MADE BY : MANUJ SINGH

MARKETING STRATEGIES WITH SPECIAL REFERENCE

TO MAHINDRA SCORPIO

ABOUT THE COMPANYMahindra and Mahindra Limited (M&M) is an Indian

multinational automobile manufacturing corporation headquartered in Mumbai,

Maharashtra, India. It is one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors in the world.

AFTER MARKET SECTORSALE SERVICE

AIM IS TO INCREASE THE SALE OF MAHINDRA SCOPIO

By introducing its new and better model and knowing the reason for the reduction of sale in

the past year.

They decided to launch a product with the following objectives:

• To create new segment and retain market domination.

• To differentiate offering my providing an excellent value proposition.

• To optimise project costs.

• Providing low cost transportation rate to rural and semi urban

market.

• To develop strong presence in urban market with their product.

• To compete with global players.

OBJECTIVES OF THE STUDY

➢To gather information about Marketing Strategy

➢To know the customer perception about features, low maintenance cost and looks of Scorpio.

➢To know the customer satisfaction about the safety and comfort provided by Scorpio.

➢To provide suggestions, in improving the marketing strategies and the company sales and profitability .

➢To know the marketing strategy towards the after sales service offers by M&M.

CONCLUSIONS

Mahindra Scorpio has a very good market share in the state of U.k. for the SUV segment. The company is offering good services, which is reflected on the satisfaction of the customer.

Majority of the customer are satisfied with the design of the vehicle.