboration with Isuzu to manufacture engines and transmission for

the Contessa in late 1980s at Pithambur near Indore, Madhya Pradesh. Initially the joint

venture made a 4 cylinder G180Z 1.8L petrol engines and 5-speed transmissions. Later,

a 2.0L Isuzu diesel engine was added to the production line to power the Contessa and the

Ambassador. The technical collaboration lasted from 1983 to 1993. The Indore plant hassince expanded to manufacture engines for a number of other manufacturers like Opel and

Mahindra.

HML also assembled and sold a small number of Isuzu F series - JCS trucks in India in the

early 1990s. These trucks came from the factory with a fully built metal cabin which was

not common with MAHINDRA and Ashok Leyland trucks at the time. They were well

known for their reliability and fuel consumption, but were discontinued since HML could

not sell them for an affordable price.


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Established in 1983, Swaraj Mazda Limited, an India based automobile company, is owned by

the Sumitomo Corporation of Japan and Punjab Tractors Limited of India, with a technical

collaboration with Isuzu and Mazda of Japan. Sumitomo upped its stake in the company in 2009

by purchasing all of Punjab Tractors remaining shares, raising their stake to 53.5% Production

began in 1985.The company manufactures light commercial vehicles like trucks, buses, ambulances,

police personnel carriers, water tankers and special vehicles.

The company's annual turnover for the year 1997 - 1998 exceeded Rs. 151 crores. It has a

dealer network of about 128 dealers spread throughout India. Swaraj

Engines and Punjab Scooters are its associate companies. In June 2006, Swaraj Mazda

entered a new Technical agreement with Isuzu Motors, Japan.

In 2009, Swaraj Mazda started to roll out Luxury buses and medium-duty trucks powered

by Isuzu Engines from a new plant in Punjab. Plans are to build multi-axle trucks, tractor

units and refrigerated trucks within the next three years. They are currently marketed

under the Swaraj Mazda Isuzu brand.

In addition, Swaraj Mazda is moving to offer the Isuzu D-Max pickup. Former associate

company Punjab Tractors manufactured agricultural tractors and combine harvesters under

the Swaraj brand name before selling 64.6% to Mahindra Tractors. In 2009, Mahindra

and Swaraj Mazda settled a dispute over the use of the Swaraj name, allowing Swaraj

Mazda to continue using the name for only two more years.

Swaraj Mazda Limited has informed the Exchange that at the Board Meeting of the

Company held on October 01, 2010, the Board of Directors have decided to change the

name of the Company from Swaraj Mazda Limited to SML ISUZU Limited
http://en.wikipedia.org/wiki/Ambulancehttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Croreshttp://en.wikipedia.org/wiki/Croreshttp://en.wikipedia.org/wiki/Indian_rupeehttp://en.wikipedia.org/wiki/Ambulance


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PRODUCT PORFOLIO

SWARAJ SARTAJ

SARTAJ TC

SMARAT


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TRUCK SUPER LONG

4 WD


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Asia Motor Works Ltd (AMW) manufactures commercial vehicle, auto components,

fully built vehicles and forged components. Founded in 2005, AMW has increased its

presence in an increasingly competitive market place through its products and service

network spread across the country. It has won the coveted CV of the year 2008 from

NDTV Profit Car & Bike Awards & "CV Innovation of the Year" for 2010 from CV

Magazine & Zee Business News.

AMW 2523

AMW 2518

The fully integrated manufacturing facility of AMW is located in Bhuj, Gujarat, in the

western region of India. The capacity for commercial vehicles is at 50,000 annually. Inaddition the Company has installed capacity for tipper bodies, fabricated components,
http://en.wikipedia.org/wiki/File:AMW_Motors_Trucks.jpghttp://en.wikipedia.org/wiki/File:AMW_Global_Truck_1.jpghttp://en.wikipedia.org/wiki/File:AMW_Motors_Trucks.jpghttp://en.wikipedia.org/wiki/File:AMW_Global_Truck_1.jpghttp://en.wikipedia.org/wiki/File:AMW_Motors_Trucks.jpghttp://en.wikipedia.org/wiki/File:AMW_Global_Truck_1.jpg


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pressed metal and frames for chassis production. The Company recently acquired a

forging unit in Mysore in Southern India, which produces axles and other forged

components. AMW also manufactures components for the

Automotive and general engineering industries. AMWs capacity of 15 million wheel rims

makes it the largest single location plant in Asia and the company supplies pressed metal

components to some of the worlds most renowned auto and white goods manufacturers.

AMW has a network of over 60 touch points across India.

Products

AMWs product portfolio includes its best seller, the 49 Tonner - Indias First vehicle in

this segment, 4018 Tractor, 2523 Rock & Box body Tipper, 2518 Rock & Box body

Tipper, Transit Mixers,Concrete Pumps and Haulage vehicles.

AMW 2518 (Medium truck) (6X4)

AMW 3118 (Heavy truck) (8X2)

AMW 4018 (Heavy truck) (4X2)

AMW 4923 (Ultra-Heavy truck) (6X4)


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LCV PRODUCTS OF MAHINDRA MOTORS


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Variants

Mahindra CabKing 576

Mahindra DI 3200

Mahindra Cab King 576 DI

Mahindra Load King DI

Maxx Maxi Truck

Mahindra Cabking 576

Mahindra Cabking 576 from Mahindra Motors is a truck operated

with 4 cylindered engine with maximum net torque 134 Nm @1800

RPM. It has 5 speed synchromesh gear box, 4 stroke IDI, capacity

is 2488 cc.

It has a power steering with dual line vacuum assisted hydraulic

brakes. This vehicle has speedometer, voltmeter, temperature

gauge, oil pressure gauge instruments with fuel tank capacity 58

litres and seating capacity 2 plus

driver.
http://auto.indiamart.com/trucks/mahindra-lcv-range/#576http://auto.indiamart.com/trucks/mahindra-lcv-range/#576http://auto.indiamart.com/trucks/mahindra-lcv-range/#3200http://auto.indiamart.com/trucks/mahindra-lcv-range/#3200http://auto.indiamart.com/trucks/mahindra-lcv-range/#cab-kinghttp://auto.indiamart.com/trucks/mahindra-lcv-range/#cab-kinghttp://auto.indiamart.com/trucks/mahindra-lcv-range/#load-kinghttp://auto.indiamart.com/trucks/mahindra-lcv-range/#load-kinghttp://auto.indiamart.com/trucks/mahindra-lcv-range/#maxxhttp://auto.indiamart.com/trucks/mahindra-lcv-range/#maxxhttp://auto.indiamart.com/trucks/mahindra-lcv-range/#maxxhttp://auto.indiamart.com/trucks/mahindra-lcv-range/#load-kinghttp://auto.indiamart.com/trucks/mahindra-lcv-range/#cab-kinghttp://auto.indiamart.com/trucks/mahindra-lcv-range/#3200http://auto.indiamart.com/trucks/mahindra-lcv-range/#576


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Mahindra DI 3200

Mahindra DI 3200 truck from Mahindra Motors is equipped with 4cylinders, and powered by 2523 cc and direct injection 4 stroke

diesel engine. This vehicle has maximum horse power 40 KW @

3200 RPM and maximum torque 162.4 Nm @ 1500 RPM.

Mahindra DI 3200 has vacuum assisted hydraulic dual circuit

brakes with rear anti-roll bar at front shock absorbers and

hydraulically operating double suspension acting at front and

rear.

Mahindra Cabking 576 DI

Mahindra Cabking 576 DI from Mahindra Motors is best suited for the

metro cities for transportation of goods. This model has a 4 cylindered

engine operating on turbo charged inter cooled diesel with a maximum

net torque 15.4 kgm @ 2000 RPM and the capacity 2488 cc.

This vehicle has a vacuum assisted hydraulic dual circuit brakes with

turning radius of 5.3mts. It has speedometer, voltmeter, temperature

gauge, oil pressure gauge with fuel tank capacity 58 litres and seating

capacity 2 plus


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driver.

Mahindra LoadKing DI

Mahindra LoadKing DI operates on 6 cylindered turbo charged inter

cooled diesel engine with a maximum net engine output 62.3 2%

@ 3600 RPM and maximum net torque15.4 kgm @ 2000 RPM with

a 5 speed synchromesh gear box.

This Mahindra Motors model has a recirculating ball and nut type

manual steering with a variable ratio of 24.4 to 26.8 and has

vacuum assisted hydraulic dual circuit brakes. This truck has a

turning radius of 5.3mts and seating capacity 2 plus

Driver.


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Maxx Maxi Truck

Mahindra and Mahindra launched a new variant, Maxx Maxi Truck, with a

payload of 900 kg which can carry load of 1.5 tonnes.

This small cargo mini truck will move the market in the future and has been

designed to deliver better power, speed upto 100 km as per other trucks. Its fuel

efficiency of 16 km/liter along with mobility on any terrain, load-carrying

capacity.


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SWOT ANALYSIS

A SWOT analysis is a strategic planning tool used to evaluate the strengths,

Weaknesses, Opportunities & Threats involved in a project or in a business

venture or in any other situation requiring a decision.

STRENGTHS

MAHINDRA & MAHINDRA is market leader In automobile industry with high

market share.

MAHINDRA & MAHINDRA company have hugr employee base.

MAHINDRA & MAHINDRA employee productivity percentage is higher.

MAHINDRA & MAHINDRA produce low price Trucks with low fuel

consumption.

MAHINDRA & MAHINDRA is the reputable brand in Indian industry

MAHINDRA & MAHINDRA limited is indias largest automobile company with

revenues of Rs. 35651.48 crores (8.8 billion)

The companys dealership. Sales. Service and spare parts network comprises over

3500 touch points.

MAHINDRA & MAHINDRA has been aggressively acquiring foreign brands to

increase its global presence.

The research and development department of MAHINDRA & MAHINDRAis very

strong.

MAHINDRA & MAHINDRA posses high corporate responsibility.


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Weaknesses

Shareholders of MAHINDRA & MAHINDRA are not getting much from their

investments due to low ROI on shares.

The thing which customer not like about MAHINDRA & MAHINDRA vehicles is

weak safety standards.

Domestic sales are not impressive.

MAHINDRA always followed the low cost advantage strategy although the other

segment such as Trucks are still untapped.

Opportunities

As it is low cost vehicle product so it can take the advantage of this strength to

exploit the opportunity by entering into the third world countries.

Incorporate safety features in the vehicles to gain more customer satisfaction and

allow the safety cautious people to become the customer of MAHINDRA motors.

Manufacturing luxury vehicles to attract corporate segment

Joint venture and acquisition in other countries.

Threats

The prices of material such as steel, plastic, rubber is rising which also raise the

total production cost of vehicle.

MAHINDRA & MAHINDRA has cost advantage over its competitors.If the

competitors will follow the same strategy then it may reduce the sales of

MAHINDRA motors.

Low safety standards

Fluctuation in the economic condition

Rising prices of petrol, diesel and CNG


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GENERAL INTRODUCTION

1)PROBLEM DEFINITION

DEFINITION:-

In order to carry out the research programmed, the researcher should know the basic

problem. A competent researcher will not accept a research, until he understands the

problem definition is the core of research process. As such it denotes the particular most

important step to be performed. According to researchers viewpoint problem

identification represents conversion of the management problem in to research problem.

In the case, the topic is to know the customer satisfaction towards MAHINDRA

MOTORS the basic problem is to know the satisfaction of the consumer is at present

towards the MAHINDRA MOTORS. What people think about it? The main problem is to

know how many people are interested in purchasing the MAHINDRA & MAHINDRA

vehicle.


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2)OBJECTIVES OF THE STUDY:-

The main objective of the study can be explained as below:-

To know how many persons are willing to buy the MAHINDRA &

MAHINDRATRUCK?

To know the different criteria that the customer undertakes while

purchasing the Truks.

Through customer satisfaction, we can know the current position of

MAHINDRA & MAHINDRAin the market.

Also the study will provide detail about the automobile sectors and the

position of the company will be known.

3)SCOPE OF THE STUDY:-

Scope of the study is to know the customer satisfaction about MAHINDRA

& MAHINDRAthrough of different areas. I.e. different areas. In Agra city.

4)RESEARCH METHODOLOGY

Research is an organized inquiry designed and carried out to provide

information for solving problems.

- Fred Kerlinger.

Research is careful inquiry or examination to discover new information or

relationships and to existing knowledge.

- Francis Rammel.


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RESEARCH COMPONENTS:-

Research design:-

Research design is the plan for collecting the information related to the

study. Research design explains the methods that are used for collecting the

information. The research design will focus attention on the different methods

that are used for collection of the data. Also it will help to solve the problem.

Different forms of collecting the data will be tasted in the research design.

In this case, survey method is used to collect the necessary data in the

survey method, the personal interview is used to collect the information from the

respondents, and questionnaires are used. The respondents are visited personally,

and the detail information is collected related to the study. The question mainly

focuses attention on the consumer behavior to fulfill the objective of the study

DATA COLLECTION METHOD:-

There are two types of methods used data collection i.e secondary data &

primary data.

I collect primary data.

(1) Primary Data:-

Primary data are those, which are collected for the first time and they are

original in character. The researcher he to study a particular problem collects

there.

Questionnaire carrying various questions regarding research method.

Researchers personally visited to the consumer and ask the questions and sub

questions to him and recorded the answer in the questionnaire.


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During the visit to consumer the researcher observe that the consumers are

frightened to disclose of information due to the income tax and sales tax

authority.

For this study the researcher did not simply relied on the questionnaire but

also adopted the observation method for collecting real facts.

SAMPLING PLAN:-

Sampling plan includes.

(A) Sampling unit

(B) Sample size

(C) Sampling method

(A) Sampling Unit:-

In my study the market survey was conducted in Agra city. Conducted I have

covered different areas under my study. Different areas like Transport nagar &

other areas of the city are covered by researchers during the study.

(B) Sample Size:-

One of the most important parts for the research is to decide sample size. I have

taken 100 samples. The sample size explains how many consumers are covered in

the study?


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5) LIMITATION OF THE STUDY:-

The time period of the survey being only two months it was not possible to

conduct a highly in depth and details study.

Different people have a different thought, process and different attitudes. As a

result their manner of answering the questions of the study differs the answers

received sometimes good while sometimes they where negative.

A census survey is not possible due to time period so I have selected sample surve

E) ANALYSIS & INTERPRETATION:-

TABLE NO:-1

Table showing the genders of the respondents

Category Percentage

Male 85

Female 15

Total 100

percentage0

50

100

malefemale

percentage

percentage


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ANALYSIS:

85% of the respondents are male

15% of the respondents are female

TABLE NO:-2

Table showing distribution on the basis of the occupation

Occupation Percent

Professional 35

Govt. employer 15

Private employer 10

Businessman 35

Other 05

Total 100

Professinonal

35%

Govt. Employee

15%

Private

Employee

Businessman

35%

Other

5%Percent


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ANALYSIS:

35% are Professionals , 15% are Govt. Employee,10% are private Employee

35% are Businessman and 05% are other.

TABLE NO:-3

This table showing SOURCE OF FINANCE

Model Of Purchase

Percentage

Loan 85

Cash 15

Total 100

ANALYSIS:-

In source of finance 85% respondent are buy trucks by loan which is very high &

then by cash which is15%, deference between this is very hig

0

20

40

60

80

100

Loan Cash

Percent

Percent


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TABLE NO:-4

Table showing the reasons of purchase from (authorized dealer).

Reason Of Purchase Percentage

Quick Delivery 20

Customer Care 35

After Sales service 40

All 05

Total 100

ANALYSIS:-

20% respondent are satisfactory with Quick delivery

30% respondent are satisfactory with Customer care

40% respondent are satisfactory with After sales service

05% respondent are satisfactory with All

Quick Delivery

20%

Customer Care

35%

After Sales

service

40%

All

5%

Percent


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TABLE NO:-5

This table showing about price of Mahindra trucks when compared with its facility

Facility Percentage

High 10

Normal 80

Low 10

Total 100

ANALYSIS:-

Here we can see that 80% respondent give normal, and then second high which is

10% , so performance of Mahindra trucks is best.

TABLE NO:-6

This table showing satisfaction with Mahindra trucks

Satisfaction Percentage

Yes 60

10

80

100

10

20

30

40

50

60

70

80

90

High Normal Low

Percent

Percent


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No 40

Total 100

ANALYSIS:-

60% respondent are satisfied with Mahindra trucks

40% respondent are unsatisfied with Mahindra trucks

TABLE NO:-7

MOST TWO FEATURES OF MAHINDRA TRUCKS

Attribute Percentages

New model & design 30

Mileage 40

Pick-up 20

Other 10

Total 100

0

10

20

30

40

50

60

70

Yes No

Percent

Percent


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ANALYSIS:-

In most features that in first is mileage which is 40%, then on second is new model

and design which is 30% & on third pick up which is 20%, out of 100 respondents.

So mileage is most features selected by respondents.

TABLE NO:-8

This table showing the maintenance cost of Mahindra trucks

Maintenance Cost Percentages

Medium Cost 60

Low Cost 35

High Cost 05

Total 100

0 10 20 30 40

New model & design

Mileage

Pick-up

Other

30

40

20

10

Percent


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TABLE NO:-9

This table showing performance of Mahindra trucks

Performance Percentages

Excellent 30

Good 55

Poor 15

Total 100

ANALYSIS:-

Out of 100 responders 30% are feel its excellent performance and 55% responders

are feel its good performance and remaining 15% feel its poor performance.

0

10

20

30

40

50

60

Excellent Good Poor

Percent

Percent


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TABLE NO:-10

Table showing the satisfied with service provide by (authorized dealer)

Service Percentages

Yes 71

No 29

Total 100

ANALYSIS:-

71% Are satisfied with service provide by (authorized dealer) and 29% not

satisfied

TABLE NO:-11

This table showing satisfaction with MAHINDRA & MAHINDRAresponding to

customers needs

Satisfaction with company Percentages

Yes 67

No 33

Total 100


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ANALYSIS:-

This chart shows that 33% customers are unsatisfied with Trucks, 67% customers

are satisfied.

TABLE NO:-12

Table showing, satisfy the quality of workmanship of (authorized dealer)

Quality of workmanship Percentages

Highly Satisfied 10

Satisfied 65

Not Satisfied 25

Total 100

0

10

20

30

40

50

60

70

Yes No

Percent

Percent


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ANALYSIS:-

10% responders are highly satisfied with service quality provide by 65%

responders are satisfied and 25% responders unsatisfied with service quality

provide by Ashok workshop.

TABLE NO:-13

Table showing the reasons to go for Mahindra trucks

Category Percentages

Price 00

fual efficiency 25

traveling comfort 54

brand name 17

Other 04

Total 100

0

10

20

30

40

50

60

70

Highly Satisfied Satisfied Not Satisfied

Percent

Percent


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ANALYSIS:

25% of responders prefer MAHINDRA for fuel efficiency

54% of responders prefer MAHINDRA for Traveling comfort

17% of responders prefer MAHINDRA for brand name

From the above statement it is clear that maximum no of responders chose

MAHINDRA for traveling comfort.

TABLE NO:-14

Table showing opinion on the information given by sales representative


Satisfactory 45

Convincing 29

Unsatisfactory 16

Bad 10

Total 100

percentage

0

20

40

60

percentage

percentage


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ANALYSIS:-

45% of responders are satisfactory on the information and demonstration givan by

sales representative.

29% of respondent are convincing on the information and demonstration givan by

sales representative.

Maximum no of responders are satisfactory on the information and demonstration

givan by sales representative.

TABLE NO:-15

Table showing whether MAHINDRA has to increase its services centers both in Rural

and URBAN AREAS?


Yes 89

No 11

Total 100

Percentage

0

20

40

60

Percentage

Percentage


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ANALYSIS:-

89% respondent say YES regarding whether MAHINDRA has to increase its

services centers both in rural and urban areas.

Maximum no of responders say YES regarding wther MAHINDRA has to increase its

services centers both in rural and urban areas.

percentage0

50

100

yesno

percentage

percentage


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B) FINDING:-

Based on the data gathered by administrating schedules to customer the following

observations are made.

Maximum number of respondent have chose Mahindra trucks, as it is well suited

for traveling both in rural and urban areas.

The maximum no of people are very much satisfied with the overall

performance of Mahindra trucks.

Most of the customer has the opinion that looks of Mahindra trucks leads to their

satisfaction.

Customers are dissatisfied with the fuel consumption.

Some customers are extremely satisfied with safety and comfort & some are

neutral in their opinion.

Most of the customers are using the vehicle for their own purpose.

Customers are not much with the maintenance cost.

Customers are of the neutral opinion regarding the design.

Maximum no... Of customers are of the wish that not to recommend MAHINDRA

Truks to others.

Customers are much satisfied with the information and demo given by sales

representative.

Most of customers are of opinion that MAHINDRA should increases its service

centers in rural and urban areas.


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C) SUGGESTIONS

The study is aimed at analyzing customer satisfaction with sample 100 members, which

has helped in getting an overall view of customer satisfaction toward MAHINDRA &

MAHINDRAconsidering different criteria.

Recommendation MAHINDRA company has to implement good customer

relationship management strategy that enhances customer satisfaction level.

The company can undertake R&D to improve the existing feature which field helps

increase in the customer satisfaction.

The company should promote about the entire feature offered by it.

As majority of the customer give opinion that they are satisfied is the factors,

services and design of the product of the company should taken not only maintain

the existing standard but also enhance them.

To increase the mileage efficiency.

To provide mobile services where one should be able to reach the spot in case of

any break down.

To bring down the cost of spares and improve.

Customer care is the best way to build long term relation, because they also have

emotional and psychological needs when they purchase a Trucks


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D) CONCULUSION

MAHINDRA is one of the best companies because of its good environment. The

experience in the organization was great because I have learnt many practical

concept and came to know how actually an organization works.

This study is done to know the customers satisfaction towards Mahindra trucks,

with the help of data collected from customers through questionnaires. By this

study we also knew that customers have mixed opinion about Mahindra trucks.

The result of the survey conducted showed that most of the customers purchase

Trucks based on mileage followed by price. This study also shows that customers

prefer looks of the Trucks


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BIBLOGRAPHY

Referred books

Consumer behavior

Marketing research

Internet

http://www.siamindia.com/ - homepage of the Society of Indian Automobile

Manufacturers.

http://www.MAHINDRA.com/0_products_services/companies_industries/automotive

/commercial_vehicles.htm - page hosted by the MAHINDRA & MAHINDRAlimited

homepage showcasing the MAHINDRA portfolio.

http://www.keveney.comThis site hosts animated engine cycles namely Otto cycle and

diesel cycles in addition to other engines as well.

Some other important links

www.MAHINDRAmotors.com

www.eichermotors/trucks.com

www.forcemotors.com

www.MAHINDRAartcles.com

www.amw.com

www.swarajmazda.com

www.diamler.com

www.autoreview.com

www.crisil.com

www.autoworld.com
http://www.tatamotors.com/http://www.tatamotors.com/http://www.eichermotors/trucks.comhttp://www.eichermotors/trucks.comhttp://www.forcemotors.com/http://www.forcemotors.com/http://www.tataartcles.com/http://www.tataartcles.com/http://www.amw.com/http://www.amw.com/http://www.swarajmazda.com/http://www.swarajmazda.com/http://www.diamler.com/http://www.diamler.com/http://www.autoreview.com/http://www.autoreview.com/http://www.crisil.com/http://www.crisil.com/http://www.autoworld.com/http://www.autoworld.com/http://www.autoworld.com/http://www.crisil.com/http://www.autoreview.com/http://www.diamler.com/http://www.swarajmazda.com/http://www.amw.com/http://www.tataartcles.com/http://www.forcemotors.com/http://www.eichermotors/trucks.comhttp://www.tatamotors.com/


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QUESTIONNAIRE

STUDY ON CUSTOMER SATISFACTION TOWARD MAHINDRA &

MAHINDRA(LCV/ICV Trucks) WITH SPECIAL SIGNIFICANCE TO AGRA

Customer name:

Address:

Vehicle number:

Model:

1. Occupation:

a) Professional

b) Govt. employee

c) Private employee

d) student

e) Business

f) Others

2. Family income:a) Below Rs-75000

b) Rs 75000 to Rs 125000

c) Rs 125000 to 150000

d) above Rs 150000

3. Model of purchase:

a) Loan

b) cash

4. Mention reason to purchase the vehicle from (MAHINDRA &

MAHINDRAAUTHORISED DEALER)

a) Quick delivery

b) Customer care

c) After sales service

d) All


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5. What do you feel about the price of MAHINDRA TRUCK when compared

with its facilities?

a) High

b) Normal

c) Low

6. Do you satisfied with your MAHINDRA MOTORS?

a) Yes

b) No

7. What attribute made you to purchase?

a) New model & design

b) Mileage

c) Pick-up

d) Others

8. What is the maintains cost of your MAHINDRA TRUCKS?a) Medium cost

b) Low cost

c) High cost

9. Please specify the overall performance of your MAHINDRA TRUCKS?

a)Excellent

b) Good

c)poor

10. Do you satisfied with the services provide (MAHINDRA &

MAHINDRAAUTHORISED DEALER)?

a) Yes

b) No

11. Do you satisfied with (MAHINDRA & MAHINDRAAUTHORISED

DEALER) responding to your needs?

a) Yes

b) No


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12. Do you prior appointment for your service and maintenance?

a)All the time

b)Sometime

c)Never

13. Are you satisfied with the workshop service?

a) All the time

b) Sometime

c) Never

14. Are the opening and closing time of our workshop convenient?

a) Yes

b) No

15. Do you satisfy the quality of workmanship of our workshop?

a) Highly satisfied

b) Satisfied

c) Not satisfied

16. Do you think MAHINDRA & MAHINDRAhas to increase its services center

both in Rural and Urban areas ?

a) YES

b) NO

mahindra lcv

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